Posts tagged fiscal sponsorship

Interview | Laura Naylor, Director of Fiscally-Sponsored Project“Bartleby”

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The stop-motion film she created with co-director Kristen Kee is sweeping the festival circuit.

The meticulously made stop-motion film that took two years to complete, Laura Naylor’s and Kristen Kee’s reimagination of Herman Melville’s Bartleby, has finally hit the film festival circuit. Having already made appearances at the Aspen Film Shortsfest and the Seattle International Film Festival, Bartleby will share its animated magic with new audiences this summer at festivals including the Nantucket Film Festival, Melbourne International Animation Festival, and the Anima Mundi Festival in Brazil.

Based off of the classic story of a scrivener who punctuates the narrative with “I prefer not to,” Bartleby is re-set amongst protests on Wall Street, presenting itself as a powerful gesture or perhaps a refusal to life mired in the monotony of our modern-day work culture.

Director Laura Naylor gives us the scoop on her inclinations to move beyond office life, how “I prefer not to” became the antithesis for the commitments of the film process, ways to get film submissions noticed amidst festivals’ competitive shuffle, and how NYFA Fiscal Sponsorship helped with the project.

NYFA: What inspired you to create a film adaptation of Melville’s Bartleby the Scrivener? What makes the film different from the original story?

Laura Naylor: My co-director, Kristen Kee, and I first met in an office tower in midtown. We were both art school alums who had no business working in finance, but, like a lot of young artists, we needed day jobs to support our creative work. To cope with the monotony, we filled our days with schemes of making things together, which is how our plot to adapt Melville’s tale first hatched. Bartleby became an avatar who could “prefer not to” while we might still have to. Looking back it seems that in erecting a puppet office, in plotting Bartleby’s puppet escape, in devising his puppeted refusals, we were slowly making our own way out of that tall tower. And a few years after we did, we joined forces to bring our puppet pantomime to life. Unlike Melville’s Bartleby of 1853, our adaptation is set in the Wall Street of ~2011 amidst the tumult of protest and the isolating world of technological communications. Re-situated, this classic tale feels surprisingly timely.

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NYFA: Before Bartleby, your film projects have been predominantly shot in a documentary vein, such as The Fix and Duck Beach. What made you decide to venture into fiction and stop-motion filmmaking?

LN: In my first feature documentary, Duck Beach, I created a stop-motion sequence and loved the process so much I promised myself I’d re-engage with the medium at some point. And I’d always wanted to find a way to work with Kristen, who studied sculpture at Yale. Stop motion seemed to be the perfect meeting point to equally leverage my film background with her sculpture expertise. And the process was antithetical to documentary filmmaking in a way that felt terrifyingly tempting: documentaries are strung together in the editing room, where piles of footage are culled, cut, and moved about like a game of musical chairs in order to create a cohesive narrative. With stop-motion animation, every single nitty-gritty detail must be meticulously mapped out in advance. This felt like a thrilling invitation to stretch my creative muscles.

Plus, I enjoyed the tension between narrative and medium: the star of our story deteriorates (or evolves) into a state of preferring not to do anything at all, whereas stop motion requires a continuous, labor-intensive opting in. And perhaps most importantly, stop motion afforded us the freedom to construct entirely new worlds (with their own visual language, creatures, and rules) to cinematize a diaristic narrative where the action is played out mostly inside the narrator’s head.

NYFA: Bartleby is visually stunning and it’s evident that it required a very intricate and detailed process. How long did it take to complete? During production, did you face any challenges along the way?

LN: Two years! We finished the script in mid-2015, and, after assembling our team, spent the fall fabricating and building all of our puppets, props, and sets. We shot in a warehouse in Brooklyn for the first six months of 2016, and then spent the second half doing post-production (letter animation, editing, music composition, sound design, and color grading). Stop motion is two things (among other things): risky and challenging, and neither Kristen or I had ever attempted it on this scale before. There was a steep learning curve, and even when we were up and running, every ~8 second shot (which took an entire day to shoot) was rife with risks—that we’d bump the table and have to start the shot all over, for example—and the challenge of laboring day after day in a windowless room.

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NYFA: Every film has many moving parts. In Bartleby’s case, it required clay sculptures, paper figures, special lighting and animation, and nearly 20,000 photographs to culminate into an 11-minute film. Can you tell us a little bit about the team behind Bartleby? How did they get involved in the project?

LN: Because our hiring process couldn’t involve tempting people with attractive day rates, we focused on creating a family of artists who were all fired up about our vision. And then we allowed them the space to really go nuts creatively and explore. We had a costume designer (Emily Geanacopoulos) who was creating clothes for miniature puppets for the very first time, and musicians (Bright & Guilty) who were stop-motion super fans as kids and came to the table with a host of their own superbly wacky ideas. Our art director and animator (Josh Mahan) is a stop-motion magician and helped us build Bartleby’s physical world, and then brought it to life with his skillful and soulful animation. Our DP (Zach Poots) spent months in that dark windowless room wrangling miniature lights to create the cinematic lighting environment for the nearly 20,000 photographs that make up the film. Each person we found through word of mouth, seeking out other creatives nuts enough to make stop-motion magic with us. We couldn’t have made the film without them, and we’re proud of the family we built.

NYFA: Bartleby has been extremely successful in the film festival circuit this spring and summer—it has already been shown at Aspen Film Festival and the Seattle International Film Festival and will be making its way to Palm Springs Shorfest and Nantucket Film Festival, among others. Do you have any advice for filmmakers who are trying to get their submission in the door?

LN: The festival circuit can seem daunting (and expensive) for independent filmmakers trying to break in. We were lucky enough to premiere at one of the world’s top shortsfests (Aspen), which put us on the radar for other festivals. My strategy has always been to start by targeting a few top festivals that seem like a match for the film (knowing what kinds of films are usually programmed definitely helps) and then holding out for a solid premiere instead of casting a wide net and going with whoever bites first. One thing to remember is that festivals get thousands of submissions, which result in way more superb films than they can possibly program, so advocating for your film after you submit can elevate its spot in the pile.

NYFA: Why did you choose NYFA Fiscal Sponsorship?

LN: The program has enabled me to apply for and accept funding for my projects (as part of an umbrella 501©(3)) that I otherwise wouldn’t have had access to. As a fiscally sponsored artist, I’m also eligible to apply for specific NYFA grants, such as the Opportunity Grant, which I was awarded last year for Bartleby.

NYFA provides additional administrative support such as vendor payments and tax form generation, which was an enormous help on a project like Bartleby that involved so many independent contractors. And it’s always motivating to have a team of people rooting for you along the way.

Upcoming Bartleby Screenings

Where: Melbourne International Animation Festival
Date and Time: Monday, June 19, 2017, 5:15 PM
Location: Australian Center for the Moving Image, Federation Square, Flinders Street, Melbourne VIC 3000, Australia
Tickets: $12, available for purchase here

Where: Palm Springs International Shortfest
Date and Time: June 21, 2017, 2:00 PM
Location: Camelot Theatres, 2300 E. Baristo Road, Palm Springs, CA 92262
Tickets: here, public sales begin June 14, 2017

Where: Nantucket Film Festival - Animated Shorts
Date and Time: June 25, 2017, 9:00 AM
Location: Bennett Hall, 62 Centre Street, Nantucket, MA 02554
Tickets: $15, available for purchase here

Where: Anima Mundi
When: Festival runs July 18-23, 2017
Location: Rio De Janeiro, Brazil
More Details: To be announced

Laura Naylor (Writer/Director/Producer) fell for images, moving and not-so-mobile, while studying art at Columbia. Her directorial debut, Duck Beach—a feature documentary about Mormon singles trying to tie-the knot—premiered at the Seattle International Film Festival and aired on BBC 3 in the UK. Her second feature, The Fix, premiered at AFI Docs, won the jury prize for “Best Documentary” at the Soho International Film Festival, and was hailed a “poignant portrait of life in recovery” by The Hollywood Reporter. After animating a stop-motion sequence for one of her docs, she said “YES PLEASE” to creating tiny worlds.

Kristen Kee (Writer/Director/Illustrator) is an artist who makes neon sculptures and jargon paintings and exhibits them around the world. She has a degree in Sculpture from Yale and studied neon and glass-making at Pilchuck Glass School. Prior to Bartleby, she directed and designed several stop-motion shorts —including Grapefruit, wherein dried grapefruit halves act out Yoko Ono’s book —and has been sculpting Bartleby-like characters since middle school. Her latest series of jargon paintings feature the rants of our current President. She lives and works in Brooklyn alongside her partner Taryn and their dog Butter.

Interview conducted by Priscilla Son, Program Assistant, Fiscal Sponsorship & Finance

NYFA Fiscal Sponsorship’s next quarterly no-fee application deadline is June 30, and you can learn more about NYFA’s Fiscal Sponsorship program here. Read about other exciting projects utilizing sponsorship in our NYFA Fiscal Sponsorship Directory.

Images: Group Photo, Photo Credit: Anthony Johnson; Film stills, Photo Credit By the By Productions

Artist News | June Part I

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It’s finally beginning to feel like summer so put on your flip-flops and get ready for some hot art!

Check out the following exhibitions, screenings, readings, and performances and remember to let us know what you think on social media by using the hashtags #NYSCANYFAFellow and #NYFAFiscalSponsorship.

Things to do & see in NYC:

Ronald Rand (Sponsored Project)
Celebrate Ronald Rand’s new book Create! How Extraordinary People Live to Create and Create to Live, which features over 100 interviews with people including Carol Burnett, Alec Baldwin, and Chita Rivera.
When: June 9, 2017, 5:00 PM - 7:00 PM
Where: The Drama Book Shop, 250 West 40 Street, New York, NY 10018

Leigh Davis (Sponsored Project)
Join artist Leigh Davis for Inquiry into the ELE (End-Of-Life Experience), a conversation focusing on end-of-life experiences.
When: June 11, 2017, 11:00 AM
Where: Open Source Gallery, 306 17th Street, Brooklyn NY 11215

Pat Oleszko (Fellow in Performance ‘87, '91, '01) and Martha Wilson ( Fellow in Performance '01)
Oleszko and Wilson will both be part of Art Rising, a performance action addressing the elimination of the arts in the most recent budget proposed by the Trump administration.
When: June 14, 2017, 12:00 PM
Where: 5th Floor Public Garden, 725 5th Avenue, Trump Tower, New York, New York 10022

Laurie Krauz (Sponsored Project)
Laura Krauz will be performing at the Weill Recital Hall as part of That’s Entertainment: Dietz & Schwartz & Friends. Krauz’s Tapestry Rewoven is a NYFA fiscally sponsored project.
When: June 20, 2017, 7:30 PM
Where: Weill Recital Hall, Carnegie Hall, 881 7th Avenue, New York, NY 10019

Swale (Sponsored Project)
Check out Swales floating food forest at the Brooklyn Bridge Park!
When: Now through June 30, 2017
Where: Brooklyn Bridge Park, Pier 6

Artmakers, Inc. (Sponsored Organization)
The exhibition La Lucha Continua: The Struggle Continues shares political murals from 1985 and 2017 addressing political issues like gentrification, police brutality, immigration, and feminism.
When: Now through July 31, 2017 (Thursdays, Fridays, and Saturdays)
Where: The Loisaida Center, 710 East 9th Street, New York, NY 10009 

Nari Ward (Fellow in Poetry '86, Sculpture '07)
TILL, LIT is an exhibition of new work comprised of mixed media paintings, sculptures, and installations examining the ways value is assigned throughout society.
When: Now through August 25, 2017, 6:00 PM - 8:00 PM
Where: Lehmann Maupin, 536 West 22nd Street, New York, NY 10011

