While most Americans consider Summer a time for fun and to slow down, the season presents a great opportunity for brands to engage with their most valued customers, and ramp up their social media advertising efforts.

In order to tap into key summer trends, brands should take note of the increased discussion around Summer activities like barbecues, picnics, fireworks and get-togethers, especially during the summer holiday circuit - Memorial Day, Fourth of July and Labor Day.

With so much recreational activity going on, brands can explore the major trends in the season to craft the perfect ad during the summer. Check out Strike Social's infographic below for useful summer stats and ideas for marketers.

This article originally appeared on Strike Social