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How 42Below + Colenso BBDO created planet- cleaning eco soap from lemo…
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Dave Nash and Damon O'Leary depart Sugar&Partners; after five years at …
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Bestads Six of the Best reviewed by Dominic Stallard, CCO, Saatchi & S…
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Y&R; NZ's 'McWhopper Proposal' for Burger King wins Grand Effie at Nort…
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TAB launches major 'Now You're In The Game' multi-channel brand campai…
Case Study: People down under used to think of 42Below as the funny vodka. But what few people realised is that this home-grown vodka also happens to be the purest on the planet, because it's made in clean, green, super pure New Zealand.
But drinkers had forgotten, and bartenders no longer had a reason to pour it. Colenso BBDO had to give them a reason. So, Colenso gave 42Below a new mission. A mission to keep the planet pure, to keep the vodka pure.
As the first major purity initiative, 42Below is starting with the drinkers and tackling the not-so-critical issue of cocktail-garnish-waste, as only it could.
VIEW THE CASE STUDY
But drinkers had forgotten, and bartenders no longer had a reason to pour it. Colenso BBDO had to give them a reason. So, Colenso gave 42Below a new mission. A mission to keep the planet pure, to keep the vodka pure.
As the first major purity initiative, 42Below is starting with the drinkers and tackling the not-so-critical issue of cocktail-garnish-waste, as only it could.
VIEW THE CASE STUDY
Executive creative director Damon O'Leary (left) and creative director Dave Nash (right) have announced their departure from Sugar&Partners after five years.
O'Leary joined the agency as creative partner in July 2012 from Ogilvy New Zealand and was joined shortly by Dave Nash as creative partner in September 2012, also from Ogilvy New Zealand.
Says Nash: "Personally I'm incredibly proud of what's been achieved over the past 5 years - holding our own as creatives, CD's and the agency in CB's top 10 for more than a few years now is great validation of this. Damon & I have always tried to hire staff and work with clients who believe what we believe, we've been pretty lucky to partner with some great clients along the way in the likes of Red Seal, NZ Rugby, Hubbards and The Blues.
"Creating the Red Seal brand from scratch that was subsequently sold for $80 Million - and back to back Super Rugby launches were big highlights - helping shift things commercially with creativity and entertainment is what we do best."
O'Leary joined the agency as creative partner in July 2012 from Ogilvy New Zealand and was joined shortly by Dave Nash as creative partner in September 2012, also from Ogilvy New Zealand.
Says Nash: "Personally I'm incredibly proud of what's been achieved over the past 5 years - holding our own as creatives, CD's and the agency in CB's top 10 for more than a few years now is great validation of this. Damon & I have always tried to hire staff and work with clients who believe what we believe, we've been pretty lucky to partner with some great clients along the way in the likes of Red Seal, NZ Rugby, Hubbards and The Blues.
"Creating the Red Seal brand from scratch that was subsequently sold for $80 Million - and back to back Super Rugby launches were big highlights - helping shift things commercially with creativity and entertainment is what we do best."
Cobb and Co., one of New Zealand's favourite brands, is planning a comeback and has appointed King St as its full service agency partner after a three way pitch in May.
Says Chris Williams, King St: "We all have great stories to tell about our Cobb and Co. experiences. So it goes without saying that we are absolutely over the moon about this opportunity."
The account includes creative, media and digital services.
Says Chris Williams, King St: "We all have great stories to tell about our Cobb and Co. experiences. So it goes without saying that we are absolutely over the moon about this opportunity."
The account includes creative, media and digital services.
J. Walter Thompson Company has opened applications for its Helen Lansdowne Resor (HLR) Scholarship for University of Auckland students.
The scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female university students with the support they need to join advertising's creative ranks.
Named after Helen Lansdowne Resor, the industry's and JWT's first female copywriter, the Scholarship was established in partnership with the 4A's in 2014. Each year, it awards five individual scholarships up to $10,000. Additionally, each recipient will be offered a paid summer internship with a JWT office in her respective region; a JWT mentor; and a "first look" placement consideration upon graduation.
The scholarship is an international opportunity that addresses the lack of female creative leadership in the ad industry by empowering female university students with the support they need to join advertising's creative ranks.
Named after Helen Lansdowne Resor, the industry's and JWT's first female copywriter, the Scholarship was established in partnership with the 4A's in 2014. Each year, it awards five individual scholarships up to $10,000. Additionally, each recipient will be offered a paid summer internship with a JWT office in her respective region; a JWT mentor; and a "first look" placement consideration upon graduation.
Each week Bestads picks the very best advertising in the world, in every
medium - which is reviewed by a top creative director or team to select
their own personal favourites.
This week's guest judge is Dominic Stallard, chief creative officer, Saatchi & Saatchi, Singapore.
BEST TV
Winner: Lacoste Timeless. More a beautiful short film than an ad, this romantic and stylish journey took me along for the ride. It's not often that I don't skip to the end of a 90 seconder, but I really enjoyed being immersed in this from beginning to end.
Runner-up: Sportsbet: 'Roid' in Android. And now for something completely different. Admittedly I'm not completely sold on the execution, but I really like this super-ballsy idea. It feels bang-on target, and hugely memorable, so job well done. READ MORE...
This week's guest judge is Dominic Stallard, chief creative officer, Saatchi & Saatchi, Singapore.