Nari Ward (Fellow in Poetry '86, Sculpture '07)
Socrates Sculpture Park presents G.O.A.T., again, New York’s first institutional solo exhibition of Nari Ward.
When: Now through September 4, 2017
Where: Socrates Sculpture Park, 32-01 Vernon Boulevard, New York, NY 1110

14 Sculptors Gallery (Sponsored Organization)
14 Sculptors Gallery will join the Rockaway art scene with their new exhibition, 14 Sculptures on the Rock.
When: Now through October 9, 2017
Where: Rockaway Beach, 94th Street, Far Rockaway, New York 11693

Get out of town to see:

David Sandlin (Fellow in Printmaking/Drawing/Artists’ Books '93, '03, '09)
Selected works from David Sandlin are on view at his alma mater, the University of Alabama at Birmingham. The exhibition is presented by the College of Arts and Sciences’ Abroms-Engel Institute for the Visual Arts.
When: Now through August 20, 2017, Monday - Friday, 10:00 AM - 6:00 PM & Saturday, 12:00 PM - 6:00 PM
Where: Abroms-Engel Institute for the Visual Arts, 1221 10th Avenue South, Birmingham, Alabama 35205 

Vito Acconci (Architecture/Environmental Structures '00), Lilliana Porter (Graphics '85/Film '99), and Dolores Zorreguieta (Computer Arts '01)
Works by the three Fellows will be on view at the exhibition La imaginación del desastre
When: June 10, 2017 - September 9, 2017 
Where: Arte x Arte, Lavajella 1062, Buenos Aires, Argentina

Chico MacMurtrie (Fellow in Computer Arts '03, Digital/Electronic Arts '09)
Pneuma Fountain is MacMurtrie/Amorphic Robot Works’ most recent inflatable robotic sculpture depicting organic transformations and movement at an enlarged scale. It’s currently centered in the courtyard of the Kremsmunster Monastery.
When: June 14, 2017 - October 15, 2017
Where: Kremsmünster Monastery, Stift 1, 4550 Kremsmünster, Austria

New Releases to Enjoy at Home:

Deanna Witkowski (Sponsored Project)
Pre-order Deanna Witkowski’s new release of instrumental jazz and classical hymn tunes by June 12. All pre-orders receive a solo piano bonus track.
When: Now through June 12, 2017
Where: Bandcamp.com

The NYSCA/NYFA Artist Fellowship Program awards $7,000 grants to individual artists living and working in New York State, and NYFA’s Fiscal Sponsorship program enhances the fundraising capabilities of individual artists and emerging arts organizations.

Follow us on Twitter and Instagram for more events with NYFA affiliated artists. Also, don’t forget to like us on Facebook to see what current fiscally sponsored projects are up to! To receive more artist news updates, sign up for our biweekly newsletter, NYFA News.

Image: Courtesy of Parthenia (Sponsored Organization)

Learning | Grant Writing Workshops Parts I and II

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Sharpen your grant writing skills this summer by learning how to analyze grant guidelines and craft a proposal.

New York Foundation for the Arts (NYFA) will present a two-part workshop series that builds fundamental skills for grant proposal writing, such as identifying alignment with a funder, crafting a narrative, and writing for an audience. Through case study examples of grant proposals, lecture presentations, and in-class editing, NYFA’s knowledgeable Fiscal Sponsorship staff will equip artists with the skills they need to effectively communicate their projects to funders. Participants may register for just one workshop or both sessions.*

“Part I: Analyzing Guidelines” will provide an in-depth review of different sets of grant guidelines. By focusing on key vocabulary, funding priorities, and strategies for determining funder suitability, artists will leave this workshop empowered for in-depth analysis of grant guidelines. “Part II: Crafting a Proposal” will use winning grant proposals as a reference for investigating formatting proposals and providing budget tips and methods for writing to an audience. Participants in grant writing workshop Part II should come prepared with a 250-word project summary.

*There is a discount applied when participants register for both sessions. See third listing below for details.

Title: Grant Writing Workshop Part I: Analyzing Guidelines
Date: Wednesday, July 12, 2017, 6:00 PM- 7:30 PM 
Location: New York Foundation for the Arts, 20 Jay Street, Suite 740, Brooklyn, NY 11201
Public Cost & RSVP: $20, RSVP here
Cost for NYFA Fiscally Sponsored Artists & RSVP: $15, RSVP here

Title: Grant Writing Workshop Part II: Crafting a Proposal
Date: Wednesday, August 2, 2017, 6:00 PM - 7:30 PM 
Location: New York Foundation for the Arts, 20 Jay Street, Suite 740, Brooklyn, NY 11201
Public Cost & RSVP: $20, RSVP here
Cost for NYFA Fiscally Sponsored Artists & RSVP: $15, RSVP here

Title: Grant Writing Workshops Parts I and II
Dates: Wednesday, July 12, 2017, 6:00 PM- 7:30 PM and Wednesday, August 2, 2017, 6:00 PM - 7:30 PM 
Location: New York Foundation for the Arts, 20 Jay Street, Suite 740, Brooklyn, NY 11201
Public Cost & RSVP: $30, RSVP here*
Cost for NYFA Fiscally Sponsored Artists & RSVP: $20, RSVP here*

*As of 6/15 we are experiencing technical difficulties with this RSVP link and are working to fix the issue. In the meantime, those interested in participating may email sponsorship@nyfa.org. Please include your name and email address, with “Grant Writing Workshops Parts I and II” as the email subject line.

Visit our website to learn more about NYFA Fiscal Sponsorship, a program that enhances the fundraising capabilities of individual artists and emerging arts organizations. Questions? View our FAQ page. This program is part of NYFA Learning, which offers professional development for artists and arts administrators. Sign up for NYFA’s free bi-weekly newsletter to receive updates on future programs. 

Image: Flavio Alves (Fiscally Sponsored), The Garden Left Behind, film still, Photo Credit: Flavio Alves

Apply Now | Expand Your Fundraising Reach with NYFA Fiscal Sponsorship: Deadline June 30

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We want our projects to succeed!

Summer might be for lazy sun-bathing and picnicking in the park. But, it’s also the perfect time to take your creative inspirations and make them a reality. With many fall grant deadlines just around the corner, get a head-start on brainstorming potential funding sources and consider whether fiscal sponsorship might open doors for you!

How NYFA Fiscal Sponsorship Can Help

Most large-scale grants, such as the MAP Fund and New York State Council on the Arts grants, are only awarded to organizations with 501c3 status. However, under the umbrella of NYFA Fiscal Sponsorship, projects are given the capability to tap into these kinds of funding, as well as opportunities from corporate funders that are also restricted to 501c3 organizations.

Fiscal sponsorship also helps secure and bring in more individual donors for your projects by providing donors with the incentive of a tax deduction.

Personalized support from NYFA staff is a further benefit of NYFA Fiscal Sponsorship. NYFA staff reviews grant proposal materials, conducts one-on-one meetings to strategize and optimize fundraising, and coaches for project sustainability and budget management. We want our projects to succeed!

Is NYFA Fiscal Sponsorship a Good Fit for Me?

NYFA Fiscal Sponsorship proudly supports a diverse array of artist projects and organizations from all creative disciplines and across the country. From documentary films that explore social issues, to artist exhibitions and music festivals, our Fiscally Sponsored projects and organizations provide an important value to the community.  

Each project should include a public benefit component. Additional requirements for NYFA Fiscal Sponsorship include having a project budget of at least $15,000 or more. Applicants must also have a US-based tax ID number.

During the application review, the panel considers whether the application demonstrates a clearly defined plan for project implementation and feasibility, and whether the project budget is accurate and realistic.

To see a list of our currently Fiscally Sponsored projects, check out our Directory.

Apply (with no fee) by June 30, 2017

Are you an artist project? Apply here.
Are you an emerging organization? Apply here.

Visit our website to learn more about NYFA Fiscal Sponsorship. Questions? View our FAQ page.

Image: Thinking Practice, photo by Renata Carciofolo, image courtesy of Jennifer Wen Ma, Leeza Ahmady, and Asia Contemporary Art Week (ACAW) (Sponsored Project)

Artist News: May Part II

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Not sure what to do with all this free time on Memorial Day weekend? We’ve got you covered!

The only thing better than a holiday is a holiday full of art by NYFA Affiliated Artists. Check out their events and let us know what you think on social media using the hashtags #NYSCANYFAFellows and #NYFAFiscalSponsorship.

Things to do & see in NYC:

Erin Joyce (Sponsored Project)
Erin Joyce’s exhibition My Country Tis of Thy People, You’re Dying features artworks by contemporary indigenous North American artists. The exhibition reflects upon the issue of land rights in the United States.
When: Now through May 26, 2017
Where: Radiator Gallery, 10-61 Jackson Avenue, Long Island City, New York 11106

Ellen Berkenblit (Fellow in Painting ‘92)
In her sixth solo show at Anton Kern Gallery, New York-based painter Ellen Berkenblit presents a new body of work which connects her love of textiles to her painting practice.
When: May 25 - July 7, 2017, 6:00 PM - 8:00 PM
Where: Anton Kern Gallery, 16 East 55th Street, New York, New York 10022

Laurie Krauz (Sponsored Project)
Laurie Krauz will be singing a few blues tunes at Sue Matsuki: I Gots Da Navy Blues (It’s Fleet Week!). Krauz’s Tapestry Rewoven is a NYFA fiscally sponsored project.
Cost: $20 cover with a two-drink minimum. 
When: May 26, 2017, 8:15 PM
Where: don’t tell mama, West 46th Street (between 8th and 9th Avenue), New York, New York 10036

Mary Mattingly (Sponsored Project)
Mattingly’s Swale, a free public floating food forest, will be at the Brooklyn Bridge Park through June 30. Swale offers educational programming and welcomes visitors to harvest herbs, fruits, and vegetables for free.
When: Now through June 30, 2017; Thursdays - Sundays, 12:00 PM - 6:00 PM
Where: Brooklyn Bridge Park, Pier 6

Kobla Dente (Sponsored Project)
Drumsong Productions, Inc. presents Traditional African Drum Carving Workshops at the Onipa Abusia Cultural Center. Registration is required to attend the event.
When: Saturdays, Now - September 16, 2017
Where: Onipa Abusia Cultural Center, 171-32 Liberty Boulevard, Jamaica, New York 11433
Register: Call 347-849-5955 or email kmdente@aol.com

Alexandra Chasin (Sponsored Project, Fellow in Fiction ‘12)
Alexandra Chasin’s participatory writing project, Writing On It All, returns to Governors Island this summer. In sessions led by artists and writers, participants are invited to write on the interior surfaces of an out-of-use house in Nolan Park. Learn more about Chasin’s project in this NYFA Current interview.
When: May 27 - June 25, 2017;  Saturday and Sundays only
Where: Nolan Park, House 11, Governors Island, New York 10004

Orit Ben-Shitrit (Fellow in Video/Film ‘12)
Ward of The Feral Horses, written and directed by Orit Ben-Shitrit, is an experimental short film addressing ideas of cognitive capitalism and technology-related anxiety through the experience of someone being trapped in their own body.  
When: May 31, 2017, 7:15 PM, as a part of New York Filmmakers New York 2017
Where: Anthology Film Archives, 32 2nd Avenue, New York, New York 10003

Nari Ward (Fellow in Poetry ‘86, Sculpture ‘07)
TILL, LIT is an exhibition of new work comprised of mixed media paintings, sculptures, and installations examining the ways value is assigned throughout society.
When: June 2 - August 25, 2017, 6:00 PM - 8:00 PM
Where: Lehmann Maupin, 536 West 22nd Street, New York, New York 10011

