A world first, Lettermen has been launched by guerrilla marketing company, Streetfighter Media.

Lettermen is people, wearing letters, walking around town and pulling some choreographed moves.  They spin, dance, jump, strut around and spell the word like a Mexican wave.  It's fun, lovable and impossible to ignore.

Lettermen has already hit the streets of Sydney, Melbourne, Brisbane, Perth and is also available in Adelaide.  Streetfighter Media says it is best used to promote a message and have supporting services, like Human Billboards, for branding and to capitalise on the face-to-face connection with consumers.

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The Most Awarded Network Table in the 2017 Campaign Brief Asia Creative Rankings has seen "order restored" with Dentsu rising back to top and displacing last year's number one network, Ogilvy & Mather. BBDO is ranked #3 and the big improver this year is TBWA at #4 (up from #6 last year).

Dentsu's best performer is their Tokyo head office - a clear #1 in Asia with a massive 5140 Ranking points. From India, Taproot Dentsu Mumbai also contributed 445 points to their total.

Ogilvy & Mather's strong #2 network ranking was lead by a strong performance from their Bangkok agency who rank #5 in Asia with 1820 points . The network also received major contributions from Singapore (1582 points), Hong Kong (1030 points), Tokyo (945 points) and Mumbai (770 points).

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Bec Brideson, author and gender intelligence pioneer has launched her new book Blind Spots: How to Uncover and Attract the Fastest Emerging Economy.

Are you ready for the next global economic disruption? Women offer a lucrative $28 trillion-dollar market, yet they're underserved, neglected and ignored, despite the fact they drive the majority of our purchases and routinely make or break brands by voting with their wallets. Tokenistic 'femvertising' and homogenous thinking is no longer cutting it.

Blind Spots (Wiley $27.95), explores the female economy and outlays the definitive methodology and business transformation required to acquire and retain the new lucrative female consumer. Written by Brideson, she draws upon over 25 years in advertising to provide a ground-breaking framework for future-focused businesses who are done debating gender, and are ready for profit and action.

Getting a head start on careers through industry exposure and practical experience is at the heart of the latest brand campaign via McCann Sydney, for Charles Sturt University (CSU), Australia's largest regional university.

Head of advertising and digital marketing at CSU, Jennifer Galloway, said people who are uncertain about the value of a university degree in building future careers are the key target of the 'Start Now' campaign from CSU.

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Wellington bustles with creativity and that message is being relayed loud and clear to Australians in Wellington Regional Economic Development Agency's latest tourism campaign.

The Spring campaign which has launched this week invites Australians to "Discover Wellington, NZ's Creative Heart" as it leverages brand New Zealand to highlight the Capital's bustling culinary scene, cultural offerings and creativity.

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Vanuatu Tourism Office (VTO)'s Australian representatives have rolled out the second phase of its 'Wake Up in Vanuatu' consumer-facing marketing campaign designed to inspire Australian travellers to use their annual leave and book a holiday to Vanuatu.

The strategy, developed in collaboration with advertising agency Reborn, will incorporate a radio advertising campaign on Sydney Nova 96.9, Sydney Smooth 95.3 and Brisbane Nova 106.9.

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LISTEN TO THE SYDNEY 30" SPOT
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Australian fintech Netwealth has launched a new identity by brand consultancy PUSH Collective, with digital agency MASS leading the design execution of the digital platform.
 
With a successful superannuation and investment platform and more than $14.5b funds under management and administration, Netwealth identified a need to complement its technical innovation with a renewed brand strategy to achieve their evolving growth strategy.

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Goodoil director Joel Kefali has just finished directing the latest spot for Nissan titled 'Beat of City' out of TBWA\Melbourne.

The TVC promotes the Nissan X-Trail.

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3M has launched a 'Will it stick?' campaign for Post-it Super Sticky Notes by putting its '2 x sticking power' promise to the test at Sydney Motor Sport Park.

As part of an international campaign, Channel T Sydney has created digital and social films and a TVC promoting the superior sticking power of Post-it Super Sticky Notes.

