For More Information, call 001.512.801.6823 or email info@LanguageMonitor.com.
December 7, 2017, Austin, Texas (Updated) – Truth has been named the 2017 Word of the Year for Global English (#WOTY2017) by the Global Language Monitor, in its eighteenth annual global analysis. In addition, the Weinstein Effect has been named the Top Phrase and Chinese leader Xi Jingping the Top Name of 2017. Following ‘Truth’ were the words Narrative, Opioids, Awoke, and Nuclear Option. Rounding out the Top Ten were Deep State, Robot Apocalypse, Higher Level of Fake News, Blessee, and Lean Into.
“Since the turn of the century, the Global Language Monitor has been naming the words of global English that have had the most profound influence upon the language, the culture, and/or the world of the 21st century,” said Paul JJ Payack, President, and Chief Word Analyst. GLM ‘s methodology, true to its Silicon Valley heritage, is to examine the totality of Global English with the tools now available to better understand the underlying trends that shape our words and, hence, our world.”
GLM tracks the top trending words three times during the year before the final assessment is released at year end. Below are the Global Language Monitor’s 2017 Words of the Year for Global English.
Global Language Monitor’s 2017 Top Words of the Year for Global English
Rank, Word, Previous Rank, Definition
Truth (1) — Let’s face it. The conversation is all about truth, or lack thereof.
Narrative (2) — As GLM noted in ’08, Narratives began replacing facts in politics; a harbinger to ’fake news’.
Opioids (10) — More deaths than gun violence and automobiles crashed combined.
Post-Truth (16) — Objective facts are less influential than appeals to emotion or the prevailing narrative.
Woke (New) — Awakening to issues of social and racial justice.
Brexit (4) — [United Kingdom] Definition according to Theresa May: “Brexit means Brexit”.
Blessee (New) — [RSA, South Africa] Those who are shown financial favor through a ‘Sugar Daddy’ (New)
Non-binary (13) — Gender identity defined as neither male nor female.
Anthropocene (15) — The current geological time period where human activities have had a major environmental impact on the Earth.
Latinx (11) — Neologism for the Hispanic heritage of any stripe.
Ransomware (New) — A type of malware where targeted sites are ‘captured’ and rendered useless until a ransom is paid to the hackers.
Tradie (New) — [Australia] Short for any worker in the trades: tradesmen, e.g., electricians (sparkies), truckers (truckies), chippies (carpenter) and the like.
Flip (New) — Any quick financial transact5on meant to turn a quick profit, particularly involving real estate.
Covfefe — The Trumpian Typo Heard ‘Round the world.
#Resist — From Latin resistere, from re- + sistere to take a stand
Appropriation (Cultural) — Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.
Missed the Cut and former rank: Antifa (18), Alt-right (17), Bigly (5), and Populism (19)
Global Language Monitor’s 2017 Top Phrases of the Year for Global English
Rank, Word, Previous Rank, Definition Weinstein Effect (New) — (#MeToo) Emboldened women across the globe confront those who have been abused them in their past.
Weinstein Effect (and #MeToo) (New) — Emboldened women across the globe confront those who have been abused them in their past.
Nuclear Option (7) — The use of nuclear weapons by either side in the on-going and decades-long North Korean standoff.
Deep State (New) — The idea that entrenched bureaucracies, beholden to no one, controlling the ship of state with little concern for elected officials. In effect, a ‘Shadow’ government
For Real (FR) (New) — [Indian] It took a half a century for the hip lingo of Venice Beach to proliferate to the call centers of India as FR.
Robot Apocalypse (New) — The oncoming usurpation of Humankind by robots and other advanced forms of Artificial Intelligence.
Fake News (New) — A higher level (and far more dangerous method controlling the news) through special relationships, the tight control of events, planting sources, and keeping the actual facts to a tight inner circle.
Lean Into (New) — Being totally committed (or lean into) a cause, an initiative, or career choice.
Non-binary (13) — Gender identity defined as neither male nor female.
Memory Care (14) — Euphemism for treating Alzheimer and other forms of dementia
Cultural Appropriation — Now refers to the exploitation of an ‘ethnic’ culture by those of white European heritage.
Missed the Cut and former rank: Alt-right (17), Dumpster Fire (9), Nuclear Option for US Senate (6), and Safe Place (20).
Global Language Monitor’s 2017 Top Names of the Year
Rank, Name
Xi Jinping — General Secretary of the Communist Party of China
Donald J. Trump — President of the United States of America; Trump took the Top Honors in 2016 and 2015.
Pope Francis — Jorge Mario Bergoglio, the 266th Pope of the Catholic Church, the Bishop of Rome, and sovereign of Vatican City.
Angela Merkel — Angela Dorothea Merkel, Chancellor of Germany
Vladimir Vladimirovich Putin — President of Russia
Theresa May — P)rime Minister of the United Kingdom
Kim Jung Un — North Korean Strongman
Narendra Modi — Prime Minister of India
Donald Tusk — President of the European Commission
Shinzō Abe — Prime Minister of Japan
Justin Trudeau — Prime Minister of Canada
Hurricane Harvey and Maria — Hurricanes that devastated Houston and Puerto Rico, respectively
Methodology: The words are culled from throughout the English-speaking world, which now numbers more than 2.35 billion speakers (January 2018 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.
For more information, call 1.512.801-6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Austin, Texas, December 7, 2017. If you kept abreast of the daily press reports, you would think an outbreak of mass hysteria or at least amnesia had swept over the nations of the West. The world’s leading print and electronic media acted as if the concept of truth had been circumvented, or even, contravened, and sounded alarm after alarm that what we all knew as facts were no longer discernible. The source of this disruption in the news cycle, of course, was what came to be known as fake news and post-truth.
For historical comparisons of a number of the terms used in this analysis, GLM used the Google Ngram Viewer. You can use the Ngram Viewer to chart frequencies of comma-delimited search strings. The Google Ngram Viewer uses yearly counts from sources printed between 1500 and 2008, though in some cases later dates of publications are included.
In the first example, frequencies of citations between and among a number of words used to describe the Top Words of the Year for 2016 are plotted between 1940 and the present.
Figure 1. Relative Frequency of citations among words used to describe the Top Words of the Year for 2016
Figure 2. Close-up on Relative Frequency Among Some Top Words of the Year for 2016
Figure 3. Comparisons of the Words Truth Vs. Lie Since 1740
This is why early in the century, the Global Language Monitor put into place a methodology that clearly states that each considered word or phrase must adhere to the published criteria (see below). The methodology calls for words and phrases from the entire global English linguasphere to be considered, as well as each fulfilling geographic and demographic requirements. This automatically excludes the lists created by those organizations that rely on polls and other such non-scientific tools
A Methodology Optimized for the Wired World -- GLM’s Word of the Year rankings are based upon actual word usage
throughout the English-speaking world, which now approaches some 2.38 billion people, who use the language
as a first, second, business language. To qualify for these lists, the words, names, and phrases must meet
three criteria: 1) found globally, 2) have a minimum of 25,000 citations, and 3) have the requisite ‘depth’
and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must
appear world-over, not limited to a particular profession or social group or geography. The goal is to find
the word usage that will endure the test of time.