14 Sculptors Gallery (Emerging Organization)
14 Sculptors Gallery will join the Rockaways art scene with their new exhibition, 14 Sculptures on the Rock.
When: June 3, 2017, opening reception 12:30 PM - 3:00 PM
Where: Rockaway Beach, 94th Street, Far Rockaway, New York 11693

Nari Ward (Fellow in Poetry ‘86, Sculpture ‘07)
Socrates Sculpture Park presents G.O.A.T., again, New York’s first institutional solo exhibition of Nari Ward.
When: Now through September 4, 2017
Where: Socrates Sculpture Park, 32-01 Vernon Boulevard, New York, New York 11106

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Get out of town to see:

Albert Paley (Fellow in Crafts ‘91)
Albert Paley is in the studio working on several public art projects, one of which is scheduled for Spring 2017. Garden Gates is a matching pair of gates for the W.J. Beal Botanical Garden at Michigan State University.
When: Spring 2017

Helène Aylon (Sponsored Project)
Internationally acclaimed Jewish feminist artist, Helène Aylon presents her exhibition Afterword: For the Children, a conclusion to The G-d Project at Brandeis University’s Knizknick Gallery.
When: Now through June 16, 2017
Where: Kniznick Gallery at Brandeis University, WSRC Epstein Building, 515 South Street, Waltham, Massachusetts 02453

Chris Victor (Fellow in Crafts/Sculpture ‘14)
Chris Victor will have two pieces in A Dark Rock Surged Upon, curated by Faheem Haider, as a part of the GARNER Art Center’s festival.
When: Now through June 16, 2017, by appointment. Closing reception: June 10, 3:00 PM.
Where: GARNER Art Center, 55 West Railroad Avenue, Garnerville, New York 10923

Laura Naylor (Sponsored Project)
Laura Naylor’s stop-motion short film, Bartleby, will be screened at the Seattle International Film Festival.
When: May 27, 2017, 9:30 PM
Where: SIFF Cinema Uptown, 511 Queen Anne Avenue North, Seattle, Washington 98109

Mary Lum (Fellow in Painting ‘87)
MASS MoCA’s grand opening of Building 6 will start with an all-day celebration and an opening of an exhibition featuring Mary Lum, alongside many other acclaimed artists.
When: May 28, 2017; members’ preview at 10:00 AM. Building 6 opens at 12:00 PM and festivities continue throughout the day (Free museum admission to North Adams residents on day of event)
Where: MASS MoCA, 1040 MASS MoCA Way, North Adams, Massachusetts 01247

David Sandlin (Fellow in Printmaking/Drawing/Artists’ Books ‘93, ‘03, ‘09)
Selected works from David Sandlin are on view at his alma mater, the University of Alabama at Birmingham. The exhibition is presented by the College of Arts and Sciences’ Abroms-Engel Institute for the Visual Arts.
When: June 2 - August 20, 2017, Monday - Friday, 10:00 AM - 6:00 PM & Saturday, 12:00 PM - 6:00 PM
Where: Abroms-Engel Institute for the Visual Arts, 1221 10th Avenue South, Birmingham, Alabama 35205

Chico MacMurtrie (Fellow in Computer arts ‘03, Digital/Electronic Arts ‘09)
Pneuma Fountain is MacMaurtrie/Amorphic Robot Works’ most recent inflatable robotic sculpture depicting organic transformations and movement at an enlarged scale. It’s currently centered in the courtyard of the Kremsmunster Monastery.
When: June 14 - October 15, 2017
Where: Kremsmünster Monastery, Stift 1, 4550 Kremsmünster, Austria

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New Releases to Enjoy at Home:

Carolyn Jones (Sponsored Project)
In a TEDMED talk, Carolyn Jones shares what makes nurses not only an invaluable asset to us as patients, but also as a society. Carolyn Jones’ documentary film, Defining Hope, is a NYFA fiscally sponsored project.
When: Published on May 8, 2017
Where: TEDMED.com

Rob Stephenson (Fellow in Photography ‘13)
Annie Correal discusses Rob Stephenson’s photo series, There Swept Out of The Sea a Song, in a recent feature in The New York Times.
When: Published on May 12, 2017
Where: In print or online:  “Far Rockaway: City, Sea and Wilderness.” The New York Times

Mary Mattingly (Sponsored Project)
Mary Mattingly’s Swale is featured in FIELDWORKS, a short documentary series that explores the beauty, rigor, and impact of socially engaged art. Produced by RAVA Films.
When: Now
Where: A Blade of Grass

Annie Lanzillotto (Fellow in Performance Art ‘99, Nonfiction Literature ‘14)
New Album, Never Argue With a Jackass. An album created in memory of the life and love of Annie’s mother, Clare Petruzzelli Lanzillotto.
When: Releases June 1, 2017
Where: Digital Album, available in streaming + download on Bandcamp.

NYFA Congratulates: 

Four NYFA Affiliated Artists were recognized with Obie Awards on May 22: 

  • “Best New American Theatre Work” - J.T. Rogers, Oslo
  • “Playwrighting” - Lynn Nottage, Sweat
  • “Special Citation” - Anna Deavere Smith, Notes from the Field
  • “Special Citation” - Taylor Mac, A 24-Decade History of Popular Music

The NYSCA/NYFA Artist Fellowship Program awards $7,000 grants to individual artists living and working in New York State, and NYFA’s Fiscal Sponsorship program enhances the fundraising capabilities of individual artists and emerging arts organizations.

Follow us on Twitter and Instagram for more events with NYFA affiliated artists. Also, don’t forget to like us on Facebook to see what current fiscally sponsored projects are up to! To receive more artist news updates, sign up for our biweekly newsletter, NYFA News.

Images from top to bottom: Orit Ben-Shitrit (Fellow in Video/Film ‘12), MEN DIE AND THEY ARE NOT HAPPY, 2 channel HD video installation-production still, 2010; Chris Victor (Fellow in Crafts/Sculpture ‘14), Zero (detail), found plastic bottle, hot glue, 2013; and David Sandlin (Fellow in Printmaking/Drawing/Artists’ Books ‘93, ‘03, ‘09), Begin-Again (Slumburbia), 
silkscreen on paper, 2008

‘Writing On It All’ Returns to Governors Island: An Interview with its Makers

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“We have seen again and again that participants experience a kind of taboo-busting delight, a liberating disinhibition. This unmeasurable little thrill, a kind of micro-rebellion, provides an energy boost that affects how people approach these walls. People of all ages feel it.”

With successful programming in past summers, Alexandra Chasin’s liberating and beloved fiscal sponsorship project, Writing On It All, returns to Governors Island for its fifth season. Beginning May 27, this participatory and inclusive writing project brings dynamic colors, sketches, and forceful words to House 11 in Nolan Park on the 172-acre island in New York Harbor. Writing On It All gives visitors the chance to freely navigate through pressing themes utilizing the expressivity and materiality of writing and drawing.

The team behind Writing On It All’s programming includes Chasin, Zina Goodall, Stephanie Orentas, and Olga Rodríguez-Ulloa. In this interview, they share the motivations for launching the project as well as a few of the project’s most memorable moments.

NYFA: Writing and sketching on walls of one’s own house is typically a forbidden activity. However, it also conjures up feelings of adolescence, playfulness, and a sense of freedom. What led you to conceive of Writing On It All? Did any of these notions motivate you to create this program?

Writing On It All: We have heard again and again from participants that they have childhood memories related to writing on walls, whether pleasant or troubling. And, we have seen again and again that participants experience a kind of taboo-busting delight, a liberating disinhibition. This unmeasurable little thrill, a kind of micro-rebellion, provides an energy boost that affects how people approach these walls. People of all ages feel it. Nevertheless, kids dramatize the effect more unselfconsciously than adults, amazed that they are invited to mark up the walls and willing and able to jump into the activity to immerse themselves fully in writing and drawing. We were indeed motivated to design a writing experience that is inviting, inclusive, liberatory, and fun. However, the taboo-busting effect revealed itself through practice.

Writing On It All also supports our primary motivation to resist the exclusionary effects of writing and literature in schools and universities. The project invites all writers without concern for educational attainment. There is no code to master nor a secret handshake. We don’t evaluate the correctness or completeness of any resulting text. Basically, Writing On It All is a series of experiments in public participatory writing. When we define writing broadly enough and reduce barriers to participation, we create a radically inclusive writing practice.

NYFA: Your collaborators for Writing On It All include choreographers, poets, street artists, and domestic workers, among others. How did you develop such a diverse team? What are their roles in the project?

WOIA: The creative dynamism of Writing On It All depends hugely on the facilitators, those artists and writers who design and lead the sessions. No two sessions are alike, and no two facilitators are alike. We purposefully choose facilitators who work in a range of disciplines, media, and contexts.

We invite facilitators who have a record of teaching or some public-facing impulse in their work – we love supporting them as they develop public programming. We have worked with individuals, and also collectives, all of whom have in turn invited participants to experience writing as a collaborative and site-specific practice.

NYFA: Can you share any themes or pieces of writing that your participants have written that you or your collaborators cannot help but remember?

WOIA: Given the opportunity to install in a house, many of our artists have worked around themes of “home.” One session that stands out is Sonia Guiñansaca’s “Finding Home After the Migration.” Guiñansaca invited undocumented, formerly undocumented, and first-generation migrant artists and cultural workers to work behind closed doors to process the experience of migration and finding or creating “home” in this country. The work was beautiful, deeply personal, and revealing of the divisive nature of borders.  

Another “home”-centered work, “If This, Then That” by Aisha Cousins, asked visitors to write the story of a fictional character trapped in the walls of the house after her family was pushed out of the neighborhood by gentrifying forces.  

Kristiania Collective’s interactive panel on “The Art of Gentrification” featured DW Gibson, Nefertiti Macaulay, Alison Davis, and Suketu Mehta in conversation regarding New York’s increasing wealth gap and housing crisis. The audience was invited to take notes on the walls of a room, which kept an interchange of critical analysis alive for hours after the panel had finished.

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NYFA: At the end of the project, the walls of the house are re-painted over and the writings are lost. Is erasure and ephemerality a core component of the project’s course of development?

WOIA: Yes, ephemerality is one of our core tenets, along with collaboration, materiality, and site-specificity. Writing On It All emphasizes the material nature of writing as a pushback against the Western cultural belief that ideas are pure spirit. Writers have bodies, texts are material objects, and writing is practiced through physical gestures. At Writing On It All, those gestures are larger than usual, our surfaces harder than usual, our materials bigger than usual. Participants are constantly in touch with the materiality of writing.

By the same token, writing and literature break down, degrade, dissolve back into dust. Even our most durable vehicle of text, the stone tablet, is ephemeral. At Writing On It All, we dramatize this by accelerating the erasure of the texts we produce.

This parameter of ephemerality also contractual: we have to paint over all the writing in order to return the house to its original condition.

NYFA: What is Writing On It All’s schedule for Summer 2017? How can one participate in a Writing On It All session?

WOIA: This summer, Writing On It All can be found in Nolan Park, House 11 at Governors Island. We will be open every Saturday, Sunday, and Tuesday from May 27 to June 25. Our hours are 1:00 PM to 4:00 PM. We have a house full of markers and paints, themes, prompts, fellow travelers, and blank walls, so all you have to do is show up! Here’s the schedule below:

May 27 to 29
Olga Rodriguez Ulloa & Alexandra Chasin
“Forms of Resistance (Literally!)”

June 4
Luis Jaramillo with Matthew Brookshire
“The Other Side: Borders and Crossings”

June 10
Ana Lara & LaTasha Diggs
“Here.”

