NDTV Profit's trading hours business programming has been transferred from Profit and will now feature as regular business and finance segments on NDTV 24x7, while Prime will continue as a channel. There will be high quality business and finance segments on NDTV 24x7 which will enhance viewer experience on NDTV 24x7 during daytime trading hours.
NDTV Prime is now available around the clock with 24 hour infotainment programming offering an exciting and interesting blend of Gadgets, Automobiles, Education, Careers, Property, Entertainment, Art, Comedy and much, much more.
The channel is focused on "building communities" with genre specific programming which airs at the same time every week.
NDTV Prime's Evening 'Specialty Bands' include:
@6:30pm : Education & Careers
@7:00pm : Property
@8:00pm : Technology
@8:30pm : Auto
@9:00pm : Culture & Entertainment
@9:30pm: Art
@10:00pm: Comedy
Weekend programming, along with the above mentioned genres, includes a focus on Advertising & Marketing with its flagship show "All About Ads", shows on Start-ups, CSR (Corporate Social Responsibility), NDTV Campaigns and "The Music Hour".
