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Less than one week after its reveal, Pebble Time is now the most funded project ever on Kickstarter.

The new smartwatch announced by startup Pebble has netted close to $14 million, and will remain open to accept additional funds for the next 24 days. Pebble Time bumps The Coolest Cooler, which had held the previous record of $13.3 million.

Pebble Time includes a color e-paper screen and built-in microphone for short voice messages. Pebble announced Tuesday it is also adding smart watchstraps with sensors developers can leverage for additional features. The Kickstarter models were available for $159, while retail versions will go for $199 when they arrive in May.

Meanwhile, on Tuesday, Pebble unveiled another version of its new smartwatch called Pebble Time Steel. The device is made of "premium materials" and boasts a battery life of 10 days.

Pebble Time Steel will ship this summer for $299 at retail. Kickstarter versions will go for $250, and include two watch straps.

Follow Brett Molina on Twitter: @brettmolina23.

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