June 11
Mariame Kaba
“Community Safety Looks Like: Transforming Justice and Our Relationships”

June 18
Laia Sole
KABOOM

June 24 and 25
Anthony Rosado
“TestOURmonials”

NYFA: Why did you choose NYFA Fiscal Sponsorship?

WOIA: We love working with NYFA because it is so supportive of artists’ vision and sustainability! Writing On It All is not yet large enough to seek non-profit status and relies heavily on donations and the creative network of New York artists. This makes NYFA’s fiscal sponsorship integral to the production of our annual season! We feel so supported in our effort to make participatory and interdisciplinary work. NYFA frequently guides us towards grants and other opportunities that lift up our process, allowing us to collaborate with and promote some incredible New York based artists.

Artistic Director Alexandra Chasin is Associate Professor of Literary Studies at Lang College, The New School. Chasin is the author of Selling Out: The Gay and Lesbian Movement Goes to Market (Palgrave Macmillan, 2001) and Kissed By (Fiction Collective 2, 2007), a collection of short fictions. Her novella, Brief, was first released as an interactive app and is available in print through Jade Ibis Press (2013). A past recipient of a NYSCA/NYFA Artist Fellowship, Chasin’s most recent book is Assassin of Youth: A Kaleidioscopic History of Harry J. Anslinger’s War on Drugs, a cultural history of drug prohibition (University of Chicago Press, 2016). Chasin holds an MFA degree in Writing from Vermont College and a Ph.D. degree in Modern Thought & Literature from Stanford University.

Program Director Zina Goodall is a producer and writer who has worked as a community organizer, circus performer, and teaching artist. Media and Communications Manager Stephanie Orentas is a manager and curator. Invited curator Olga Rodríguez-Ulloa is a researcher and cultural critic. To learn more about Writing On It All, please visit their website.

NYFA Fiscal Sponsorship’s next quarterly no-fee application deadline is June 30, and you can learn more about NYFA’s Fiscal Sponsorship program here. Read more about other exciting projects utilizing sponsorship, in our NYFA Fiscal Sponsorship Directory.

Interview conducted by Priscilla Son, Program Assistant, Fiscal Sponsorship & Finance

Images: Stephanie Orentas, Writing On It All

Erin Joyce’s “My Country Tis of Thy People, You’re Dying”

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“I very much view the work that I do as a curator as activism. With a background in contemporary Indigenous North American art, I tackle political and social issues that face Native America.” 

Independent curator Erin Joyce’s new exhibition and NYFA fiscally sponsored project My Country Tis of Thy People, You’re Dying features thought-provoking works by indigenous Native American artists including Steven Yazzie, Tom Jones, and Cannupa Hanska Luger. Now on view at Radiator Gallery, the exhibition reflects upon ongoing concerns of diminishing land rights of Native Americans. Erin Joyce and founders of Radiator Gallery, Tamas Veszi and Daniela Kostova, discuss the show’s inception, inspiration, and timely place in today’s political discourse.

Title: My Country Tis of Thy People, You’re Dying
When: Now Through May 26
Where: Radiator Gallery, 10-61 Jackson Avenue, Long Island City, New York

NYFA: Erin, what inspired you to curate exhibitions that center around the work of indigenous North American artists?

Erin Joyce: I was born and grew up in the Southwest, spending many of my formative years near the Navajo (Diné) and Hopi Reservations in Northern Arizona. Being exposed to Indigenous culture and art at a young age fueled my desire to study, research, and work within that landscape. I very much view the work that I do as a curator as activism. With a background in contemporary Indigenous North American art, I tackle political and social issues that face Native America.

My Country Tis of Thy People, You’re Dying was a show I had begun working on a while ago. Native sovereignty and land rights have always been something I engaged with. In 2015, Senator John McCain, who represents my home state of Arizona, authored a National Defense Authorization Act for the Department of Defense. In this lengthy document, McCain included language that sold sacred land, Oak Flat, from the Apache San Carlos Reservation, to an Australian mining company to mine copper ore. He did this without consent from the tribe. It was at that moment that the show’s planning began, and I started spending more time researching other instances of unsanctioned land sales, most of which transpire for energy extraction purposes. My Country Tis of Thy People, You’re Dying examines those occurrences, and gives context to that fight.

NYFA: My Country Tis of Thy People, You’re Dying includes diverse media, from sculpture to film and video installation. How do these forms relate to one another in terms of creating the exhibition narrative?

EJ: When I begin working on an exhibition, the first step for me is to solidify a concept: “What am I trying to communicate?” From there, I start considering artists. Many of the artists in My Country Tis of Thy People, You’re Dying are artists I have worked with in the past. That being said, the selection of works is almost always a dialogue between the artists and myself. It is my desire to have the artists’ agency represented not only in their work, but also in the selection of those works.

I think for me, selecting work is really above the formal. I mean yes, it is nice to have pieces that are aesthetically dynamic and interesting to look at, but that is not the reason I am drawn to the work in the first place. It is about what the artist is communicating with the work - does it work within the remit of the exhibition? How will it enter into dialogue with the other work in the show? The medium is not the meaning of a work. It is the vessel, and sometimes that vessel informs the meaning.

For this show specifically, a few of the works were deliberate selections by me, such as Nicholas Galanin’s God Complex, an inspection of the dynamics of power structures, the glorification of violence, and police brutality. It is also a redressing of pop culture iconography with a religiosity echoing Western society’s worship of material over life.

Steven Yazzie’s video Mountain Song illustrates the impacts that uranium mining has had on the Navajo Reservation and the Navajo people through stunning and poignant narrative and visual imagery.

Tom Jones’ 16 photographs from his series The North American Landscape were crucial as well. They have this amazing didactic quality that allows the viewer to get a sort of 30,000 foot view of Indian reservation landscapes. It’s a series of scanned images of small plastic children’s toys, toys children often use in play that allow them to explore their relationship to nature. By using these toys and instrumentalizing their function, he inverts their meaning and refracts them through the lens of Native American, and the reservation, landscape. These were all pieces I knew I wanted in the show early on.

For the work of Cannupa Hanska Luger, a brilliant ceramicist based in Santa Fe I’ve worked with in the past, I had an idea of which pieces I wanted to include. However, I wanted Cannupa’s input in making the final selection. I love how Cannupa really embraces the materiality of natural elements in his overall concept. Using clay, fiber, and paper, he creates something from the earth that has a narrative of environmentalism and humanity, and that will eventually decompose to earth again. There is an amazingly imbricated and nuanced utilitarianism to it.

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NYFA: What is your day-to-day like as an independent curator? How do you forge partnerships with exhibition spaces?

EJ: Working as an independent curator allows for a beautiful amount of freedom and flexibility in the projects I undertake. It’s so important to constantly build and maintain a network not only with artists, but with institutions, galleries, and other curators.

This show is my second Native group show at Radiator Gallery, the first being You Are On Indian Land in 2015. I connected with Radiator through a mutual friend and curator, Leo Keulbs, whom I had met two years’ prior at Dallas Aurora. I was searching for a space in New York for You are On Indian Land and asked Leo if he had any ideas of a progressive space open to working with outside curators. He immediately said Tamas Veszi and Daniela Kostova at Radiator. Radiator has been wonderful to work with - they really embraced the concepts I wanted to pursue and have given me complete curatorial freedom.

Indian Land then traveled in different iterations to two more locations, IAIA Museum of Contemporary Native Arts, and the Museum of Northern Arizona. Those relationships really transpired from calling and asking to meet with them and pitching my show ‘cold-call.’ For other projects, institutions or curators have approached me. For instance, last summer, Leo Keulbs asked me to curate a one-night installation of film to be projected onto the Manhattan Bridge for his project, Light Year. Additionally, I was invited to curate for a forthcoming exhibition at Artspace New Haven opening this winter. It is definitely a mix between contacting people and pitching shows and their approaching me.

NYFA: At what stage of the project did you apply for NYFA Fiscal Sponsorship? How did it help bring the exhibition to fruition?

EJ: The conception of this show and the planning stages transpired over the course of about a year and a half, from writing the narrative to selecting specific works to be included. Once all of the planning was solidified, we turned to NYFA for Fiscal Sponsorship. Working with smaller commercial galleries as an independent curator often means that funding for the shows is limited. Being able to work under the auspices of NYFA’s Fiscal Sponsorship program made it possible for us to apply for grants, and we were honored to receive generous support from the Shelley & Donald Rubin Foundation for the show. NYFA’s sponsorship of our project was extremely instrumental in helping this show become a reality.

NYFA: Tamas and Daniela, can you tell us a bit about Radiator Gallery’s unique place in the New York arts community? What kinds of exhibitions do you strive to present?

Radiator Gallery: Radiator Gallery opened five years ago and presents curated exhibitions showcasing both local and international artists.

The gallery’s goal is to engage the New York art scene and local audience but also to connect with the larger international arts community. We see the gallery as a curatorial interdisciplinary platform, open to both artists and curators, encouraging experimentation and collaboration. We work closely with all curators to develop their projects and provide any possible support we can in order to realize a successful project.

We run the gallery and have both had arts practices outside the United States before moving to New York, so the gallery’s interest in international exchange is natural. Tamas was born in Hungary and Daniela was born in Bulgaria. Radiator has partnered with the Austrian Cultural Forum, Art Market Budapest, The French Embassy, and the Embassy of Israel, and has also presented group shows in Vienna and Paris.

Each show is accompanied by special events such as performances, artist talks, or group panels that provide context and bring new audiences to the space.

NYFA: Why do you think it is so important to show My Country Tis of Thy People, You’re Dying in 2017?

RG: Curator Erin Joyce proposed an exhibition that is extremely relevant to the current political situation in the United States. Following the Dakota Pipeline Access protests and the last presidential election, the exhibition addresses a very important topic of land ownership and displacement of the indigenous population. All artists in the show are Native and are dedicated to issues surrounding the subject. For example, the Winter Count Collective has worked on the grounds at Standing Rock doing activist work. They also produced the amazing, poetic, and dystopian video on view, Crisis, shot with a drone flying over the desert.

This is the second show curated by Joyce for Radiator Gallery. Joyce is an Arizona-based curator, who has worked with many indigenous artists nationwide, and has done in-depth research on the history, traditions, and contemporary life of the indigenous communities in the United States. Her work is eye-opening and deserves encouragement and admiration!

Erin Joyce is an independent curator, art critic, and scholar of contemporary art. Erin’s projects include exhibitions at Radiator Gallery in New York, IAIA Museum of Contemporary Native Arts in Santa Fe, New Mexico, WAAS Gallery in Dallas, LIGHT YEAR in Brooklyn, The Contemporary in Monterey, California, the Museum of Northern Arizona, and the Coconino Center for the Arts.

Radiator Gallery provides local and international emerging and mid-career curators and artist-curators an excellent opportunity to work with and learn about the operations of a multi-disciplinary organization. Radiator regularly presents contemporary art exhibitions, performances, and video programs. To read a previous NYFA Current interview with Radiator Gallery, click here.

NYFA Fiscal Sponsorship’s next quarterly no-fee application deadline is June 30, and you can learn more about NYFA’s Fiscal Sponsorship program here. Read about other exciting projects utilizing sponsorship, in our NYFA Fiscal Sponsorship Directory.

- Interview conducted by Priscilla Son, Program Assistant, Fiscal Sponsorship & Finance

Images, from top, courtesy of Erin Joyce: Winter Count Collective, Crisis, single channel video and sound, 2016 and Cannupa Hanska Luger, Knives, ceramic, 2016; installation view

Event Recap: Does Anybody Even Go to Websites, and What are Impressions?

