.png)
In an interesting interview Michael Moe shares his motive behind selecting India and how he plans to shape the startup scenario in India. 
This session was presented by The Times of India. There was a Fire Side Chat with Mr. Naren Gupta, Co-founder & Managing Director of Nexus Venture Partners, followed by a panel session on India with Mr. Keith Nilsson, CEO - Visionairre Ventures, and Mr. Brad Loiselle, 
Media- for- equity is already a well-established concept in the European market. For this type of model to work in Asia, there is a need to get the right investors and focus on getting the right type of 
From a Rs.2000 crore venture in 2009-10, Brand Capital has grown into a Rs.14000 crore business today. With over 700 portfolio companies under their wing, the organization provides a platform for smaller companies 
Journey So Far
Over ten years, Brand Capital has partnered in the building of over 850+ indigenous brands. It has enabled the introduction of new concepts of print advertising in the form of jackets, panorama adverts and flaps, emulated across other print media. Since its inception, Brand capital has helped build several iconic brands and create immense enterprise value. But most of all, Brand Capital has enabled the discovery of ‘Brand value’. Different from an archetypal Private Equity player, we succeed in contributing ‘Intellectual Capital’, thus supporting the creation of a brand strategy and planning media-spread to optimize value. We now have investments across sectors as wide as – Retail, FMCG, Consumer Durables, Realty, Digital and Mobile, E-Retail, Health & Wellness, Financial Services, Consumer Services and several more. Our invested value today stands at USD 2.5 Billion, driven by our disruptive innovation and the power of the media properties across "The Times Group".
Germination of Brand Capital
Brand Capital germinated with the idea of offering advertising for assets as well as providing enough power to take on the global conglomerate. The objective was to provide a platform for entrepreneurs to invest in building their product, service or corporate brands.
Path Breaking Models
Over the years, the Brand Capital model has evolved and enhanced to develop new solutions and platforms. Today besides the Brand Capital offering , there are two more Business Models, i.e. Brand Estate and Springboard; and two Creative Models, i.e. Cerebrand and Brandscope.
Our Investments
Brand Capital has an inclusive approach and serves as partners to companies and businesses and helps them achieve goals and brings in expertise in areas of growth. Having helped over 850+ entrepreneurs unleash the potential of their brands, the deal value of our portfolio is over US $ 2.5 billion with impressive returns on equity. Here is a glimpse of few of the Brands we are partners with.
Our parent company, the 177 year old Times Group, has cultivated a 360 degree spectrum of media assets in print, radio, TV, and the internet. The Group owns and manages powerful brands across media such as The Times of India, Times Now, City-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times Music, Times OOH and indiatimes.com, to name a few.
Our branding expertise and intellectual capital helps entrepreneurs with the intricacies of the advertising business, to plan and build effective corporate branding strategies that lead to growth and enterprise value creation. Most of our brands are category leaders and we have the largest captive consumer group for any media house in the country. Brand Capital harnesses the advertising power of these iconic media vehicles for its investees and works with them in designing effective corporate branding strategies.
