Home > Alexa > Alexa Skills Kit

Alexa Skills Kit Policy Testing



All skills submitted to Alexa must adhere to our Content Guidelines on our FAQs page.

Policy Examples

The following list shows specific examples that we look out for when evaluating whether a skill can be made available on Alexa. The list is not exhaustive, and the guidelines may change over time as new issues arise.

If Amazon determines that your skill contains, facilitates, or promotes content that is prohibited by these policy guidelines, we will reject the submission and notify you using the e-mail address associated with your developer account.

Your skill will be rejected if it:

1. Trademarks, Intellectual Property, and Brands

a. Implies sponsorship or endorsement by Amazon or otherwise mischaracterizes the relationship with Amazon.
b. Infringes the intellectual property rights (including copyright, trademark and publicity rights) of a third party.
c. Purports to be affiliated with a company or brand but is not the official skill of that company or brand.

2. Privacy

a. Contains references to or includes malicious hacking, such as phishing or Trojans. This includes rooting a device or circumventing Amazon’s or any developer’s digital rights management (DRM) software.
b. Contains references to or includes malicious user spying or tracking, including stalking, in the skill or skill metadata.
c. Misuses customer personally identifiable information or sensitive personal information.
d. Collects personal information from end users, and you fail to do all of the following: (i) provide notice of that data collection to end users in your skill’s detail page, (ii) use the information in a way that end users have consented to, and (iii) ensure that your collection and use of that information complies with your privacy notice and all applicable laws. Prior to submitting a skill that collects personal information from end users, you are required to supply a privacy policy that will be displayed to end users on your skill’s detail page in the Alexa App.

3. No Child-Directed Alexa Skills

a. Is directed to children under the age of 13 or interacts with any user accounts or profiles you may maintain for children under the age of 13.

4. Health

a. Collects information relating to any person’s physical or mental health or condition, the provision of health care to a person, or payment for the same.
b. Is a health-related skill and does not include a disclaimer in the skill description stating that the skill is not a substitute for professional advice. Example: “This tool does not provide medical advice, and is for informational and educational purposes only, and is not a substitute for professional medical advice, treatment or diagnosis. Call your doctor to receive medical advice. If you think you may have a medical emergency, please dial 911.” c. Claims to provide life-saving assistance through the skill or in the skill name, invocation name or skill description.
d. Is a health-related skill and fails to provide a voice disclaimer stating the information is for educational purposes when the skill provides health-related information to end users.

5. Purchasing and Currencies

a. Offers a separate skill store or recommends other skills.
b. Offers compensation for enabling other skills, or for providing product reviews on skills. Examples of compensation may include digital goods, physical goods, or monetary transactions.
c. Solicits donations from end users.

6. Advertising

a. Contains any advertising for products or services using Alexa’s voice and/or Alexa app home cards.

7. Pornography and Sex

a. Has sexually explicit textual descriptions and/or home card has images that contain sexually explicit material.

8. Violence

a. Contains graphic depictions or descriptions of extreme gore, decapitations, unsettling content, and/or excessive violence.
b. Promotes organized crime, terrorism, or other illegal activities meant to undermine local and/or national governments or police.

9. Religion, Ethnicity, and Culture

a. Includes references to or information regarding forced marriages or purchasable husbands and/or wives.
b. Purports to be able to predict gender.
c. Contains derogatory comments or hate speech specifically targeting any group or individuals.
d. Contains content that references or promotes out-of-context quotations that mislead about the intentions of the figure being quoted.
e. Contains or references Nazi symbols or other symbols of hate, promotes hate speech, incites racial or gender hatred, or promotes groups or organizations which support such beliefs such as the Ku Klux Klan.

10. Emergency Services (Telecommunications)

a. Allows the user to contact emergency responders (e.g. 911).

11. Content

a. Contains references and/or promotes illegal downloading of torrents or pirated software.
b. Contains specific advice on how to join an illegal organization.
c. Provides advice on how to begin or be involved in an illegal lifestyle, such as prostitution.
d. Gives guidance on how create or build dangerous materials (e.g., how to build a bomb, silencer, meth lab, etc.)
e. Promotes or praises terrorism, including detailing specific tactics or recruiting new members for terrorist groups.
f. Contains or references illegal or controlled drug use.
g. Contains false claims regarding medicine and/or prescription drugs—such as pills claiming to cure all diseases—or provides information about black market sales of prescription drugs.
h. Enables end users to engage in gambling to win real money prizes or other tangible prizes that have an actual cash value.
i. Promotes the sale of alcohol or tobacco, contains or references underage use of tobacco or alcohol, or promotes excessive use.
j. Contains excessive profanity.

12. General

a. Lacks an English product description, invocation name, or title.
b. Contains profanity aimed at children.
c. Contains malicious functionality, or is a prank skill that does not disclose its prank functionality in its product description.
d. Contains unmoderated user generated content.

Next Steps