image002.jpgIn recognition of Te Wiki o Te Reo Māori, Spark has also launched its first te reo Māori narrated advertising. By partnering with Te Taura Whiri i te Reo Māori (Māori Language Commission) the company has relaunched its 'Little can be huge' brand platform with a translation into te reo Māori this week via Colenso BBDO.

Te Taura Whiri i te Reo Māori facilitated this work to ensure the translation was respectful to the language and the purpose of the brand manifesto. It was voiced by five-year-old Piiata Nairn from Wellington who is fluent in both te reo Māori and English.

5.jpgYouth media company VICE has collaborated with J. Walter Thompson and Heyday to gamify politics with a unique campaign designed to drive New Zealand youth to the polls in the Sept 23 general election. The campaign is an online game called 'Battle to the Beehive'.

With voting day around the corner, speculators are predicting a collective 'youth yawn' across New Zealand, with 34 percent of 18-24 year olds still not enrolled to vote. That's a third of young people who could be missing out on the chance to have their say about their future. By contrast, more than 97 percent of New Zealanders over the age of 55 are enrolled to vote.

4 (2).jpgIt's not every day that young creative people get the chance to work alongside industry professionals and craftspeople to turn a creative thought into something which will get the attention of a global audience.

But this year's D&AD Brief to Broadcast aims to create real change in the advertising industry - by giving students under 26 the chance to steer a project from brief to broadcast in just a single day.

The theme for this - the third - Brief to Broadcast event is 'Stick It To The Man', reflecting the need for more diversity across the advertising and design business.

Applicants should send their films with their name and contact details to

Applications are open to students and young creatives under 26 - and must be received by 5pm on Wednesday October 4, 2017. 
Screen Shot 2017-09-13 at 9.51.32 am.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judges are Mark Forgan (left) and Jamie Standen (right), creative directors at Ogilvy, Paris.

A clear winner this week with Diesel. A fantastic spot that is true to its DNA and crafted to perfection. The casting is really something special, and in the line a great twist on 'Go with the flow'. 10/10.

Marmite in second place is an intriguing campaign, a nice take on all the heritage tests that have popped up recently. The TV is well cast and performed, made us laugh. Will be interesting to see how far they go with the testing... we both love Marmite, is it in our genes? READ MORE...
Clare  McCracken justONE (2).jpgLeading 1-1 and digital specialist agency, justONE, have strengthened its senior client service offering with the appointment of Clare McCracken in the role of senior account director.

McCracken brings over 14 years' experience in marketing communications with a real focus on digital, having led key accounts across a range of categories including: Telecom/Spark, Tourism New Zealand, ANZ, ASB, Precision Seafood Harvesting, Lion Breweries and VICE Australia New Zealand - to name a few.
airbnb_logo_detail.jpgAirbnb has today announces Wieden+Kennedy as its global agency of record to lead the community-driven brand's roster of agencies.

The leading independent agency, headquartered in Portland OR, replaces TBWA\Chiat|Day LA following a competitive pitch with DDB. The incumbent agency was not invited to take part in the pitch.
Child_replacement (1)-thumb-400x209-246673.jpgThe Clio Awards, the esteemed international advertising, design and communications competition, has today announced 2017 Gold, Silver and Bronze winners across the Clio Awards, Clio Fashion & Beauty, and Clio Music.

New Zealand has secured two Gold statues, five Silver statues and two Bronze. Colenso BBDO Auckland was NZ's biggest winner securing two Gold statues, three Silver and one Bronze. Clemenger BBDO | Proximity picked up two Silver and a Bronze.
ANZ3067A_30_1 - Thumbnail.jpgTBWA Group NZ is showcasing the modern digital banking services of ANZ with the unveiling of a new campaign targeting customers in their 20s and 30s.

The campaign is brought to life through the characters of Dotti and Leon - two young people who move effortlessly through their day, taking advantage of the many innovative services ANZ provides to make its customers' lives easier.


