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This week's best

Updated wednesdays

Guest Judge: Marcelle du Plessis, CD, Liquorice Digitas LBi

Past reviews

  GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE   Sep 4, 2017
upload/Marcelle du Plessis.jpg
This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

Winner: Petit Bateau. I'm a sucker for a good product demo ad.
This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way. read more

Petit Bateau: Tough Day iPhone App Get the Bestads app

Renault Formula One: Renault Formula 1 - The Yellow Teapot
INTERACTIVE
Ikea: Human Catalogue
Ikea: Human Catalogue
BBH Singapore

Ikea: Human Catalogue
RADIO
Panado Paediatric: Dose of Thrones
Panado Paediatric: Dose of Thrones
Joe Public Johannesburg

Panado Paediatric: Dose of Thrones
Sponsored TV Sponsored Outdoor Sponsored Interactive Sponsored Radio


TG4 - Ladies Foodball: Proper Fan

  TV   IRELAND   Sep 9, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f2d43_0003.png&width=200Publicis Dublin create a quirky campaign to encourage Gaelic football fans to tune into the Ladies Football Championships exclusively on Irish TV station TG4. Why? Because there are some people who claim to be proper Gaelic football fans, yet only seem to watch the men's championship. That's not a proper fan. The Dublin based agency reveals a hard-core football fan sat in amongst a range of electrical fans in an antique store behaving like a proper fan watching all the Ladies Football on TG4. The campaign includes TV, press, radio and digital display.


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Dr.Oetker: Bakershop Boys: GBBO Intro

  TV   UK   Sep 9, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/74034.png&width=200Dr. Oetker unleashes cakes with character in new GBBO sponsorship idents. Created by Cheetham Bell, the spots set out to break the barriers around baking and with cake characters from Liverpool, Glasgow, Argentina, and America, the work aims to make the Dr.Oetker brand more accessible and loved. The campaign will initially be seen as idents during The Great British Bake Off, but more films and characters will appear as Youtube pre-rolls and via Dr.Oetker's own social channels.

VIEW THE INTRO SPOT
VIEW THE BAKE SPOT
VIEW THE WEIRDO SPOT
VIEW THE YUM YUMS SPOT

Budega Cariri: The best of Cariri now on iFood.

  PRINT   BRASIL   Sep 9, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89177_Patativa_Budega.jpg&width=200Budega Cariri Fortaleza is a restaurant that offers in its menu dishes of the legitimate Cariri cuisine (interior of the state of Ceara, Brazil). To inform you of your presence on iFood without losing its essence, Bravo/BBG, created a series of ads that use great icons from the region as a way to strengthen your spirit. Detail, delivery works exclusively for pizzas.

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Colégio Darwin: You can be whatever you like.

  PRINT   BRASIL   Sep 9, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89176_Darwin_mother.jpg&width=200A mother said to her son. But she did not just speak. Her examples and values reflected on the actions of her offspring, on the way they faced life and on the overcoming of adversities. Difficulties began to be seen other way. Although challenging, they were possible. She did not lack courage and determination in order to shape her children’s character. So, years later, the world met the first American President of the United States, which would not be a surprise to her. Like Ann, many mothers believe and do everything possible for their children’s success. Congratulations to all of them.
MAY 14TH. MOTHER'S DAY. Agency: Bravo/BBG, Brasil

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Ikea: The Changing Catalogue

  WEB FILM   ITALY   Sep 9, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F12f8f_0000.png&width=200An insight into the popularity of the Ikea catalogue from DDB, Italy

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Marmite: TasteFace

  Uncategorised   UK   Sep 9, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9b132.png&width=200Marmite, Unilever's cult-status spread, has launched a new digital experience that analyses your emotions whilst you taste Marmite, to discover, in real-time, whether you were born a lover or a hater. The technology has been developed by digital creative agency AnalogFolk London. Visit tasteface.marmite.co.uk on your mobile and try some Marmite. TasteFace and the facial recognition technology will tell you your fate based on your facial expressions. For the first time bespoke facial recognition software understands a grimace vs a smile, a "yuk" vs a "yum". Not only that, Marmite's new web app also understands and recognises the complexity of emotion between your love and hate for the sticky stuff, rating it from 0 to 100%.

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Gillette: #BabyFace

  WEB FILM & PRINT   ISRAEL   Sep 8, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4353e.png&width=200Newborn babies' only means of communication during their first year of life is through the language of touch. Academic research by Harvard University and The Boston Children's Hospital have proven that "skin to skin" communication releases "Love Hormones" right after birth and helps babies' development as they build their trust in the environment and in their parents.
ACW Grey Tel Aviv Mediacom Connections, published a double print ad in Israel's leading Male magazine, containing "The Dad Test" - a smart and simple tool that gives new dads a physical demonstration of the way their beards feel on their newborns' skin. We also made an emotional social experiment video (TV and online) featuring interviews with expecting dads who were challenged to state the sacrifices they are willing to make in order to be closer to their baby.