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Create an effective digital engagement strategy for your film 

Curious about how important an online presence is in promoting your film? To keep things short: it plays a significant role! More than just “digital engagement,” a strategic and dynamic online presence can expand your audience and get them out to see your film on the big screen.

As a follow-up to our March 30 event, “Does Anybody Even Go to Websites, and What are Impressions,” this article gathers insights shared by Darcy Heusel, Vice President of Audience Engagement and Impact at NEON, on creating a strategic online presence utilizing websites and social media. In her professional career, Heusel has helped launch national social action campaigns for narrative and documentary projects including The Zookeeper’s Wife, America Divided, and Michael Moore’s Where to Invade Next.

Websites

When viewers see your trailer or hear about your film, one of the first ‘next steps’ for them is to Google your film. When will it be released in theaters? Who is the director? These answers all need to be presented in one convenient platform. You may be tempted to rely solely on a social media profile like Facebook, but consider launching a website dedicated to the specific film. Read on for guidance from Heusel on creating and utilizing a website.

What information should you include?

Keep your website simple. The goal is to have your audience see the film. Cut out extraneous information that distracts from that goal. Create your website so that it clearly addresses these four questions for your audience:

  1. How can I learn more?
  2. When can I see your film?
  3. Where can I see it?
  4. What is it about?
In addition, make sure you include contact information, such as an email address, so your audience or the press can connect with you.

Which website platforms should you use?

Assemble.me is a website recommended platform made specifically to showcase a film. An option with a $19 monthly fee, Assemble.me has built-in architecture that allows you to share screenings, a trailer, and press coverage, as well as utilize iTunes or Amazon buttons to sell your film directly from the website.Other recommended platforms include Squarespace, WIX, and VHX. In the worst case scenario, and if allocating money for your website is not in your budget, create a Facebook page. However, be aware that most funders expect your proposed budget to include funds set aside for a more robust digital engagement plan. Considering a real website and allocating approximately $500 - $2,000 to create one is recommended.

When should you launch a website?

Always have a website up for your audience. If you are still in pre-production and do not yet have material to share, create a straightforward webpage where your audience can subscribe to stay up-to-date with the project. That contact information is useful data for you, and will help you start getting your audience engaged and to determine the level of interest you are generating.

Is there a way to track data on your audience?

Google Analytics allows you to track clicks and traffic by providing a code that you can then insert into the back-end of your website.Data that can be collected from Google Analytics includes:

  1. Types of channels driving the traffic (e.g. did people search for your film organically or did they see it on social media?).
  2. Pages people choose to view.
  3. Top sources of website traffic that lead them to your website (e.g., Facebook, Google, Bing).

Assemble.me also has its own built-in capabilities for tracking traffic data.

Matching up the data collected from Google Analytics with the types of actions you took at a particular moment in time helps determine the strengths and weaknesses of your digital engagement plan. For instance, if there was a spike in views after releasing a trailer on Facebook or a lecture event, those may be actions to consider taking again to bring more traffic to your website. To learn more about Google Analytics, click on this link.

Social Media

Social media and its advertisement tools can be extremely helpful in building your audience and generating excitement related to your project. Before initiating this kind of digital outreach, however, consider the following questions to determine if and how social media can be effective for you:

  1. Do you have time for it? If you do not have time to invest in social media, it is probably not a good idea. You will not see much of a return.
  2. Do you need to build your own audience? This decision is unique to each film and filmmaker. Not all films need to build an audience in the same way. If iTunes or an independent distributor is going to release your film, those distribution platforms may already be connected to an audience, and it may not be necessary to build your own.
  3. Do you want to engage or inform your audience? Engagement may be a strategic move for a film centered around a social issue. For instance, the film Bully asked its audience to contribute to the conversation and share personal experiences, developing a sense of community around the film. Sharing updates on the status of your film can be another important way to keep your audience informed, especially if they have helped with the project or supported it financially. They want to see how your film is developing.
  4. Do you want to capitalize on key moments such as the release of a film trailer or theatrical? This is useful if you have already begun developing your audience. If not, and if you have a film trailer or theatrical release you would want to share, first consider buying digital ads.
  5. Is your targeted audience on social media? If they are not, utilizing social media will not reach the audience you want. Read through this Sprout Social article on social media demographics for a more targeted segmentation strategy. Choose 1-3 of these social media platforms and tailor your content accordingly.

Tips to Build an Audience on Facebook

  1. People may not see your page until you pay for ads. Allocating $200-$300 for ads or to boost your post may make a big difference in finding the followers you need. Facebook gives you the capabilities to target the audience that you want. For instance, you can upload a list of 1,000 people in order to target those specific people. You can also target a specific group. For example, Facebook provides capabilities that target those who ‘like’ The Art Institute of Chicago or other public pages.
  2. When you use Facebook, prioritize video posts first, pictures second. Visuals capture the most attention.
  3. Post regularly and be direct in terms of your messaging. Keep each post under two or three sentences. Also, don’t be shy in terms of telling your audience what you want them to do with the post. For instance, if you want them to share it and help you reach 5,000 likes, say so! 
  4. Browse through other films’ Facebook pages and consider what you like about what they are doing and incorporate their strategy into yours. Consider also how you can differentiate yourself from them.
  5. Utilize analytics provided on Facebook’s back-end, and match your actions with the data to strengthen and understand your digital strategy. Facebook provides data such as:
    • Engagements: the total number of times a user interacted with your post, which includes clicks and likes.
    • Impressions: the amount of times that your post was displayed. Due to Facebook’s algorithm, it is unlikely that all of your followers will see your post, but as more people engage with it by liking, commenting, or sharing it on their pages, the larger your reach will be. 

Darcy Heusel is Vice President of Audience Engagement and Impact at NEON, a new distribution label founded in 2017. She has worked on the acquisitions, distribution, and traditional and social impact marketing for independent films for the last decade. Before joining NEON, Heusel was Senior Vice President of Impact at Picture Motion, a marketing and advocacy firm for social issue films. In this role, she built and executed national social action campaigns for narrative and documentary projects including The Zookeeper’s Wife, America Divided, Michael Moore’s Where to Invade Next, FED UP, Fruitvale Station, and American Promise. Prior to Picture Motion, Heusel served as the Director of Programming and Marketing at Constellation.tv and the Director of Acquisitions and Marketing at Screen Media Films.

Heusel’s work in film and media has been driven by a passion for supporting independent films that provide diverse and unique vantage points from which to consider society, ourselves, and the ways in which audience members can make a difference when they’re equally passionate and provided with the tools to effect change.

- Priscilla Son, Program Assistant, Fiscal Sponsorship & Finance

This program was presented by NYFA Fiscal Sponsorship. NYFA Fiscal Sponsorship’s next quarterly no-fee application deadline is June 30, and you can learn more about NYFA’s Fiscal Sponsorship program here. Find more articles on the business side of your practice, visit NYFA’s Business of Art directory.

Image: Flavio Alves (Sponsored Project), The Garden Left Behind

Artist News: April Part II

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April showers are nourishing creativity, as this spring is filled with many opportunities to see the work of artists and projects affiliated with NYFA. 

Check out the following exhibitions, screenings, readings, and performances and remember to let us know what you think on social media by tagging us on Twitter, Instagram or Facebook.

Things to do & see in NYC:

Curtis John (Sponsored Project)
Fred Kudjo Kuwornu’s BlaxploItalian, a new documentary on the legacy and struggle of Black actors in Italian cinema, was co-produced by Curtis John. It will be screened at the 2017 New Voices in Black Cinema Film Festival. Curtis John is the project director of The Luminal Theater, a fiscally sponsored project.
When: April 29, 2017, 2:00 PM
Where: BAM Rose Cinema, 30 Lafayette Avenue, Brooklyn, NY 11217

Ida Applebroog (Fellow in Graphics ‘86, Painting '90)
Ida Applebroog's Mercy Hospital, a comprehensive selection of 97 drawings the artist made in 1969–70 while she was a patient in the eponymous hospital in San Diego, is on view at Karma.
When: Through April 30, 2017
Where: Karma, 188 East 2nd Street, New York, NY 10009

Kalup Linzy (Fellow in Video/Film '15)
Kalup Linzy will perform a selection of songs at The 8th Floor.
When: May 4, 2017, 7:00 PM - 9:00 PM
Where: The 8th Floor, 17 West 17th Street, New York, NY 10011

Kobla Dente (Sponsored Project)
Drumsong Productions, Inc. presents Traditional African Drum Carving Workshops at the Onipa Abusia Cultural Center. Registration is required to attend the event!
When: Saturdays beginning May 6, 2017
Where: Onipa Abusia Cultural Center, 171-32 Liberty Boulevard, Jamaica, NY 11433
To register: Call 347-849-5955 or email kmdente@aol.com

Erin Joyce (Sponsored Project)
Erin Joyce’s exhibition My Country Tis of Thy People, You’re Dying features artworks by contemporary indigenous North American artists. The exhibition title is a reference to the song of the same title by Buffy Sainte-Marie.
When: Now through May 26, 2017
Where: Radiator Gallery, 10-61 Jackson Avenue, Long Island City, New York 11106

Annie Lanzillotto (Fellow in Performance Art/Multidisciplinary Work '99, Nonfiction '14)
Lanzillotto is releasing her new albums and poetry audiobook.
When: Thursday, June 1 and Saturday, June 3, 2017,  7:30 PM
Where: CityLore, 56 East 1st Street, New York, NY 10003

Daniel Bejar (Fellow in Interdisciplinary work '15)
Bejar is part of a group exhibition titled Marginalia at the Drawing Center as part of Open Sessions 10.
When: Now through June 11, 2017
Where: The Drawing Center, 35 Wooster Street, New York, New York 10013

Mary Mattingly (Sponsored Project)
Mattingly’s Swale, a free public floating food forest, will be at its first stop, Brooklyn Bridge Park Pier 6, through June 30.
When: May 1 - June 30, 2017, Thursdays - Sundays from 12:00 PM - 6:00 PM
Where: Brooklyn Bridge Park Pier 6

Get out of town to see:

Kathleen Foster (Sponsored Project)
Kathleen Foster’s documentary film on racial profiling and police brutality, Profiled, will be screened at the San Diego Black Film Festival.
When: April 28, 2017, 4:30 PM
Where: AMC Fashion Valley 18, 7037 Friars Road, San Diego, CA 92108

Albert Paley (Fellow in Crafts '91)
Albert Paley will join the Finger Lakes Regional Burn Association (FLRBA) in presenting the 7th Annual Finger Lakes Region Gateway to Healing Art Showcase and Auction featuring the artist’s work. Proceeds will benefit the Burn Association’s programs and services including the annual FLRBA’s Children’s Burn Camp.
When: April 29, 2017, 7:00 PM - 9:00 PM
Where: Paley Studios, 1677 Lyell Avenue, Suite A, Rochester, NY 14606

Daniel Bejar (Fellow in Interdisciplinary work '15)
Mana Contemporary is hosting an open house. Stop by Bejar’s open studio to take a look at what he has been working on.
When: April 30, 2017, 1:00 PM - 6:00 PM
Where: Mana Contemporary, 888 Newark Avenue, Jersey City, NJ 07306

Roger Grunwald (Sponsored Project)
Grunwald’s The Mitzvah Project, a combination of theater, history lesson, and conversation on the Jewish experience during WWII, will be presented at Portland State University.
When: May 2, 2017, 7:00 PM
Where: Portland State University, Lincoln Hall 115, 1620 Southwest Park Avenue, Portland, OR 97201

Charise Isis (Sponsored Project)
The Grace Project, a series of empowering portraits of women with breast cancer, will be on exhibit at the Outnumbered Gallery in Colorado.
When: May 5, 2017, 4:00 PM - 9:00 PM
Where: Outnumbered Gallery, 5654 Prince Street, Littleton, CO 80120

Debi Cornwall (Sponsored Project)
In collaboration with the International Film Festival and Forum on Human Rights in Geneva (FIFDH), the Centre de la photographie Genève presents the first solo exhibition in Europe of Debi Cornwall’s Welcome to Camp America.
When: Now through May 14, 2017
Where: Centre de la photographie Genève, Genève, Switzerland

Helene Aylon (Sponsored Project)
Internationally acclaimed Jewish feminist artist, Helène Aylon presents her exhibition Afterword: For the Children, a conclusion to The G-d Project at Brandeis University’s Kniznick Gallery.
When: Now through June 16, 2017
Where: Kniznick Gallery at Brandeis University, WSRC Epstein Building, 515 South Street, Waltham, MA 02453

NYFA Congratulates:

Anna Deavere Smith (Sponsored Project)
Deavere Smith received a nomination for the 2017 Drama League’s Distinguished Performance Award for her performance in Notes From the Field.