Global Language Monitor began to use newly available technologies to document the Words of the Year for Global English at the turn of the 21st century, with the idea to encapsulate and capture the essence of the preceding twelve months in a sort of linguistic amber.
Consider for a moment that fact that in 2009 GLM named ‘twitter’ as the Global English Word of the Year, not only as a social media phenomenon but as a potential Weapon of Mass Disruption (or even destruction). Witness: 1) the Arab Spring and 2) the actions of one Donald J. Trump.
Political Correctness
In a time so debilitated by the specter of political correctness (both from the left and the right), it seems rather demeaning to advance the concept of ‘fake news’, once you study its etymology, tracing back the origins of the word ‘fake’.
Cambridge Dictionaries’ definition of fakir: A Muslim (or, loosely, a Hindu) religious ascetic who lives solely on alms. Origin: Early 17th century: via French from Arabic faqīr. Fakir, Arabic Faqīr (“poor”), originally, a mendicant dervish. In mystical usage, the word fakir refers to man’s spiritual need for God, who alone is self-sufficient. Although of Muslim origin, the term has come to be applied in India to Hindus as well.
Fakirs are generally regarded as holy men who are possessed of miraculous powers, such as the ability to walk on fire or to subsist by looking only at the face of God.
In a Languagelog posting by Mark Liberman, How Fakirs Became Fakers, Edmund Wilson comments (from the grave) that Fakirs began to become entwined with fakers with a common usage that arose out of the American spiritualism craze of the 19th century. This is where one can witness the shift in meaning for the word fakir, from an Islamic religious ascetic to the Hindu “Yogi,” to a sort of street corner or carnival barker or “producer of illusions”.
In other words ‘fake news” joins a long list of ethnic slurs that have imbued American English since before the founding of the republic. They are too many to repeat. However the most common of these might be ‘ethnic-group’ giver’ or ‘ethnic-group rich’. Specifically, using the term fake news could be said to humiliate and/or cast aspersions upon Muslim and/or Hindu holy men. Recent searches of the New York Times found 869 instances of ‘fake news,’ while searches of The Washington Post found 1,352. None mentioned the historical dubiousness of the practice.
You can see this linguistic shift peaking around 1940 and continuing to this day.
Figure 4. Shift in Meaning Between Fakir and Faker During the 1940s
In retrospective, even the whole idea of fake news and post-truth is a bit of an over-reaction. The organizations that were disrupted the most by the appearance of unchecked, non-verifiable and inadequately sourced stories, were those upon which the world came to rely and depend upon to safeguard the information delivered to their audiences as verifiably true. To continue in these roles as stewards of truth, it was incumbent upon them to put into place new methods of testing information.
The unvarnished truth is that the dominant news gathering and distribution organizations fell behind the curve as sources of information multiplied by orders of magnitude. Neither did they comprehend the astonishingly rapid advances in computing power. Finally, the evolution of communication and social media tools advanced far more quickly than the old line media’s ability to adapt to and absorb them.
Decades of reporting on the decline of the US manufacturing base never seemed to register to old media as applicable lessons for themselves. In the mid-’80s, an HBS case study inquired as to which fared better — companies with strategic plans in place or those that had none. The answer: a dead heat. Apparently, companies without strategic plans were able to adjust more quickly to changing market conditions while companies with strategic plans all too often, steadfastly rode these plans straight into oblivion. (For more information on this phenomenon, check out the first two editions of In Search of Excellence. Prepare to be shocked.)
What is Truth?
The debate over what is truth has been ongoing since the search for an ‘honest man’ by Diogenes the Cynic, the dialogues of Socrates as recorded by Plato, the rhetorical question Pontius Pilate asked of the Christ, the Confessions of Augustine, the Summa of Aquinas, and the monastic scriptoria of Medieval Europe.
In the scriptoria of the Middle Ages, an elaborate system was constructed to ensure that no discrepancies were introduced into Scripture or highly-prized scholarly works — before the coming of movable type and the printing press. Can you imagine the decibel level of a discussion that played out over the misrepresentation of a single iota when dealing with the work of a Church Father, the Apostle Peter (or Paul), or the words of the Lord himself? This, of course, was complicated by the fact that there were few grammatical rules, little or no punctuation, no spaces between and among words, nor between sentences or paragraphs, and the like.
Even in the late 17th and early 18th centuries, Harvard and Yale engaged in the same sort of tussle about the owner of Truth as the Right and Left are engaged in today. Harvard chose the Latin word Veritas (Truth) on its official seal, while Yale considered the matter closed by adding Lux et Veritas. (Light and Truth) to its own shield. Three hundred years later, in an academic world perhaps overly concerned with political correctness, Harvard won top honors for the Top Politically (in)Correct Word of 2016.
Watching the nightly news and reading the traditional (for the last two centuries, that is) media, one has the distinct sense that what they perceive as unprecedented almost chaotic circumstances is actually that of the normalcy of the new reality, that of communications at the speed of light that the internet has foisted upon us.
We keep hearing about this most unusual of election cycles, but this is only true when looking through the prism (and historical construct) of the traditional news gathering operations. What is called the 24-hour News Cycle is actually just the tip of the tsunami washing over the planet at an ever-quicker pace. Indeed, the nature of the beast hasn’t changed at all. It is our outdated techniques, that haven’t kept up with the new reality: News now emanates at the speed of thought, from tens of thousands or, even, millions of sources.
Can you imagine the uproar in the monastic world when documents would be produced with little or no vetting against the time-honored standards?
In 2008 GLM published an article, “Is Merriam-Webster its own Best Frenemy,” where we noted that its newest additions to its Collegiate Dictionary, were older than most entering college students at the time (28 years vs 18!) Indeed, for the most part, technology could solve most of the Post-truth and Fake News phenomena.
Since the turn of the 21st century, the Global Language Monitor (GLM) has named the Top Words of Global English. A decade earlier, the American Dialect Society began to name the Word of The Year for mostly American (and a bit of British) English with little or no use of the then emerging computer power. By the end of the first decade of the 21st Century, the BBC chose the Global Language Monitor to determine the Top English Words of the Decade worldwide while they chose an UK-based Linguist to highlight those of the UK.
One of the most surprising trends in the evolution of the Words of the Year over the last two decades is that they have become decidedly more parochial, and more trivial, as the century has progressed. Now there are about a dozen players, all competing for the same space, so the race has been one of dumbing down the various nominees and ultimate winner in an apparently desperate attempt to seek the lowest common denominator, or even worse, to optimize entertainment value.
Perhaps most surprising of all is the apparent lack of preparation by the venerable incumbent organizations responsible for gathering, sifting through, and certifying information that then qualifies as verifiably newsworthy.
Apocalyptic language has been widely cited as word of the year worthy for the last several years — and rightly so. In fact, Apocalypse and Armageddon took Global Language Monitors’ honors as Top Global English Words of 2012. And though GLM’s proprietary algorithms have displayed a predictive element, it’s entirely possible that Apocalyptic language did indeed peak some five years too soon.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print, and electronic media, as well as the global fashion industry, among others.
