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IDG Research and IDG TechNetwork would like to better understand industry challenges and experiences with programmatic buying.
Karen Walker, Chief Marketing Officer of Cisco and Josh London, CMO of IDG discuss the art and science of marketing, the CMO’s evolving role and predictive marketing, among other things.
Looking to improve your account-based marketing and overall demand generation efforts, but don't know where to start? Watch highlights from the Driving Demand Generation Success panel...
Lifecycle marketing improves customer experience, drives growth and creates loyalty.
Qabil Shah, Nutanix Marketing Lead – Western Europe and Emerging Markets, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of marketers being a storyteller, a data...
Kathy Schneider, Level 3’s SVP of Marketing and Product for EMEA, speaks to Josh London, CMO of IDG, and shares her thoughts on the importance of having dedicated resources for interpreting...
Gareth Case, CSC’s Marketing Director for the UK, Ireland and Netherlands, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of coupling intent data with customer...
Carl Tsukahara, Chief Marketing Officer of Birst, speaks to Josh London, CMO of IDG, and shares his thoughts on the importance of using intent data to find the best fit companies, buyers and use...