Catherine Lacey (Fellow in Fiction '12), Dinaw Mengestu (Fellow in Fiction '06), and Garth Risk Hallberg (Fellow in Fiction '08)
Lacey, Mengestu, and Hallberg are three of the best young American novelists according to Granta Magazine.

The NYSCA/NYFAArtist Fellowship Program awards $7,000 grants to individual artists living and working in New York State, and NYFA’s Fiscal Sponsorship program enhances the fundraising capabilities of individual artists and emerging arts organizations.

Follow us on Twitter and Instagram for more events with NYFA affiliated artists. Also, don’t forget to like us on Facebook to see what current fiscally sponsored projects are up to! To receive more artist news updates, sign up for our weekly newsletter, NYFA News.

Image: The Empress, Charise Isis (Sponsored Project)

Film Distribution and the Educational Market

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Titles that are incorporated into classroom use can generate years of income. Learn how to distribute them. 

Distribution of documentary films and some kinds of narrative films to schools, churches, and community organizations is too important to overlook. For certain films, this may be the entire distribution plan. This event, presented by Icarus Films Vice President Livia Bloom on May 25, will take a look at this field, what filmmakers need to know about it, and how they can access it.

Title: Film Distribution and the Educational Market
When: Thursday, May 25, 2017, 6:00 PM - 8:00 PM
Where: NYFA offices, 20 Jay Street, Suite 740, Brooklyn, NY 11201
Cost: $10 for NYFA-affiliated artists and $15 for the general public
RSVP: Pre-registration is required, please click here to register.

About Livia:
Livia Bloom is a film curator and Vice President of Icarus Films, a documentary distribution firm representing work by directors including Chantal Akerman, Patricio Guzmán, Shôhei Imamura, Chris Marker, Bill Morrison, and Jean Rouch. Bloom has presented cinema programs at institutions including the Film Society of Lincoln Center, the Maysles Documentary Center in Harlem, and the Museum of the Moving Image. A graduate of Cornell and Columbia Universities, she currently lives with her husband in Brooklyn.

About Icarus Films:
Icarus Films is a distributor of documentary films that works with independent producers from around the world to help their films find audiences. They distribute over 1500 titles to theatrical, non-theatrical, educational, home entertainment, online, and television markets across North America. As well as licensing programs on DVD and Blu-ray to the educational market, they offer a subscription video-on-demand (SVOD) service focused on meeting the needs of colleges and universities for online access to documentary content.

This program is presented by NYFA Learning and NYFA Fiscal SponsorshipSign up here to receive NYFA’s monthly newsletter with updates on programs and opportunities for visual artists.

Image: Popturf.com

Artist News: April Part I

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April has shown that NYFA affiliated artists are never content to rest on their laurels.

Congratulations are in order to NYFA affiliated artists of all disciplines, who are presenting new work and receiving prestigious nominations and awards this month.

Read on to see what these artists are up to!

Things to do & see in NYC:

Stephen Maine (Fellow in Painting ‘00)
Stephen Maine: New Paintings, a solo exhibition comprising seven vivid works on canvas the artist fabricated through his signature relief print-like process.
When: April 7 - 30, 2017
Where: Hionas Gallery, 124 Forsyth Street, New York, NY, 10002

Clarence Coo (Fellow in Playwriting/Screenwriting ‘16)
Coo’s The Birds of Empathy will be performed at the INK’D 2017 Festival, directed by Jesse Geiger.
When: April 19, 2017 at 3:00 PM and 7:00 PM 
Where: The Loft at Theater 511, 511 West 54th Street, New York, NY 10019

Okwui Okpokwasili (Fellow in Choreography ‘13)
Bessie Award-winning and New York Live Arts’ Stryker/Ranjelovic Resident Commissioned Artist Okpokwasili presents the culmination of her two-year residency with the New York Premiere of Poor People’s TV Room.
When: April 19 - April 22, April 26 - 29, 2017 at 7:30 PM
Where: New York Live Arts, 219 West 19th Street, New York, New York, 10011

Erin Joyce (Sponsored Project)
Joyce’s exhibition My Country Tis of Thy People, You’re Dying references the song of the same title by Buffy Saint Marie and will feature artworks by contemporary indigenous North American artists.
When: Now - May 26, 2017
Where: Radiator Gallery, 10-61 Jackson Avenue, Long Island City, New York 11106

Get out of town to see:

Shimon Attie (Fellow in Photography ‘00, Performance/Multidisciplinary ‘05, Video ‘10)
Attie will have a solo exhibition titled Lost in Space (After Huck) at the Saint Louis Art Museum.
When: Now - June 25, 2017
Where: Saint Louis Art Museum, Forest Park, 1 Fine Arts Drive, St. Louis, MO 63110

Helène Aylon (Sponsored Project)
Internationally acclaimed Jewish feminist artist Aylon presents her exhibition Afterword: For the Children, a conclusion to “The G-d Project” at Brandeis University’s Knizknick Gallery.
When: Now - June 16, 2017
Where: Kniznick Gallery at Brandeis University, WSRC Epstein Building, 515 South Street, Waltham, MA 02453

Isis Charise (Sponsored Project)
The UC Cancer Institute Breast Cancer Center and Miller Gallery present The Grace Project Cincinnati Exhibit, which will showcase empowering portraits of women who have had mastectomy surgery as a result of breast cancer.
When: Opening Reception: April 20, 2017 from 6:00 PM - 8:00 PM; April 21 from 10:00 AM - 6:00 PM, and April 22 from 12:00 PM - 5:00 PM.
Where: Miller Gallery, 2715 Erie Avenue, Cincinnati, OH, 45208

Debi Cornwall (Sponsored Project)
In collaboration with the International Film Festival and Forum on Human Rights in Geneva (FIFDH), the Centre de la photographie Genève presents the first solo exhibition in Europe of Cornwall’s Welcome to Camp America.
When: Now - May 14, 2017
Where: Centre de la photographie Genève, Geneve, Switzerland

Roger Grunwald (Sponsored Project)
In commemoration of Holocaust Remembrance Day, The Mitzvah Project will be performed at Hebrew University in Jerusalem and Ben Gurion University in the Negev.
When: April 23, 2017 at 12:30 PM (Hebrew University) and April 24, 2017 at 6:00 PM (Ben Gurion University)
Where: Hebrew University, Jerusalem, Israel and Ben Gurion University, the Negev, Israel

Weekend reads:

Ekene Ijeoma (Fellow in Architecture/Environmental Structures/Design ‘16)
Ijeoma was featuted in an It’s Nice That article, “Data can be beautiful yet insightful: interaction designer and artist Ekene Ijeoma.”

NYFA congratulates:

Ekene Ijeoma (Fellow in Architecture/Environmental Structures/Design ‘16)
Ijeoma was a finalist in the 2017 World Changing Ideas Awards by Fast Company in the Photography and Visualization category for his piece Wage Islands, which exposes wage and housing inequality.  

Anna Deavere Smith (Sponsored Project)
Deavere Smith’s play Notes from the Field received two Lucille Lortel Award nominations, including one for Outstanding Solo Show and one for Elaine McCarthy’s Outstanding Projection Design.

2017 Pulitzer Prizes

Congratulations are in order to 2017 Hall of Fame Benefit Inductee Lynn Nottage (Fellow in Playwriting/Screenwriting '94, '00), who received a Pulitzer Prize in Drama for her play Sweat, and to Du Yun (Fellow in Music/Sound '16), who was awarded a Pulitzer Prize in Music for her operatic work, Angel’s Bone.

2017 Guggenheim Fellows

NYFA congratulates 19 NYSCA/NYFA Artist Fellows who were awarded Guggenheim Fellowships in the category of Creative Arts. The winners include:

  • Signe Baumane (Fellow in Film ‘05)
  • Marina Berio (Fellow in Printmaking/Drawing/Artists Books '09)
  • Lesley Dill (Fellow in Printmaking/Drawing/Artists’ Books '95)
  • Keely Garfield (Fellow in Choreography '02)
  • Annie Gosfield (Fellow in Music Composition '00, '04)
  • Elana Herzog (Fellow in Sculpture '99, '07)
  • Shelley Hirsch (Fellow in Performance/Multidisciplinary '88, '03, Music Composition '96, Music/Sound '10)
  • Samantha Hunt (Fellow in Fiction ‘10)
  • Thilde Jensen (Fellow in Photography ‘13)
  • Byron Kim (Fellow in Painting ‘94)
  • Carson Kreitzer (Fellow in Playwriting/Screenwriting ‘96)
  • Leigh Ledare (Fellow in Photography ‘13)
  • Cynthia Madansky (Fellow in Film ‘97)
  • Rogelio Martinez (Fellow in Playwriting/Screenwriting ‘00)
  • Yvonne Meier (Fellow in Choreography ‘88, ‘94, ‘06)
  • Shari Mendelson (Fellow in Crafts ‘87, ‘97, Sculpture ‘11)
  • Gregory Pardlo (Fellow in Poetry ‘05)
  • Carmelita Tropicana (Fellow in Playwriting/Screenwriting ‘91)
  • Leslie Wayne (Fellow in Painting ‘06)

The NYSCA/NYFAArtist Fellowship Program awards $7,000 grants to individual artists living and working in New York State, and NYFA’s Fiscal Sponsorship program enhances the fundraising capabilities of individual artists and emerging arts organizations.

Follow us on Twitter and Instagram for more events with NYFA affiliated artists. Also, don’t forget to like us on Facebook to see what current fiscally sponsored projects are up to! To receive more artist news updates, sign up for our weekly newsletter, NYFA News.

Image: Leslie Wayne (Fellow in Painting ‘06)

Building a Project Budget

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Creating a good budget does not have anything to do with liking math or being a numbers person. It is a form of storytelling. 

Just like a 60-second elevator pitch or a 500-word narrative, a project budget is a tool for communication. It is an incredibly useful tool for helping individual artists conduct their practices within financial limits. Project budgets are also a way to share information with a grant review panel, potential donors, and other team members. Creating a strong project budget simply requires artists to present the hard work they are already doing in a new format.

What is a Project Budget?

A project budget is a specific amount of money allocated for a particular purpose over a specific period of time. Project budgets are different from operational budgets, which track the annual income and expenses of an entire organization. Examples of projects include curating an exhibition, directing a short film, or creating a site-specific piece of theatre.  

