Adrian Sng.jpgMullenLowe Malaysia has hired former Saatchi & Saatchi Malaysia CEO Adrian Sng as their new Managing Director. Sng replaces former MD Mazuin Zin who has decided to step down from her role to pursue other opportunities within the industry.
 
Sng (pictured left) brings with him rich leadership experience having worked at leading international agency brands such as Ogilvy, Leo Burnett, BBDO and most recently Saatchi & Saatchi Malaysia. He reports to Vincent Digonnet, APAC CEO, MullenLowe Group.
 
"I am very pleased and privileged to have this opportunity to build on Mazuin's achievements," said Sng. "She has a great team and built an expanded capability and client base which puts us in a strong position for further growth. I am excited by the vision of MullenLowe Group working within Malaysia and the wider region to deliver exceptional client outcomes".
Campaign Brief Asia Creative Rankings_front cover.jpgThe 2017 Campaign Brief Asia Creative Rankings will be released in two weeks at this year's Spikes Asia Festival in Singapore. Look for our 54 page special report in the latest 92 page edition of Campaign Brief - available free at the Festival.

The Creative Rankings will also be available on Campaign Brief Asia as a downloadable 54 page pdf.

Make sure you don't miss out on this download - Register FREE for the Campaign Brief Asia Daily News Email and a link will be sent to you for the free download.

REGISTER FREE HERE NOW (It takes just 30 seconds to register).

The 2017 Creative Rankings tabulate the overall ranking of every award winning agency in Asia - all 235 ad agencies. This year the Rankings have been expanded to again include individual creatives - a ranking from #1 to #1237 of every award winning Copywriter and Art Director in 2017. 

There is a breakdown of the most awarded Agencies and Creatives in every Asian Country; overall Network rankings; and a list of this year's top 20 most awarded creative directors.
SOOK PING.jpgFollowing rapid recent growth, R/GA Shanghai has announced a continued strengthening of its leadership team with two key appointments.
 
Sook Ping Chow (pictured left) joins as Managing Director, bringing with her 20 years of pan-Asian industry experience in agencies including M&C Saatchi, Leo Burnett, TBWA, Wieden + Kennedy and, latterly, Factory Design Labs, whose Shanghai office she launched and built as MD. She will report to Jim Moffatt, EVP Managing Director APAC.

Juan Manuel De Borja: Postcard from Manila

juan manuel De Borja.jpgJuan Manuel De Borja (pictured) is the strategic planning director at Campaigns & Grey Philippines here's his thoughts on communications from a society in transformation...

The Philippines is in the middle of massive changes. We have a one of the fastest growing economies in the world, turbulent politics, a population that's doubled since the 1980s, and a median age that's a bull's eye for that demographic that's a constant reminder we live in different times - Millennials.

When things change quickly, the buildup of tension can have major consequences. It happens in chemistry and politics - gunpowder and atomic bombs; Trump and Brexit. When it comes to marketing, the tension can be a huge opportunity and at the core of consumer insights.
Malabar.jpgJewellery brand Malabar Gold & Diamonds have brought together on screen for the first time ever, sisters Kareena Kapoor Khan and Karishma Kapoor, two of Bollywood's leading ladies. They will share screen time in Malabar's latest multi-media campaign created by Havas India for its enchanting fancy shaped-diamond collection - the 'Allure' range.

VIEW THE SPOT
S6fuUIG9CB-EkHTW8QH9ogpohE8DinBUzPG1HHxu6OI,fOisZv995fUc9MXhXFbEq7U28BDcj637x2tfBlvSxvM-thumb-300x390-185226-thumb-300x391-192579 (1).jpgAAEAAQAAAAAAAAX4AAAAJDA0MGVjNjFhLTIzZmItNDU3OC04MzM1LTcwOGQ5Y2EwNjBmNA.jpgClemenger BBDO Melbourne CEO Nick Garrett and Google creative development lead Ross Jauncey will hold a talk at Spikes Asia called 'Reimagining How Technology Fuels Creativity' at 4pm-4:45pm, Thursday, 28 September.

Technology is accelerating at an unimaginable pace, but is it fuelling your creativity? In this talk, Jauncey will sit down with Garrett to share how their partnership has led to the development of a number of award-winning creative campaigns with technology at their core.

Click here for more information.
Fernleaf.jpgFernleaf Malaysia makes a grand comeback with BBDO Malaysia, officially rolling out its "Go For Greatness" campaign nationwide.

