AdWords Ad Copy Testing Ideas You Can Use
At my company, we see how today’s top advertisers are using these changing technologies to evolve their creative testing strategies.This article is designed to keep you up to date and fuel your creative testing fire with some testing ideas that are sure to drive huge performance changes. Best practices for ad copy testing Before we […]
Seasonal SEO: Identifying Your Merriest Times
Other holidays like Mother’s Day, Halloween and the Back-to-School “holiday” all compel shoppers to search for different needs, whether it’s costumes, table settings, flowers or dorm room supplies.And what about the seasons?As soon as we see the first buds of spring, we’re buying brightly colored clothes and finding any excuse to spend time outside.In additional […]
Machine Learning Is Marketing’s Future
This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things.What might seem out of reach today can become widely accessible tomorrow — just look at the GPS system,or drones.We’re seeing this now with marketing technologies.Machine learninghas made it so that marketing automation platforms […]
Your Website Need SSL Certificate
Google is among the most proactive.So now, ‘Not Secure’ messages will be front-and-center for site visitors.Unfortunately, there’s no one-size-fits-all when it comes to SSL certificates. SSL Certificates Work Today’s sophisticated cryptography encryption methods date back to ancient Rome and Greece.For example, SSL certificates have two ‘keys’: one private and one public.The public one encrypts (or […]
Facebook Adds Disputed Alert to Fight Fake News
Facebook‘s tool to combat fake news is here.The social network is adding a red warning sign whenever users share disputed content.That’s right.False stories aren’t labeled as false.The stories are simply labeled as disputed.Clicking on the alert will open a popup that tells you the article is disputed by Snopes.com and PolitiFact, with links to pages […]
Build a SEO Strategy on a Shoestring Budget
Search engine optimization can be overwhelming to many small businesses and startups.This aspect of online marketing can be even more intimidating if you have a small marketing budget and can’t throw money at your marketing strategy like your largest competitors can.you can grow your business on a budget SEO plan, I don’t want to give […]
Landing Page Optimization to Generate More Leads
A Landing page (LP) is a page where companies want their visitors to arrive or “land.” Primarily, a landing page can be a standalone page, distinct from your main website.It is kept separate to limit the options for the visitors, to let you achieve your intended goal. In addition to it, a landing page can […]
Your Content Marketing Is Failing and Fix It
Content marketing can be extremely effective for extending your reach, driving traffic and helping you reach your business goals.However, some business owners report that content marketing just isn’t effective for them – or at least isn’t as effective as they’d like.This post will outline some of the most common reasons your content marketing may be […]
How to Create Job Postings on Facebook
If you’re one of the 40% of small businesses that say filling open positions is harder than expected, you just got a new way to attract talent. Facebook recently introduced Jobs on Facebook which enables brands to post job openings on their Page and on a dedicated and searchable hub of jobs. This new addition […]
Best Google SEO Tips For How to Handle Day-Long Site Closures
John Mueller, a Webmaster Trends Analyst at Google, wrote a blog post explaining how SEOs and webmasters can handle site outages or closures that last for a day or longer. This is when a webmaster intentionally takes down the site for maintenance, site moves, religious reasons or other reasons. John offers three options: 1. Block […]