For more information, call 1.512.801-6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
GLM’s Top Words of the Year Record the History of the 21st Century. Many of the shifts first noted by the trend and narrative-tracking techniques of GLM can be found here, also.
Austin, Texas, March 3, 2017 (Update) — One hundred years ago, in the year 1915 to be precise, a number of historical trends had already been set in motion that would come to dominate the rest of the century, for better or for ill. The Global Language Monitor, which tracks global trends through the Big Data-based analysis of Global English, has recently completed a three-year study to better ascertain what trends are we now tracking that will portend future events.
“The first fifteen years of the 20th c. set the trajectory for the remainder of the century — and beyond.” said Paul JJ Payack, president and Chief Word Analyst, the Global Language Monitor. “This included the seeds of World War, Bolshevism, Communism, German Nationalism, the carving up of the Middle East without regard to societal structures, total warfare, the introduction of weapons of mass destruction, flight, electrification of rural areas, the internal combustion engine, the dependence on hydrocarbon for fuel, Einstein’s first papers on relativity, the arms race, the explosive growth of cities, and so much more.
If the same can be said for the 21st century at the 15-year mark, what trends can we see that will be likely shape the rest of the 21st century, into the 22nd — and possibly beyond.”
The results for the First 15 Years of 21st Century & the Trends They Portend follow in the format of Rank, Word or Phrase, Comment, and Trend.They Portend
Top Words for the First 15 Years of 21st Century & the Trends They Portend
Rank
Word or Phrase
Comment
21st Century Trend
1
Web/Internet (2000)
Some argue the most momentous change to human society since the Renaissance — also reflected in language usage
Some argue the most momentous change to human society since the Renaissance. Web 2.0 was the tipping point where the Internet became embedded into everyday life.
2
China (2009)
2015 is the year that China surpasses the US as the Earth’s economic engine in terms of PPE. If China holds the title for as long as the US, it will be the year 2139 before it turns over the reigns.
The Rise of China will dominate 21st century geopolitical affairs like US in the 20th
3
Selfie (2013)
Evidently an ego-manical madness gripped the world in 2013-14.
The more people populate the planet, the greater the focus on the individual.
4
404 (2013)
The near-universal numeric code for failure on the global Internet.
404 will not merely signify the loss of an individual connection but the shutdown of whole sectors of society
5
9/11 (2001)
An inauspicious start to the 21st Century.
The early 20th c. saw the seeds of Bolshevism, German Nationalism, and Fascism. The seeds thus planted in the 21st c. are equally foreboding
6
OMG (2008)
One of the first texting expressions (Oh my God!), another was BFF as in Best Friend Forever
First sign that the Internet would change language. Basically the successor to Morse’s ‘What hath God Wrought?
7
Sustainable (’06)
The key to ‘Green’ living where natural resources are wisely conserved and thus never depleted.
Made small impact in 2006; its importance grows every year and will continue to do so as resources ARE depleted.
8
Hella (2008)
An intensive in Youthspeak, generally substituting for the word ‘very’ as in ‘hella expensive’
The world is being subdivided into the various tribes of youth (Trans national to follow.)
9
N00b (2009)
A beginner or ‘newbie’, with numbers (zeroes) replacing the letter Os, emphasizing a new trend in written English
The Geeks will inherit the Earth
10
Futebol (2011)
Ready or not, the World Cup of Futebol, Futbol, Football, and Soccer was on display in Brasil
The word Apocalypse has been in ascendance in English for some 500 years. However, recent years has witnessed an unprecedented resurgence
Wars and rumors of war appear to be the least of it
15
Occupy (2011)
‘Occupy’ has risen to pre-eminence through Occupy Movement, the occupation of Iraq, and the so-called ‘Occupied Territories’
The gulf between the haves and have nots, the North and the South, the 1% and all the rest has only worsened through a century of unprecedented economic, scientific and social progress
16
Tsunami (2004/5)
Southeast Asian Tsunami took 250,000 lives
The Southeast Asian Tsunami was a thirty-foot swell that resulted in a quarter of a million deaths. Might a 300-foot rise in sea-level engender a ‘slow Tsunami with deaths in the millions?
17
Inflation (Cosmic) (2014)
OK, so that the Universe expanded a gazillion times faster than the speed of light is now a fact. Way Cool.
At the beginning of the 20th c., scientists thought our local galaxy was the entire universe; since then our view of the universe has expanded a billion billion times
18
Singularity (2015)
Singularity was originally the name for Cosmic Genesis Event (the Big Bang),
Spoiler Alert: Now used to describe when computer intelligence surpasses that of humans (Possibly before mid-century).
19
Global Warming (2000)
Rated highly from Day One of the decade
The next few hundred (or few thousand) years are gong to be a longer haul than we can now imagine
Words without letters conveying emotional responses, such as smileys
Emoticons. Smileys, Emoji’s communication continues to evolve in unexpected ways
22
Emoji (2014)
In 500 years people will look back on the creation of a new alphabet (the alphaBIT): Letters + numbers + (emoticons) diacritical marks + emoji (picture words).
The arrival of the new English Alphabet (the AlphaBIT) is apparently at hand
23
Pope Francis (2013)
Also Top Name of the Year for 2013.
A new type of Pontiff sets the stage for all those Popes who follow …
24
WMD (2002)
Iraq’s (Non-existent) Weapons of Mass Destruction
The nuclear device dropped Hiroshima weighed tons, the new backpack versions, mere pounds.
25
Telomeres (2015)
Telomeres are the caps at the end of each strand of DNA that protect our chromosomes.
When telomeres wear away, the chromosomes are destroyed, and death ensues. The goal: protect telomeres, extend life
26
German Ascendance (2015)
One of the architects of the European Union, German Chancellor Angela Merkel continues her reign as the most powerful woman on the planet
Germany’s tragic misadventures of the 20th c., belie its dominance of the Euro Zone in the 21st.
27
Anthropocene (2015)
A proposed geologic epoch when humans began to impact natural processes
An impact that will only grow for better or ill throughout the century.
28
God Particle (2011)
The Large Hadron Collider (LHC) continues its quest for the Higgs boson, popularly known as the God Particle.
Scientists have calculated a one in fifty million chance that the LHC will generate a small black hole that could devour the Earth.
29
Denier (2014)
An ugly new addition to the trending words list as it has become an evermore present invective with sinister overtones (fully intended).
Political discourse continues to sink to unprecedented levels
30
Carbon Footprint (2008)
The amount of carbon released in a process or activity
Burning a gallon of petrol produces enough CO² to melt 400 gallons of ice at the poles.
