FEATURED ARTICLE — December 19th, 2017
It’s never been easier to build a fully-functional eCommerce website. Turnkey solutions abound — and many of them are excellent. If you’re already running a successful eCommerce store, or just getting ready to take the plunge, these five tips will help improve the value of your website and grow your bottom line.
One of the most crucial decisions any eCommerce owner can make is the platform they use to build their eCommerce store. There are many options out there. Shopify is one of the most popular – it’s easy to get a good-looking, functional store up and running quickly. With Shopify Payments, you can avoid much of the hassle of setting up a third-party payment gateway and be sure that your customer data is secure.
Fulfillment by Amazon (FBA) is another successful platform that’s worth a look. You lose some freedom in terms of being able to brand and design your shop, but you gain access to Amazon’s best in class supply-chain-management and customer service. You don’t need to worry about warehousing, shipping orders to customers or dealing with customer returns. FBA handles all of that for you. This should free you up to create content to drive traffic to your site and research what new products to offer.
Gone are the days of stuffing your site with keywords and expecting Google, and your customers, to find you. Google has gotten much better at identifying real, high-quality content and rewarding sites that create it with higher search-result rankings. Content—everything from your store’s blog to its social media strategy—will be the No. 1 driver of organic traffic to your site. Content must be the cornerstone of your search engine optimization (SEO) strategy.
Provided you know your conversion analytics, you can get a very accurate picture of the kind of practices that will or won’t directly affect Google rankings. Certainly this isn’t the only piece of data you’ll need to construct an accurate picture,… Read More
Link building is very critical and important if we want to improve a website’s rankings organically. Instead of guessing “the next big thing,” I am going to show you the top five link building strategies that are effective currently and… Read More
Worked on SEO strategies before but never tried local SEO? You might be wondering how to make a start.
Local SEO is essential for small businesses that want to attract more clients that are closer to home. Indeed, four out of five of us use Google to… Read More
Business & Marketing News
Social media is everywhere and having yourself on it can be great; however, your professionalism doesn’t stop at your professional profiles.
If you’re an influencer in your industry or the face of your business, then paying attention to personal… Read More
Pinterest. For some, this is a social media site dedicated to collecting wedding gown photographs, DIY craft instructions, and guidelines for making the very best Christmas cookies. Described as a “visual discovery” storage tool, the site popped up… Read More
If you run your own business, you have good reason to fear security breaches. In 2016, there was a total of 1,091 data breaches in the U.S. alone, according to a report by CyberScout and the Identity Theft Resource Center (ITRC). Furthermore, some of… Read More
Google has updated its guidelines to keep sites that fail to disclose their country of origin out of its News results.
The updated rules penalize sites that seek to “misrepresent or conceal their country of origin or are directed at users in another… Read More
Amazon has backed down from its stance of selling devices that compete with its own offerings.
The eCommerce king, for the past two years, has refused to sell Google’s Chromecast streaming device or the Apple TV, both of which competes with Amazon’s… Read More
Net neutrality will soon be a thing of the past.
The Federal Communications Commission on Thursday voted 3-2 to kill of Net neutrality, a set of rules implemented in 2015 that closely governed the actions of Internet service providers by preventing blocking,… Read More
Social Media News
Governments are increasingly seeking more and more user data from Facebook.
The social networking company, in its latest Transparency Report, revealed that requests had risen globally by 21 percent — rising from 64,279 to 78,890 in the past six months.
The… Read More
Twitter has begun enforcing its new rules to crack down on hateful or abusive tweets, resulting in the suspension or banishment of some well-known accounts.
Banned accounts include Britain First, a far-right, ultranationalist British political organization, the American… Read More
Facebook is on the defensive after being criticized by scientists for changing the way people interact and socialize.
The social networking firm, in a blog post, addressed concerns published by various scientific researchers that Facebook and other forms… Read More