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Recognised for documentary production on the Netflix Original Series Chef's Table: France, FINCH has also signed the roster of Chef's Table directors for TVC and Branded Entertainment production in AU, NZ and Asia-Pacific.

Chef's Table has re-defined food cinematography, pushing the level of film craft in documentary. With two fresh Emmy nominations, including Best Documentary Series and Best Cinematography, the show claims its fifth and sixth nominations since premiering in 2015.

The 4A's, the leading trade association representing the advertising agency business, has revealed the winners of its 2017 Jay Chiat Awards for Strategic Excellence at the 4A's Strategy Festival in New York City. The Grand Prix, which is selected from the Gold winners, was awarded to Leo Burnett Melbourne for its strategy on the "Reword" campaign for Headspace.

Clemenger BBDO, Melbourne picked up a Silver Award for TAC 'Meet Graham' in the Nonprofit category.

Online hostel-booking platform Hostelworld and Gold Coast Tourism have teamed up with global creative agency Lively Worldwide to create the world's first Sand Hostel on the Gold Coast.

The activation aims to challenge the perception of hostels, build awareness of the Hostelworld brand Down Under and showcase the Gold Coast as a top travel destination for millennials.

On the eve of his trip to New York to meet David Droga, it can be revealed that the national winner of AWARD School's coveted prize is the son of Australian advertising creative, the late Neil Lawrence.

Tom Lawrence (left) won the NSW state prize and then went on to win National Top Student award (both of which levels were blind judged).  

He disclosed his family ties during conversation with creative recruiter and trip sponsor Esther Clerehan, Comms Council CEO Tony Hale and industry trailblazer Warren Brown.

"Until that moment, no one knew," said Clerehan. "Tom hadn't said anything to AWARD or his Tutors. I was stunned. Twenty odd years ago I'd put two names forward to Bob Isherwood for a regional job at Saatchi & Saatchi Asia. One was David Droga and the other was Neil Lawrence.

Queensland-based creative agency PublicisQ has strengthened its digital and client leadership capabilities with the addition of two senior executives who have both joined the agency's leadership team.
 
PublicisQ managing director Simone Waugh has announced the appointments of Jane Young as client services director and Alexandra Sundqvist as digital projects director. Young is formerly general manager of Ogilvy Brisbane and has a 15-year career working in the UK, New Zealand and Australia at high profile agencies also including DLKW and Sapient. She has specialised in leading client and agency relationships with particular focuses in the travel, retail, FMCG and government sectors. At PublicisQ she will focus on the efficiency and unity of the agency teams developing client campaigns.

Leo Burnett Melbourne has scored one of four Gold Awards for SPC Ardmona '#MyFamilyCan' campaign in the Brand Purpose category of the inaugural global WARC Awards 2017, which recognise next-generation marketing effectiveness.

The Brand Purpose category rewards the best marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.

Portfolio & Reel provides:

UPDATED - The Epica Awards 2017 are now officially open for entries until September 30, with two new categories and an expanded jury.
 
Covering advertising, design, PR and digital, Epica has staked a unique place in the landscape as the only creative awards show judged by journalists - including Campaign Brief for Australia and NZ. Every agency that enters Epica has effectively already won, because their work is seen by the very group of people who can spread the word about their talent.

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Premium organic handmade chocolate brand Pana Chocolate will hit the airwaves this week with the company's first ever TVC created by full service agency Noisy Beast.

The TV campaign - Taste Chocolate for the First Time - is also supported online and with a series of billboards in Melbourne and Sydney.

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To urge politicians and voters to let the new Voluntary Assisted Dying law pass through Victorian parliament this year, Cummins&Partners, working in partnership with Andrew Denton, Go Gentle Australia, Revolver / Will O'Rourke's acclaimed director Justin Kurzel (Snowtown, Assassin's Creed), and History Will Be Kind have developed a shocking film project called 'Stop The Horror'.