Slumdogs continue to multiply as MegaCities continue to seemingly endlessly expand
32
Truthiness (2006)
Steven Colbert’s addition to the language appears to be a keeper; While something may not meet the standard of truth, it certainly appears to be true
Truthiness seems to set the new standard, unfortunately
33
Change (2008)
The top political buzzword of the 2008 US Presidential campaign
Change will continue as a top word into the 22nd century — and beyond
34
Chinglish (2005)
The Chinese-English Hybrid language growing larger as Chinese influence expands
Chinese-English will inevitably cross-fertilize as the two great economic powers contend into the 22nd Century
35
Google (2007)
Founders misspelled actual word ‘googol’
Is Google the prototype of the a new “Idea foundry’
36
Twitter (2009)
The ability to encapsulate human thought in 140 characters
The ability to encapsulate human thought in wisps of wind (or electron streams) will almost certainly follow
37
H1N1 (2009)
More commonly known as Swine Flu
Swine Flu, Bird Flu, Ebola, it will only get worse with the hand of man only abetting the enemy
38
Bubble (2007)
One financial bubble after another as we move into the 21st century
Let’s see: Communism, socialism, fascism, command economies, the silent hand of the market, China’s hybrid — evidently the business cycle will persist
39
The Great War (2014)
The centennial of World War I begins four years of soulful commemorations — as the forces it unloosed continue to ripple into (and most probably through) the 21st c.
As the Great War (and the ravages thereof} continue into the 21st c., what at the odds that its ramifications will continue throughout the 21st
40
Political Transparency (2007)
A noble idea from the Campaign that was among the first casualties of the Obama Administration
The explosion of knowledge portends less transparency not more …
The words are culled from throughout the English-speaking world, which now numbers more than 1.83 billion speakers (January 2013 estimate) GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 300,000 print and electronic global media, as well as new social media sources as they emerge.
About the Global Language Monitor
Early in the last century, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Silicon Valley is located in what is now the CaliMinor Federation.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.
These services are currently provided to the Fortune 500, Olympic Partners, leading Higher Education institutions, high-tech firms, the worldwide print and electronic media, the global fashion industry, among others.
Paul JJ Payack lecturing on Big and Ephemeral Data in Shanghai
Payack was cited as the first Shanghai International Creative City Think Tank Master.
GLM foresees a time in the near future where data doubles every hour, every minute, then every second.
To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the coming months and years.
GLM’s specialized products and services have been built from the ground up for Big and bigger date, for a marketplace ever in flux, where the only constant changes.
Ephemera
In 2003, GLM’s founder, Paul JJ Payack, first conceived of a new class of data that he called Ephemera, or Ephemeral Data.
Global Language Monitor’s proprietary algorithms (including the PQI and Narrative Tracker) are used to plum ephemeral data on any topic for any industry worldwide, quickly and accurately. Many organizations have used GLM as an additional input to their already robust analytical solutions. Call 1.512.801.6823 or email info@LanguageMonitor.com
Subprime Meltdown (New York Times)
In 2006, The New York Times worked with the Global Language Monitor to assess the state of the New York City real estate market. GLM’s used its proprietary POI technology, which The Times described as “an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context, and appearance in the global media.” The study has been hailed as presaging the coming Financial Meltdown, now known as the Great Recession.
The New York Times featuring GLM’s PQI
.
GLM’s Founder on BBC America
GLM as a Source of Record
GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.
Worldwide print and electronic media have come to rely on GLM for it Trend Tracking and analytics-based analyses.
BBC Cites GLM for Words of the Decade
At the end of the first decade of the 21st century, the BBC used two global experts to choose the words that would sum up the decades, represented English as spoken in the UK, the other English as spoken in America, Australia and the rest of the world.
The Global Language Monitor’s president was chosen for Global English as shown below.
A representative sampling includes: CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Broadcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.
About Paul JJ Payack
Paul JJ Payack has served as a senior executive of three Fortune 500 high technology companies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology companies (Apollo Computer, Intelliguard Software, Legato Systems) that were acquired by four other Silicon Valley giants (EMC, Dell, Oracle, and HP), as well as numerous start-ups and re-starts. (For Payack’s Linkedin bio, go here.)
Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.com. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.
Payack taught scientific and technological communications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.
He is a frequent guest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting Company and Chinese Radio and Television.
Payack is the author of some eighteen collections (seven currently in print), including A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA. (For a sampling of Payack’s creative work, including metafiction, flash fiction, and collage art, go here.)
Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard University where he studied comparative literature and classical languages, also publishing his first collection of metafiction, A Ripple in Entropy. Later he earned a CAGS with a focus on fine arts; his thesis being a Play in Seven Episodes. Worlds to Shatter, Shattered Worlds.
He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly: 001 512 801 6823 or pauljjpayack@gmail.com or @languagemonitor.
A US web monitoring firm has declared the millionth English word to be Web 2.0, a term for the latest generation of web products and services.
Matt Frei reports on English’s unique linguistic evolution and then spoke to Global Language Monitor’s Paul Payack who helped find this millionth English word.
BBCNEWS | Programmes | World News America | ‘Millionth English word’ declared
“As expected, English crossed the 1,000,000 word threshold on June 10, 2009 at 10:22 am GMT. However, some 400 years after the death of the Bard, the words and phrases were coined far from Stratford-Upon-Avon, emerging instead from Silicon Valley, India, China, and Poland, as well as Australia, Canada, the US and the UK,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “English has become a universal means of communication; never before have so many people been able to communicate so easily with so many others.”
“The English language is now being studies by hundreds of millions around the globe for entertainment, commercial or scientific purposes. In 1960 there were some 250 million English speakers, mostly in former colonies and the Commonwealth countries. The future of English as a major language was very much in doubt. Today, some 1.53 billion people now speak English as a primary, auxiliary, or business language, with some 250 million acquiring the language in China alone.”
There are 10,000 other stories hailing the arrival of the 1,000,000th word from Abu Dhabi, and Tehran, to Beijing, to Sydney, to Chicago and Sri Lanka.
Quote of the Week:
“What’s interesting about a million is that it’s such a tiny number compared to all the words we could have,” said Mark Pagel, an evolutionary biologist at the University of Reading who studies the comings and goings of words across history. (Using any combination of seven consonants with two vowels, for example, creates more than 100-million potential words.) But even with a relatively small pile to call on, words are mostly fleeting. (The Oxford English Dictionary has a list of words that have appeared on record only once in hundreds of years.) A small number of essential words such as “two” or “you” – or their variations – are ancients in the language family, Dr. Pagel said. “Had you been wandering around the plains of Eurasia 15,000 years ago, at the end of the last Ice Age, you probably could have said ‘thou’ and someone would have know you were referring to them. We think that’s pretty astonishing.” Toronto Globe and Mail, June, 2008
Why Twitter was not in running for the 1,000,000th word
Austin, Texas June 13, 2009 – Since the 1,000,000th word in the English announcement earlier this week, a number of news organizations have inquired as to why Twitter, the prominent microblog, was not on the final list of words considered for No. 1,000,000. According to Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor, ”The answer is quite straight-forward: Twitter is already a word, as is its companion, to tweet. Certainly, the 21st century definition of twittering is much different than that of the Middle English twiteren, which is similar to the Old High German zwizzirōn, both of which mean, well, to twitter or as Merriam-Webster’s defines it “to utter successive chirping noises” or “to talk in a chattering fashion”. Since it is already catalogued as a headword, 21st c. twittering is simply a new entry, a new definition, under the ancient headword, twitter”.
