Persona-metodens paradokser

Articleed | | Personas (DK).

Tirsdag den 8. marts var der gå-hjem-møde om co-design af personas på IT-Universitetet i København, arrangeret af Center for Persona-forskning- og Anvendelse og InfinIT.

 En af udfordringerne ved at lave personas er at få dem gjort troværdige og genkendelige for både brugere og udviklere, og her kan co-design – hvor de virkelige brugere er med til at designe personaerne – afhjælpe problemet.

Dagens talere var Daniel Gonzalez-Cabrero (ph.d-studerende ved University of West London), der fortalte om sit arbejde med co-creation af personas i Namibia, og Charlotte Albrechtsen (brugerinddragelseskonsulent i Tovejs), der delte ud af sine erfaringer med co-design af personas.

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New white paper on international user studies

Articleed | | Personas (DK), Personas (UK).

International user studies: How companies collect and present data about users on international markets

Download the report here

Abstract:

In this report, we present the results of a research project about international user studies.

The project has been carried out by researchers from the Center for Persona Research and –Application, The IT University in Copenhagen and the Department of Learning and Philosophy, Aalborg University.
Based on a qualitative interview study with 15 user researchers from 11 different companies, we have investigated how companies collect and present data about users on international markets
Companies do not collect data about end users in all the countries/regions they operate in.
Instead, they focus on a few strategic markets. Key findings are:
  • Companies do not collect data about end users in all the countries/regions they operate in. Instead, they focus on a few strategic markets.
  • International user studies tend to be large-scale studies that involve the effort of many both internal and external/local human resources. The studies typically cover 2-4 countries/regions and many end users in each country/region.
  • The preferred data collection method is . If possible, user researchers choose to go to the field themselves and gain rich insights and to control the data collection process.
  • The preferred data collection method is
  • The main insights companies gain from international user studies are (1) that there are many similarities among end users across nationalities and (2) that it often is more important to focus on and take differences in market conditions into account than national culture per se.
  • Companies are in the process of finding out how to best present the insights about their international end users to their employees. However, so far, no best practice for incorporating both national cultural differences and cross-cultural similarities into personadescriptions, segmentations, etc. has been found.

International User Studies and Personas

Articleed | | Personas (DK), Personas (UK).

Invitation to seminar, 26 August 2014, IT University of Copenhagen

We invite companies with an interest in international markets, users, and personas to a seminar on international user studies. At the seminar we will present the results from our latest research project on how Danish companies do International User Studies and in line with that work with International Personas.

Practical information
Date: Tuesday 26 August 2014 Time: 13.00–16.00
Place: The IT University of Copenhagen
Rued Langgaardsvej 7, 2300 Copenhagen S
(Room to be announced)
Price: Participation is free of charge but registration is necessary
Registration: Register at InfinITs website
Deadline: Friday 22. August

Brugen af personas hos danske virksomheder – 2012/13

Articleed | | Personas (DK), Scenarios (DK).

En rapport om hvordan virksomheder anvender personas

Denne rapport er skrevet på baggrund af et projekt initieret og finansieret af InfinIT – Innovationsnetværket for IT.

Formålet med projektet er at undersøge hvorledes personas i dag etableres, kommunikeres, anvendes og vedligeholdes i forskellige typer af virksomheder samt etablere et opdateret sæt af anbefalinger for deres anvendelse. Virksomheders erfaringer med personas vil blive adresseret fra to forskellige vinkler:. Fokus vil bl.a. være på hvordan personas udvikles og vedligeholdes, om og hvordan de bruges, og hvad de bruges til.

Personas er beskrivelser af fiktive brugere og bruges i designprocesser. Beskrivelserne er skabt på baggrund af data indsamlet om slutbrugerne. En samling af personas, som regel mellem 2 og 6 beskrivelser, vil i denne rapport benævnes et personasæt.

Når personabeskrivelserne indgår i designprocessen bruges de til at få ideer til og beskrive, hvordan brugerne vil anvende et nyt produkt. Disse beskrivelser kan antage mange forskellige former, de kan være fortællinger, use cases, eller tidlige sketches eller prototyper. Vi vil i denne rapport kalde dem for scenarier.

Rapporten er udført af Lene Nielsen, lektor IT Universitetet, København (ITU) og forskningsassistent Kira Storgaard Nielsen, ITU.

Rapporten er skrevet på baggrund af 18 interviews med 28 personer foretaget i 13 virksomheder i december 2012 og januar 2013.

Brugen af personas hos virksomheder i Danmark 2013