BEST TV
Winner: Lacoste Timeless. More a beautiful short film than an ad, this romantic and stylish journey took me along for the ride. It's not often that I don't skip to the end of a 90 seconder, but I really enjoyed being immersed in this from beginning to end.
Runner-up: Sportsbet: 'Roid' in Android. And now for something completely different. Admittedly I'm not completely sold on the execution, but I really like this super-ballsy idea. It feels bang-on target, and hugely memorable, so job well done. READ MORE...
AMP has launched a new campaign via Many Minds showing Kiwis how quickly they can get home, contents and car insurance.
The campaign was directed by Waitemata Films' Mike Oldershaw.
VIEW THE SPOT
The campaign was directed by Waitemata Films' Mike Oldershaw.
VIEW THE SPOT
The
technology giants Google, Apple, Microsoft, Amazon and Facebook take
the Top 5 places in the 2017 BrandZ Top 100 Most Valuable Global Brands
ranking released today by WPP and Kantar Millward Brown.
Amazon achieved the highest dollar value growth of all brands in the Top 100 ranking, increasing by $40.3 billion (+41%) to $139.3bn to take the no. 4 position. The retail giant has continued to focus on its technology ecosystem honed to meet multiple consumer needs such as online shopping, rapid delivery and entertainment, as well as introducing new artificial intelligence-enabled services including grocery delivery and personal assistant Alexa.
Amazon achieved the highest dollar value growth of all brands in the Top 100 ranking, increasing by $40.3 billion (+41%) to $139.3bn to take the no. 4 position. The retail giant has continued to focus on its technology ecosystem honed to meet multiple consumer needs such as online shopping, rapid delivery and entertainment, as well as introducing new artificial intelligence-enabled services including grocery delivery and personal assistant Alexa.
The
Global Awards 2017 competition is open for entries. For 23 years, the
international Global Awards has honored the World's Best Healthcare
& Wellness Advertising and has served as a touchstone for
celebrating creative achievement in healthcare and wellness
communications beyond the barriers of language and culture. The final
deadline
for entries is August 1, 2017.
This year the Global Awards transformed the competition to reflect the exponential growth within the healthcare and wellness industry. The Global Awards will enlist two separate yet distinct Grand Jury panels comprised of the top creative minds representing the field of healthcare and wellness advertising; one panel will review entries submitted within the Healthcare Advertising to the Professional competition and a second panel will review the entries within Healthcare Advertising to the Consumer competition.
This year the Global Awards transformed the competition to reflect the exponential growth within the healthcare and wellness industry. The Global Awards will enlist two separate yet distinct Grand Jury panels comprised of the top creative minds representing the field of healthcare and wellness advertising; one panel will review entries submitted within the Healthcare Advertising to the Professional competition and a second panel will review the entries within Healthcare Advertising to the Consumer competition.
Burger King's The McWhopper Proposal campaign from Y&R New Zealand with contributing agencies DAVID The Agency, ABPR, Code and Theory and Turner Duckworth has won the Grand Effie trophy (best in show) at the 2017 North American Effie Awards Gala.
The rankings for the most effective North American holding companies, marketers, brand and agencies were also revealed at the end of the show. Since 1968, the Effie Awards have honored marketing ideas that work.
The rankings for the most effective North American holding companies, marketers, brand and agencies were also revealed at the end of the show. Since 1968, the Effie Awards have honored marketing ideas that work.
Young
Guns 15, the future-shaping portfolio competition for creative
professionals 30 years of age and under has launched its call for
entries. Deadline for entries is Monday, July 31.
Young Guns 15, the global competition that shines a spotlight on creative superstars 30 years of age and under, is finally open for submissions and is once again, calling out to all creatives with at least two years of stellar professional work to enter.
ENTER NOW
Young Guns 15, the global competition that shines a spotlight on creative superstars 30 years of age and under, is finally open for submissions and is once again, calling out to all creatives with at least two years of stellar professional work to enter.
ENTER NOW
Early
indications suggest there are hundreds of Aussies and Kiwis (including expats) going to
Cannes this year - and delegate numbers worldwide are expected to be up from last
year with more seminars and events at Cannes 2017 than ever before.
Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay and boutique Design and VFX house Fin, based in Sydney and Shanghai, will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.
Special guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com
***
LBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited
Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
Campaign Brief, with the generous support of Sydney-Auckland-Los Angeles based production company Photoplay and boutique Design and VFX house Fin, based in Sydney and Shanghai, will be hosting our annual Welcome Cocktail Party for the Aussie and Kiwi delegates on Monday 19 June from 5.30pm. Venue TBA.
Special guests include many of the Australian jurors and several prominent creative directors from around the world. If you are an Aussie or Kiwi (or an expat) going to Cannes, let Lynchy know now to secure your ticket: michael@campaignbrief.com
***
LBB & Friends are back on the beach for Cannes 2017 - and LBB member agencies + production companies from Australia and NZ* are invited
Every year Little Black Book hosts one of the most fun, relaxed, and productive events at the Cannes Lions - the LBB & Friends Beach, opposite the Miramar on La Croisette. And you're invited to hang out there from Tuesday thru to Saturday if you work for a LBB member agency or production company in Australia or New Zealand*.
A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.
TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.
New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.