VICELAB_NZ_ELECTION_PORTRAITS.003.jpgVICELAND has announced an extensive on-air and social media campaign aimed at giving young voters across New Zealand a chance to voice their opinions ahead of the 2017 general election.

With less than two weeks to go until the election, 34 percent of 18-24 year olds are still not enrolled to vote. That's a third of young people who could be missing out on the chance to have their say about their future. By contrast, more than 97 percent of New Zealanders over the age of 55 are enrolled to vote.

SS_photos (1).jpgPedigree and Colenso BBDO have made it easy for everyone to take perfect photos of their dogs with Pedigree DentaStix, partnered with a newly designed product - Pedigree SelfieSTIX.
Pedigree DentaStix is a dental chew that aims to freshen your dog's breath and give them a clean set of pearly whites. However, it's near impossible to capture that beautiful doggy smile when your dog doesn't look at the camera.

AngelaFrom (1).jpgVodafone has launched an online platform, developed with Google Maps, to give New Zealanders an opportunity to identify te reo Māori place names that are being mispronounced on Google Maps via FCB New Zealand.
"Say it Tika" (Say it right, #sayittika), has launched for Te Wiki O Te Reo Māori (11-17 September), giving Kiwis an important role to enhance the local pronunciation of global platform Google Maps.
Kiwis can go to and pin the incorrectly pronounced te reo Māori place names they have encountered while using Google Maps.

Screen Shot 2017-09-08 at 12.09.34 pm.jpgOver the past few elections the Electoral Commission has worked hard to make enrolment, voting information and services accessible to all New Zealanders - regardless of who they are or where they're from. Despite a small increase in 2014, overall participation rates have been declining over the past decade, but research shows that the logistics of enrolment and voting processes are not barriers to participation in New Zealand - the main barrier is attitudinal.

As part of an integrated approach to changing this behaviour, the Electoral Commission and Saatchi & Saatchi NZ have launched the Disrupt Inertia element of the campaign, focusing on the many who, whilst knowing they should vote, very easily find reasons on the day not to. These low engaged voters are now being targeted through a variety of media channels with the key message being that 'you vote every day, so vote this election'.

LISTEN TO THE RADIO SPOT - Elections Radio - Scratch.mp3

View the toilet door youtube bumper
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Anchor Milk Slams 1 Inside-out (1)-thumb-400x179-246232.jpgThe Clio Awards, the esteemed international awards competition for the creative business, has announced the second round of shortlists for 2017 across Brand Design, Product Design, Film Technique, Public Relations, Audio and Audio Technique.

Colenso BBDO, Auckland has secured a further two finalists in Audio Technique for Fonterra Anchor Milk Slams 'Inside-out' and in Film Technique - Animation again for Fonterra Anchor Milk Slams 'Inside-out'. Clemenger BBDO | Proximity has picked up one finalist for KiwiRail 'The Conscious Crossing' in Product Design.

Colenso BBDO and Clemenger BBDO | Proximity's finalists bring New Zealand's shortlist total to 11.
Marcelle du Plessis.jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Marcelle du Plessis, creative director, Liquorice Digitas LBi South Africa.

Winner: Petit Batue. I'm a sucker for a good product demo ad.
This one has it all. It's beautifully shot, with some really interesting visual touches and surprises along the way.
And as any parent will tell you, it's bang on the money as far as kids and their favourite outfits go. The little sweater exhale at the end is wonderful.

Runner up: Dockers. It's funny. I feel like there's not enough funny stuff out there. READ MORE...
Screen Shot 2017-09-04 at 11.57.52 am.jpgAir New Zealand and True have released a new web spot part of the airline's 'Better Way to Fly' campaign that stars Pete the Kiwi.

In the web film, Pete, who is voiced by acting legend Sam Neill, tells the good people of the USA exactly why Air New Zealand is a better way to fly.

Screen Shot 2017-09-04 at 11.09.18 am.jpgAuckland indie agency True has today confirmed that it has been appointed as ASB's new brand agency and has begun developing a new brand campaign to relaunch the bank's brand line, One Step Ahead.