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Doritos: Spiderman

  TV   CHINA   Sep 7, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbab31_0004.png&width=200CIVILIZATION, Shanghai present this spot for Doritos

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Pampilhosa da Serra Municipality: The Guardian of Naturia

  WEB FILM   PORTUGAL   Sep 7, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2c676_0000.png&width=200There is a place where Nature is found in its most primordial, authentic form. In Pampilhosa da Serra, between the hills and a magical mist, we can see Naturia. As the legend goes, such place is protected by a spirit created from the natural elements that has been, for centuries, the guardian of this sacred temple.
'The Guardian of Naturia' tells the story of a hidden treasure of Nature, that only the purest of heart can see. Agency: Ideias com Pernas

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P&O; Cruises: Something For Everyone

  TV   AUSTRALIA   Sep 6, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F19275_0002.png&width=200Directed by Photoplay's Scott Otto Anderson, the launch spot for the P&O; cruises campaign via BASHFUL, features cruise holiday makers sampling the new Pacific Explorer's best activities. The campaign will run in cinemas and TV supported by a content campaign of 11 x 15 second films that feature Australian comedian, Dave Hughes, who also makes a brief appearance in the launch commercial.

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Unimed Fortaleza: App Minha Unimed

  PRINT   BRASIL   Sep 7, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Sep/tn_89121_Unimed - Beach.jpg&width=200Wouldn't it be good to be relaxing at home, being at the beach or park and see everything about your health plan in your hand? "App Minha Unimed" Its an app that provides services from Unimed Fortaleza health plan.
Agency: Acesso Comunicacao


VIEW THE BEACH AD
VIEW THE PARK AD
VIEW THE HOME AD

Carlsberg: Carlsberg's 4 AM surprise

  WEB FILM   ISRAEL   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c983_0001.png&width=200There is nothing like getting nice and cozy to watch your favorite TV series. This is true tenfold when it's the season's last episode. In some countries being a loyal fan of a TV series may mean getting up in the early morning hours just to make sure you catch the finale in real time. That's why ahead of the 'Game of Thrones' grand season finale, Carlsberg via BBR Saatchi & Saatchi decided to spoil the series' most uncompromising fans with awesome watch packs delivered straight to their door. It pays off to be uncompromising!


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Hoka One One: Women Who Fly

  WEB FILM   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c673c_0000.png&width=200Hoka One One's "Women Who Fly" series, by Director,Joris Debeij, tells inspiring stories of women who have conquered their issues and paved a path to triumph over adversity.

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Always: Keep Going

  TV   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb50ef_0001.png&width=200Join Always in our mission to boost girls' confidence by encouraging girls everywhere to embrace failure as fuel to build confidence & Keep Going #LikeAGirl. Join us in our epic battle to stop the drop in confidence girls experience at puberty by encouraging all girls to Keep Going #LikeAGirl. Agency: Leo Burnett Chicago.

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Destiny 2: New Legends Will Rise

  TV   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F46563_0000.png&width=200Everything you love about Earth is gone. Except for the Last City. And now a psycho rhino named Ghaul is coming to take that away too. On September 6, it's time to grab some big guns, unite our scattered heroes, and take back our home. Agency: 72andSunny, Los Angeles.

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Honda Fit Sport: Fun Surprises

  TV   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1d47b_0000.png&width=200RPA, Santa Monica think you'll be pleasantly surprised by how much stuff you can fit in the new Honda Fit Sport with a Magic Seat.

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Dell: Stories

  WEB FILM   INDIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1cd2d_0004.png&width=200In today's era, technology has become an integral part not just for students, but also for teachers. Hear from Mrs. Gauri- a principal, on how technology in the hands of a great teacher can transform society in this web film for Dell via Veda Productions, Mumbai.

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Les Deux: Beyond Borders

  WEB FILM   DENMARK   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F25c1a_0001.png&width=200Gobsmack Productions, Copenhagen has created this web film for Les Deux.

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Heinz Beanz: Geoff

  WEB FILM   NEW ZEALAND   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5946f_0000.png&width=200Nobody knew where young Geoffrey's obsession came from. All anyone knew, was that the boy loved Beanz. In fact, they were his entire life. But as is often the way, one moment, or one woman, changed everything. And that is where this story starts. Campaign created by Y&R; NZ and Assembly Ltd, with music by Franklin Road, for Kraft Heinz Australia.

