The Toffler Legacy

Time_MagazineThe legacy of Toffler Associates is rooted in the ideas and methodologies of world-renowned futurists Alvin and Heidi Toffler, whose work foreshadowed the sweeping effects of rapid technology development on people, businesses, and governments.

The Tofflers are known widely for their global bestsellers, including Future ShockThe Third Wave and Powershift, all of which have been translated into dozens of languages.

Their work has influenced politicians, generals, executives, musicians and writers, including former Chinese prime minister Zhao Ziyang, former Soviet leader Mikhail Gorbachev, former House Speaker Newt Gingrich, and some of the most prominent innovators of our time. J.D. Power cites the Tofflers as mentors. Ted Turner credits Toffler works with inspiring him to start CNN in 1980. And for Steve Case, The Third Wave struck like "a lightning bolt" that created his obsession with cyberspace and ultimately led to his co-founding AOL.

Alvin Toffler’s wide life experience infused his work as a keen observer and predictor of global trends. His notable career includes work as an editor at Fortune magazine, a White House correspondent, and an educator.

From the beginning, he pursued knowledge up close. His earliest career was as a welder, a post he took in order to become fully informed about assembly lines and industrial mass production. This experience led to a stint as a newspaperman, writing first about labor before shifting his focus to business and management, and then to the computer and telecommunications businesses.

By the mid-1960s, the Tofflers began work on what would become Future Shock, the book that launched more than five decades of worldwide command and respect as authors and lecturers.

The Tofflers bravely forecast many of the realities of contemporary society and politics, including the acceleration of daily life, the decline of the nuclear family, cloning, virtual reality, information overload, and the threat of terrorism. Many of these predictions have come to bear and the central thesis of their work has proven absolutely true – that a knowledge-based new economy would replace the Industrial Age.

In 1996, the Tofflers co-founded their namesake advisory firm, Toffler Associates. Their goal was, and continues to be, to expand their capacity to guide governments and businesses working to transform their organizations to be Future Proof®.

Alvin Toffler passed away in June 2016 at the age of 87. He and Heidi had retired from business life. Yet, the vast influence of their curiosity, methodologies, and passion for architecting better futures thrives through the work that Toffler Associates continues to do for organizations across the globe.

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