On-page Optimisation - SEO Plan Step 3

SEO Campaign Steps

  • Organic SEO Plan - Step 1
  • Keyword Research - Step 2
  • On-page Optimisation - Step 3
  • Off-page Optimisation - Step 4
  • Progress Analysis - Step 5

Step 3 of your organic SEO campaign is the On-page Optimisation stage.

So what is on-page optimisation?

On-page optimisation is the process of making a website as search engine friendly as possible. The following are some of the basic, but hugely important, elements every site simply must get right.

Domain name review.
Search engine friendly URLs.
Page title tags, <title>This is the title of this page</title>.
Page description tags, <meta name="description" content="This is a description of this page"/>.
Page keyword tags, <meta name="keywords" content="keyword 1, keyword 2">
H Tags, <h1 class="action">This is the H1 tag</h1>
Image tags, <img alt="image title" src="url of image"/>
Unique site content.
Keyword density.
Keyword placement.
Emphasizing targeted keywords.
Internal linking and anchor text.
External linking and anchor text.
Optimising & minimising site HTML code.
Site navigation.
Site map.

• Expert On-page Optimisation

Our on-page optimisation experts will be able to go through your website and identify areas that need to be changed and improved. Everyday we see websites that have the same page title for every page on their website and some don't even have pages titles. We see websites that do not use H tags or description tags. Getting these few basic on-page elements wrong is such a serious mistake as these are what Google and other search engines look for when they crawl your side. The page title, page URL, page description, H tags, ALT tags, and page content should all demonstrate relevancy to the subject matter of the page so the the search engines know exactly what the page is about.

These are the on-page factors that search engines look to in order for them to know what each page is about. This is why it is vital that every page on your website is optimised properly.

• On-page Optimisation Essential Rule

A very common mistake website owners make is that they try to target too many keywords with every page of their site. Each page should have just one subject matter and the page should be optimised for that one subject. For example, if you sell cars, Mercedes, BMW, Ford etc, you cannot create one page and put information about all the different makes and models of all the different types of cars you sell.

Each make and model should have its own page that is highly optimised just for that particular make and model. This is why your website needs to have an organised structure that not only makes it easy for your site visitors to find what they are looking for, but also makes it easy for search engines to know and understand what every page is about.

The next step of your SEO campaign after the On-page Optimisation stage is complete, is the Off-page Optimisation stage.

back to keyword research - step 2
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Step 4 - off page optimisation