EMPLOYERS AND RECRUITERS: UPLOAD YOUR ADS HERE
The Campaign Brief App and Bestads App - the two most popular advertising Apps in the world - are both available for iPhones and Android phones.
The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.
Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.
The Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.
DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play
DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
DOWNLOAD THE BESTADS ANDROID APP or search on Google Play.
Want to advertise on our Apps? A banner ad (320 x 50) on the Campaign Brief App and/or Best Ads App is restricted to only 3 advertisers. The fee is only $800 per month per App. To book contact Mollie: mollie@campaignbrief.com
The Campaign Brief App includes CB Australia, CB New Zealand, CB Asia and CB WA - all on the one app.
The Bestads App gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives.
Stay on top of the world's best advertising creative from the world's hottest ad agencies and production companies. Get the best of the week from the last 16 weeks (that's 96 best ads in each category). Judges comments also go back the last 16 weeks.
The Bestads app is a great tool to keep up with the best commercials from around the world, on your Apple or Android phone or tablet whenever you have a spare minute, and wherever you are. You can share featured ads on Twitter, Facebook or by email, direct from the app.
DOWNLOAD THE CAMPAIGN BRIEF iPHONE APP or search on iTunes.
DOWNLOAD THE CAMPAIGN BRIEF ANDROID APP or search on Google Play
DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
DOWNLOAD THE BESTADS ANDROID APP or search on Google Play.
Want to advertise on our Apps? A banner ad (320 x 50) on the Campaign Brief App and/or Best Ads App is restricted to only 3 advertisers. The fee is only $800 per month per App. To book contact Mollie: mollie@campaignbrief.com
The TAB, with the help of Y&R New Zealand and MBM, has launched a major new campaign to reposition the brand in the eyes of Kiwis.
The multi-channel campaign - which launched Sunday night with a roadblock across all free to air channels - will roll out across a range of sports with particular emphasis on the upcoming DHL British & Irish Lions Series and the Spring Racing Carnival.
Says Jono Key, managing director, Y&R NZ: "The TAB came to us with big growth targets, so our solution has been to evolve the brand, inspire new punters, and drive youth, energy, and investment into the industry.
VIEW THE 60 SEC BRAND SPOT
VIEW THE LIONS SPOT
VIEW THE RACING SPOT
The multi-channel campaign - which launched Sunday night with a roadblock across all free to air channels - will roll out across a range of sports with particular emphasis on the upcoming DHL British & Irish Lions Series and the Spring Racing Carnival.
Says Jono Key, managing director, Y&R NZ: "The TAB came to us with big growth targets, so our solution has been to evolve the brand, inspire new punters, and drive youth, energy, and investment into the industry.
VIEW THE 60 SEC BRAND SPOT
VIEW THE LIONS SPOT
VIEW THE RACING SPOT
Rabbit has signed award-winning British director James Rouse (pictured) for representation in Australia and New Zealand.
Rouse's unique brand of performance-led work has earned him an impressive array of accolades at all major international awards, including a Film Grand Prix at Cannes, Best directed commercial of the Year at the British Arrows and Campaign Magazine's prestigious 'Director of the Year' award. Recently he was named in the Gunn report as the second most awarded commercials director in the world (he's considering killing the first).
Rouse's expansive career has seen him direct a number of high profile campaigns including Marmite's "Love it. Hate it. Just don't forget it" and the acclaimed "Walk of Shame" and "Sorry I Spent it on Myself" campaigns for the luxury department store, Harvey Nichols.
Rouse's unique brand of performance-led work has earned him an impressive array of accolades at all major international awards, including a Film Grand Prix at Cannes, Best directed commercial of the Year at the British Arrows and Campaign Magazine's prestigious 'Director of the Year' award. Recently he was named in the Gunn report as the second most awarded commercials director in the world (he's considering killing the first).
Rouse's expansive career has seen him direct a number of high profile campaigns including Marmite's "Love it. Hate it. Just don't forget it" and the acclaimed "Walk of Shame" and "Sorry I Spent it on Myself" campaigns for the luxury department store, Harvey Nichols.
Adshel NZ has today announced the appointment of two new account managers to its Auckland sales team, to support the rapid growth the business is experiencing. Building on the recent expansion of the Wellington sales team, Claudia Plowman has been appointed as senior account manager and Robbie Coshan as account manager, bringing the Auckland sales team to six.
Plowman joins Adshel from Bauer Media Group NZ, where she held a range of roles over a nine-year career with the company, working across almost all Bauer mastheads including Woman's Day, Next and Metro. Most recently Plowman was commercial brand manager for the successful launch of Bauer's new weekly publication, Paperboy. Plowman has extensive experience developing and delivering integrated campaign solutions for clients across a range of sectors, which will be invaluable as Adshel moves into new advertiser categories with a more sophisticated approach to market.
Plowman joins Adshel from Bauer Media Group NZ, where she held a range of roles over a nine-year career with the company, working across almost all Bauer mastheads including Woman's Day, Next and Metro. Most recently Plowman was commercial brand manager for the successful launch of Bauer's new weekly publication, Paperboy. Plowman has extensive experience developing and delivering integrated campaign solutions for clients across a range of sectors, which will be invaluable as Adshel moves into new advertiser categories with a more sophisticated approach to market.
oOh!media has announced an expansion of its full motion digital and classic advertising network in New Zealand to 50 major shopping centres following new agreements in Hamilton, Christchurch and Auckland.