On June 10, the Global Language Monitor announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase added to the codex of fourteen hundred-year-old language.
Web 2.0 beats Jai Ho & N00b as 1,000,000th English Word
English passed the Million Word mark earlier today, June 10 at 10:22 am GMT
Word Number 1,000,001: Financial Tsunami
Austin, Texas June 10, 2009 – The Global Language Monitor today announced that Web 2.0 has bested Jai Ho, N00b and Slumdog as the 1,000,000th English word or phrase. added to the codex of fourteen hundred-year-old language. Web 2.0 is a technical term meaning the next generation of World Wide Web products and services. It has crossed from technical jargon into far wider circulation in the last six months. Two terms from India, Jai Ho! and slumdog finished No. 2 and 4. Jai Ho! Is a Hindi exclamation signifying victory or accomplishment; Slumdog is an impolite term for children living in the slums. Just missing the top spot was n00b, a mixture of letters and numbers that is a derisive term for newcomer. It is also the only mainstream English word that contains within itself two numerals. Just missing the final five cut-off, was another technical term, cloud computing, meaning services that are delivered via the cloud. At its current rate, English generates about 14.7 words a day or one every 98 minutes.
These are the fifteen finalists for the one millionth English word, all of which have met the criteria of a minimum of 25,000 citations with the necessary breadth of geographic distribution, and depth of citations.
1,000,000: Web 2.0 – The next generation of web products and services, coming soon to a browser near you. 999,999: Jai Ho! – The Hindi phrase signifying the joy of victory, used as an exclamation, sometimes rendered as “It is accomplished”. Achieved English-language popularity through the multiple Academy Award Winning film, “Slumdog Millionaire”. 999,998: N00b — From the Gamer Community, a neophyte in playing a particular game; used as a disparaging term. 999,997: Slumdog – a formerly disparaging, now often endearing, comment upon those residing in the slums of India. 999,996: Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 999,995: Carbon Neutral — One of the many phrases relating to the effort to stem Climate Change. 999,994: Slow Food — Food other than the fast-food variety hopefully produced locally (locavores). 999,993: Octomom – The media phenomenon relating to the travails of the mother of the octuplets. 999,992: Greenwashing – Re-branding an old, often inferior, product as environmentally friendly. 999,991: Sexting – Sending email (or text messages) with sexual content. 999,990: Shovel Ready – Projects are ready to begin immediately upon the release of federal stimulus funds. 999,989: Defriend – Social networking terminology for cutting the connection with a formal friend. 999,988: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers. 999,987: Recessionista – Fashion conscious who use the global economic restructuring to their financial benefit. 999,986: Zombie Banks – Banks that would be dead if not for government intervention and cash infusion. — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — — - In addition, the 1,000,001st word is Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months.
Each word was analyzed to determine which depth (number of citations) and breadth (geographic extent of word usage), as well as number of appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score was deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage. Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.
English Language Millionth Word Finalists Announced, including: alcopops, bangster, de-friend, n00b, quendy-trendy, slumdog, and wonderstar
English to Pass Millionth Word June 10 at 10:22 am GMT
Million Word March Now Stands at 999,824
Austin, Texas May 29, 2009 – The Global Language Monitor today announced the finalists for the Million Word March. The English Language will cross the 1,000,000 word threshold on June 10, 2009 at 10:22 am Stratford-Upon-Avon time.
“The Million Word milestone brings to notice the coming of age of English as the first, truly global Language”, said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “There are three major trends involving the English language today: 1) An explosion in word creation; English words are being added to the language at the rate of some 14.7 words a day; 2) a geographic explosion where some 1.53 billion people now speak English around the globe as a primary, auxiliary, or business language; and 3) English has become, in fact, the first truly global language.”
Due to the global extent of the English language, the Millionth Word is as likely to appear from India, China, or East L.A.as it is to emerge from Stratford-upon-Avon (Shakespeare’s home town). The final words and phrases under consideration are listed below. These words represent each of the categories of Global English that GLM tracks, Since English appears to be adding a new word every 98 minutes or about 14.7 words a day, the Global Language Monitor is selecting a representative sampling. You can follow the English Language WordClock counting down to the one millionth word at www.LanguageMonitor.com.
These words that are on the brink of entering the language as the finalists for the One Millionth English Word:
Australia: Alchopops – Sugary-flavored mixed drinks very much en vogue.
Chinglish: Chengguan – Urban management officers, a cross between mayors, sheriff, and city managers.
Economics: 1) Financial Tsunami – The global financial restructuring that seemingly swept out of nowhere, wiping out trillions of dollars of assets, in a matter of months. 2) Zombie Banks – Banks that would be dead if not for government intervention and cash infusion.
Entertainment: Jai Ho! — From the Hindi, “it is accomplished’ achieved English-language popularity through the multiple Academy Award Winner, “Slumdog Millionaire”.
Fashion: 1) Chiconomics – The ability to maintain one’s fashion sense (chicness) amidst the current financial crisis. 2) Recessionista – Fashion conscious who use the Global economic restructuring to their financial benefit; 3) Mobama – relating to the fashion-sense of the US First Lady, as in ‘that is quite mobamaish’.
Popular Culture: Octomom (the media phenomenon of the mother of the octuplets).
Green Living: 1) Green washing – Re-branding an old product as environmentally friendly. 2) E-vampire – Appliances and machines on standby-mode, which continually use electrical energy they ‘sleep’. 3) Slow food: — Food other than the fast-food variety hopefully produced locally (locavores).
Hinglish: Chuddies – Ladies’ underwear or panties.
Internet: 1) De-follow – No longer following the updates of someone on a social networking site. 2) De-friend – No longer following the updates of a friend on a social networking site; much harsher than de-following. 3) Web 2.0 – The next generation of web services.
Language: Toki Pona – The only language (constructed or natural) with a trademark.
Million Word March: MillionWordWord — Default entry if no other word qualifies.
Music: Wonderstar – as in Susan Boyle, an overnight sensation, exceeding all reasonable expectations.
Poland: Bangsters – A description of those responsible for ‘predatory’ lending practices, from a combination of the words banker and gangster.
Politically incorrect: 1) Slumdog – a formerly disparaging comments upon those residing in the slums of India; Seatmates of size – US airline euphemism for passengers who carry enough weight to require two seats.
Politics: 1) Carbon neutral — One of the many phrases relating to the effort to stem Climate Change. 2) Overseas Contingency Operations – The Obama re-branding of the Bush War on Terror.
Sports: Phelpsian – The singular accomplishments of Michael Phelps at the Beijing Olympics.
Spirituality: Renewalist – Movements that encompass renewal of the spirit; also call ‘Spirit-filled’ movements.
Technology: 1) Cloud Computing – The ‘cloud’ has been technical jargon for the Internet for many years. It is now passing into more general usage. 2) N00b — From the Gamer Community; a neophyte in playing a particular game; used as a disparaging term. 3) Sexting – Sending email (or text messages) with sexual content.