The campaign was built on the insight that while Malaysians often have a desire for greatness, many are held back by societal pressures to conform and stay in line. Fernleaf's new "Go For Greatness" campaign thus aims to inspire people to look away from the discouraging voices outside, and focus on the goodness from home to fuel their pursuit of greatness.

VIEW SPOT ONE
VIEW SPOT TWO
Online Predators Chocolate.jpgYour kids won't meet strangers only on the streets. JWT Gurgaon's print reaches out to cyber crime awareness society at info @ccasociety.com.

Credits - Chief Creative Officer: Senthil Kumar. Executive Creative Director: Amit Shankar. Copywriter: Ankur Kalita. Creative Director/Art Director: Deepak Malhotra. Photographer / Illustrator: Deepak Malhotra.
Varun Jha - Head Cheil E-Comm.jpgCheil India has recently launched e-Commerce Practice in response to the growing industry demand for an online marketplace service. As part of Cheil Worldwide's India focus, the company sets up e-commerce practice in the country with a unique blend of Internet, technology, business expertise and established best practices to provide a blueprint for the company's e-commerce success. 
 
Cheil e-Commerce's approach centers on integrating digital marketplaces and e-commerce solutions into the brand's overall marketing & business strategy. As a multidisciplinary unit, Cheil e-Commerce will span across e-Commerce business consulting, design thinking & platform transformation, mobility & omni-channel solutions, performance marketing and big data analytics.

The practice is led by Varun Jha (pictured), a seasoned e-commerce and digital strategy specialist who possesses more than 10 years of experience and has worked in leadership roles across various start-ups and consumer commerce brands like Snapdeal and PayU.  He specializes in digital and e-com business strategy, online payments, product management and growth marketing. Based out of Gurugram, he will lead a team of 10 people with vast experience in e-commerce and digital.
James Gaubert.jpgOgilvy & Mather Malaysia has appointed James Gaubert as its new Head of Digital and Social.

With close to 20 years' experience in various markets, Gaubert (pictured left) was most recently head of SEO agency, Bruce Clay's Middle East Office where he laid the foundation for a team of sound professionals, garnered an impressive portfolio of clients, and contributed to its Agency of the Year win at the 2017 MENA Search Awards.

He has worked with clients across multiple industries including Unilever, Porsche, Cartier, Calvin Klein, IKEA, Yamaha, and General Motors.

Gaubert' experience spans SEO, PPC, RTB, paid media, UX/UI, website development and design, social media management, CRM and loyalty, mobile advertising, AR, and digital transformation.

Chris Kyme: Postcard from Hong Kong

Chris Kyme_April2016.jpgChris Kyme continues his "Postcards from..." series and this time he asks do great minds think alike?

Years ago when I was working in Singapore, a young team in our agency presented what I thought was a half decent idea for an after-sun cream. It was shown to the client among a couple of other ideas and approved, and went into production. Which meant going out to a retoucher.

The image was a lobster which had been bleached white. Now it just so happens that a really similar idea (okay, the same image for a different product and message, put it like that) was spotted by someone, and funnily enough, it was also executed in Singapore.

Now in no way did we think the team was ripping off an idea, but the fact is, we had to pull the ad and come up with something else. I actually met the creative director from the other agency years later and we laughed about the incident.
Kunal Chakravarty.jpgCreativeland Asia has appointed Kunal Chakravarty as Branch Head - Mumbai. In his new role, Chakravarty (pictured left) will lead the Mumbai operations and spearhead new business development while keeping the Creativeland Culture intact.
 
On the recent appointment, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said, "I am delighted to add Kunal to the Creativeland family. In his past roles, he has played an instrumental role in scaling up business, steering brand management strategies and forging strong client partnerships. Kunal will lead operations at our Mumbai office. He would be responsible for expanding our business in this region."
 
Chakravarty said, "I have always admired Creativeland as an agency which has strong independent values and I am looking forward to be a part of this exciting journey. Creativeland has a legacy of doing some path-breaking and award winning work and is known for its culture of Good Creative Upbringing. I look forward to further strengthen the Mumbai operations."
rcbc-pr-logo copy.jpgRizal Commercial Banking Corporation recently unveiled its new brand identity, with the help of BBDO Guerrero, who were brought on to develop and implement the rebranding strategy and creative.

