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FEATURED ARTICLE — December 19th, 2017

5 Tips to Improve the Value of Your eCommerce Store

It’s never been easier to build a fully-functional eCommerce website. Turnkey solutions abound — and many of them are excellent. If you’re already running a successful eCommerce store, or just getting ready to take the plunge, these five tips will help improve the value of your website and grow your bottom line.

Platform

One of the most crucial decisions any eCommerce owner can make is the platform they use to build their eCommerce store. There are many options out there. Shopify is one of the most popular – it’s easy to get a good-looking, functional store up and running quickly. With Shopify Payments, you can avoid much of the hassle of setting up a third-party payment gateway and be sure that your customer data is secure.

Fulfillment by Amazon (FBA) is another successful platform that’s worth a look. You lose some freedom in terms of being able to brand and design your shop, but you gain access to Amazon’s best in class supply-chain-management and customer service. You don’t need to worry about warehousing, shipping orders to customers or dealing with customer returns. FBA handles all of that for you. This should free you up to create content to drive traffic to your site and research what new products to offer.

Content Marketing

Gone are the days of stuffing your site with keywords and expecting Google, and your customers, to find you. Google has gotten much better at identifying real, high-quality content and rewarding sites that create it with higher search-result rankings. Content—everything from your store’s blog to its social media strategy—will be the No. 1 driver of organic traffic to your site. Content must be the cornerstone of your search engine optimization (SEO) strategy.

E-mail Marketing/Automation

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