Brand Index Methodology
The Morning Consult Brand Index is an indicator of brand strength among consumers. Each Fortune 500 company receives a score based on a ratio of favorable to unfavorable impressions among U.S. adults and its overall favorability. This ensures that a score takes into account how well-liked a company is among people who have an opinion of it without penalizing companies that are not consumer-facing.
Morning Consult polls thousands of adults across the country each week. The surveys are conducted online using large, established online survey vendors. The data is weighted to approximate a nationally representative sample based on age, race/ethnicity, gender, educational attainment, region, annual household income, home ownership status and marital status.
Consumer products giant Procter & Gamble, which counts Pampers, Tide, and Gillette among its largest brands, has been on a multi-year disposal program that’s seen the company shed over 100 of its brands. P&G plans to hang on to just 40%, or 65 of its 165 brands, and its largest and most profitable group of laundry detergent products will end up accounting for about 85% of revenue when the restructuring is completed by the third quarter of 2016. In order to jumpstart sales, new CEO David Taylor is trying to streamline decisionmaking as well, in hopes that it will spur new innovation. P&G is targeting $10 billion of savings in 2020, which it says it will reinvest to kickstart top-line sales growth. P&G’s organic sales growth has lagged of late, hitting just 1% in the first quarter of 2016 and trailing rivals Reckitt Benckiser (5%), Unilever (5%), and L’Oreal (4%).
CEO
David S. Taylor
Sector
Household Products
Industry
Household and Personal Products
HQ Location
Cincinnati, OH
Website
Years on Fortune 500 List
22
Employees
110,000
#86
$ millions | % change | |
---|---|---|
Revenues ($M) | $78,756 | -6.8% |
Profits ($M) | $7,036 | -39.6% |
Assets ($M) | $129,495 | |
Total Stockholder Equity ($M) | $62,419 | |
Market Value — as of March 31, 2016 ($M) | $222,613 |
Profit as % of Revenues | 8.9% | |
Profits as % of Assets | 5.4% | |
Profits as % of Stockholder Equity | 11.3% |
Earnings Per Share ($) | 2.44 | |
EPS % Change (from 2014) | -39.2% | |
EPS % Change (5 year annual rate) | -9.9% | |
EPS % Change (10 year annual rate) | -0.9% |
Total Return to Investors (2015) | -9.9% | |
Total Return to Investors (5 year, annualized) | 7.7% | |
Total Return to Investors (10 year, annualized) | 6.2% |
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- Market Cap: NaNB
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- 52 Week Change %: 0.00
- P/E Ratio: n/a
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News about Procter & Gamble
The pressures on big global brands continue.
Its founders hint consumers don't necessarily want all the familiar brands anymore.
Amnesty International says children as young as eight worked in "hazardous" conditions.
Videos about Procter & Gamble
According to P&G president Colleen Jay
The company will now focus on 10 core categories
The company owns Tide, Gillette, and Pampers.