By Jodi Harris published December 19, 2017

Amplify Your Top-Performing Assets With This 3-Step Curation Process

amplify-assets-content-curation-process

Admit it: When the stress and exhaustion of finding something uniquely delightful for every person on your holiday shopping list have brought you to the brink of madness, you’ve at least considered the idea of re-gifting.

After all, that expensive orange scarf that sadly clashes with your skin tone, the never-opened kitchen mixer you got for your bridal shower, or that trendy toy your child never got around to playing with are all lovely gifts. And who knows? They even may be meaningful treasures to someone who needs them.

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By Joe Pulizzi published December 18, 2017

This Goal-Setting Activity That Made All the Difference

goal-setting-activity

This is my last article for a while, so I really wanted this one to make an impact and stay with you. Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha).

Occasionally, I’ll do an interview where someone will ask: “What’s the one thing you did that made the greatest impact to where you are at now?”

It’s my favorite question, both because it’s the easiest to answer and something that almost no one does. The answer is about setting goals. I’ll get to the specific formula below, but first, let’s take a step back.

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By Clare McDermott published December 15, 2017

How Tom’s of Maine Found Success in Micro-Influencer Marketing

By Jeff Herrmann published December 14, 2017

How to Better Understand the Size and Composition of Your B2B Audience

By Julia McCoy published December 13, 2017

How to Robot-Proof Your Job as a Content Creator

By TJ Leonard published December 12, 2017

Stock 2.0: What Savvy Marketers Need to Know About the Changing Rules of Visual Content

By Joe Pulizzi published December 12, 2017

Are You Ready for Content Marketing in 2018? 60+ Predictions

By Michael Schreiber published December 11, 2017

Content Syndication: More Than a Traffic Boost

By Jonathan Crossfield published December 8, 2017

The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand

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