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Continuing the brand idea "It's just not racing", Melbourne Racing Club has launched a new Spring Carnival campaign via The Royals, to demonstrate that racing at Caulfield isn't the usual, expected experience.

As one of the nation's top social events, Melbourne Racing Club is aiming to break from traditions and shake up the experience at Caulfield - moving away from the staid, elitist and superficial perceptions of the Spring Racing Carnival. With open access to the fashion fields and race tracks, curated restaurants and exciting line up of entertainers, Melbourne Racing Club is promising a day at the races for the next generation of race goers.

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Launched in line with Queensland's Disability Action week, the slam poem 'Respect' addresses the daily frustrations people with speech impairments experience.

'Respect' is the second content video created by Khemistry for the Department of Communities' Everybody has a role to play campaign, which aims to give people with disability equal opportunities.

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This year's Melbourne Cup Carnival campaign via McCann Melbourne moves into a bold, new and exciting place. A place that seeks to be of the general admissions audiences' world and remind them that the Melbourne Cup Carnival is truly a world class event, not to be missed.

The new campaign launched across social, digital, TV, OOH and radio, focuses on appealing to a general admission audience who are harder to reach and convince to come to Cup Week than ever before. 

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As part of Campaign Brief's 30th anniversary celebrations, the CB Legendary Lunch will be held in Brisbane for the first time this coming Thursday September 21.

The lunch, which will be attended by Brisbane's top creatives and agency producers, is jointly sponsored by top visual effects company Alt.vfx and film production company Taxi Film.

Two of Australia's leading creative directors, Clemenger BBDO Melbourne's Stefanie DiGiavincenzo (below, right) and Google's Tara McKenty (below, left), have today launched a new initiative aimed at combating the lack of diversity in creative departments across the country.  

Launching in partnership with D&AD, RARE is a four-day masterclass featuring industry leaders from around the world, aimed at giving creative talent from diverse backgrounds the network and knowledge they need to succeed.

Hosted in Sydney at The Glue Society from 20 - 24 November, the concept for RARE came about based on the recognition that while there's been a lot of talk about diversity in the creative industry, there's not been much doing.

The Communications Council 2018 Grad Program is now open. Graduates from all disciplines who are looking to launch a career in advertising are encouraged to apply. Applications close on 11 October 2017.

Running successfully for 36 years, the program recruits on behalf of member agencies in NSW and VIC, and offers successful applicants placement experience, access to industry contacts, and a structured training plan which includes completing two international qualifications, the IPA Foundation Certificate and the IPA Fundamentals workshops which take place in multiple agency locations. This year the program has been revised to feature all new content.

Information nights for graduates will be held in Sydney and Melbourne on Wednesday September 27th which you can register for below.

To apply for the Graduate Program visit www.thegradprogram.com.au.

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In a land of beer worship, Canadian Club has done the unthinkable: releasing an integrated campaign via The Monkeys, that asks Australians if they are over beer.

Created by The Monkeys, 'The Big Question' carries on the brand's marketing strategy, Over Beer, which continues to see success as it enters its seventh year.

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Independent agency The Hallway has further strengthened its senior team in Melbourne with several new appointments.

Wilmari Pienaar (right) joint the agency as CX director, Hannah Sturrock (left) has been promoted to group head and Tisha Lazaro (centre) has joined the agency in the role of senior art director.

Establishing itself as a thought leader with a re-imagined approach to undergraduate education, The University of Sydney has launched its new brand campaign, Unlearn, created by The Monkeys.

The new curriculum will be on offer from 2018 and represents the most significant change to education the University of Sydney has undertaken in a generation. The university's new model aims to better prepare graduates to succeed in a world where the careers and jobs of the future will be very different from today.

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In the fourth instalment of the Good Different platform, BMF and ALDI have turned their attention to the extreme side effects of too many artificial colours on a group of unsuspecting taste testers.

The spot was directed by Steve Ayson.

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Exposing the secret treasures that Tasmania has on offer as a destination state, Goodoil Films director Justin McMillan and Heckler editor Andrew Holmes have teamed up to create a sumptuous and earthy brand film for Tourism Tasmania via agency Jim Jam.