YouthSpeak: Quendy-Trendy — British youth speak for hip or up-to-date.
Extra Credit:
French word with least chance of entering English Language: le courriel for E-Mail.
Most recognized English-language word on the planet: O.K.
Each word is being analyzed to determine which is attaining the greatest depth (number of citations) and breadth (geographic extent of word usage), as well as number appearances in the global print and electronic media, the Internet, the blogosphere, and social media (such as Twitter and YouTube). The Word with the highest PQI score will be deemed the 1,000,000th English language word. The Predictive Quantities Indicator (PQI) is used to track and analyze word usage.
Global Language Monitor has been tracking English word creation since 2003. Once it identifies new words (or neologisms) it measures their extent and depth of usage with its PQI technology.
In Shakespeare’s day, there were only 2,000,000 speakers of English and fewer than 100,000 words. Shakespeare himself coined about 1,700 words. Thomas Jefferson invented about 200 words, and George W. Bush created a handful, the most prominent of which is, misunderestimate. US President Barack Obama’s surname passed into wordhood last year with the rise of obamamania.
There are fewer than 100,000 words in the French language;
There are some 6.5 billion folks on the planet; (and about 20 billion that have ever walked upon the Earth);
Fewer than 20,000 different words in the Bible, (actually, 12,143 in the English, 783,137 total in the King James Version, 8,674 in the Hebrew Old Testament, and 5,624 in the Greek New Testament);
And 24,000 differing words to be found in the complete works of Shakespeare, about 1,700 of which he invented.
Finally, if you emptied all the water out of Lake Tahoe and spread it evenly over all of California it would be about 14 inches deep, Not that anyone would ever attempt to do so. Or actually, care.
Which brings us to the number of words in English.
The central idea of writing is, of course, the idea. Ideas by their very nature are wispy sorts of things. This being so, you can’t grab an idea and do with it what you will. Rather the best for which one can hope is to encapsulate the idea and preserve it for time immemorial in some sort of ethereal amber. We call this amber, language; the basic building block of which is, of course, the word. (We are speaking now as poets and not as linguists.)
As such, writers of English have the good fortune of having hundreds of thousands of words from which to choose. When you think of it, the English language writer always has at least three words for any idea, each rooted in the Latin, the Germanic or Saxon tongues, and the Greek. Think of a word for human habitation: city, town, metropolis, and so on. And that’s just the start. In the English-speaking world, we also owe a heavy debt to Algonquin, and Hebrew, and Malay (ketchup anyone?) and Maori, and Zulu and Hmong among a multitude of others. I think you can spot the beginnings of a trend here.
And then there is the entire realm of ”jargon,” scientific and otherwise, those specialized patois or vocabularies known only to those in specific fields. Computer-related jargon is multiplying at an extraordinary rate. And since English has become the lingua Franca of the Internet, English words are being created and non-English words co-opted at an ever-quickening pace.
Scientists estimate that there are approximately 10,000,000,000 neurons in a typical human brain. Each of these neurons can theorectically interconnect with all the rest.
This being so, the number of interconnects within a single human brain is greater than the entire number of atomic particles in the universe.
If you equate these interconnects to ideas, or even thoughts, the number of potential words needed to express them is, indeed, staggering on the order of billions and billions of trillions.
This being said, I now unequivocally state that as of the 10th day of June in the year 2009 AD (or CE, whatever your preference), we estimate that there were some 1,000,000 words in the English language, plus or minus a handful.
It’s difficult to track the number of words in the English language, since neologisms — new words — are coined every day. The Global Language Monitor claims our lexicon will welcome its millionth word by the end of this month; other experts disagree.Whenever it does occur, will the millionth word be something from the business world, like “carpocalypse,” describing the state of the automotive industry? Or from Hollywood, like “momager,” the mother of a celebrity who also serves as business manager? In these stories, we look at our changing language and highlight some of the new words that have entered it.
GLM has been tracking the Outsider since at least 2006
This article is an accounting of the Global Language Monitor’s public record of the rise of the underlying forces that have disrupted long-held economic theories and political assumptions. These forces recently culminated in the election of what we are calling The Outsider to the presidency of the United States. We are citing published accounts only (The Hill, New York Times, BBC, NPR) to highlight the predictive ability of our Trend Tracking and Narrative Tracking technologies. We are updating this article daily, extending the story in chronological order. We are presently citing the underlying forces in the run-up to the election of Barack Obama that presage the events of 2016.
In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.
Austin, TEXAS, November 8, 2016 — Though there appears to be great shock around the world that an ‘outsider’ has actually captured the White House, to this organization an Outsider’s path to victory was foreseeable from the start. — actually at least since 2006. It was five years earlier that China had been admitted into the fellowship of the world’s major trading blocks and by ‘06 it was as if the West had been struck by a five trillion (then twelve-trillion, now fifteen trillion-) dollar rogue asteroid that both astronomers and economists had missed.
Since that time, the economies of the West have witnessed entire industries being destabilized, shackled and shuttered. And before anyone truly understood the true economic implications, vast areas of once thriving cities, states, and regions had been transformed into seemingly post-apocalyptic wastelands.
There is a particular type of nuclear weapon that is seldom mentioned because it is considered an especially hideous — the neutron bomb. The sole purpose of the neutron bomb is to destroy any and all forms of life while leaving the man-made infrastructure (factories, hospitals, schools and the like) untouched and in place.
A quick imaginary flyover of the US reveals burned out factories of Detroit, the abandoned steel mills of the Allegheny and Ohio Valleys, the shuttered coal mines in the hidden hollows (and the mountain-topped towns) of Appalachia, the empty Main streets opioid-addled and addicted towns of New England will help you assess the devastation wrecked by a neutron bomb for yourself. (See A Recession Neither great Nor Small published in TheHill.)
Western History has long celebrated the decency of the common man from the amphitheaters of Athens, to the fisherman-disciples of Jesus, the Noble Savage of the Enlightenment, the citizens of the Founders, and the proletariat of the New Socialist Man. Now, when the millions of the dispossessed cried out in anguish and pain, they were decried as out-of-step with the post-Modern world, as racists, as Luddites, and uneducable. You will not find any contemporary Aaron Copeland, dare writing and performing a new “Fanfare for the Common Man,” without being hooted off the stage.
And yet some wonder why since the turn of the century there has been a swelling undercurrent, a seething restlessness, a mostly hidden wellspring of anger, vitriol and disappointment making its way through the body politic. All too often, this undercurrent was dismissed as irrelevant, inconsequential and certainly not worthy of serious consideration, let alone study.
In 2016 the West is experiencing a populist uprising, not seen since the barricades, protests, riots, and assassinations of 1968, though this cycle is decidedly more peaceful, with the anger, rage and frustration thus far, channeled through the ballot box.
At first observers had the luxury of blaming this undercurrent on forces outside an individual’s control: 9/11, the Iraq War, G.W. Bush (and Dick Cheney), the Global War on Terrorism and the elusive Osama bin Laden, the Housing Bubble, Lehman Brothers, and the beginning of the Great Recession, which was actually just another manifestation of the Global Economic Restructuring.
