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According to Nielsen, 93 percent of the U.S. Hispanic population listened to music in the past year and 59 percent considered music to be important.

Nielsen explored the purchase habits of Latina consumers over several categories including food and beverage, health and beauty, and athletic and sporting goods.

Donate Life was able to increase organ donor registration among previously resistant millennial males with an act of advertising bravery.

DoSomething.org found new revenue opportunities by marketing corporate campaigns that help sponsors connect with Gen Y and Z audiences.

In this vidoe, CEO Aria Finger shared the behind-the-scenes story of how she grew DoSomething.org, a global movement for good, to actively engage 5.5 million members in various efforts to improve the world around them — all in just five years.

Lane Bryant is tapping its brand heritage and cultural truths to change the conversation about body size.

In this video, learn how Lane Bryant led its customers “out of the closet” and changed media and fashion category norms, challenged misperceptions around body image, and confronted the issue with a most progressive marketing effort.

In today's redefined media landscape, an audience that is largely “unreachable” through traditional media tactics and measurements poses a new challenge for brands.

While content is a vital element of social media marketing, the real value for brands lies in community management and engagement. Eric Mower + Associates shared business cases from brands that used social media as a way to make genuine connections with consumers, driving brand affinity and sales in the process.

Marketers are facing an unprecedented challenge acquiring and retaining the talent they need to stay ahead of the curve and grow their businesses in a constantly changing marketplace. The ANA Educational Foundation conducted a study on the causes of this challenge, as well as potential remedies.

New technologies based on large-scale data analysis and artificial intelligence can anticipate consumer behavior and serve personalized messages to individuals at a rate beyond human capability. Here’s how cognitive marketing could revolutionize advertising.

New research shows that young men are now more influential in several categories that women have long dominated.

In today's redefined media landscape, an audience that is largely “unreachable” through traditional media tactics and measurements poses a new challenge for brands.

What marketers need to know this week: advertising trade groups aren't sold on Apple's anti-tracking settings, marketers are buying in to martech, digital ad marketing to children is on the rise, and more.

According to Nielsen’s first-quarter 2017 Local Watch Report, local broadcast TV news is the most common source of news on TV among Americans.

Nielsen’s latest installment in its Diverse Intelligence Series explored the technology, video, and social habits of female Hispanic consumers in the U.S.

In this video, Campbell’s shared how its content marketing strategy changed consumer perception.

Campbell’s shared how its content marketing strategy changed consumer perception.

To demonstrate young mens' unique role in curing blood cancers and other life-threatening diseases, Be The Match flipped the script — shifting the focus from patients to donors.

According to the 2017 Nielsen Total Audience Report, radio reaches 88 percent of generation Z and 93 percent of millennials each week, increasing from the spring of 2011.