ASB general manager marketing Shane Evans says True was the natural partner for the bank as the agency has a proven track record of engaging New Zealanders through emotional story telling.
MarkusL-pic.jpgGlobal 'creative consistency' award show Young Glory has revealed its Round 1 brief and officially launched its 2017/18 season.

Described as the 'Tour de France' for advertising, Young Glory runs for 8 months each year, with 8 briefs set by 8 different industry leaders around the world. Individuals and teams accumulate points each round.

The first brief has been set by Markus Lindsjo (left), ECD at Uncle Unicorn in Sweden (formerly CP+B Scandinavia). Particpants have until the end of the month to submit a response.

Screen Shot 2017-09-04 at 8.21.59 am.jpgCB Exclusive - In a bold move, Kraft Heinz Australia removes iconic Heinz Beanz branding for charming new labels, launching four new can sizes. The nationwide integrated campaign has been created by Y&R New Zealand and Assembly Ltd, with music composed by Franklin Road.

The heartwarming campaign, led by an animated short film, follows 'Geoff' - the head of innovation at Heinz Beanz. It tells the story of how, across the years, Geoff's circumstances change, prompting him to create a new can size for every life stage.

kzkWTYwwhYZ23Z9XkiLCx1Wgg9mmGKs7VO0uBFM225o.jpgThe Epica Awards 2017 are now officially open for entries until September 30, with two new categories and an expanded jury.
Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape as the only creative awards show judged by journalists - including Campaign Brief for Australia and NZ. Every agency that enters Epica has effectively already won, because their work is seen by the very group of people who can spread the word about their talent.

Fish Win.jpgFish Win 2.jpgSix agency bands took to the Kings Arms stage last night in a brilliant display of musical prowess, shady dance moves, and inflated egos.

For the first time in BOTAB's 10-year history, Flying Fish have taken out the championship title with their band, Fish TACO.
Although the judging panel, Matt Heath, Jeremy Wells (Radio Hauraki) and Matt Headland (NZME), were impressed by all of the performances, there could only be one winner.
Screen Shot 2017-08-31 at 12.11.02 pm.jpgMore than 500 of Australia and New Zealand's agency heads and executives converged in Sydney yesterday as part of WPP AUNZ's inaugural Leadership Day, aimed at boosting collaboration and fostering strong management.
Held at the Sydney Theatre Company, a stellar line up of speakers explored the concept of leadership for those at the helm of WPP AUNZ's 80+ agencies, including former treasurer and Nine Entertainment director Peter Costello, Victoria Cross Recipient and Seven Queensland GM Ben Roberts- Smith, inspirational lawyer and refugee Deng Adut and president of the Australian Council for International Development (ACFID) and former ALF commissioner, Sam Mostyn.

LIA 2017 deadline ends today - Enter now

LIA Logo.jpgEntries for LIA 2017 will close today, Thursday, August 31.

If you are a new entrant, there is time to register and enter your work for LIA 2017. If you have already entered, you can still input newly released work.

Keep in mind that your work can fit into several media and/or categories. LIA's easy-to-use Clone and Copy Credits features allows entrants to seamlessly create entries across multiple categories and media.

Screen Shot 2017-08-31 at 8.24.10 am.jpgDentsu Aegis Network has today announced the acquisition of Little Giant, a leading digital agency in New Zealand. The agency will join Isobar, a global digital marketing agency, to strengthen its presence in the market by scaling the local creative and digital capabilities.

Little Giant was founded in 2011, and now boasts a team of more than 40 employees providing digitally focused creative services from Auckland's CBD. The agency partners with clients to create and implement digital products and services, brand communications and experiences, and cross-channel, digitally-led campaigns. The agency roster includes internationally renowned brands such as Fonterra, Les Mills, Rocketlab and Marketo, as well as leading New Zealand brands such as Harcourts, Firth and Spark.
arshall.jpgMediaCom has today announced the appointment of Craig Marshall as client service director.

