Wenner Media is betting that video game culture is here to stay with the launch of Glixel, a site that will cover the world of gaming. When Glixel debuts in October, it’ll mark Wenner Media’s first digital-only brand.
For now, those interested in Glixel’s content can sign up for a weekly newsletter. Glixel content will also soon come to Rollingstone.com’s culture vertical.
John Davison, who previously served as CBS Interactive’s vp of programming, will oversee Glixel as its general manager. He and his staff are based in San Francisco.
“Video games are now at the core of pop culture – 155 million Americans play them,” said Wenner Media’s head of digital Gus Wenner, in an announcement. “We’re excited to have the opportunity to engage with the passionate gaming audience through this new platform, and to bring high-quality journalism to the space.”