Sarah Dicks joins Vandal as senior VFX producer

image.jpgIn a move that further bolsters its visual effects capabilities, Vandal is pleased to announce Sarah Dicks has joined the team as senior VFX producer. Dicks brings with her a wealth of experience and knowledge having produced high end visual effects at The Mill, Framestore and MPC over the past 15 years.

Says Anna Greensmith, executive producer, Vandal: "We are delighted to have Sarah join our studio adding to our expanding production team here at Vandal."
Screen Shot 2017-09-08 at 10.06.46 am.jpgIn a show of cross group collaboration, a group of agencies from WPP AUNZ plus creative consultant Simon Collins, have created a simple and powerfully positive campaign in support of the YES vote for marriage equality.

The "let's get it done" campaign sends a strong call to action to all eligible Australian voters to seize the opportunity to vote YES in the postal survey. 

Campaign creative 1 (1).jpgYoung men are being encouraged to "show some betiquette" when gambling on sports as part of a NSW Government advertising campaign via Y&R Sydney.

Minister for Racing Paul Toole said the innovative campaign promotes responsible betting among men aged 18 to 35, who are at higher risk of problem gambling than other adults. 

Says Toole: "This campaign tackles a serious problem in a lighthearted way that is sure to cut through and resonate with the target audience, young men.

"The clever play on words brings a novel and humourous approach to get young men to think carefully when betting on sports so they stay in control."
Australian Reading Hour.jpgAustralian Reading Hour has launched a new film to encourage people to pick up a book for an hour on September 14.

JOY has teamed up with Andreas Smetana of Flint Sydney to create a film featuring Australian Reading Hour's extensive list of friendly authors, celebrities and politicians.

BetfairOOH2.jpgBetfair Exchange, Australia's largest peer to peer wagering platform has this week launched a new positioning and integrated campaign via Saatchi & Saatchi, Melbourne.

The idea titled 'The Game Within the Game' celebrates the very rational and data driven approach its users take to betting. The campaign takes actual sports data, and visualises that data as key sporting moments.

S6fuUIG9CB-EkHTW8QH9ogpohE8DinBUzPG1HHxu6OI,fOisZv995fUc9MXhXFbEq7U28BDcj637x2tfBlvSxvM-thumb-300x390-185226-thumb-300x391-192579 (1).jpgAAEAAQAAAAAAAAX4AAAAJDA0MGVjNjFhLTIzZmItNDU3OC04MzM1LTcwOGQ5Y2EwNjBmNA.jpgClemenger BBDO Melbourne CEO Nick Garrett and Google creative development lead Ross Jauncey will hold a talk at Spikes Asia called 'Reimagining How Technology Fuels Creativity' at 4pm-4:45pm, Thursday, 28 September.

Technology is accelerating at an unimaginable pace, but is it fuelling your creativity? In this talk, Jauncey will sit down with Garrett to share how their partnership has led to the development of a number of award-winning creative campaigns with technology at their core.

Click here for more information.
Screen Shot 2017-09-08 at 7.53.41 am.jpgNestlé Purina has today launched its hero content video for natural pet food product, Purina Beyond, using Yahoo7's end-to-end content marketing solution, Storytellers. The video is the first creative fully conceptualised, produced and served by the solution.

Aiming to educate Aussie pet owners on the importance of the nine recognisable key ingredients found in Purina Beyond, the 'snackable' video tells the story of Carly and her dog Bella, showcasing their symbiotic relationship and tips to maintain a healthy and active lifestyle together.

HERO1 (1).jpgForget 1 January, the start of the new Ikea year begins with the arrival of the much-loved and highly anticipated annual catalogue. To celebrate the launch of the 2018 edition, Adshel and ARN have joined forces to deliver a new campaign that recreates an IKEA living room display complete with comfy lounge seating at bus shelters in Sydney and Perth.
1.jpg7.jpgThe annual Little Black Book Legendary Lunch for Sydney's top creatives and production company execs is currently underway, jointly sponsored by top visual effects company Alt.vfx, film production company Taxi Film and editing company ARC EDIT.

Incidentally, the occasion also marks the 30th anniversary of Campaign Brief, which has represented LBB in Australia and New Zealand for the last few years, helping to make the Australasian region one of LBB's top 4 markets.

The invitation only lunch is exclusive to LBB member agencies and production companies. For LBB membership enquiries contact:



Screen Shot 2017-09-07 at 12.42.41 pm.jpgScentre Group via Sibling Agency, has launched its Spring/Summer '17 campaign, 'Fall in Love This Spring', which showcases over 70 retailers across fashion, homewares and lifestyle.

The campaign brings together a diverse group of family and friends for the ultimate occasion, a wedding, as a celebrated event and the perfect excuse to experiment with fashion. The work captures the full breadth of the season using additional key occasions like racing, formals and parties to showcase the fashion, food and lifestyle categories on offer at Westfield.