With over 15 years of experience within the media and communications industry, Marshall is an established professional with an intimate knowledge of both agency and media-owner environments. Joining MediaCom from previous employer TVNZ, Marshall brings a wealth of experience across a broad range of client categories including automotive, financial services, FMCG, entertainment and retail.

Effective immediately, Marshall's remit will be focused on enhancing MediaCom's client partnerships. Marshall will work actively with teams to address and answer client's changing needs.
4 (1).jpgAuckland's Apex Insurance has taken a creative step with its first advertising campaign created by freelance creative director Kit Lawrence (formally of Y brand).

Currently in market around Auckland's CBD, Risk it all intends to spark the imagination with week-long runs of text only 'teaser' and full bleed 'reveals', bold and elegant images that avoid obvious associations with risk. The link between an ocean-going container ship, a rocket and a ballerina might not be clear at first, but in the pursuit of their goal, they are all high-risk ventures.

BOTAB Today!

BOTB-Banner sponsors.jpgThe 10th annual Battle of the Ad Bands takes place tonight at the Kings Arms, where MC, Tim Batt will be running the show.

Six agency bands have been practising the most legendary songs from throughout the last century to take out the Battle of the Decades and win bragging rights, a bunch of prizes and of course, the coveted BOTAB trophy.

There are no cash door sales but if your Thursday suddenly frees up, tickets are still available on Eventfinda to purchase in the cab on the way over. It's recommend you get your ticket now before they're gone.
NL1.jpgNL2.jpgNew Zealand chilled soup brand, Naked Locals, has gained the ultimate commendation, being deemed 'Good enough for Grandma', in a nationwide campaign highlighting the natural goodness and provenance of the product via Marcomms agency Mango.

Mango was charged with leading the integrated project, which included a focus on the provenance of the products, raising awareness of the brand and inspiring Kiwis to consider the people who grow and create the food they love to eat.

LBB Size img.jpgPum Lefebure, co-founder and CCO of Design Army, Washington, D.C., has been announced as a speaker at the London International Awards' Creative LIAisons program.

Says Lefebure: "It's always great to be back to speak at Creative LIAisons. I love that LIA is giving back to our industry by using award entry fees to fund the young professionals from around the world to come to Las Vegas. With an intimate setting, they got to learn from the very best in advertising and design. In return, I learned as much from them as they did from industry leaders. The youth is our future of creativity, and it's our job to inspire them to thrive in our ever-changing industry."
Screen Shot 2017-08-30 at 9.23.19 am.jpgWatermark Creative is one of Australia and New Zealand's most respected agencies in the creative sector. This month the team celebrates an admirable 26 years in business made possible by the diverse talents of its people and their successful collaborations with marketeers, advertising, brand and design agencies.

Watermark Creative is celebrating 26 years with the launch of a new website:

Screen Shot 2017-08-30 at 10.11.42 am.jpgFollowing the launch of 'Little can be huge' earlier in August, Spark have come out with the first of many stories extending moments from its launch ad via Colenso BBDO. Dubbed 'Celebrate Family', the film is an emotional take on Spark's 'Little can be huge' platform.

Colenso CCO, Levi Slavin, says it's a story about how a little thought, a little online research, and a little effort can make all the difference in the world.

Screen Shot 2017-08-30 at 7.18.03 am.jpgKFC continues to build on it's Finger Lickin' Good platform with the release of its latest 30 second brand spot from Ogilvy & Mather New Zealand via Scoundrel Films.
Last year's launch featured a dancing cleaner set to the universally loved 'Hungry Eyes' and this year's spot follows on with an equally recognisable track.
Set to the iconic tune 'Ridin'' by Chamillionaire, and shot in the style of a hip hop video, the spot follows a group of young at heart octogenarians out for a late night joyride after a quick stop at a KFC drive thru.

harsh kapadia  bw (1).jpgEach week Bestads picks the very best advertising in the world, in every medium - which is reviewed by a top creative director or team to select their own personal favourites.