Revise Revise Revise

Since the needs of all projects change over time, revision is an essential component of budgeting. Artists are already pros at making changes to their creative work. This same skillset can be applied to budgeting. By drafting a budget early in a project’s planning process and then periodically assessing and adjusting the budget in accordance with new expenses and funding opportunities, the budget evolves alongside the project. Having an up-to-date project budget on hand makes it easy to share at a meeting or supply one for a last minute deadline.

Step-by-Step Tips for Project Budget Building

1. Brainstorm Expenses: Begin by considering everything about the project that costs money. Nothing is too small to skip. An artist ‘cost tree’ is a brainstorming tool to help artists gain a comprehensive understanding of expenses associated with their project. Some things to keep in mind:

  • What are the main expenses?
    • What specific costs are associated with these primary expenses?
      • What are are smaller expenses associated with each sub-category?
  • Remember to pay yourself a stipend or hourly wage! To determine your hourly rate as an artist, check out the formula at the end of this post from Andrew Simonet’s book Making Your Life As An Artist. Simonet is the director and founder of Artists U

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2. Organize Expenses: Group similar types of expenses together to create line items on your budget. For example, plaster, burlap, and buckets could be grouped under a ‘Materials’ category. Depending on your budget template, all of the details and subcategories you captured through brainstorming can be listed in a corresponding ‘Notes’ section, or broken down into separate line items.  

3. Assess Sources of Income: Income for a project can be categorized into earned income, unearned income, and in-kind support. 

  • Earned Income - Wages, tips, and salaries you receive from employment. Sales from works of art or tickets to an event are also examples.
  • Unearned or Contributed Income - Sources other than employment and profit from a business, such as interest from savings and stock dividends. For artists, unearned income can also come in the form of project grants, fellowships, cash prizes, and gifts.
  • In-Kind Support - Goods and services that are not monetary, such as living accommodations during artist residencies or donations of materials.  

4. Assess Status of Income: It is important to note in your budget if income for the project is committed or pending. For example, if you already received a grant for a community engagement project, these funds are committed. If you applied for a cash prize but have not received it, this money is pending. It is appropriate to include and designate which funds are committed and pending. 

5. Estimate with Care: Budgeting requires that you make estimates of projected income and expenses. To accurately do so, rely on resources such as past experience, experts in the field, and publicly available information. Be as specific as possible, never underestimate the power of common sense, and remember to make conservative estimates. As The Profitable Artist suggests: 

Do not underestimate the value of your peers’ advice. All artists have to deal with finances, and it might help to ask a few trusted friends to compare notes on expenses, pricing services, etc.

6. Put It Together: Generally, when submitting a project proposal, the expense and income sides of the budget should balance to zero. If you are applying for a grant, always use the budget format requested by the funder. If you are keeping a budget for your personal records, find a strategy that works well for you. Use a spreadsheet in Excel or Google Sheets to organize information and build formulas within the document. Check out these sample project budgets from the Foundation Center’s Grantspace website.  

Your Project Budget

Budgets are adaptive to the creative process and are another method for translating an artist’s idea to funders and project team members. They are excellent tools for conveying objectives, and providing frameworks and timelines for reaching project goals to an audience. When a project is complete, its budget remains a helpful guide for measuring outcomes, evaluating progress, and defining its success.

Looking for more resources? NYFA’s The Profitable Artist is a resource and comprehensive career guide for artists of all disciplines. 

Excerpt on Determining an Artist Fee, from Making Your Life as an Artist:

Artists don’t know what our time costs. People ask us to do residencies, workshops, artist talks, etc., and to make our lives sustainable, we need to know our rates.

Take the annual income number you just figured out and divide it by 1,500 to get your hourly rate.

Why 1,500? If you work a “normal” job for a year, you’ll work 2,000 hours (40 hours per week for 50 weeks) Artists don’t have 2,000 hours to earn our living. A lot of our work is piecemeal, a teaching gig here and a day job there, with lots of prep, travel and transition time. And we need more down time than most people to feed our imagination and vision. Artists who earn their living in 1,500 hours find sustainability.

Once you have your hourly rate, multiply it by 8 to get your day rate (8 hours in a work day), and multiply your day rate by 5 to get your week rate.

Here’s an example. Suppose you decide you need to earn $45,000 per year to live without financial panic.

45,000 ÷ 1,500 = $30/hour
30 x 8 = $240/day
240 x 5 = $1200/week

Interested in fundraising through NYFA Fiscal Sponsorship for your next great idea? Our next no-fee application is due June 30, 2017. Learn about our Fiscal Sponsorship program by clicking here.

- Madeleine Cutrona, Program Officer, Fiscal Sponsorship

Images, from top: courtesy of Writing On It All, a fiscally sponsored project by Alexandra Chasin; a cost tree in The Profitable Artist, photo by Amy Aronoff

Artist News: March Part III

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March has been a prolific month for NYFA affiliated artists of all disciplines. 

Want to help us support NYFA affiliated artists? How about attending their performances, plays, and readings, or checking out their work online? As we make our way into spring, join these artists in tackling a wide range of themes, from gender, religion, and dissent, to an artist’s work process. Then, be sure to tell us about your experiences by tagging @nyfacurrent on Facebook, Twitter, and Instagram!

Things to do & see in NYC:

Susana Cook (Fellow in Poetry ‘03)
La MaMa will be presenting Cook’s play Non-Consensual Relationships with Ghosts, a play about a king who was actually a queen, who is sent to exile, imprisoned in Athens and found 45 years later in Argentina at a tomb contest.
When: March 24 - April 2, 2017
Where: The Club, 74A East 4th Street, New York, NY 10003

Linda Herritt (Fellow in Printmaking/Drawing/Book Arts ‘14)
The Darkest Side of Paradise is a group show navigating the multi-faceted influence of drugs on US culture.
When: Friday, March 24, 7:00 -10:00 PM, on view Sundays from 1:00 - 5:00 PM through April 16
Where: Wayfarers, 1109 Dekalb Avenue, Brooklyn, New York, NY

Linda Herritt (Fellow in Printmaking/Drawing/Book Arts ‘14)
Smack Mellon is pleased to present Linda Herritt’s site-specific installation, Grease Rust Soot Sweat. Based on a portion of Buckminster Fuller’s list of impactful inventions, the large-scale, text-based piece exists as a three-dimensional diagram, undulating off Smack Mellon’s largest wall.
When: Now - April 23, 2017
Where: Smack Mellon, 92 Plymouth Street, Brooklyn, NY 11201

A.M. Homes (Fellow in Fiction ‘88) & Joan Silber (Fellow in Fiction ‘86)
On April 6, 2017, to mark the publication of A Grace Paley Reader: Stories, Essays, and Poetry (Farrar, Straus and Giroux), The Center for Fiction is thrilled to host a Grace Paley: A Celebration of her life with Hilma Wolitzer, Joan Silber, Victoria Redel, and A. M. Homes.
When: Thursday April 6, 2017, 7:00 PM
Where: The Center for Fiction, 17 E 47th Street, New York, NY 10017

Randy Gibson (Fellow in Music and Sound ‘16)
Gibson will be performing The Four Pillars Appearing from The Resonating Discs invoking The 72:81:88 Confluence in a setting of Quadrilateral Starfield Symmetry ATS4 Base 6:81 at Wild Project.
When: April 11, 2017, 8:00 PM
Where: Wild Project, 195 East 3rd Street, New York, NY 10009

Get out of town to see:

Laura Naylor (Sponsored Project)
Laura Naylor’s stop-motion film and reimagining of Melville’s classic, “Bartleby,” will be showcased in 2017 Aspen ShortsFest.
When: April 6, 2017, 5:30 PM
Where: Wheeler Opera House, 320 East Hyman Avenue, Aspen, CO, 81611

Debi Cornwall (Sponsored Project)
In collaboration with the International Film Festival and Forum on Human Rights in Geneva (FIFDH), the Centre de la photographie Genève presents the first solo-exhibition in Europe of Debi Cornwall’s Welcome to Camp America.
When: Now - May 14, 2017
Where: Centre photographie Geneve, Geneve, Switzerland

Helène Aylon (Sponsored Project)
Internationally acclaimed Jewish feminist artist, Helène Aylon presents her exhibition Afterword: For the Children, a conclusion to “The G-d Project” at Brandeis University’s Knizknick Gallery.
When: Now - June 16, 2017
Where: Kniznick Gallery at Brandeis University, WSRC Epstein Building, 515 South Street, Waltham, MA

Okwui Okpokwasili (Fellow in Choreography ‘13)
Choreographer, writer, and actress Okwui Okpokwasili brings her kinesthetically powerful movement style to a site-specific dance that responds to Nick Cave’s major Building 5 exhibition Until.
When: April 7, 2017, 8:00 PM
Where: MASS MoCa, 1040 MASS MoCA Way, North Adams, MA 01247

Richard Saba (Basil Alkazzi Award for Excellence ‘15)
The Word & Image Gallery at Bright Hill Literary Center will kick off its 2017 Exhibit Season and National Poetry Month with a collaborative exhibit by Cherry Valley Artist Richard Saba and Poet Mary Ashwood, “September Song.” The exhibit will include the book September Song, which contains the images in the exhibit.
When: April 2 - April 28, 2017
Where: The Word & Image Gallery, 94 Church Street, Treadwell, NY 13846

New releases to enjoy at home:

Jonathan Silvers (Sponsored Project)
Dead Reckoning, a three-hour documentary series, is about the evolution of postwar justice over the past seven decades - and the failure to investigate war crimes and prosecute the perpetrators.
When: New York City air dates on PBS Channel 13 include March 31, 8:00 PM and April 1, 2:00 PM. Check local PBS listings for other air dates.
Where: Streaming on PBS from the comfort of your own home!

Robert Knafo (Sponsored Project)
Artists at Work, a documentary project with a focus on contemporary artists and their work process and work spaces recently launched its new website.
Website: http://artistsatwork.net/

The NYSCA/NYFAArtist Fellowship Program awards $7,000 grants to individual artists living and working in New York State, and NYFA’s Fiscal Sponsorship program enhances the fundraising capabilities of individual artists and emerging arts organizations.

Follow us on Twitter and Instagram for more events with NYFA affiliated artists. Also, don’t forget to like us on Facebook to see what current fiscally sponsored projects are up to! To receive more artist news updates, sign up for our weekly newsletter, NYFA News.

Image: Okwui Okpokwasili (Fellow in Choreography ‘13)

Spring into Fundraising with Fiscal Sponsorship: Applications Due March 31

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“NYFA’s Fiscal Sponsorship model allows for evolution.” - fiscally sponsored artist Karen Marshall (Fellow in Photography ‘90)

Are you an artist or artist-run organization looking to bring your project to the next level? NYFA Fiscal Sponsorship provides artists and emerging organizations, whose projects benefit the public, with greater access to funding and enhances their fundraising capabilities. Here a few benefits of NYFA Fiscal Sponsorship:

  • The ability to fundraise under NYFA’s 501c3 status and thus offer donors the incentive of tax-deductible donations;
  • Access to large-scale funding opportunities from foundations or corporate funders that are usually restricted to 501c3 tax-exempt organizations;
  • Free personalized support from NYFA staff

The next quarterly, no-fee application deadline for NYFA Fiscal Sponsorship is March 31, 2017.

Before You Apply

Learn more about NYFA Fiscal Sponsorship on our website, as well as the wide range of Fiscally Sponsored projects in NYFA’s Fiscal Sponsorship Directory. A key component to a successful application is being able to demonstrate an understanding of the difference between fiscal sponsorship and a grant; in this interview, Sarah Corpron, NYFA’s Acting Director of Business Services, explains the distinction.