21369434_1748946875399681_3348654392698041140_n.jpgSwinburne University of Technology, UQ Business School (University of Queensland) and RMIT University are proud to announce the return of the Advertising Industry Student Forum for its 3rd year running.

The event will be held on Friday 13th October 4-8pm, on level 2 of the state-of-the-art AMDC building at Swinburne's Hawthorn campus.

MEC and Maxus merge to become Wavemaker

Screen Shot 2017-09-07 at 11.04.27 am.jpgThe new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named 'Wavemake'.

Making waves happens when media, content and technology come together - activating against our unrivalled purchase journey understanding for the clients we represent.

The brand mark Wavemake reflects the agency's heritage, born from WPP and GroupM.
Screen Shot 2017-09-05 at 12.06.54 pm.jpgFinal Sound is celebrating its ten year anniversary with its 'Yin-yangiversary' project. The competition has launched and with only a few days left to enter, industry creatives need to submit their ideas now.

Final Sound is offering up its expertise and equipment to an idea created solely for good. Entries need to be in by next Monday, September 11.

Says Craig Conway, Final Sound: "Working with good people is always a pleasure. And over the 10 wonderful years that Final Sound has been in business, we've worked with a cornucopia of beautiful souls who are as lovely as they are talented. During this time we've also learned that sometimes good people are asked to do bad things. And then those good people ask us to help.
Screen Shot 2017-08-30 at 11.53.52 am.jpgPaper Dragon in association with Trolley'd and in support of RUOK? is amping up for its 2017 Inter-Agency Ping Pong Challenge this coming Wednesday September 13th for RUOK? week.

32 doubles teams will battle to see which agency will be crowned Grand Champion for 2017. The event will be raising awareness and money for R U OK? in memory of a friend and mentor Jeremy Strode.

This is the final call out for team entries with only a few spots remaining to be filled. It looks to be a spectacular showdown to compete for ping-pong supremacy and the $1000 cash prize.

Register your team by making a donation to RUOK? via this link:

Email your TEAM NAME through to to reserve your place in the draw.
ayJ_5E4fcfYv7Fa6FHlBFiz_R6dx6d3Is99gwEmVFjA.jpgIt's​ ​almost​ ​that​ ​time​ ​of​ ​year​ ​again,​ ​with​ ​RMIT's​ ​finest​ ​Advertising​ ​graduates​ ​'up​ ​for​ ​sale'​ ​this​ ​October 4t​h​.​​

Following​​ the ​​huge ​​success​​ of​​ previous​​ years,​​ 2017​​ marks ​​the​​ sixth ​​instalment ​​of ​​the ​​annual graduate​ ​and​ ​industry​ ​networking​ ​event. This year's Pitch Night will be held on Wednesday, October 4, at RMIT Storey Hall, Swanston St, Melbourne,​ ​with​ ​doors​ ​opening​ ​at​ ​5:30pm​ ​and​ ​an​ ​official​ ​start​ ​time​ ​of​ ​7pm.

Pitch Night is best known for its unique speed dating interview structure, where students are given 10​ ​minutes​ ​to​ ​pitch​ ​to​ ​top​ ​industry​ ​professionals​ ​in​ ​the​ ​hopes​ ​of​ ​landing​ ​a​ ​job.

Px1.jpgPolitix has launched its new 'Get Lucky' Summer '17 campaign via The ARC Factory, with its most comprehensive range and marketing campaign ever.

Headlined by a 24-page print catalogue distributed nationally and supported with a shoppable online catalogue platform and digital media support, Politix is Getting Lucky this season.
4 (1).jpg5.jpgMiami AdSchool has today announced that award winning creative Damian Martinez, senior copywriter at DDB will teach a Brand Story Writing course and Sunny Hwang, designer at Maud, a Creative Toolbox course for social media.

The two courses are part of the school's Social Media boot camp but can be booked individually. The courses are taught in weekly sessions over ten weeks and will commence on 4 and 5 October.  Costs are $1,500 each or $2,500 for two-course package.
PJ1 (1).jpgOMD Sydney has raised over $12,000 at its inaugural 'Pyjamathon' fundraiser for children's charity The Pyjama Foundation. It is the most successful fundraising intitiative for the charity to date.

'Pyjamathon' consisted of 16 teams from OMD, racing around Pyrmont completing challenges ranging from a donut eating competition, to pantyhose bowling.
AAEAAQAAAAAAAAR3AAAAJGRiNWQyYWJiLWUwNjctNGY5Ny05ODE5LWUzNTIwZjhkNTc5Yw.jpgBohemia has been appointed by newly formed Steinhoff Asia Pacific Group Holdings (SAPGH).

