Integrated Marketing
when
Start: Thursday, November 2, 2017 at 9:00am
End: Thursday, November 2, 2017 at 2:30pm
WHERE
400 South Jefferson St
Chicago, IL 60607
Registration Pricing
ANA | Associate Gold | Associate Silver | Associate Individual | Non Member | |||||
---|---|---|---|---|---|---|---|---|---|
Registration | |||||||||
Attend In-Person | ANA $0 | Associate Gold N/A | Associate Silver N/A | Associate Individual N/A | Non Member N/A | ||||
Attend via Webinar | ANA $0 | Associate Gold N/A | Associate Silver N/A | Associate Individual N/A | Non Member N/A | ||||
Will Not Attend | ANA $0 | Associate Gold N/A | Associate Silver N/A | Associate Individual N/A | Non Member N/A |
NETWORKING BREAKFAST (9:00 – 9:45AM)
WELCOME AND INTRODUCTIONS (9:45 – 10:00AM)
I. BUILDING A TYSON MASTERBRAND (10:00AM – 10:50AM)
Tyson has been selling chicken since 1935. But food culture has changed, and in 2016, this venerable brand was under real threat. A siloed approach to RTB-driven marketing meant the brand was known but not loved, and it was losing consumers to both high-end and value brands. In this session, Chris Faldetta, Sr. Director, Branding Excellence, and Courtney Ballantini, Sr. Director, Media & Consumer Engagement, will talk about how the organization renewed its agency model and Integrated Marketing approach to reinvigorate the Tyson brand and business.
Speakers:
Chris Faldetta, Sr. Director, Branding Excellence – Tyson Foods
Courtney Ballantini, Sr. Director, Media & Consumer Engagement – Tyson Foods
II. USPS: DIRECT MAIL IN THE DIGITAL WORLD (11:00AM – 11:50AM)
Or is it digital mail in the direct world? Print and digital can not only co-exist, but do a great job of complementing each other as part of an Omni-channel strategy. In this session, Robert Ellis, Manager of Business Alliances at the U.S. Postal Service, will discuss the effectiveness of integrating hard copy communications with their digital counterparts and share case study examples from strategy through implementation and results. He will also demonstrate a free research tool now available to support your integrated marketing efforts.
Speaker:
Robert Ellis, Manager, Business Alliances – United States Postal Service
LUNCH (12:00PM – 1:00PM)
III. Session description to come (1:00PM – 1:50PM)
Speaker: TBD
IV. MEMBER ROUNDTABLE DISCUSSION (2:00PM – 2:30PM)
Join your fellow committee members for an open discussion on hot topics, key concerns, and new areas of exploration in the evolving landscape of integrated marketing. Something specific you'd like to discuss? Please let us know in advance!
Facilitators:
Lisa Bialecki, Senior Director, Integrated Communication – Rust-Oleum Corporation and ANA Integrated Marketing Committee Chair
Pamela Gross, Sr. Manager, Content Marketing, Committees & Conferences – ANA
Webinar information, if available, will be provided to registrants only.