Celebrating Tasmania's gifted locals, artisan culture and sweeping, untouched landscapes, Stories Told From The Inside Out saw both the director and editor go behind the scenes to bring to screens the widely untold spirit of Tasmanian life.

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A joint initiative of Bestads and Campaign Brief, TheBestAdJobs.com offers recruiters and agencies a fantastic low rate of $50 per job listing.

TheBestAdJobs.com reaches the international audience of bestadsontv.com and the Australasian audience of campaignbrief.com, campaignbrief.co.nz and campaignbriefasia.com.

New and featured jobs have visibility on the Bestads and Campaign Brief sites 24/7, reaching upwards of 300,000 unique visitors a month.

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ASIA: The full results of this year's 2017 Campaign Brief Asia Creative Rankings will be released in a 52 page special report at this year's Spikes Asia Festival in Singapore, from September 26th to 29th.

Once again the big performer from this year's rankings is Japanese powerhouse, Dentsu Inc Tokyo, who again top the Rankings and are named Campaign Brief Asia's 2017 Regional Creative Agency of the Year. Dentsu is a clear #1 with more than double the amount of award wins as the next highest ranked agency. In #2 position is BBDO Bangkok, who have had a great two year period at the global and regional award shows and rise up from #5 position last year. Their improved performance is clearly shown with their rise from #68 in the 2014 Campaign Brief Asia Creative Rankings.

In third place is TBWA Hakuhodo Tokyo, who very narrowly edge out Hakuhodo Inc Tokyo by just 5 ranking points. TBWA Hakuhodo Tokyo is one of this year's star performers moving up from #11 position last year.

SEE FULL DETAILS + TOP 25 AGENCY RANKING HERE.

Three months after taking the American Express global brand business from Ogilvy & Mather after 50 years, US creative agency mcgarrybowen has lured Aussie expat Michael Raso to lead the account as global executive creative director, based in New York.

Raso joins from the EVP, executive creative director role at CP+B in Boulder, where he has been since departing Ogilvy Sydney in 2013, where he was both Head of Art and Group Creative Director.

During his career, Raso, who started his career working under David Droga at Omon in Sydney, has worked across three continents for brands like Mercedez-Benz, UPS, Singapore Airlines, Bank of America, Burger King and KFC. For six years, Raso acted as SVP, Group Creative Director on the MasterCard business at McCann NY, which resulted in the agency's first ever London International Gold.

SumoSalad is on a mission to help create a happier, healthier Australia with its new spring campaign, This Is How I Flex created by Sydney-based agency Futurekind.

SumoSalad is calling for Australians to stand proud of their health and how they take care of themselves in their new campaign for Spring, bringing the 'Flextiarian' trend to life in a celebration of our individual choices for wellbeing.

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Bestadsontv.com - the worldwide creative site showcasing the world's latest and greatest commercials, print, outdoor, radio, interactive and integrated work - has passed the 180,000 members mark.

Not bad going for a site started from scratch by Brian (Beamo) Beamish in 2003, reaching 10,000 members by August 2007, when he sold the site to Campaign Brief. Since then, we've made major changes to the site and as a result, added around 16,000 members per year.

In April 2010 we also launched the Bestads App, which gives you immediate access to the weekly Top 6 TV/web film, Print, Outdoor/Ambient, Radio and Interactive advertisements from bestadsontv.com, plus guest judge comments each week by top international creatives. The App ranks highly on iTunes Top Business Apps charts in many markets.


If you would like to join Bestads, it's free, although for only US$30 per year (less that $3 per month), go BestadsPRO ~ JOIN NOW ~ which offers the following:

• Access every archive ad, back to 2003
• Download any video or image of ads from the site
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• Access Bestads rankings (by Agency, Country,
  Creative, Director, Production Company, etc)
• Get 500MB space to display your best work to the
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All for only US$30 per year
(1/3 the cost of other creative ad sites).