DMA is the community that champions deeper consumer engagement and business value through the innovative and responsible use of data-driven marketing.
DMA’s membership and Board of Directors are made up of today’s leading tech and data innovators, brand marketers, agencies, service providers and media companies. By representing the entire marketing ecosystem – from demand side to supply side – DMA is uniquely positioned to bring win/win solutions to the market and ensure that innovative and disruptive marketing technology and techniques can be quickly applied for ROI.
Today’s DMA brings together a remarkable community of leaders in the data, marketing, media and technology ecosystem. We provide the Advocacy, Innovation, Education and Connections that are generating measurable business results today for our members and nurturing the next generation of data scientists, data-inspired creatives, data technologists and data-driven marketers who are pushing the boundaries of marketing.
The ability to responsibly use data is the foundation of successful marketing and advertising. But at any moment federal or state policies and regulations could severely curtail your ability to use data. DMA is your advocate before Congress, the federal agencies such as the FCC, FTC, and all 50 states protecting your ability to responsibly collect and use data and ensuring that the self-regulatory framework is strong and robust, and pre-empts the need for burdensome regulations.
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DMA leverages the entire marketing ecosystem to raise the bar of innovation for the benefit of all industry participants through our Structured Innovation Program. Throughout the year, DMA brings client and supply side members together to develop solutions, tools and resources that can help marketers more quickly embrace and benefit from new technologies and techniques, such as Cross-Device Identification.
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DMA gives you immediate access to an empowering best-in-class education offering and suite of marketing intelligence research and benchmarks to ensure your organization and talent are second to none. Whether it’s credentialing your talent for the data-driven future with DMA certifications or culling from insightful and actionable research, you gain a powerful competitive edge with DMA’s research and education programs.
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By representing both buy and sell sides of the marketing ecosystem, DMA accelerates marketer and solution provider networking more effectively and efficiently than any other organization. DMA accelerates the process of scouting business partners and then building meaningful relationships with people who are leading ideas into action through our conferences, events and member communities.
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The DMA Nonprofit Federation (DMANF) is a subsidiary of the DMA. DMANF works tirelessly on behalf of the nonprofit direct and interactive marketing community, aggressively and effectively advocating on postal, regulatory, legislative and accountability issues at every level of government…Learn More
The eec, the email marketing arm of DMA, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value…Learn More