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VIEW THE TRAILER SPOT

KFC: The Audition

  TV   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feb9fe_0000.png&width=200WWE Superstars try out for the biggest role of their careers, the toughest chicken salesman in WWE history. Agency: Wieden + Kennedy.

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Under Armour: We Will

  TV   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fc58f_0002.png&width=200At Under Armour, we believe that sports can inspire, unite, and even change the world. We see it break down barriers and unite people of all backgrounds in arenas, stadiums, and playing fields. We see it inspire little girls and little boys to believe in themselves. We see it when teams, leagues, athletes, fans and you answer the call for help when disaster strikes. Agency: Droga5 NYC

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No7: Monica Aksamit

  TV   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffa56f_0000.png&width=200No7 believes that beauty is about much more than looking pretty. When a woman feels in control of her own beauty she has the energy and confidence to go out and do anything. With their latest advertising campaign via Mother, New York, No7 is focussing not on how women look, but championing the importance of how you feel. Showcasing a duel between Monica and her opponent, the READY film celebrates Monica's belief that wearing make-up makes her feel powerful and ready to face her fencing opponents.

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Mazda: Chase

  PRINT   JORDAN   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89107_86983_Mazda-01.jpg&width=200Drivers are usually in a hurry and tend to drive too close to the cars ahead of them. This usually leads to accidents which could have been avoided if the driver had kept a safe distance. Inspired by this insight,Y&R; Amman created a "chase" between two objects that usually can't stay away from each other. But with the use of the Mazda forward collision prevention system, the safe distance is kept and accidents are avoided.

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VIEW THE BABY AD
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VIEW THE RAT AD

Cogedim: Every Metre Counts

  PRINT   FRANCE   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89104_monks.jpg&width=200Cogedim know that when it comes to real estate, every metre counts. Agency: Babel Paris.

VIEW THE MONKS AD
VIEW THE DOGS AD

Cyber Crime Awareness Society: Reach Out

  PRINT   INDIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89098_Online+Predators+Chocolate.jpg&width=200Your kids won't meet strangers only on the streets. Reach out to cyber crime awareness society at info@ccasociety.com. Agency: JWT, Gurgaon.

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Specsavers: Arctic

  TV   UK   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9c2cc_0002.png&width=200SPECSAVERS has applied its much-loved 'Should've Gone to Specsavers' strapline to the promotion of its free hearing tests in a new TV commercial via Specsavers Creative, that breaks during ITV's X-Factor on Sunday 3 September. The new ad sees a scientist at a remote research facility in the Arctic awaiting delivery of urgent 'supplies'. But instead, his HQ sends him a funny 'surprise' by mistake - somebody should've gone to Specsavers for a hearing test.

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Meat & Livestock Australia: You Never Lamb Alone

  TV   AUSTRALIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F297ce_0000.png&width=200This September, Meat & Livestock Australia (MLA) launches its new Spring Lamb campaign via The Monkeys, Sydney, positioning Lamb as the meat more people can eat. Building on the long established We Love Our Lamb brand position, the integrated campaign continues to build on Lamb's strategic promise of bringing everyone together. The content created by The Monkeys and shot by director Steve Rogers, for the first time in history sees the Gods, Goddesses and Prophets of different faiths and beliefs coming together over Lamb at a modern day spring BBQ.

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Fudena: Their Last Breath

  PRINT   VENEZUELA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89083_BEAR.jpg&width=200The waste we produce has increased in recent years, reducing the places where animals can live and in some cases, killing them and leading them to extinction. This high pollution can be seen mainly in tourist areas. Fudena via JWT, Venezuela, has created a campaign consisting of three graphic pieces and relying on the premise: that their last breath is not drown by waste, seeks to create an impact on the people who see them and above all, to raise awareness that environmental pollution is a everyone's problem.

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Irish Examiner, Special Investigations: The American Far Right

  PRINT   IRELAND   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6c273.png&width=200The Irish Examiner commisioned Chemistry, Dublin, to promote their special investigation in the aftermath of the Charlottesville far-right protests in the U.S. The visual depicts the familiar stars and stripes with a re-emergent white supremacist overtone.

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Facing Homelessness: Homeless Not Nameless

  AMBIENT   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff6143_0002.png&width=200Interns at Possible, Seattle have teamed up with local non-profit Facing Homelessness to create meaningful connections in Seattle.

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Natakhtari: The Flying Hammock

  AMBIENT   GEORGIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61126_0001.png&width=200The hammock is a local symbol of chilling out, relaxing and having no worries. That's why Natakhtari Brewery chose it as our main object of communication in this campaign via Leavingstone, Tbilisi. The mannequin in the hammock was engineered to relax and sip on a bottle of beer. The hammock showed the cheerful side of Georgians to the world and set an uplifting example.