RCBC has gone to market with a fresh message and philosophy, and a new look and feel that spans all brand assets - from cards to brand facades - in order to modernise their approach to clients' financial needs.
Samsung.jpgCheil Worldwide Seoul has created 'Go beyond fitness' - a new film for Samsung - in which the new Samsung Gear Sport, updated Gear Fit2 Pro and IconX products are positioned not just as tools to help improve fitness and sport achievement but overall wellbeing.

The new brand message 'Go beyond fitness', depicts a variety of everyday activities the new wearable products can help optimise so wearers can achieve a well-balanced life.

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MWG - Ronald Sun and Mike Zeng.jpgMcCann Worldgroup Greater China has today announced the promotion of two executives to the position of joint CEOs, uniting the creative, strategy and digital leadership expertise of McCann China and MRM//McCann China.

The leadership change elevates Ronald Sun, current Vice President, McCann China, and Mike Zeng, current Managing Director of MRM//McCann China and Vice President of McCann China, to the position of joint CEOs. Together they will lead McCann Worldgroup China. The agency includes more than 800 people working across multiple communications disciplines in Shanghai, Beijing and Guangzhou.
SMK Fit.jpgSyn Mun Kong has launched an online film for their health insurance products that provides discounts on insurance premiums based on different levels of health condition and fitness. But you do not have to be an athlete, anyone can get a discount. Instead of seeing people stay healthy by eating clean food or exercise in their advertising, we see how just living in Bangkok could also make you "healthier" and it is portrayed in an amusing way.

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Dabur Honey.jpgAs a brand, Dabur Honey has reaffirmed its position as a market leader by specifically talking about the need to focus on healthy living. In fact, apart from offering other health benefits, Dabur Honey has also been labelled as the perfect ingredient for managing one's weight. To highlight this specific attribute, Dabur India has rolled out a new film promoting Dabur Honey as the perfect ingredient for weight management.

VIEW THE SPOT (in Hindi)
ADKlogo.jpgHinduja Group has appointed ADK-Fortune for creative duties for Ashok Leyland. The agency will lead the development of all brand campaigns for Ashok Leyland in India. The account will be handled out of the agency's Gurgaon office.
Teachers Day 1.jpgPNB MetLife, one of the leading life insurance companies in India, has launched a tribute video on the occasion of Teachers' Day across its social media platforms. The video is based on an insight that while child's learning begins at home, it is both the teachers and parents who help shape their future. While the emphatic video highlights how teachers help shape their student's future by strengthening their foundation, it gives a powerful message to the parent on protecting their child's future by ensuring that their education continues.

VIEW THE VIDEO
MaLogic_C0-CEO.jpgFormer CEO of Synovate Greater China, Eliza Wong, and former Chairman of Ogilvy Hong Kong, Royce Yuen, have joined forces to form MaLogic - a new breed of consulting firm that offers business solutions by integrating research insights, brand strategy and big data analytics.

In just less than three years, the company has built a regional network with more than eight offices and with an impressive client list including Mercedes, Prudential, Longines, Ping An Bank, AS Watsons, Tencent and Chow Tai Fook, just to name a few.

"We are very fortunate to have a team of like-minded people with various expertise including researchers, strategists, data scientists, creative designers and industry experts," said Yuen, Co-CEO of MaLogic (pictured right). "This has allowed us to revamp the traditional agency model which is primarily engaging in the communication work only."
Carmma.jpgThe Clio Awards has announced the second round of shortlists for 2017 across Brand Design, Product Design, Film Technique, Public Relations, Audio and Audio Technique.

Asia has scored a further 36 finalists bringing the region's total to 80 finalists in total. The first round of shortlists was announced late last month.

Leading the way for Asia is Japan and The Philippines who have 11 and 10 further shortlists respectively. McCann Worldgroup Philippines has 6 of these shortlists.

MarkusL-pic.jpgGlobal 'creative consistency' award show Young Glory has revealed its Round 1 brief and officially launched its 2017/18 season.

Described as the 'Tour de France' for advertising, Young Glory runs for 8 months each year, with 8 briefs set by 8 different industry leaders around the world. Individuals and teams accumulate points each round.

The first brief has been set by Markus Lindsjo (left), ECD at Uncle Unicorn in Sweden (formerly CP+B Scandinavia). Particpants have until the end of the month to submit a response.

