Teen magazine DOLLY's print version to be axed
Updated
The publishers of teen magazine DOLLY have announced they are axing the print version — 46 years after the iconic publication first hit the stands.
Publisher Bauer Media said the iconic magazine, which has graced the reading lists of generations of teenage girls, would switch to an exclusively digital model, in response to the changing demands of its young readers.
"More than 90 per cent of DOLLY's 14- to 17-year-old target audience now interact with the brand via their smartphones," the company said in a statement.
Bauer Media said the online version would continue to cover "breaking celebrity news, fashion, beauty and lifestyle content", with popular teen fixtures like DOLLY Doctor set to remain.
"Dolly readers now engage with the brand on digital and social platforms and they do so with greater frequency than is possible with a bi-monthly magazine," Bauer chief executive Nick Chan said.
"DOLLY has played a part in the lives of many Australians over the years, which is why we're delighted its outstanding content continues, but now exclusively on the channels today's teens prefer to interact with most."
The statement said all full-time staff impacted by the change were expected to be offered other positions within the company.
The last ever bi-monthly issue of DOLLY goes on sale from December 5.
Topics: journalism, information-and-communication, australia
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