Search Engine Optimization

Search Engine Optimization Westchester NY

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results.  Search engine optimization may target various kinds of search, including video search, local search, and image search. This causes your website to appear on the first page of a search on Google, Yahoo, Bing, Ask and other search engines.

Why Search engine optimization?

The main aim of SEO is to reach top results on search engines so that when users are looking for a certain product they will find your website. A SEO campaign can increase the number of visitors for your website for the targeted keyword(s) or phrase. SEO makes you and your company visible globally or regionally so that your target audience can find you.

Content, Link Building and Social Media Marketing-The Three important Aspects of SEO


Content is very important to a website, it is an essential part of any online marketing strategy –particularly for SEO. There are a variety of factors in SEO that gathers audience for a website.

Keywords, images and video contributes to the number of clicks, page views and visits that a website receives, but the quality of content on the site is one of the biggest factors in determining success. There are many forms of content on a website, from blogs to page copy, white papers and more.

When you analyze the content of your website, take into consideration its originality, relevance and its ability to share.

To summarise:

  • Content should contain new and original matter
  • Create only relevant content
  • Good content should be sharable

Different types of content marketing are:

  • Articles
  • Blogs
  • Classifieds
  • Press Releases
  • Infographics
  • Video Postings
  • Slideshows and more
Link Building

To rank higher, all of us try to make our websites friendlier to search engines. Since we try to rank higher, we have to play by the search engine’s rules- the more quality backlinks, the higher the rank. Meaning, the more links you have coming into your site, the more people are referring you for something you are good at.

It is not easy to get links. Unless, maybe, they are paid. This is the reason why Google used the link building factor – because people will only link to you if they find value in what you have to offer them.

Number oflinks is the only way Google can see how valuable your site is to other people. Even if you have lots of valuable content in your site, if people don’t link to you, the search engines will not acknowledge your site as valuable. This is because search engines are machines. They are blind about how valuable your site is. They can only see it through links.

Social Media

It is important to note that link building alone will not deliver the results you are looking for and it should not be the only focus of a SEO campaign. Having a strong social media presence is also very important. Even if you take SEO out of the picture it is still important to have an online social media presence. Social media has now become more important than ever.


  • Allows to spread online reach faster
  • Active social media profiles drive high quality website traffic
  • Are the new signals
  • Gives a team of “link builders”
  • Avoid Google penalties with less focus on links

Local SEO Marketing

Local services are ideal for businesses that serve customers in defined geographic regions. Many customers, when looking for a service or business locally, prefer to put some local identifiers such as city name, landmark name and zip codes in the search engines. A local SEO can understand and find the potential keywords that can help customers find your website. Local SEO will consistently drive qualified traffic to your website consisting of potential consumers.

Is Your Website Optimized?

If your website is optimized then you will notice high traffic and when you enter the keyword in the search engine, you can see your site name in the search results. Apart from this, there are several tools available with the help of which you can check whether your website is optimized or not. These tools can help you to analyze and measure the ranking potential of your web pages to a great extent. These tools provide information on your keyword density, overall link usage, tags and so much more. Not only this, they offer important recommendations to better optimize the web page for search engines.

Contact BrioDigital Today

The internet is crowded with websites. Your website is your online advertisement. Therefore, you need to get as many people as possible to see it. BrioDigital, the SEO Company in New York and Westchester, has experts who will help your website be more visible. To know more about search engine optimization, call us at 888-310-8074 or email at You can also leave a message in our contact us page.