This week's guest judge is Harsh Kapadia, group creative director at VML, New York.

Winner: Tsuruya 'Sticking Together, No Matter What'. This is a great example of advertising not taking itself too seriously, specially for a product like roof tiles. Having grown men bunched together screaming through the thick of weather and being extremely dramatic added an emotion to something we don't normally think about. READ MORE...
Screen Shot 2017-08-29 at 8.33.01 am.jpgFrom Fox to social platforms to brands like Michelin, the advertising industry is looking to 2018 with its eye on shorter, 6-second video ads.

Shorter content has proven to resonate with viewers, which isn't surprising when you consider that humans now have an attention span of only 9 seconds, according to research from Microsoft. That's 1 second shorter than a goldfish.
NickHarvey-STRATEGY_WEB.jpgNick Harvey is stepping in as managing partner at Strategy Creative Christchurch after almost two decades away from his beloved home town.

Harvey leaves his Auckland-based role as group business director of experiential at Colenso BBDO to join the Strategy network. He was part of the BBDO group for more than a decade.

He starts this week at Strategy Christchurch, which was founded 25 years ago this year.
bnznew.jpgThe Bank of New Zealand has today launched a new brand platform via Colenso BBDO and Designworks, that is an evolution as to how the bank engages with its customers.

The new creative is built around New Zealanders going about their everyday lives and demonstrates just some of the ways that BNZ products and services fit in around them.   

Child_replacement (1)-thumb-400x209-246673.jpgAd Stars 2017 has just finished up its award ceremony in Busan, Korea and Colenso BBDO has taken out one of two Grand Prix of the Year awards with a prize of US$10,000 for Pedigree 'The Child Replacement Programme' in the Integrated category.

In all New Zealand scored one Grand Prix, four Gold awards, seven Silver awards and nine Bronze awards.
Josh R 1_BW (1).jpgYahoo Platforms has named budding New Zealand digital media talent Josh Reiri-Allen, senior digital manager at Carat, as the winner of its 2017 Digital Stars program.

Taking out the top prize from a record number of submissions, Reiri-Allen will soon jet off to NYC to attend Advertising Week, billed as the world's premier event for marketing, brand, advertising and technology professionals, courtesy of Yahoo Platforms. 

A number of finalists fought it out for the winners' titles, facing off in a debate which played off the disciplines of 'Data', 'Content' and 'Tech'. Judges also recognised two other New Zealand contestants as highly commended for their exceptional entries in the 2017 program; Kevin Joubin, programmatic trader at PHD, and Lucy Columbus, digital media planner at KBR Digital New Zealand.
JEREMY-PERROTT-new.jpgJeremy Perrott, global chief creative officer of McCann Health, has been announced as a speaker at the London International Awards' Creative LIAisons program.

Perrott oversees the creative endeavors of the McCann Health global network of 60 offices across 20 countries and 6 continents. Fresh from a second consecutive Network of the Year win for McCann Health at the 2017 Lions Health, Perrott will not only speak at Creative LIAisons, but also chair the inaugural Health & Pharma juries at LIA 2017.
Banner sponsors (1).jpgYou've heard them everywhere, you've laughed at their stupid jokes, now you get to witness their witty repartee in person.

Matt Heath and Jeremy Wells from the Hauraki Breakfast Show are swapping cricket for live music to judge Battle of the Ad Bands 2017. They'll be joined by Matt Headland, award winning band manager in a past life and NZME's current head of agency sales.


Theme: Battle of the Decades
Date: Thursday 31st August, 6:30pm
Venue: Kings Arms Tavern
Cost: Comms Council Members $45 + GST and booking fee / Non-members $60 + GST and booking fee
BEST-AD-JOBS-JAN-2017.jpgA joint initiative of Bestads and Campaign Brief, offers recruiters and agencies a fantastic low rate of $50 per job listing. reaches the international audience of and the Australasian audience of, and

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.



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