At the time, the election of Barack Obama was heralded as a full stop in History, a break with the past, the dawn of a new post-racial era, certainly in the US, if not the world, even as an avatar of a new age. But trouble was brewing, as GLM, seeming alone had picked up, (See Trend: Disillusionment, Anger & Outrage on the Rise Since Obama’s Inauguration.)
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Paul JJ Payack, President and Chief Word Analyst said at the time that “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”
Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)
In a related study Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.
GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.
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GLM’s analysis shows that these undercurrents of Disillusionment, Anger & Outrage on the rise Since Obama’s Inauguration.could be found in earlier data, underscoring the strength and significance of the find.
Now, some eight years into the ‘new era’ the news has been full of various elites’ recriminations about how they got it so wrong. These apologia have been characterized as revelations, surprises, astonishments, and/or mis-measurements. Translation: the measuring of data no longer meaningful, undergirded by assumptions about a world that no longer (If it ever) existed.
The Global Language Monitor has been tracking the disruptive undercurrent that has been seething beneath the surface of the 21st century, theories, speculations, and statistical analysis since the housing crisis — two years before the first Obama Inauguration.
GLM charted the meteoric rise of the charismatic and charming political star, we also tracked the burgeoning undercurrent that followed from the crash of the Housing Bubble and only gained momentum with the fall of Lehman Brothers, and ensuing financial dislocation, the Global Economic Restructuring, from which the economy has yet to recover. Clinging to their outdated surmises, theories, and premises, the old guard is insistent on defending their numbers ad absurdia. Yes, the number of jobs has approached pre-great recession levels, however, they fail to admit that two part-time jobs do not equate two pre-great recession (or even one) pre-recession full-time jobs.
Now that the pundits have missed the ongoing electoral tsunami in 2016, for much the same reasons they missed the political rage, and anger boiling beneath the surface that has resulted in the ‘Outsider, phenomenon’.
Now, reading the accounts of the various experts, pundits and luminaries on how they ‘missed’ the Outsider phenomenon, is a study in how an isolated group of highly educated, intelligent, yet like-minded individuals, can create a sort of bubble that contains the only the things they expect to see and only those words they expect to hear. All else is cast as non-logical, ignorant, inconsistent, and most certainly not worthy of consideration. In this regard the last ten years read almost like a Harvard B-School Case Study.
The premise of our research is that economists and politicians were and unfortunately continue to use are missing the essence of the profound worldwide economic transformation that has been underway for quite some time. Unfortunately, this economic restructuring will continue unabated far into the future, unless and until the new economic reality is no longer constrained by this profoundly limited vision.
To date the facts have borne out our original assumptions:
The economy is not behaving as expected because were, are using outdated tools that need to be rethought.
Since we are using outdated tools and tracking systems,we continue to measure the economy as if it were the Reagan or Clinton years.
The recovery did not mirror previous recoveries in the US, and the traditional manufacturing sector continues to erode.
The Global Economic Restructuring has continued unabated.
China continues its seemingly inexorable rise; The US and the West continue to struggle.
The Lost Decade of Japan has indeed being replicated to varying degrees in the West.
And so it goes into the race for the 2016 Presidential Elections.
Since 2003, the Global Language Monitor has been tracking political trends through Big-Data English language analysis. We do not track pre-determined words, concepts, or names, rather we analyze the LinguaSphere to understand the ongoing global conversation. In this way, all personal, predetermined viewpoints and preconceptions are eliminated, or at least held to a minimum.
In this way, GLM specializes in finding what is not readily apparent or is trending only beneath the surface.
While the world celebrated the oncoming Hope and Change transformation, as did we, GLM also measured the massive undercurrents swirling beneath the surface. We then compared them to the 90 days following the 9/11 terrorist attacks and the 90 days after the launch of Shock and Awe campaign presaging the invasion of Iraq. The results were certainly counter-intuitive, if not shocking:
It is this undercurrent that GLM has been tracking since then that lead directly to the current election cycle.
Every year since then, the underlying conditions for the Middle have deteriorated, while the political pundits obscure reality in order to increase their political fortunes while those of the Middle Class have fallen asunder.
“There is a feeling that the outrage is unprecedented, and the numbers certainly demonstrate the fact. The amount of anger and outrage as ignored by the media is, indeed, unprecedented,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor.
To be continued…
In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.
To be continued…
In the meantime, if you would like an interview or any additional information, please call 001.512.801.6823 or reach out to us through email at info@LanguageMonitor.com.
New top trending terms include: Dark Data, Yottabytes, Heisenbug, 3-D printer, phablet, and presentism.
Austin, Texas, Weekend Release March 29-31, 2013 — ‘Big Data’ and ‘Dark Data’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the The Global Language Monitor. ‘The Cloud’ slips to No. 3, followed by Yottabytes, and ‘The Next Big Thing”. Rounding out the Top Ten are Heisenbug, 3-D Printer, Phablet, the acronym REST, and Web x.0 (replacing Web 2.0).
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Continuing as the most confusing acronym of the year, decade and now of the century: SOA.
Gartner Big Data Analysis
“High Tech buzzwords are now coming at us full speed from all corners as the ‘adorkable’ nerd is exiting the periphery — and is now is viewed as a societal asset,” said Paul JJ Payack, president and Chief Word Analyst of the Global Language Monitor. “New terms are bubbling forth at an ever increasing pace, driven in part, by the tremendous growth and accessibility of data. Nowhere on the planet is this more evident than at SXSWi where the digital world intersects with those of music, film and pop culture.”
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, proprietary databases, as well as new social media as they emerge. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011, 2012 and 2013) with commentary follow:
2013 Rank, Buzzword, Last Year’s rank
Big Data (1) — Soon Human Knowledge will be doubling every second. ‘Big’ does not begin to describe what’s coming at us.
‘Dark Data’ begins to emerge, though you might not have noticed it because … it is ‘Dark Data’ (New) — ‘Big’ has begun to spin off its own superlatives.
The Cloud (2) — All that data has got to go somewhere. Hint: it’s neither your phone nor your tablet.
Yottabytes (New) — Showing up on lots of technologists’ radar lately: a quadrillion gigabytes.
The Next Big Thing (3) — A cliche rendered ever more meaningless but still on everyone’s tongue.
Heisenbug (New) — A bug that disappears when you try to detect it , finally making the list after a steady ascent over the last decade.
3-D Printer (New) — Watch this space. They’ve been used in CAD design for years and science fiction for decades — but now they are impinging upon everyday life.
Phablet (New) — The Next Big Thing? The odds are against it since consumer goods tend to evolve into single-purpose appliances.
REST (New) — Representational State transfer is slowly climbing its way up the list.
Web X.0 (5) — Formerly Web 2.0, 3.0, etc.
Higgs Boson (3, Decade) — The Higgs Boson is a hypothetical massive scalar elementary particle predicted to exist by the Standard Model of particle physics. OK, let’s just call it the God Particle.
