Rep has more economic incentive to buy it than any other cryptoasset I've come across [in fact, it's one of the few that actually has a direct cash flow incentive to use it].

Every other asset is basically at the base default of "you hold it, hope it goes up." There's dormant rep for that I suppose...

There's huge economic incentive, each actively reporting rep gets 1/22 millionth or 1/11m * average fee / 2 of all transactions through the system. Some people complain reporters are "overpaid" [they're actually designed to be paid as much needed for security, which isn't cheap!]

Economic equilibriums are real. What do I mean by that? Saying rep has not enough economic incentive is a bit like saying Bitcoin mining doesn't have enough economic incentive. The amount of active rep/reporters will reach a relatively efficient equilibrium eventually, just as bitcoin mining does. In truly open and free markets rent seeking isn't a sustainable strategy.

As far as rep being expensive, I think it's quite cheap and have been buying more. Reporting 1-2 hours every two months [60 days] isn't like any full time job I've ever had.

Back to the top why I say economic incentive is high: with stablecoins and a solid web UI I think it's perfectly feasible to see $10B in volume a year, at a 1% round trip fee per rep we get: 10,000,000,000 times .01 times .5 / 11,000,000 or 4.545 per rep. Anything high growth like this would have a typically sky high ev/ebit ratio, if we use something like 30 we get 136.36 per rep, if you use a super high discount rate like 90% you get a npv of 13.636 per rep. That's how I value it anyway. Once augur starts entering new markets and not just disrupting old ones with lower cost it's even more exciting.