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GLM’s Top Words Record the History of the 21st Century, Thus Far

GLM’s Top Words of the Year Record the History of the 21st Century. Many of the shifts first noted by the trend and narrative-tracking techniques of GLM can be found here, also.




In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.  Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.

These services are currently provided to the Fortune 500, Olympic Partners, leading Higher Education institutions, high-tech firms, the worldwide print and electronic media, the global fashion industry, among others.

Paul JJ Payack lecturing on Big and Ephemeral Data in Shanghai

Payack was cited as the first Shanghai International Creative City Think Tank Master.

GLM foresees a time in the near future where data doubles every hour, every minute, then every second.

To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the coming months and years.

GLM’s specialized products and services have been built from the ground up for Big and bigger date,  for a marketplace ever in flux, where the only constant changes.

Belfer Center Logo


In 2003, GLM’s founder, Paul JJ Payack, first conceived of a new class of data that he called Ephemera, or Ephemeral Data.

 Global Language Monitor’s proprietary algorithms (including the PQI and Narrative Tracker) are used to plum ephemeral data on any topic for any industry worldwide, quickly and accurately.  Many organizations have used GLM as an additional input to their already robust analytical solutions.  Call 1.512.801.6823 or email info@LanguageMonitor.com

Subprime Meltdown (New York Times)

In 2006, The New York Times worked with the Global Language Monitor to assess the state of the New York City real estate market.  GLM’s used its proprietary POI technology, which The Times described as “an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context, and appearance in the global media.”  The study has been hailed as presaging the coming Financial Meltdown, now known as the Great Recession.

The New York Times featuring GLM’s PQI

GLM’s Founder on BBC America

GLM as a Source of Record

GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.

Worldwide print and electronic media have come to rely on GLM for it Trend Tracking and analytics-based analyses.

BBC Cites GLM for Words of the Decade

At the end of the first decade of the 21st century, the BBC used two global experts to choose the words that would sum up the decades,  represented English as spoken in the UK, the other English as spoken in America, Australia and the rest of the world.


The Global Language Monitor’s president was chosen for Global English as shown below.

A representative sampling includes:  CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Broadcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.

About Paul JJ Payack

Paul JJ Payack has served as a senior executive of three Fortune 500 high technology companies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology companies (Apollo Computer, Intelliguard Software, Legato Systems) that were acquired by four other Silicon Valley giants (EMC, Dell, Oracle, and HP), as well as numerous start-ups and re-starts.  (For Payack’s Linkedin bio, go here.)

Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.com. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.

Payack taught scientific and technological communications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.

He is a frequent guest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting Company and Chinese Radio and Television.

Payack is the author of some eighteen collections (seven currently in print), including  A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of  The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA.  (For a sampling of Payack’s creative work, including metafiction, flash fiction, and collage art, go here.)

Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard University where he studied comparative literature and classical languages, also publishing his first collection of metafiction, A Ripple in Entropy.  Later he earned a CAGS with a focus on fine arts;  his thesis being a Play in Seven Episodes.  Worlds to Shatter, Shattered Worlds.

He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly:  001 512 801 6823 or pauljjpayack@gmail.com or @languagemonitor.

click tracking

Top Trending Words of the Year 2017 (Mid-year Update) — Tumultuous Words for Tempestuous Times


  The English language well represents the tumultuous and tempestuous world of today.


Excellent Question, Will …


August 2017, Austin, TEXAS, and NEW YORK (Update) — The Global Language Monitor (GLM) today announced the Top Trending Words of the Year (#WOTY) for 2017 (Mid-year Update). The final Top Words of 2017 will be announced on November 16, 2017.  This is an update to the Top Trending Words of the Year that GLM produces several times as the yeat 2017 unfolds.

Truth continues as the Top Word of the Year, while Narrative continues in second place. Reflecting the rising alarm GLM first pointed to during the first presidential debates, Opioids made the leap from No. 10 to No.3. Of the next seven spots, all were new to the rankings with the exception of the Nuclear Option (Korea), which moved up two spots to No. 5. New words included Woke, Deep State, and Robot Apocalypse. Regarding ‘fake news,’ newly unmasked as an ethnic slur, the term was supplanted by the concept of a ‘higher level of fake news’ — a time-honored methodology of creating and planting ‘legitimate’ news stories. The most downward trending were Brexit falling eight spots to No. 12, and No. 3 #Resist most dramatically dropping from No. 3 to No. 19.