The 50-centre milestone confirms oOh!'s position as the market leader in offering advertisers shopping centre solutions that can reach 1.6 million unique New Zealanders a fortnight.
The 50-centre milestone confirms oOh!'s position as the market leader in offering advertisers shopping centre solutions that can reach 1.6 million unique New Zealanders a fortnight.
WiTH
Collective Linked by Isobar has announced its expansion into New Zealand
following the recent win of ASB Bank - a longstanding client of Dentsu
Aegis Network NZ.
Effective from 1 June 2017, the partnership encompasses all Direct, Digital, and Data marketing services.
Justin Hind (left), CEO and co-founder of WiTH Collective Linked by Isobar, explains the agency's model of providing business strategy and creative, through to customer experience and optimisation will complement the existing services provided by Dentsu Aegis Network.
Effective from 1 June 2017, the partnership encompasses all Direct, Digital, and Data marketing services.
Justin Hind (left), CEO and co-founder of WiTH Collective Linked by Isobar, explains the agency's model of providing business strategy and creative, through to customer experience and optimisation will complement the existing services provided by Dentsu Aegis Network.
In this nation of boat owners, campers, and do-it-yourselfers, even the most urban of Kiwis can find a ute useful. This new campaign by 99 for Mazda's iconic BT-50 launches with the aim to move beyond the common perception that a ute is only a tradie's vehicle.
The campaign has kicked off with a 30-second TV spot featuring a couple of blokes borrowing the BT-50, taking a tiki tour while doing things for themselves and others. 99 cast comedian Jesse Griffin and actor Tammy Davis (of Outrageous Fortune fame) and had them improvise all of their lines during the production. A 60-second version is also delivered through digital channels.
VIEW THE SPOT
The campaign has kicked off with a 30-second TV spot featuring a couple of blokes borrowing the BT-50, taking a tiki tour while doing things for themselves and others. 99 cast comedian Jesse Griffin and actor Tammy Davis (of Outrageous Fortune fame) and had them improvise all of their lines during the production. A 60-second version is also delivered through digital channels.
VIEW THE SPOT
Ad Stars has extended the entry deadline for Ad Stars 2017
until 15th June 2017, giving advertising, production and creative
professionals just two more weeks to enter their work into one of the
world's fastest-growing festivals of creativity.
With more than 20,000 entries anticipated in 2017 from over 70 countries, Ad Stars is the biggest and most egalitarian advertising awards show in Asia by virtue of the fact it is free to enter all categories with the exception of Innovation and Integrated. Ad Stars is also the only festival with a US$10,000 prize for Grand Prix of the Year winners.
Suthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok (pictured), says winning Grand Prix of the Year at Ad Stars 2016 for 'MOTO Repellent' was "music to our ears ... and to throw in $10,000, what team in the world wouldn't love that?"
With more than 20,000 entries anticipated in 2017 from over 70 countries, Ad Stars is the biggest and most egalitarian advertising awards show in Asia by virtue of the fact it is free to enter all categories with the exception of Innovation and Integrated. Ad Stars is also the only festival with a US$10,000 prize for Grand Prix of the Year winners.
Suthisak Sucharittanonta, Chairman and Chief Creative Officer of BBDO Bangkok (pictured), says winning Grand Prix of the Year at Ad Stars 2016 for 'MOTO Repellent' was "music to our ears ... and to throw in $10,000, what team in the world wouldn't love that?"
Each week Bestads picks the very best advertising in the world, in every
medium - which is reviewed by a top creative director or team to select
their own personal favourites.
This week's guest judge is Nkanyezi Masango, creative director, King James, Cape Town.
Interactive/Integrated are the most exciting by far this week. On the other end of the spectrum, Print is not quite dead, but if it's not fed meaningful insights immediately, the medium will easily die a premature death.
BEST TV
Slim pickings in film. Western Cape Government 'Everybody Knows' takes first place. 'Don't drink and drive' is an old and tired subject, but this film manages to give it a fresh, entertaining take and delivers it with authenticity and a cast like no other. No runner up. READ MORE...
This week's guest judge is Nkanyezi Masango, creative director, King James, Cape Town.
Interactive/Integrated are the most exciting by far this week. On the other end of the spectrum, Print is not quite dead, but if it's not fed meaningful insights immediately, the medium will easily die a premature death.
BEST TV
Slim pickings in film. Western Cape Government 'Everybody Knows' takes first place. 'Don't drink and drive' is an old and tired subject, but this film manages to give it a fresh, entertaining take and delivers it with authenticity and a cast like no other. No runner up. READ MORE...
Today's launch of a report by Deloitte Access Economics for the Commercial Communications Council is the first time an econometric analysis of advertising's monetary value has been undertaken in New Zealand.
Advertising contributes 2.4% to the country's GDP a year, about half what international tourists spend here in the same period.
Advertising contributes $6 billion to the economy through a range of sectors including: Retail - $816m; Leisure & Entertainment - $588m; Food - $566m; Automotive - $526m; and Government Departments, Services & Community - $383m.
The Deloitte Access Economics report found paid advertising expenditure was $2.4 billion in 2015, almost 1% of GDP. Total expenditure, taking into account revenue from the production of content, was more than $3 billion.
Advertising contributes 2.4% to the country's GDP a year, about half what international tourists spend here in the same period.