VIEW THE ROUND 1 BRIEF
Chinar-Joshi.jpgChinar Joshi has joined Vizeum Malaysia as General Manager, Strategy. He joins from IPG Mediabrands Malaysia, where he spent over four years with Universal McCann in a Strategy & Planning role, and was then promoted within IPG as General Manager to lead its media agency BPN during the agency's transition phase last year.

During his stint at IPG, Joshi (pictured) was part of the team that had won three consecutive Agency of the Year titles at the Malaysian Media Awards, while managing high-billings portfolios such as Johnson & Johnson, CIMB, U-Mobile and Suntory & Cerebos.
Ralf_Fuss_Digitas.jpgDigitasLBi Hong Kong has hired Ralf Fuss as Head of Strategy. Having worked at TBWA, MRM Worldwide, DDB and Razorfish previously, Fuss (pictured) brings more than two decades of experience in planning, design and creative strategy to key clients including Shangri-La Hotel and Resorts, Asia Miles and Electrolux.. Originally from Berlin, but having recently worked in Shanghai, Fuss has worked with many iconic brands such as Red Bull, Volkswagen, Audi and Fisherman's Friend to name a few.

Prior to joining DigitasLBi, he was the Strategic Planning Director at DDB Shanghai where he worked predominantly on the SAIC Volkswagen business, but also worked with Grey on Borgward in Beijing as well as with Jung von Matt Shanghai on Swiss luxury appliance brand V-Zug.

"I am rather excited to be part of the team. DigitasLBi's unique approach to data inspired creativity provides a real opportunity to drive the paradigm shift from media disruption to marketing transformation and helps define the next generation in innovative solutions for brands," said Fuss.
Screen Shot 2017-09-05 at 7.41.28 am.jpgAustralia: The Australian online advertising market has once again delivered double-digit growth figures increasing by $799 million to reach $7.6 billion for the full financial year ending June 30th 2017, a 11.7 percent increase over the prior financial year.
 
Says Megan Brownlow, editor, Australian entertainment and media outlook at PwC: "Online advertising continues to deliver robust double digit growth and now accounts for close to 50 percent of advertising spend in Australia. Digital is now a grown up and established advertising medium and the continued evolution of video and mobile advertising.  Video in its own right is approaching a billion dollar business as more brands are realising the benefits of combining the persuasive brand building capabilities of video with the precision targeting that digital affords."
Marcelle du Plessis.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

BEST TV
Winner: Petit Batue. I'm a sucker for a good product demo ad.
This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way.
And as any parent will tell you, it's bang on the money as far as kids and their favourite outfits go. The little sweater exhale at the end is wonderful.

Runner up: Dockers. It's funny. I feel like there's not enough funny stuff out there. READ MORE...
McCann Health India Alzeihmer Trains.jpgMental health conditions like depression, dementia or Alzheimer's are becoming a big concern in a rapidly urbanizing India. Ironically, these conditions are often ignored due to social stigma or a lack of awareness about their management. Making people aware about the symptoms of such health conditions is the first step towards effectively managing them- something that would benefit millions in India.

VIEW THE VIDEO
FE TV.jpgIn the lead-up to the 2017 FIA Formula E HKT Hong Kong EPrix in December, TBWA and Formula Electric Racing Hong Kong Limited have launched an integrated campaign "Create Your Future" that aims to appeal to the forward-looking spirit of Hong Kong people through electric car racing.

VIEW THE SPOT
Leo Burnett India Office building.jpgLeo Burnett India has brought together its Northern operations under one roof. Leo Burnett India, Indigo Consulting, Arc Worldwide and Prodigious' Delhi arms will now integrate into the same office space located in Gurugram.
 
The new premises, a majestic four-storeyed building, are a reflection of the Publicis Groupe's 'Power of One' narrative. With integration at the heart of the Groupe's philosophy, all Publicis Communications clients will now have even better access to world-class, integrated solutions, thereby driving growth.
 
Samir Gangahar, President - North, Leo Burnett India said, "The beauty of this office is that the design philosophy is inspired by the culture within the organisation. Hence, the emphasis on creating several open spaces for collaboration and each floor being seamlessly connected. We couldn't have created a better environment to drive our agenda of integration to solve clients' business problems, to the next level."

