Keyword Research - SEO Plan Step 2

SEO Campaign Steps

  • Back to search engine optimisation step 1
  • Keyword Research step 2
  • Move to on-page optimisation step 3
  • Move to off-page optimisation step 4
  • Move to SEO progress analysis step 5

Step 2 of your organic SEO campaign is the Keywords Research stage. Keywords are the most fundamental element of any SEO campaign because if you target the wrong keywords, your Search Engine Optimisation campaign will not be successful. You need to carry our comprehensive keyword research identify the right keywords for your SEO campaign to target and then you need to create content for the keywords you are going to target and you then need to properly optimise the content you created. Read more on the important subject of on-page optimisation but finish reading this page first.

The type of keywords you need to identify and target are;

• Keywords that are highly relevant to whatever service or product(s) you offer.

• Keywords your target market are using to kind your service or product(s).

• Keywords that are not highly competitive.

• Keywords you have a realistic chance of ranking for.

• Keywords your competitors are not targeting.

Our SEO experts will carry out thorough keyword research and identify the keywords your target market are using to find your service or product(s) and present you with a list of keywords your search engine optimisation campaign should target and the reasons why you should target them. Our experts will check the competitiveness of each keyword and select the right keywords for your SEO campaign. We will check and analyse the keywords your competitors are targeting and make recommendations on whether or not you should target the same keywords.

• Choose The Right Keywords

The mistake most website owners make is that they do not perform keyword research properly and target keywords that have the highest monthly search volume and think they will get more visitors from these keywords. The reality is, these keywords are generally single or two-word keywords that are too generic and are highly competitive. You would need a huge marketing budget to rank highly for these type of keywords. If you know how to do keyword research properly and you have the skill and knowledge to understand keywords, you will find the right keywords to target.

If you are a new website, then you should target keywords that have low competition but will bring a reasonably high volume of highly targeted traffic to your website. This is the keyword level all new websites should start off with and then as your website starts to rank higher and gain more authority in the eyes of Google and other search engines, you can then expand your keyword list to target more competitive keywords which have a higher search volume.

If your website is not a new site and is already ranking for keywords relevant to your target market, you may be in a position to target higher search volume keywords that will bring a high number of targeted visitors to your website.

• It takes Times To Rank For Your Keywords

The question we are asked most regarding keywords is, how long will it be before I start to rank on Page 1 of Google? The answer to this varies depending on a number of factors. If you are in a highly competitive market, such as property, weight loss, gambling etc, it will take much longer to rank on Page 1, possibly up to a year or more depending on your marketing budget. If you are in a market with little competition, you could see a big improvement in your rankings in a matter of weeks. Generally, in most cases, it will take three to six months before you start to see a big jump in your rankings. Knowing how to carry out keyword research properly and thoroughly will help you find the right keywords to get your site ranking highly in the shortest possible time.

• Guaranteed Keyword Ranking

Another question we get asked regularly is, do we guarantee a number 1 ranking? The answer to this is, no. Absolutely no SEO company anywhere in the world can guarantee you a genuine number 1 "organic" ranking. We do however offer a guaranteed number 1 ranking in Google pay-per-click results. Pay per click results are different to organic results.

If you are offered a guaranteed number 1 organic ranking by an SEO company, we would advise you not use them as such guarantees are disingenuous, misleading and are designed to take advantage of peoples lack of SEO knowledge. In their webmaster guidelines, Google make this statement in respect of number 1 ranking guarantees.

“No one can guarantee a #1 ranking on Google. Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.”

If you are looking for a ranking guarantee, then we are not the search engine optimisation company you are looking for. You will only have a chance of a number 1 ranking through the use of effective, ethical SEO techniques, which is what Page 1 SEO offer.

When our search engine optimisation experts complete the keyword research step and have agreed keyword selection with you, the next stage of your search engine optimisation campaign is On-page Optimisation.

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