Advertising contributes $6 billion to the economy through a range of sectors including: Retail - $816m; Leisure & Entertainment - $588m; Food - $566m; Automotive - $526m; and Government Departments, Services & Community - $383m.
The Deloitte Access Economics report found paid advertising expenditure was $2.4 billion in 2015, almost 1% of GDP. Total expenditure, taking into account revenue from the production of content, was more than $3 billion.
The Cannes Lions International Festival of Creativity has
today announced new networking opportunities to enhance the Festival
experience for its global attendees.
Cannes Lions has joined forces with Accenture Interactive as its Connections Partner to launch new initiatives that combine digital technology with real-world networking, creating innovative ways for festival goers to connect throughout the week.
Cannes Lions has joined forces with Accenture Interactive as its Connections Partner to launch new initiatives that combine digital technology with real-world networking, creating innovative ways for festival goers to connect throughout the week.
The winners of the 38th annual AWARD Awards have been announced tonight
in a celebration of the most outstanding creative communications work in
the Asia Pacific region. The theme for the night was "Digging for Gold"
and didn't disappoint with a record number of golds being presented
along with a solid gold pencil for "Best in Show". Held at Carriageworks
as part of Semi Permanent festival, the ceremony delivered 35 Gold Pencils, and awarded a further 117 Silver and 149 Bronze Pencils.
The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster and Outdoor, Promotion & Experiential, Film & Video and Branded Entertainment & Content. DDB New Zealand was ranked #2 Agency of the Year and Clemenger BBDO | Touchcast, Wellington was ranked #3 Agency of the Year and scored a Gold Pencil for NZTA 'Hello'.
The award for Agency of the Year was presented to Clemenger BBDO Melbourne, which also took home the most gold pencils of the evening, scoring 20 across PR, Direct Marketing, Digital, Innovation, Integrated Campaign, Market Disruption & Product/Service Development, Creativity for Good, Design, Poster and Outdoor, Promotion & Experiential, Film & Video and Branded Entertainment & Content. DDB New Zealand was ranked #2 Agency of the Year and Clemenger BBDO | Touchcast, Wellington was ranked #3 Agency of the Year and scored a Gold Pencil for NZTA 'Hello'.
Effie Worldwide named the most effective marketers in the world, based on the global results of the 2017 Effie Effectiveness Index.
Unilever, Vodafone, WPP, BBDO Worldwide, Sancho BBDO and ACG
Advertising Agency held the top rankings in the categories of Most
Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency
Office and Independent Agency, respectively.
Colenso BBDO has jumped up to 5th spot in the global Most Effective Agency rankings, making the top five for the first time since 2013.
FCB NZ was ranked #18; BC&F Dentsu ranked #30 and Y&R NZ ranked #87.
In the the global Most Effective Indie Agency rankings True ranked in at #21 and Special Group in at #35.
Now in its seventh year, the Effie Index recognises the companies that create the most effective marketing communications ideas from around the world, determined by their cumulative success in more than forty national, regional and global Effie Awards competitions. The 2017 Effie Index is compiled from 3,601 finalists and winning entries from worldwide Effie Awards competitions held between January 1, 2016 and December 31, 2016.
Colenso BBDO has jumped up to 5th spot in the global Most Effective Agency rankings, making the top five for the first time since 2013.
FCB NZ was ranked #18; BC&F Dentsu ranked #30 and Y&R NZ ranked #87.
In the the global Most Effective Indie Agency rankings True ranked in at #21 and Special Group in at #35.
Now in its seventh year, the Effie Index recognises the companies that create the most effective marketing communications ideas from around the world, determined by their cumulative success in more than forty national, regional and global Effie Awards competitions. The 2017 Effie Index is compiled from 3,601 finalists and winning entries from worldwide Effie Awards competitions held between January 1, 2016 and December 31, 2016.
In the lead-up to the AWARD Awards the CB/LIA Legendary Lunch was held today at Kingsleys on Woolloomooloo Wharf in Sydney.
The lunch - which was attended by Australia's top creative directors and selected production company executive producers - was generously sponsored by New York-based Barbara Levy, president of the London International Awards, who is visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.
Says Levy (left): "LIA is both proud and honoured to be co-hosting the LIA/CB Legendary Lunch during AWARD week in Sydney. Over the years, LIA has had a front row seat in watching the Australian advertising community grow to become a Top 3 global powerhouse.
"Co-hosting is our way of giving thanks to those who have supported us throughout the years. It is a privilege for LIA to be part of this event, a way of showing the respect and admiration we have for the creatives who have led the way. What better time and place to do this than during AWARD week when the Australian creative community celebrates its achievements within this great industry."
WATCH THE VIDEO
The lunch - which was attended by Australia's top creative directors and selected production company executive producers - was generously sponsored by New York-based Barbara Levy, president of the London International Awards, who is visiting Sydney to catch up with top creative directors and to attend the AWARD Awards.
Says Levy (left): "LIA is both proud and honoured to be co-hosting the LIA/CB Legendary Lunch during AWARD week in Sydney. Over the years, LIA has had a front row seat in watching the Australian advertising community grow to become a Top 3 global powerhouse.
"Co-hosting is our way of giving thanks to those who have supported us throughout the years. It is a privilege for LIA to be part of this event, a way of showing the respect and admiration we have for the creatives who have led the way. What better time and place to do this than during AWARD week when the Australian creative community celebrates its achievements within this great industry."