VIEW THE OFFICE WALKTHROUGH VIDEO
Perfinza by MRF.jpgIndia's largest tyre manufacturer, MRF Tyres has unveiled an integrated campaign for its recently launched brand Perfinza. Targeted specifically towards users of luxury cars, brand ambassador and ace cricketer AB de Villiers promotes Perfinza's core message of being a 'perfectionist' on the roads.

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Nitin Karkare, FCB Ulka.jpgFCB Ulka has won the creative duties for Tata Docomo Business Services. As a part of the appointment, the agency will service the Enterprise Business (Tata Docomo Business Services) for the brand and the account will be serviced from the FCB Ulka Mumbai office.
 
Tata Docomo Business Services is a market leader in various telecom solutions, backed by years of valuable experience, numerous awards and innovations, helping businesses harness cutting edge technology to grow and do big. The brand operates in over 60 cities across India supported by a strong Channel Partner network. Being at the forefront of innovation, there are many industry "firsts" the brand has achieved over the years. A few notable ones include 100 Mbps consumer broadband, SIP Trunk over 3G last-mile, School-bus Tracking, and Wi-Fi on the move.
KFC Malaysia - Gold.jpgCampaigns for KFC Malaysia, Knorr, MS Limited Australia and Lockheed Martin have been awarded Golds in the Effective Content Strategy category of the inaugural 2017 WARC Awards, a new global competition honouring the effective use of emerging marketing disciplines.

Judges of the Effective Content Strategy category, which rewards branded content strategies that demonstrate a business outcome and where editorial-style content is designed to win attention, praised the four Gold awarded brands for their innovative, intelligent, and demonstrably effective content efforts. The judging panel also awarded a further three Silver and five Bronze awards.
Dentsu Beijing.jpgBeijing Dentsu has launched a new business unit by reorganizing part of its Beijing headquarters, in order to strengthen the company's support for clients prospering in China, the world's most advanced digital market that continues to evolve at a remarkable pace. The new business unit, "Social Branding Design Center (aka SDC)", will be focused on offering integrated digital solutions with extensive and in-depth marketing intelligence as well as state-of-the-art digital marketing methods.

Nowadays digital devices have become an integral part of people's living and in turn have brought about drastic changes in the way people live. As such, it is vitally important for marketers to get to grips with the changing consumer behaviours so as to develop and execute sheer consumer-oriented digital solutions. At Social Branding Design Center, we provide digital transformation support, consulting, planning, creative and activation in digital & social marketing as a one-stop-shop. In keeping with the vision of "generating the power of brand that drives continuous business growth" for clients, we design consumers' entire behaviours in a seamless way combining digital and real life.
ME.jpgIf you have been on Facebook lately, you might have come across a music video created by Arc Worldwide Thailand entitled, "Less is Style" that comes with a stylish vinyl player as a thumbnail picture. And when you play it, it might appear to be an international MV with a blonde male singer singing the song in English about minimalist style in our lives. "Welcome to the new life, a minimalist lifestyle..." is the first thing that you will hear.

VIEW THE VIDEO
CLAFamilyDay Collage.jpgMumbai witnessed extremely rough weather on Tuesday, 29th August and when Creativeland heard the horrors some of their people went through to get back home, they realized people who decided to stay back at work were the more fortunate ones.
 
To make things a little better, the next day Creativeland declared a work from home day. And since schools and colleges were shut too, Creativelanders could spend some time with their families as well.
 
Creativelanders took to Instagram to tell everyone how they were spending #CLAFamilyDay #WorkingFromHome as well as hanging out with their families, roommates, pets, enjoying the weather and being comfortable in their own surroundings. It was like they had over 150 different offices in Mumbai since employees posted photos and videos using the hashtag #WorkingFromCLA (their location). Everyone was connected and work was seamless as usual.

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Bullet Resistant Glass.jpgLeo Burnett India has created a print campaign for the unbelievably strong, amazingly resilient Vetrotech Saint-Gobain bullet, blast and attack resistant glass.

Credits - Creative Director/Art Director: Aniruddha Ghosh. Creative Director/Copywriter: S. Devanand. Illustrator: Aniruddha Ghosh. Additional Credits: Sumanth Cuppala, Raja Mohamad.
GGeaar.jpgTaking a bold initiative to recapitalize on the present smartphone boom, GGear, main supplier and retailer of all LG Electronics products for Cambodia has partnered with Comzone to manage its smartphone content marketing and social media initiative.