GLM also announced that the Global English Word of the Year for 2016 was not a word but a meme: the blood-soaked image of Omran Daqneesh, five years old, sitting in an ambulance while awaiting treatment in Allepo, Syria. (Click Here to see Top Global English Words of 2016.)

Covfefe, the Trumpian Typo heard ‘round the world, crossed GLM’s Triple Threshold to make the 2017 #WOTY list, with some 400,000+ media citations alone. 

The amount of linguistic churn in this three-month span is interesting in the extreme.  In fact, the English language well represents the tumultuous and tempestuous world of today.” said Paul JJ Payack, President, and Chief Word Analyst of GLM. “If this churn persists for a significantly longer period of time, this will presage an unprecedented moment in its history. “

‘Truth’ is Top Word of the Year,     2017 (#WOTY) in Both Analyses

DRAWING IN A TIME OF FEAR & LIES • WEEKEND    Babblegate Is the New Watergate




Comparison with the earlier version continue below.


The Top Words, Phrases, and Names since the Turn of the Century

Top Words: No. 1 Truth, No. 2 Narrative, No. 3, #Resist
Top Phrases: No. 1 Make America Great Again No. 2 When they go low, we go high No. 3 The Electoral College
Top Names: No. 1 Donald Trump, No. 2 Vladimir Putin, No. 3 Neil Gorsuch

Top Words: No. 1 Microaggression
Top Phrases: No. 1 Migrant Crisis
Top Names: No. 1 Donald J. Trump

Top Words: No. 1 The Heart ♥ Emoji (for love) , No. 2 Hashtag , No. 3 Vape
Top Phrases: No. 1 Hands Up, Don’t Shoot; No. 2 Cosmic Inflation, No. 3 Global Warming
Top Names: No. 1 Ebola, No. 2 Pope Francis, No. 3 World War I

Top Words: No. 1 ’404’, No.2 Fail, No.3 Hashtag
Top Phrases: No. 1 Toxic Politics, No. 2 Federal Shutdown, No.3 Global Warming/Climate Change
Top Names: No. 1. Pope Francis, No. 2 ObamaCare, No.3 NSA

Top Words: No. 1 ApocalypseArmageddon, No.2 Deficit, No. 3 Olympiad
Top Phrases: No. 1 Gangnam Style, No. 2 Climate Change/Global Warming, No. 3 Fiscal Cliff
Top Names: No. 1 Newtown and Malala Yousafzai, No. 3 Xi Jinping

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Arab Spring, No. 2 Royal Wedding, No.3 Anger and Rage
Top Names: No. 1 Steve Jobs, No. 2 Osama bin-laden and Seal Team Six, No.3 Fukushima

Top Words: No. 1 Occupy, No.2 Fracking, No.3 Drone
Top Phrases: No. 1 Anger and Rage, No. 2 Climate Change, No. 3 The Great Recession
Top Names: No. 1 Hu Jintao, paramount leader of China, No. 2 iPad, No. 3 Barack Obama

Top Words: No. 1 Twitter, No. 2 Obama-, No. 3 H1N1
Top Phrases: No. 1 King of Pop, No. 2 Obama-mania, No. 3 Climate Change
Top Names: No. 1 Obama, No. 2 Michael Jackson, No. 3 Mobama

Top Words: No. 1 Change, No. 2 Bailout, No. 3 Obama-mania
Top Phrases: No. 1 Financial Tsunami, No. 2 Global Warming, No. 3 “Yes, We Can!”
Top Names: No. 1 Barack Obama, No. 2 George W. Bush, No.3 Michael Phelps

Top Words: No. 1 Hybrid (representing all things green), No. 2: Surge
Top Phrase: Climate Change
Top Name: Al Gore

Top Word: Sustainable
Top Phrase: Stay the Course
Top Name: Dafur

Top Words: No. 1, Refugee No. 2: Tsunami No. 3: Katrina
Top Phrase: Outside the Mainstream
Top Name: (acts of ) God

Top Word: Incivility (for inCivil War)
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove

Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya

Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)

Top Word: Ground Zero
Top Phrase: ‘Lets Roll’
Top Name: The Heros

Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)

Methodology:  The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.

For More Information, go to LanguageMonitor.com or call 1.512.801.6823.