WATCH THE VIDEO
Adshel New Zealand has announced the expansion of its Adshel Live digital street furniture network, with the phased roll-out of 70 additional screens commencing from today.
Phase three of Adshel NZ's digitisation strategy adds to the existing network of 150 digital advertising panels across Auckland, Wellington and Christchurch, with increased coverage in each of these markets, while also extending the reach of the network into Hamilton. Site selection focused on maintaining the quality positioning of the network, supplementing the existing national footprint and delivering coverage in proximity to key retail precincts, further improving Adshel's delivery of reach and frequency.
As with previous phases in the Adshel Live roll-out, the new locations across the network will feature state of the art technology. The Adshel digital screens are 75-inch, ultra-high definition, with 4K content capability, adjusting to the ambient light conditions to ensure continuity of the quality display.
Phase three of Adshel NZ's digitisation strategy adds to the existing network of 150 digital advertising panels across Auckland, Wellington and Christchurch, with increased coverage in each of these markets, while also extending the reach of the network into Hamilton. Site selection focused on maintaining the quality positioning of the network, supplementing the existing national footprint and delivering coverage in proximity to key retail precincts, further improving Adshel's delivery of reach and frequency.
As with previous phases in the Adshel Live roll-out, the new locations across the network will feature state of the art technology. The Adshel digital screens are 75-inch, ultra-high definition, with 4K content capability, adjusting to the ambient light conditions to ensure continuity of the quality display.
Case Study: Earlier
this year Coastguard Northern Region and DDB New Zealand pioneered a
new way to raise funds for the life-saving organisation. Instead of
asking the donation-fatigued public for spare cash, they asked boaties
for a donation much closer to their heart - their freshly caught fish.
Coastguard is the only emergency service that operates on the water, saving thousands of kiwis' lives every year, but as a not-for-profit, non-government organisation they are heavily reliant on the generosity of the New Zealand public to maintain operations.
To help make sure the organisation's fundraising stays relevant and continues to get in front of the right people - boaties and water users - DDB New Zealand worked with Coastguard Northern Region to trial an innovative way to raise money...without collecting money.
VIEW THE CASE STUDY
Coastguard is the only emergency service that operates on the water, saving thousands of kiwis' lives every year, but as a not-for-profit, non-government organisation they are heavily reliant on the generosity of the New Zealand public to maintain operations.
To help make sure the organisation's fundraising stays relevant and continues to get in front of the right people - boaties and water users - DDB New Zealand worked with Coastguard Northern Region to trial an innovative way to raise money...without collecting money.
VIEW THE CASE STUDY
Case Study: Dairy brand Anchor New Zealand has tasted the success of appealing to a young audience with its latest campaign, Milk Slams.
The three poems written about milk are designed to inspire teenagers to be themselves and create their own definition of strength.
Says Colenso BBDO creative director Dave Brady: "We know that young people ignore advertising, especially in digital environments. So we challenged ourselves to create three pieces of content that would surprise people when they realised it was also an ad."
The three poems written about milk are designed to inspire teenagers to be themselves and create their own definition of strength.
Says Colenso BBDO creative director Dave Brady: "We know that young people ignore advertising, especially in digital environments. So we challenged ourselves to create three pieces of content that would surprise people when they realised it was also an ad."
Clemenger
BBDO Melbourne has continued their extraordinary 18 month creative
performance with an outstanding showing in Campaign Brief's THE WORK
2017. The agency has the most acceptances in THE WORK this year with 37
of their 76 entries accepted.
This
year saw a strong showing across Asia-Pacific with agencies from
Australia, Thailand, New Zealand, Taiwan, Indonesia, Malaysia and Hong
Kong all ranked in the top 10 best performing agencies. Australia has 4
agencies in the Top 10 ranking and New Zealand, Hong Kong and Thailand
have 2 agencies each.
Ogilvy & Mather Bangkok and Leo Burnett Sydney were the equal #2 best performing agencies with 24 acceptances each.
BBDO
Bangkok and J Walter Thompson Sydney ranked at equal #4 with 19
acceptances each and ADK Taiwan, Clemenger BBDO Wellington and Hakuhodo
Indonesia were equal #6 with 18 acceptances each. Malaysia's best
performing agency, Leo Burnett Malaysia, ranks at #9 with 17 acceptances
and rounding off the Top 10 in THE WORK 2017 is Cheil Hong Kong,
Colenso BBDO Auckland, DDB Sydney and Ogilvy & Mather Hong Kong with
16 acceptances each.
Demonstrating that retirement and old age are not the end of the road is behind a new marketing campaign via Radiation, for retirement village and care home operator Metlifecare.
The second largest operator in the country carried out extensive qualitative research through Kantar TNS that revealed some surprising, and not so surprising, insights into the sector and how retirees and their families felt about growing older.
View digital advertising work
The second largest operator in the country carried out extensive qualitative research through Kantar TNS that revealed some surprising, and not so surprising, insights into the sector and how retirees and their families felt about growing older.
View digital advertising work
BBDO
is the top ranking network in Campaign Brief's THE WORK 2017. The
network has 6 offices that contributed to their overall network total of
106 Acceptances. BBDO edged out Leo Burnett, who had 8 offices that
contributed to their high total of 97 Acceptances.