Bohemia will take the lead on communications strategy, media planning and media buying for several brands in the group including: Freedom Furniture, Fantastic Furniture, Harris Scarfe and Best & Less.

Part of Steinhoff International, a German international retail holding company, Steinhoff Asia Pacific Group Holdings is a vertically integrated group owning a number of leading Australian retail brands in furniture, apparel and household goods across the region.
HyundaiAR1 (1).jpgMobile solutions agency Ansible and augmented and virtual experience business Auggd have combined to release breakthrough technology to assist Hyundai dealers present hidden benefits and features of the recently produced Reinvented i30.

In partnership with Hyundai's media agency Initiative, Ansible and Auggd have introduced AR technology to Hyundai dealers via an app, allowing Hyundai consultants to reveal hidden special aspects of the reinvented i30.

SLSA_STILLS.1001_LOW_RES (1).jpgEarlier this year the SBS Diversity Works Challenge called for the Australian advertising industry to think with diversity and to reflect the real Australia in their marketing campaigns. KWP! was announced as the winner with its concept for Surf Life Saving Australia and that winning concept has now come to life as a television commercial, which launched last night on SBS.

The commercial titled "The Ocean"  highlights the inherent danger of said ocean while drawing attention to Surf Life Saving Australia's inclusive approach to membership.

Screen Shot 2016-10-12 at 9.26.33 AM-thumb-300x142-233949.jpgFor the second year running, the Australian Directors' Guild (ADG) and its partners The Communications Council and Commercial Producers Council (CPC) are seeking applications from female directors looking to take the next step in their commercial directing careers.

Applications will be open Monday 11 September - Friday 13 October

Funded by Screen Australia's Gender Matters: Brilliant Careers initiative, the Commercial & Content Directing Mentorship pairs emerging female directors with commercial production companies to gain an insight in to life as a director in the commercial and advertising industry.
10.jpgIf there's one meal on the planet that gets your tastebuds salivating when cooking, it's pizza. It's the aroma of a pizza baking in the oven that tantalises the senses. This is one of the reasons why McCain Foods decided to take its new sourdough crust pizza range, Rustica, to the streets.

Shopper engagement specialist, Extravert, has partnered with McCain and sourced a 1962 Chevy Truck from the US that has been converted into a rustic pizza kitchen.
Credit_Martin Cedes.jpgApparition Media has donated its walls and paints to artist and Rainbow Warrior David Lee Pereira, who has painted a giant rainbow 'YES' mural in Melbourne Central ahead of the gay marriage postal plebiscite.

Lee, an Apparition Media artist, put out a call on Facebook to paint a 'YES' campaign, and was met with the support of Melbourne businesses to join the campaign in support of equal rights. As a result, Apparition Media artists and members of the wider community are donating their weekends to paint Melbourne's donated walls in rainbow.
Marcelle du Plessis.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

Winner: Petit Batue. I'm a sucker for a good product demo ad.
This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way.
And as any parent will tell you, it's bang on the money as far as kids and their favourite outfits go. The little sweater exhale at the end is wonderful.

Runner up: Dockers. It's funny. I feel like there's not enough funny stuff out there. READ MORE...

Eardrum unveils news-jacking service EarTrigger

Screen Shot 2017-09-05 at 11.34.57 am.jpgAustralian agency creatives will now be able to react faster to events, trends and breaking news stories.

EarTrigger, a new service launched this week by audio specialist agency Eardrum, allows advertisers to piggy-back topical stories with a radio or music streaming campaign, created and broadcast nationally within 24 hours.

Charlotte Wren joins Puffin Post

Screen Shot 2017-09-06 at 10.19.11 am.jpgMarty Gilchrist, editor and owner of Puffin Post has announced Charlotte Wren will be joining the team as senior post producer. The addition of Wren means Puffin Post is able to offer a higher level of service to agencies and production companies looking for extra assistance throughout the post process.

Says Wren: "Coming from an agency background, I know how time-poor agency producers are. Between producing TV, content, radio, sometimes stills, they're now having to wrangle a huge amount deliverables for every campaign that comes along. I hope to be a second set of hands and relieve some of that workload."
Screen Shot 2017-09-06 at 10.00.31 am.jpgThe Account Planning Group (APG) is today launching the APG Planning Idol competition to find Australia's next top planner. The competition targets young professionals 30 years or under with an interest in strategic thinking and a passion for communications, to apply their talent to a good cause.

Entrants to the competition will tackle a brief on behalf of The Australian Red Cross and addresses the issue of deep social exclusion. Almost one million Australians are currently suffering from deep social exclusion, which is a form of entrenched loneliness that prevents people from fully participating in society.

