Everyone understands that having a fast-loading webpage is crucial in the modern age, right?

Google’s been underlining this for years, reminding website owners that page load time is a ranking factor and will influence their position in search results. As technology has advanced, so too has consumer expectation. This is true in all aspects, but website load time – given the rising number of people accessing the web via mobile – may be one of the most notable shifts in this respect.

And the impact even the smallest website tweaks can have can be significant. To highlight this, the team at Skilled have put together this infographic which provides an overview of how various websites have been able to significantly improve their results through even minor speed improvements.