Once you’ve reviewed these Frequently Asked Questions, we hope you apply for NYFA Fiscal Sponsorship! As Fellow Karen Marshall reflected in a recent interview, acceptance into NYFA’s Fiscal Sponsorship program is a chance to establish a unique relationship with NYFA that’s right for your project, no matter the artistic discipline.

Follow us on Twitter, Instagram, and Facebook to see what current fiscally sponsored projects are up to!

Image: Joyce Hwang (Architecture/Environmental Structures/Design ‘13)

Fiscal Sponsorship / Fellows at 30: Karen Marshall

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“For me it’s always about process: developing projects, establishing vision, and moving from intent to edit…making art is a conversation with yourself, otherwise you’re going to get bored!”

New York photographer Karen Marshall (Fellow in Photography ‘90) documents social issues. By focusing on the psychological lives of her subjects, she has worked on a series of visual stories that contemplate familial relationships and convey ideas about people and place within the cultural landscape. Marshall’s Fiscally Sponsored Project, Between Girls: A Passage To Womanhood, is a seminal study that articulates the coming of age of a group of urban middle class teenagers, following them from high school into adulthood 30 years later. 

Marshall’s interest in establishing new frameworks for the documentary genre has led her to create an exhibition based on this project that uses traditional black and white photographs, bookmaking, and video and audio in conjunction with community programing.

If you’re local to Orlando, or are in town for the Society of Photographic Education National Conference, you can hear Karen’s Between Girls lecture on March 11, 2017 at the Conference:

What: “Between Girls: A Passage To Womanhood. The Creation of A Thirty-Year Project,” a lecture by Karen Marshall 
When: March 11, 2017, 10:00 AM - 10:45 AM
Where: Orange AB, Hilton Orlando, 6001 Destination Parkway, Orlando, FL 32819

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NYFA: How did your Fiscally Sponsored Project, Between Girls: A Passage to Womanhood 1985-2015, begin? What catalysts prompted the transitions from silver print photographs to a documentary film to a new media installation?

Karen Marshall: I began taking pictures when I was 13. By 1985 I had been shooting on the street for a decade, and I wanted to do something different. I wanted to get inside peoples’ lives, both physically (off the street), but also psychologically, and I decided to make a documentary photo essay about teenage girls’ relationships with one another.

I came of age during the women’s consciousness movement in the 1970’s, yet by the 1980’s no one was talking about feminism. I wanted to observe teenage girls and look at what the girl world was all about. Right from the start, I sought out middle class girls who went to public high school. I wanted this project to talk specifically about friendship between girls, and so often essays about New York City kids focused on children under the poverty line or the super wealthy and that was not my intention.

Through a friend, I met 16-year-old Molly, and she introduced me to her group of friends. Molly really got what I was interested in. All of the girls I photographed went to The Bronx High School of Science or Fiorello H. LaGuardia High School of Music & Art and Performing Arts and were just beginning their junior years. I photographed them intensively for ten months and then tragically, Molly got hit by a car while on vacation and was killed. Everything changed. I realized that Molly would remain seventeen and the rest of them would become women, and I knew I had to continue photographing. It was hard to photograph the girls during their senior year but I did.

At this point, I shopped Between Girls around as a book project. But the text just didn’t match the power of the images. When the women were twenty I invited some of them into a recording studio to talk about this time in their lives. I created a 12.5 minute audio piece, which is really poignant. I now had a slide­tape show presentation and considered taking the still images and the audio and making them into a film, but that proved to be too expensive at that time when technology was just beginning to develop. I continued photographing them, recorded more audio with a Sony Walkman pro, and shot some video when camcorders became cheap. A few times over the years I brought the women together as a group and had other people shoot video, first in Hi­8, later in DigiCam and even later in Digi Beta.

By the late 1990’s and early 2000’s, I had amassed hundreds of rolls of black and white 35mm film, audio recordings on reel-to-reel tape and cassette, and video shot in many different forms and qualities. Ha. What’s great about this project is that you can see the evolution of technology in the media through the project itself. Over time these changes become part of the project. ­­­My ‘Aha!’ moment came in realizing that these different pieces of media were in fact part of the project.

The photographs are still the center of everything in the complete version of Between Girls that I exhibited at Hampshire College last year. In essence, the work is as much about photography and how visual storytelling has evolved into new media as it is about the relationship of a group of women. Many of my friends and fellow artists are interested in new media as it exists on the web, but I’m really drawn to the physicality of the photograph in relation to media. I’m focused on the installation itself and the curation of my own media artifacts and how these became part of narrative. Someone told me that Between Girls is like reading a really good novel because you reference your own life in the narrative. I don’t know if you can experience this project fully on a screen or website. Everything is an extension of the next. In my life as an artist and in my life as a teacher and mentor, I love to put images and ideas together. Sometimes they are mine and sometimes they are someone else’s­­­, it’s all the same process.

I don’t know where it’s going next but the project is happening. I think it’s a really wonderful piece for a university museum because it’s interdisciplinary. Between Girls is not just for those interested in photography; it can instigate discussion for those thinking about behavioral psychology, writing, and gender studies. It’s in essence a community piece. I think it has the potential to inspire conversation and I can see various ways that women from a senior center or teenagers from a high school could interact with it. You could use this exhibition as a jumping off point for a workshop on storytelling. I have started writing a curriculum with an educator for teenagers. I’m hoping that the project can also become about other people’s work. But we’ll see.

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NYFA: In October 2015, Between Girls: A Passage to Womanhood 1985-2015, was exhibited at Hampshire College. How did this project arrive there and what is next for its life?

KM: My project is now thirty years old. It started in 1985. I originally thought I was making a film when I applied for fiscal sponsorship to help fundraise for it. Once I had some funding and began editing, I was like, ‘Eww…I’m a photographer.’ So in 2006, when I made a trailer for a film, I realized that it was absolutely not where I wanted the work to go. That failure was a wonderful gift. By 2007 I became committed to formatting Between Girls as a new media project for the gallery setting.

In the fall of 2015 I showed the completed Between Girls: A Passage To Womanhood in full at Hampshire College. Over the years I had exhibited bits of the work at various venues, so it was great to finally see the whole project exhibited at one venue. Plus, now I have documentation of the entire project, which I never had before. I can actually show people what the project looks like installed, which of course is especially helpful for getting it seen in new venues. I still have a few things I want to tweak and although I raised $10,000 for this project; reflecting back, I should have raised $15,000. In the future, perhaps there will be a book. The desire to make a book of this work has always been there. Although, even if I find the right publisher, I will still need to raise more money. Lots of money.

NYFA: You received a NYSCA/NYFA Artist Fellowship in 1990 for the project Caretakers of the Earth: Navajo Resistance and Relocation. How did you find this subject and where does this project stand today? Do you remember what you did with the fellowship funding?

KM: In the mid­-late 1980’s, as I watched fellow photographers go off to South Africa and Latin America to photograph indigenous peoples and their struggles, I thought, 'What about indigenous people in the U.S.?’ So I started to investigate this subject and got an assignment in New Mexico to take pictures for a magazine. I had heard about a group of 11,000 Navajo Indians in Arizona who had been forced to relocate from ancestral land when the U.S. government changed reservation boundaries. I contacted some lawyers representing the affected Navajo and they in turn introduced me to some of the Navajo families. I was granted permission to tell their story 'to the outside world.’ During my time in the Southwest I also took some color landscapes that I sold to people furnishing doctors’ offices and such. These pictures funded the project along with the Fellowship. I used my $7,000 for printing, paper, and darkroom costs. The Fellowship also funded a couple of trips out there. The money went far. Farther than it would have today. I remember the year after, a friend of mine received a Fellowship and bought a camera. For me, the Fellowship award was about the maintenance of my practice.

I worked on the Navajo project for about ten years, from around 1987 to 1997. I had exhibitions and gave lectures on the work, but I really regret not having been able to publish a book of these photographs at the time. It was a controversial subject and that proved difficult, plus I ran out of money and I had by then become a mother. As it stands now, I still believe this work should be published in book form, it is important visual history. Life on the reservation is still a pressing issue and additional fundraising is needed to continue the project. 

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NYFA: How do you develop your practice?

KM: Process is extremely important to me. I’m concerned about the product- driven element of the art world today. Artists (who are not necessarily superficial) are making such product-driven work just to get [representation by] a gallery and become well known. It’s not a diss on them. What are we as artists to do? I am an unrealistic dreamer.

For me, it’s always about process­­: developing projects, establishing vision, and moving from intent to edit. It’s really important to have a goal and to figure out how to frame your work. In essence, making art is a conversation with yourself, otherwise you’re going to get bored! I had to accept the fact that my work is about a long-term trajectory.

Photography is about a fraction of a second or a fraction of a story that builds over time. Documentary inquiry is about telling stories and that’s why I take images. I do sometimes think, ‘Can this project please just go to college for a bit? Can Between Girls take care of itself and just come visit me?’ Maybe it’s actually good to have a project and finish it, but that hasn’t happened to me just yet.

NYFA: Why did you choose NYFA Fiscal Sponsorship, as opposed to a sponsor that focuses on film?

KM: I really felt that it was important to get sponsorship from a place that supported artists in all disciplines. NYFA’s Fiscal Sponsorship model allows for evolution. Remember, when I started the project I thought it was going to be a film and when I completed the project it was something different. NYFA [also] gave me credit with funders outside the art world.

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NYFA: Your relationship with NYFA began in 1990 with the NYSCA/NYFA Artist Fellowship in Photography. In 1999, you were accepted into the Fiscal Sponsorship program for Between Girls, and your participation in the program continues through the project’s next phase. What has your relationship with NYFA been like over the years?

KM: Yes, NYFA has been part of my life for the past 26 years. I was even hired to take photos for NYFA events ages ago! I think they were for a program called “Artists in Schools” that NYFA sponsored all over the state. I also participated in an exhibition NYFA produced with Tanqueray Gin. NYFA curated it, and each artist received a couple of thousand dollars to create work for the exhibition. NYFA brought together this diverse group of photographers for an exhibition that in turn was sponsored by Tanqueray.

I deeply appreciate NYFA’s support of my work throughout all these years. They have validated who I am as an artist, and so much of my work would not have been possible without their ongoing support! At a time in the U.S. when there is so little funding for the arts, it has been comforting to have them as a consistent presence in my life.

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NYFA: What’s next for you?

KM: At the moment I mainly shoot in medium format color film and I’m currently developing a project about the places in Poland from which my grandparents emigrated in the 1920’s and never returned. The tentative title is Still, Standing. I also have a number of other projects up my sleeve and I have never stopped shooting on the streets. A lot of what I’ve been photographing is not of people, but as usual is totally about people. 

Are you interested in using NYFA Fiscal Sponsorship to support your next great idea? Check out more details here. March 31 is our next quarterly application deadline. And be sure to follow the work of past and present NYFA affiliated artists on Facebook, Twitter, and Instagram.

- Interview conducted by Madeleine Cutrona, Program Officer, Fiscal Sponsorship and Madeline Scholl, Program Officer, Grants & Exhibitions

Images, from Top: All installation images courtesy of the artist and from an October 2015 Installation at Hampshire College; Collage detail From 8′ x 4.5′ collage made of 30 Years of Xerox’s from The Project Archive|View of part of the installation. Foreground: 9 unique zines sit on a table, each containing aspects of the 30-Year Archive. Silver gelatin prints of the original images made when the Between Girls subjects were teenagers, Vitrine holding Molly’s diary and other writings, a triptych of Molly when she was 16, on her 17th birthday, and a week before she was killed|Three Channel Video Projection|Detail of Project Ephemera Vitrine|Detail of the 9 unique zines that contain aspects of the 30-Year Archive|Image of artist, 2016. Photo by NYFA.