Lundy So, Group CEO, ComZone said, "Riding on the success of building brand awareness, trust and credibility through the web series platform, we are very excited to work with GGear and  to move the LG brand forward in the mobile telecommunications and smartphone market segment. In past projects, we have proven that social media is a great place time and time again to build awareness and engage directly with prospective customers and target audiences."

VIEW THE TEASER (in Cambodian)
Weber_Grey.jpgGrey Group Singapore is heating things up with an new campaign for Weber-Stephen Products - the world's premier manufacturer of charcoal, gas, electric grills, and grilling accessories.
 
The first wave of #SkyGrillers debuts the Weber Q series of gas grills, with a special focus on balcony grilling in high-rise and land-scarce Singapore. Celebrating the bonds forged by family and friends coming together, the spot is an ode to lovers of the grill who understand that grill culture is more than just about the food.

VIEW THE SPOT
Kesy Lee.jpgVizeum Taiwan has promoted Kesy Lee, Vice President and Deputy General Manager of Vizeum Taiwan, to General Manager. Lee (pictured) will continue focusing on the brand's strategic development and enhancement of the team's innovative capability, working with clients closely and creating better business performances and brand experiences.

Jennifer Tang, CEO of Dentsu Aegis Network Taiwan, said, "The network has the vision of 'Innovating the Way Brands are Built' and the goal of 100% digitalization by 2020. Vizeum Taiwan has been transforming to achieve these goals in recent years.

"Kesy has diversified experience in different industries and a pioneering work ethic, always driving her team members to take on new challenges to come up with innovative ideas. I believe that her expertise and strong interpersonal skills will help Vizeum Taiwan further strengthen client partnerships," Tang added.
Adrian Zhu Ogilvy Beijing sml.jpgOgilvy Beijing has promoted Adrian Zhu to Group Executive Creative Director of Ogilvy Beijing.
 
As one of the first local creative talents hired by a 4A agency in China, with 25-year of experience in the communications industry, Zhu (pictured) joined Ogilvy in 1994 as a senior copywriter. His abundant knowledge and in-depth understanding of both communication and creative work has helped him build a strong record working with iconic international and local brands, giving him a unique perspective to understand the Chinese market. Zhu's track record also includes work in China outbound and a massively successful national image campaign for the Chinese government.
 
Zhu has worked with a wide range of clients, including IBM, Microsoft, Mercedes-Benz, BMW, Audi, Volkswagen, FAW-Volkswagen, FAW Group, AT&T, McDonald's, KFC, President Food, Master Kong, China Mobile, China Unicom, Martell, Kimberly-Clark, SmithKline Beecham, Maxwell House, Dabao, Jinghua Tea, SanYuan, Yili, etc., winning honors and recognition from Media, AdFest and the China 4A Golden Seal Awards. He has won a strong reputation among clients as a reliable partner dedicated to marketing that gets results.
Quikr.jpgMullen Lintas Bangalore has launched its first television campaign for Quikr. The latest campaign by Quikr, India's No. 1 classifieds business, is themed around buying high quality pre-owned smartphones at affordable prices from QuikrBazaar, its C2C vertical. The aim of the ad campaign is to drive pre-owned smart phone purchase intent among people through the assurance of a high quality product from Quikr.

VIEW THE SPOT
Copy of WASO_Interview_Portrait_Julian-01.jpgWieden+Kennedy Tokyo has released two new films in the latest global Shiseido WASO campaign. WASO is the new skin care line targeting youth from the Shiseido brand.

These films show young people - they travel, they're spontaneous, they need a product that fits around them. So Wieden+Kennedy celebrated this lack of routine with a series of on-the-road films that see WASO influencers using products in the real world, in their real lives, on the move. The first spot features Jenny Choi, a blogger and stylist currently living between Vancouver and Seoul. The second features filmmaker Julian Klincewicz and his girlfriend Irie Jean, a floral designer, model and photographer from Brooklyn, as they explore Paris through the lens of their relationship.

VIEW THE VIDEOS
VIEW THE CREDITS: WASO_credit.pdf
MarkusL-pic.jpgGlobal 'creative consistency' award show Young Glory has revealed its Round 1 brief and officially launched its 2017/18 season.

Described as the 'Tour de France' for advertising, Young Glory runs for 8 months each year, with 8 briefs set by 8 different industry leaders around the world. Individuals and teams accumulate points each round.

