App Review
We review all apps submitted to the App Store in an effort to determine whether they are reliable, perform as expected, and are free of offensive material. As you plan and develop your app, make sure to use these guidelines and resources.
Guidelines
App Review Guidelines
We’ve rewritten the App Review Guidelines to be more helpful, provide more context, and incorporate the guidelines for Mac apps. We hope these updates will help your app sail through App Review. While the guidelines themselves haven’t changed, the previous App Store and Mac App Store Review Guidelines will remain available for apps currently in the review process.
Pre-June 13, 2016
Common App Rejections
Help your app make it smoothly through the review process by avoiding common issues that may cause your app to get rejected.
Learn more
Design and Trademark Guidelines
The Human Interface Guidelines provide guidance on fundamental UI design principles and how to apply them to your apps. Developers who wish to use Apple's trademarks, service marks, or images should read the Guidelines for Using Apple Trademarks and Copyrights.
- macOS Human Interface Guidelines
- iOS Human Interface Guidelines
- Apple Watch Human Interface Guidelines
- Apple TV Human Interface Guidelines
- UI Design Do's and Don'ts
- Guidelines for Using Apple Trademarks and Copyrights
License Agreement
The license agreement of the Apple Developer Program details your obligations and responsibilities as a member. The latest agreement can be found on the Terms and Agreements page.*
View agreement
Help and Contact Us
Frequently Asked Questions
For details about the review process and answers to common questions, read the App Review support page.
Contacting the App Review Team
Find out the ways you can get support for your app in review and other App Store related questions.
Contact Us
* Membership in the Apple Developer Program is required to access. Not a member? Learn more