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Practical Case Studies, Research and Training for Marketers

MarketingSherpa is a research institute specializing in tracking what works in all aspects of marketing.

  • We are not an agency, consultancy or other vendor seeking your business
  • All our research is published for the benefit of the MarketingSherpa community
  • Our goal is to give marketers the instructions, statistics, and inspiration to improve their results

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3 Quick Tips to Help You Get the Most Out of the Remainder of your Holiday Marketing Efforts

November 30, 2017 — Since there are only 24 shopping days left this gift-giving season, we thought we’d share some quick tips you can apply to your last-minute holiday marketing efforts.

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How Travel Leaders Built User-generated Content from 4,000 Agents and Increased Leads 91%

November 29, 2107 — Travel Leaders has developed a successful lead generation program built on a marketplace of travel agent profiles designed to connect qualified leisure travelers with qualified expert agents.

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Micro-yes(s) versus Micro-moments

November 21, 2017 — In this article, we dive into ideas for using the micro-yes methodology to better serve customers and increase conversion on all your customers’ micro-moments, while improving your overall inbound marketing approach.

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