The first brief has been set by Markus Lindsjo (left), ECD at Uncle Unicorn in Sweden (formerly CP+B Scandinavia). Particpants have until the end of the month to submit a response.

VIEW THE ROUND 1 BRIEF
Deepak Nair.jpgDDB Mudra Group has appointed Deepak Nair as the Group's first Chief Growth Officer. Along with this position, Nair will also manage the responsibilities of 22feet Tribal Worldwide as its Chief Executive Officer.
 
In this role, Nair (pictured) will be overseeing the Group's growth agenda with special focus on Technology, Data and Analytics.
 
Quoting on the appointment, Vineet Gupta, CEO, DDB Mudra Group said, "The world has changed and we acknowledge that. We also realize the importance of growth - not just for the clients we partner with, but also for our people. I am excited to welcome Deepak on board as the Chief Growth Officer. Deepak is an entrepreneur at heart and has been an incredible partner in the 22feet story. I am confident that his passion for building teams, capabilities and collaborations will help us take progressive leaps towards being increasingly relevant in today's world."
 
Nair began his career in the early 90s in sales. He followed his entrepreneurial spirit and co-founded White Canvas Communications in 2006 and 22feet in 2009. After the acquisition of 22feet Tribal Worldwide with the DDB Mudra Group in 2014, Nair was appointed as the Executive Board Member of the Group while serving as the COO, 22feet Tribal Worldwide.
TS MEDIA.jpgMost Indian farmers still rely on traditional methods to prepare and harvest their fields. They are eager to accept technology and mechanisation that can enrich their lives, provided it is simple, effective and affordable. This is where Gromax steps in.

Gromax is an agri-equipment entity that is committed to the cause of enhancing and enriching the lives of farmers across the nation with affordable mechanisation solutions. The company believes that life of a farmer in India can truly change only when he is able to derive the MAXimum GROwth. The company's affordable mechanisation solutions - Trakstar Tractors and Trakmate farm implements - endeavour to carry out this task.

VIEW THE LAUNCH ANIMATION FILM
Ogilvy Shenzhen Office.jpgOgilvy China has opened a new office in Shenzhen, a city widely regarded as China's Silicon Valley, naming Angela Chou as the office's Managing Director.
 
"Shenzhen is an extremely exciting market," said Chris Reitermann, CEO of Ogilvy China and Co-CEO of Ogilvy APAC. "We are seeing a new generation of global tech players emerging in Shenzhen, and we hope that this new office can be a hub facilitating their access to our global Ogilvy and WPP network for their global branding efforts. Following Ogilvy's Next Chapter strategy to create a connected organization and client-centric structure, our Shenzhen office will be staffed with some of our best Chinese staff along with global experts experienced in global brand management, and together, they will work seamlessly to make brands matter."
SBI Life.jpgPrivate life insurance company SBI Life has launched a compelling new offering to help customers prepare in case of a cancer diagnosis. Aptly named 'Sampoorn Cancer Suraksha', SBI Life is empowering consumers with the financial stability needed to overcome high treatment costs associated with cancer, through this product.

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Rohit Malkani.jpgItalian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency's Mumbai office will handle Bauli's brand portfolio and nationwide launch across mainline and digital marketing communications.
 
Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionary art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.

Pursuit of excellence being its guiding principle Bauli Bakes and Sweets is committed to create top quality products globally.

LIA 2017 deadline ends today - Enter now

LIA Logo.jpgEntries for LIA 2017 will close today, Thursday, August 31.

If you are a new entrant, there is time to register and enter your work for LIA 2017. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use Clone and Copy Credits features allows entrants to seamlessly create entries across multiple categories and media.

ENTER NOW
RHB.jpgFollowing the success of the "Apa yang di tunggu- tunggu setiap kali Raya" film that garnered over 5 million views, FCB Kuala Lumpur and RHB Bank have continued their collaboration with a new film to celebrate the country's Merdeka Day.

Titled,"RHB Syukur Merdeka" the film is done in a style of a music video and blends together local rap sensation Altimet's hit song '"Syukur" (Grateful) with scenes of the nation's progress. Its upbeat and catchy delivery was deliberately designed to appeal and foster appreciation in Merdeka amongst Millennial Malaysians. Released on RHB's Facebook page three days ago the film has already garnered over 300,000 views and a host of positive reviews from Malaysians.

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