Binge Viewing: TV's Lost Weekends
Using streaming and DVRs, TV viewers are increasingly gobbling up entire seasons of shows in marathon sessions: How that's changing the game for media companies, advertisers and show creators.
With the new season of "Breaking Bad" starting Sunday night, Chad Rohrbacher plopped down on his couch recently to catch up on some past episodes of the show about a chemistry teacher turned drug kingpin. Twenty-two hours passed before he clicked off the set. Pausing only for bathroom breaks, sandwiches and occasional comments of disbelief from his wife, he watched two entire seasons in one go. "It just kind of snowballed," the 40-year-old novelist and college professor recalls.
When last season...