The third highest ranked network is TBWA with 62 Acceptances followed by Ogilvy & Mather with 58, Dentsu with 51 and J Walter Thompson with 48 Acceptances.
BBDO's performance was led by creative powerhouse Clemenger BBDO Melbourne with an amazing 39 acceptances in THE WORK 2017. BBDO Bangkok (19), Clemenger BBDO Wellington (18), Colenso BBDO Auckland (16), BBDO Singapore (7) and BBDO Guerrero Philippines (7) also contributed.
Leo Burnett's 97 acceptances was even across 8 offices - led by great performances from Leo Burnett Sydney and Leo Burnett Malaysia with 24 and 17 respectively. Also contributing were Leo Burnett Melbourne (15), Leo Burnett Taiwan (11), Leo Burnett Philippines (10), Leo Burnett Bangkok and Jakarta (8 each) and Beacon/Leo Burnett Japan (4).
TOP 20 NETWORKS IN THE WORK 2017
#1 BBDO (106)
#2 Leo Burnett (97)
#3 TBWA (62)
The third highest ranked network is TBWA with 62 Acceptances followed by Ogilvy & Mather with 58, Dentsu with 51 and J Walter Thompson with 48 Acceptances.
BBDO's performance was led by creative powerhouse Clemenger BBDO Melbourne with an amazing 39 acceptances in THE WORK 2017. BBDO Bangkok (19), Clemenger BBDO Wellington (18), Colenso BBDO Auckland (16), BBDO Singapore (7) and BBDO Guerrero Philippines (7) also contributed.
Leo Burnett's 97 acceptances was even across 8 offices - led by great performances from Leo Burnett Sydney and Leo Burnett Malaysia with 24 and 17 respectively. Also contributing were Leo Burnett Melbourne (15), Leo Burnett Taiwan (11), Leo Burnett Philippines (10), Leo Burnett Bangkok and Jakarta (8 each) and Beacon/Leo Burnett Japan (4).
TOP 20 NETWORKS IN THE WORK 2017
#1 BBDO (106)
#2 Leo Burnett (97)
#3 TBWA (62)
Each week Bestads picks the very best advertising in the world, in every
medium - which is reviewed by a top creative director or team to select
their own personal favourites.
This week's guest judge is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson.
In the months and weeks leading up to Cannes, we see a lot of great work appearing across all media. It's like the floodgates open and suddenly we're swimming in amazing case study after amazing case study. In Outdoor and Interactive, that premise held true. The work is excellent. And almost every one of the six spots shortlisted in Television could probably go on to win or shortlist at Cannes. For me, the disappointment was Print. Most of the work came from traditionally "easy" categories - toy stores, zoos and, of course, WWF. And, whilst the executions themselves were fairly well done, overall there seemed to be a very light touch in terms of strategy.
BEST TV
My favorite film is the charming Monoprix spot from Rosapark. It's a beautifully told story with a plot twist that I certainly didn't see coming. Engaging from beginning to end. The runner up is the iPhone 7 "Barbers" spot. Once again, Apple is making classic Apple ads. And I mean that in a very good way. READ MORE...
This week's guest judge is Matt Eastwood, worldwide chief creative officer, J. Walter Thompson.
In the months and weeks leading up to Cannes, we see a lot of great work appearing across all media. It's like the floodgates open and suddenly we're swimming in amazing case study after amazing case study. In Outdoor and Interactive, that premise held true. The work is excellent. And almost every one of the six spots shortlisted in Television could probably go on to win or shortlist at Cannes. For me, the disappointment was Print. Most of the work came from traditionally "easy" categories - toy stores, zoos and, of course, WWF. And, whilst the executions themselves were fairly well done, overall there seemed to be a very light touch in terms of strategy.
BEST TV
My favorite film is the charming Monoprix spot from Rosapark. It's a beautifully told story with a plot twist that I certainly didn't see coming. Engaging from beginning to end. The runner up is the iPhone 7 "Barbers" spot. Once again, Apple is making classic Apple ads. And I mean that in a very good way. READ MORE...
KingSt Tauranga has been appointed by Reporoa based Fiber Fresh Feeds Ltd and will initially assist with a brand development project.
"Fiber Fresh is a great story of kiwi innovation that is experiencing strong growth overseas", says Group General Manager Tim Paton. "In essence they're still a family run business that like to look at and do things differently, which has been a key component of their success."
Fiber Fresh Feeds Group Marketing Manager, Kelly Stewart said they were impressed by KingSt's local full-service offering, and experience with export clients: "We've seen some of their past brand development and story telling work and our Board really liked what they saw".
"Fiber Fresh is a great story of kiwi innovation that is experiencing strong growth overseas", says Group General Manager Tim Paton. "In essence they're still a family run business that like to look at and do things differently, which has been a key component of their success."
Fiber Fresh Feeds Group Marketing Manager, Kelly Stewart said they were impressed by KingSt's local full-service offering, and experience with export clients: "We've seen some of their past brand development and story telling work and our Board really liked what they saw".
Continue reading KingSt appointed by Fiber Fresh Feeds.
'Travel to Another Level' is the positioning, created by TBWA\Auckland, for the launch of Auckland Airport's Strata Club.
Strata Club is a rewards and recognition programme, available to all international and domestic travellers, regardless of their airline and class of travel, as well as to everyone visiting Auckland Airport's international and domestic terminals.
