Developer Insights

See how developers approach finding success on the App Store and what they’ve learned along the way.

Go to Developer Insights

Four Platforms.
Infinite Opportunities.

With macOS, iOS, watchOS, and tvOS, you can extend your success across the Apple ecosystem and bring your ideas to life on the platforms that deliver the best experiences. As you plan your next app, learn more about App Store business models and ways to expand and engage your audience.

Learn about planning your next app

Over a Billion Active Devices Worldwide.

With over 180 billion apps downloaded from the App Store and $70B paid to developers, it’s an incredible time to develop and distribute on Apple platforms. Find out how you can submit your apps to the App Store and reach customers around the world.

Learn about preparing your app submission