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HealthCare atHome (HCAH): Forgetful Trains

  AMBIENT   INDIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fabf51_0000.png&width=200Mental health conditions like depression, dementia or Alzheimer's are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are often ignored due to social stigma or a lack of awareness about their management. McCann Health India came up with an innovative campaign for the Mumbai launch of HealthCare atHome (HCAH)

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A+E Network: Look Closer, Across America

  INTERACTIVE   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F44667_0000.png&width=200Behind every stranger is a person, and we each have a story to tell. Join A&E; and spoken word poet, IN-Q,via Sunshine, on a cross-country journey to look closer at real moments and people, as they share their perspectives on what we should take a moment to look closer at.

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Burger King: #WhopperSeverance

  INTERACTIVE   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Sep/tn_89112_SEVERANCE.jpg&width=200If anyone posts 'I got fired. I want a free whopper.
#WhopperSeverance' on LinkedIn, Burger King will send you a link to register for a Whopper severance package and gift card in the mail. Agency: David Miami.

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Michael Klim's: Deep Blue

  TV   AUSTRALIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83246.png&width=200A spot via Brands to Life promoting Michael Klim's new fragrance, Deep Blue

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Qantas Frequent Flyer: Sea Lions

  TV   AUSTRALIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7e5c2_0000.png&width=200Qantas Frequent Flyer has launched a new campaign to encourage its 11.8 million members to be spontaneous and ask 'Why Not?' use their Qantas Points to do something they've always dreamed of and treat themselves or a loved one. The'Why Not?' campaign, developed in partnership with BWM Dentsu Sydney, showcases the unique rewards and benefits that can be unlocked as a member of the Qantas Frequent Flyer program. Through real member stories, the campaign shows how easy it is to earn points across a variety everyday activities, and then use them for something special like that first upgrade to Business, a getaway with a loved one that’s long overdue or extending a work trip to make it a holiday.

VIEW THE SEA LIONS SPOT
VIEW THE TREAT SPOT

ESPN: Fans Best Friend

  TV   USA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff397c_0000.png&width=200Director Cody Stokes jumped at the chance to continue Big Block's long-running relationship with ESPN in this spot for their new app. Produced for ESPN CreativeWorks, "Fan's Best Friend" imagines the ESPN app as your lifelong companion, at your side and providing everything a sports fan could need. His unique brand of humor and focus on storytelling allowed Stokes to offer an impressively dense visual platter to these short pieces.

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Lilydale:The Free Range

  TV   AUSTRALIA   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3a411_0002.png&width=200This month Lilydale launches a national campaign encouraging Australians to 'live the free range' by asking them to get outside and rediscover a simpler, more balanced way of living via M&C; Saatchi. With the increasing demands on modern life, we have moved away from what we know to be instinctively good for us. Impacts on work life balance, technology and increasing pressure to do more with less, have seen the average Australian retreat indoors, distracting them from what really matters most

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SCB: The Captains

  Uncategorised   SINGAPORE   Sep 5, 2017
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9908c_0003.png&width=200With over 500 million fans worldwide, the 125th Anniversary of Liverpool Football Club is a celebration that will be marked by many. As Principle Club Sponsor, Standard Chartered tasked global sports and entertainment marketing agency Octagon, with a brief to bring this milestone to life and bring the partnership closer to the bank's core business.'The Power of Numbers' created by Octagon's APAC team lead from Singapore and produced by Milkmoney (both part of Interpublic Group NYSE: IPG) launches today and celebrates the power of numbers through the stories and people of Liverpool FC (LFC).

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ME by TMB: Less is Style

  WEB FILM   THAILAND   Sep 4, 2017
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F889a2_0001.png&width=200Arc Worldwide Thailand creates a sarcastic music video for ME by TMB.

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Bestads App + Campaign Brief App now for BOTH iPhone + Android

  LATEST NEWS   WORLDWIDE   Jan 2, 2012
upload/Picture 1016.pngThe Bestads App - which up to now has only been available for iPhones - is now available for Android phones.

With more of us living on iPhones or Android phones, now is the time to ensure you have both the Campaign Brief and Bestads Apps on your iPhone or Android phone (which can also be viewed on iPad, iPad Mini, and Android tablets) to ensure you get your creative news on the go - wherever you are.

Keep up with what's happening in the ad world whenever you have a spare minute, and wherever you are.

DOWNLOAD THE BESTADS iPHONE APP or search on iTunes.
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