Strata Club is a solely digital rewards and recognition programme via the Auckland Airport app. It's free and easy to join and members instantly receive extended complimentary Wi-Fi at Auckland Airport, as well as special offers throughout the airport.
The creative was used to represent the sense of ease when transitioning through the airport and how easy it is for those travelling, as well as those visiting Auckland Airport to do what they're there to do.
Says Christy Peacock, executive creative director, TBWA: "We really wanted the creative to represent that feeling of ease when visiting Auckland Airport. The visuals show various Strata Club members moving through the airport easily. Their floating nature represents that sense of calm, relaxation, and enjoyment, as they simply and easily travel to another level with Strata Club."
Strata Club is a rewards and recognition programme, available to all international and domestic travellers, regardless of their airline and class of travel, as well as to everyone visiting Auckland Airport's international and domestic terminals.
Strata Club is a solely digital rewards and recognition programme via the Auckland Airport app. It's free and easy to join and members instantly receive extended complimentary Wi-Fi at Auckland Airport, as well as special offers throughout the airport.
The creative was used to represent the sense of ease when transitioning through the airport and how easy it is for those travelling, as well as those visiting Auckland Airport to do what they're there to do.
Says Christy Peacock, executive creative director, TBWA: "We really wanted the creative to represent that feeling of ease when visiting Auckland Airport. The visuals show various Strata Club members moving through the airport easily. Their floating nature represents that sense of calm, relaxation, and enjoyment, as they simply and easily travel to another level with Strata Club."
LIA
has announced that in addition to its global 'Of the Year' awards, it
will be introducing 'Regional of the Year' awards. These winners will
receive a LIA Statue. Like the global 'Of the Year' awards, this is
based on a point system and will be awarded to companies that score high
enough. The regions recognised will be: Oceana (Australia, New
Zealand), Asia, Europe, Middle East/Africa, North America, and South
America.
Over the past few years, LIA has had many requests to add regional award competitions. After much discussion, LIA decided it would not be prudent to add new competitions that compete with already established local and regional shows. Hence it was decided to break out our global winners and honor them by region. In speaking with industry professionals around the world, it was determined that winning a 'Regional of the Year' award from a global festival would be a higher honor than winning a local/regional show.
Over the past few years, LIA has had many requests to add regional award competitions. After much discussion, LIA decided it would not be prudent to add new competitions that compete with already established local and regional shows. Hence it was decided to break out our global winners and honor them by region. In speaking with industry professionals around the world, it was determined that winning a 'Regional of the Year' award from a global festival would be a higher honor than winning a local/regional show.
Fly Buys has launched a major new campaign looking to remind Kiwis of what New Zealand's favourite loyalty programme does best - giving.
In the programme's 21st year, Fly Buys is re-engaging New Zealanders and looking to reactivate occasional programme users with a campaign entitled "We Love to Give".
The campaign opens with a 60" feel good television commercial backed by the Supertramp classic, 'Give a Little Bit', looking at all the ways Kiwis love to give special moments to people they love, and to people they've never met, every day.
VIEW THE 60 SEC SPOT
In the programme's 21st year, Fly Buys is re-engaging New Zealanders and looking to reactivate occasional programme users with a campaign entitled "We Love to Give".
The campaign opens with a 60" feel good television commercial backed by the Supertramp classic, 'Give a Little Bit', looking at all the ways Kiwis love to give special moments to people they love, and to people they've never met, every day.
VIEW THE 60 SEC SPOT
New York Festivals International Advertising Awards competition has
announced the 2017 award-winners at the New York Show gala held at the
renowned Jazz at Lincoln Center's Frederick P. Rose Hall in New York
City.
New Zealand has scored eight 2nd Prize Awards and six 3rd Prize Awards at the New York Festivals, hosted overnight in New York.
New Zealand has scored eight 2nd Prize Awards and six 3rd Prize Awards at the New York Festivals, hosted overnight in New York.
For
the fourth year running, today (Friday 19 May) sees Dentsu Aegis
Network hold One Day for Change - an annual initiative in which all
staff across the Asia Pacific region stop work to give back to the
communities in which they live and work.
Over 1,000 Dentsu Aegis Network staff will get behind the initiative by uniting in their efforts to support charitable organisations within their local communities, and consequently creating huge positive impact across Australia and New Zealand.
Over 1,000 Dentsu Aegis Network staff will get behind the initiative by uniting in their efforts to support charitable organisations within their local communities, and consequently creating huge positive impact across Australia and New Zealand.
Lions
Innovation is the two-day specialist event taking place as part of the
Cannes Lions International Festival of Creativity in June.
Live tech demonstrations, immersive performances and the latest innnovations in voice tech, bots, AI, IoT, AR and mixed realities will be hosted on the stages. And talks by innovators, inventors and investors, alongside global names from across the creative industries will complete the programme. Lions Innovation 2017 is supported by Alibaba Group, one of China's largest e-commerce companies, who is partnering with Cannes Lions for the first time.
Live tech demonstrations, immersive performances and the latest innnovations in voice tech, bots, AI, IoT, AR and mixed realities will be hosted on the stages. And talks by innovators, inventors and investors, alongside global names from across the creative industries will complete the programme. Lions Innovation 2017 is supported by Alibaba Group, one of China's largest e-commerce companies, who is partnering with Cannes Lions for the first time.
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