For outsiders, Lebanon is known for its excellent food and lively night scene and, less fortunately, for its recent turbulent history. Much less known however is the country’s passion for conceptual art which borders on the obsessive. Conceptual art groups are household names in Lebanon and they are treated like celebrities in this small country. Little is known of this phenomenon outside the country due to the Lebanese reluctance to advertise or promote themselves or their culture abroad. As a result, the thriving conceptual art scene has escaped the attention of international media.
The uncontested queen of the conceptual art scene in Lebanon is Haifa Wehbe, a pseudonym for a collective made up of 32 artists who alternate in playing the role of ‘Haifa’, seemingly a seductive pop singer but in reality an elaborate artistic project that was started nearly two decades ago. ‘Haifa’ has spawned many imitators over the years, which is a testament to the group’s success and popularity.