Competition details:
Entries Close: Wednesday 18th October 2017
Award presentation: Thursday 16th November 2017

Entry fees:
Members: Free
Non-members: $55
Students: $45
MeetGraham.jpgThe Clio Awards, the esteemed international awards competition for the creative business, has announced the second round of shortlists for 2017 across Brand Design, Product Design, Film Technique, Public Relations, Audio and Audio Technique. Australia has scored a further 13 finalists bringing the country's total to 54 finalists so far.

Clemenger BBDO, Melbourne is leading the Australian agency pack with four finalists. Alt.vfx and Havas Sydney have scored two finalists each and McCann Melbourne, Exit Films, McCann Sydney, 303MullenLowe Perth and Marketforce Perth have scored one finalist apiece.

Screen Shot 2017-09-06 at 8.22.04 am.jpgRexona has launched its latest marketing campaign, 'Everyday Athletes' created by Octagon and produced by Milkmoney.

The campaign features  three of Australia's top athletes, NRL legend, Johnathan Thurston, champion surfer, Sally Fitzgibbons and Australian cricketer, Usman Khawaja, encouraging people to move more in their everyday lives, knowing Rexona protects them with every move.

MC Tim with truck.jpgAustralian brokerage Mortgage Choice will next week launch a new national advertising campaign showcasing the local expertise of its brokers and financial advisers.

The company has partnered up with independent creative content agency Now We Collide to launch the fully integrated multi-platform strategy that will span TV, radio, online, outdoor, digital and social media.


Simplot Australia picks OMD as media agency

Simplot_logo.jpgOMD Melbourne has today announced its appointment as media agency to Simplot Australia. Simplot is one of Australia's leading food manufacturers, home to a stable of leading brands including, Birds Eye, John West, Leggo's and Edgell.

Says Aimee Buchanan, CEO of OMD Australia: "OMD are delighted to be working with the Simplot team and their leading brands. OMD are focused on delivering business growth for our clients and we look forward to what we can achieve for Simplot."
Screen Shot 2017-09-06 at 7.53.55 am.jpgP&O Cruises has revealed Pacific Explorer's hottest onboard activities in a new campaign via Bashful, which features much-loved Australian comedian Dave Hughes.

The popular larrikin appears in a surprising twist at the end of P&O's new television commercial which features cruise holiday-goers sampling the ship's many features.

Con Frantzeskos and Darius LaBelle (2).jpgThe leaders of growth consultancy PENSO are in Beirut, Lebanon this week to host a series of marketing masterclasses for a United Nations backed initiative supporting socially conscious startups from across the Middle East.

The founder and CEO of PENSO, Con Frantzeskos (right), and Darius LaBelle (left), general manager of PENSO based in Dubai, will help train and mentor businesses that are part of Elevate - Lebanon's first social impact accelerator which is a joint venture between UNICEF and AltCity providing education and training for startups.
To the power of T2.jpgFor the first time in its history, premium tea brand T2 has launched a major TTL campaign to continue its global growth push with Cummins&Partners, Melbourne.

The campaign - To The Power of T2 - is being rolled across TVC, digital and social. The T2 campaign is the first from Cummins&Partners, having being awarded the business earlier in the year.

"We are thrilled to launch our first ever TV campaign together with C&P. The campaign is a perfect representation of our brand and what we stand for and we have already had incredibly positive feedback from T2 fans," said Jane Hoban, Global Director Marketing at T2.

business ads support articles new ads business support opportunities finance ads support deposit money ads making support art loan ads support deposits make ads your support home good income ads outcome support issue medicine ads support drugs market ads money support trends self ads roof support repairing market ads support online security ads support tips skin ads support tools wedding ads support jewellery newspaper ads for support magazine geo ads support places business ads support design Car ads and support Jips production ads support business ladies ads cosmetics support sector sport ads and support fat burn vat ads insurance support price fitness ads support program furniture ads at support home which ads insurance support firms new ads devoloping support technology healthy ads support nutrition dress ads support up company ads support income insurance ads and support life dream ads support home create ads new support business individual ads loan support form cooking ads support ingredients which ads firms support is good choosing ads most support efficient business comment ads on support goods technology ads support business secret ads of support business company ads support redirects credits ads in support business guide ads for support business cheap ads insurance support tips selling ads support abroad protein ads support diets improve ads your support home security ads support importance

Campaign Brief G sponsors

Campaign Brief S sponsors

Campaign Brief Creative Rankings

Sponsored by Plaza Films

The Campaign Brief Creative Rankings of the top advertising agencies, executive creative directors, creative directors, creatives and clients in Australia, plus top directors and production companies, based on points awarded on over the last two years.

Latest jobs

Retrieving latest jobs


A blog for advertising creatives in Australia. To pass on news or advertise on the blog, email To subscribe to Campaign Brief Magazine click here or download the subscription form. Magazine subscribers receive complimentary access to the online magazine archive (including current issue).
Add to Technorati Favorites

Latest comments

All time most comments

Current issue

Campaign Brief Magazine