CERN (7) — On a two-year hiatus (sabbatical in academic parlance) after only one year of operation. At least the Earth is on a short reprieve from being swallowed the black hole it might accidentally create.
Presentism (New) — The ‘presentism of constant pings’ is how its put..
Solar Max (8) — 2013 is the Solar Max. In the 1850s telegraph wires melted. Best not to shuck off the hype here.
The Most Confusing Tech Acronym of THECENTURY: SOA (Service Oriented Architecture), continuing its acrnym of the year, decade and now century reign.
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For reference, here is the first decade (2000-2009) of the 21st century.
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The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:
HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
Flash — As in Flash Memory. “Flash’ is easier to say than “I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
Austin, Texas, March 15, 2012 — ‘Big Data’ and ‘The Cloud’ are the Most Confusing Tech Buzzwords of the Decade (thus far) according to the The Global Language Monitor. Topping the list for 2012 are: Big Data, the Cloud, The Next Big Thing, Social Discovery, Web 2.0 (3.0, and so on). Solid State, CERN, Solar Max, De-dupe, 3G/4G/5G, and SoLoMo.
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Continuing as the most confusing acronym now of the century: SOA.
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GLM releases its Most Confusing Tech Buzzwords list annually in conjunction with Austin’s SXSW Interactive conference, which ends March 20th.
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“High tech terms have long spilled into popular culture and this is nowhere more evident that at SXSW where the digital world intersects with those of music and the movies,” said Paul JJ Payack, president of the Global Language Monitor. “To a large and growing extent, high tech buzzwords are fueling the growth of English, which now serves as the Earth’s means of global communication.”
“SXSW can best be described as a weird mash-up of Cannes, COMDEX, and Woodstock. If creative ideas don’t mix here, it’s just not going to happen.
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
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The Most Confusing High Tech Buzzwords of the of the Second Decade of the 21st century, thus far (2010, 2011 & 2012) with commentary follow:
Big Data — Big Data is the biggest buzzword. It has been called the key to new waves of productivity growth, essential to the US place in global economics, and more. Now if only we could agree on exactly what this means and how we get there. (By the way, consider yottabytes: a quadrillion gigabytes. Hint: Just think a lotta bytes.)
‘The Cloud — The Cloud, in various manifestations has been ranked No. 1 for 2008, No, 4 overall for the decade, and now as No. 2 for 2012. Still all very nebulous.
The Next Big Thing — A cliche rendered nearly meaningless by the innumerable daily claims made by VCs, entrepreneurs, college drop-outs, etc. Actually, you can count the history of next big things on your fingers, and possibly toes.
Social Discovery — Webster’s 1910 definition. “Consisting in union of mutual converse,” might be an excellent corporate strategy.
Web 2.0 (3.0, and so on) — Ranked as the 1,000,000th English-language word in 2009, it just keeps morphing along.
Solid State — As in Solid State Disks (SSDs). Remember ‘solid-state’ televisions switched from vacuum tubes (Paleozoic)? How about LED watches from the ’80s (Mesozoic)? Today, it’s all-about Solid State Disks.
CERN — You might want to understand the acronym before the Earth is swallowed up the ‘mini’ black hole it just might create . (The European Organization for Nuclear Research)
Solar Max — In the 1850s telegraph wires melted. Best not to shuck off the hype here.
De-dupe — First we dupe, then we de-dupe; Flash forward to 2014: Re-duping! Ah, the next big thing!
3G/4G/5G — One of the benefits of having an open, open standard (AKA, no standard). Anybody can claim to lead as the (Generation) ‘standard’ expands into meaningless.
SoLoMo — This is not an oh-so-trendy neighborhood like Soho or Dumbo, at least not in the sense of brick-and-mortar. This is the convergence of Social, Local, and Mobile. The Talk of the Town at SXSWi this week in Austin.
For reference, here is the first decade (2000-2009) of the 21st century.
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The Most Confusing High Tech Buzzwords of the first decade (2000-2009) of the 21st century with Commentary follow:
HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
Austin, Texas. March 1, 2011 — An analysis by the Global Language Monitor has found that a new weapon has recently been detected in the world’s strategic arsenal.
According to Paul JJ Payack, President and Chief Word Analyst of GLM, “To the uninitiated, it might appear to be part neutron bomb, which destroys only living things with little collateral damage, part some as yet unidentified weapon, which has the ability topple dictators, regimes and unsuspecting governments while rendering both living things and physical structures unharmed.
“We are speaking, of course, about Social Media (Twitter, Facebook, YouTube, etc.), which have the apparent ability to re-align the social order in real time, with little or no advanced warning.”
In June 2009, we named Web 2.0 the 1,000,000th word in Global English. Many in the media were confused by our definition:
the next generation of products and services from the web, currently beyond imagination. Later in 2009, we named Twitter the word of the year. Some were surprised when we defined Twitter as ‘the ability to encapsulate human thought in 140 characters’. They were thinking of Twitter as a means for BFFs to gratuitously unfriend each other. We were thinking of it as a radical new form of communication.
Social Media is adhering to its etymological roots more tightly than one might expect. The word ‘social’ ultimately derives from ‘secg,’ an Old English word for ‘warrior’. The social media ‘warrior’ now understands that the role of social media is not a fad but a mechanism to better understand socio-economic trends and issues – in real time.
So it is even more surprising that the events of the last six weeks in the Middle East appear to have come as a shock to the Western Powers and Global Media.
Again.
Three years ago the media was shocked when an unexpected series of financial events set the global financial markets spinning out-of-control. In retrospect, we now see that only the strongest intervention of the Western Central Banks prevented what was horrific into becoming something downright catastrophic. The Western economies still suffer from the consequences.
A few month later, the media was shocked by the unprecedented run of a relatively unknown and untested Black man to the presidency to the United States. (Undoubtedly, it would have been shocked if his primary nemesis, the current US Secretary of State, had successfully navigated her campaign to become the first female president of the United States.)
Then a year ago, the media was shocked by 1) the rise of the Tea Party, 2) the ‘shellacking’ the President took in the Mid-term elections, and 3) now the upheavals in the Middle Eastern world that appear to have come as a shock to both the Western Powers and Global Media.
At least we are consistent in our on-going sense of shock.
The question becomes why do we continue to be shocked whenever we witness this new reality foisted upon us by means of communications never before imagined? Obviously, even to the casual observer, there is an on-going global transformation of industries, wealth and influence as evidenced by the evolving role of nation-states, the rise of Non-governmental Organizations (NGOs), and the proliferation of trans-national causes and corporations – that is apparently out of the span of command of many contemporary institutions.
Read More From These Authors on The Hill
The question remains: why the surprise? Why the sense of shock? We’ve seen this all before, but have apparently lacked the vision to put it all together. A common thread among recent strategic advances is that all are new forms of communications. We should keep this in mind and not dismiss social media as a passing fad for the young and foolish, but rather as new tools, new social instruments, or even strategic weapons that can, will and are having societal and strategic influences around the globe today.
So once again we have a list of surprises to confront:
People voting with their thumbs
Simultaneous uprisings in the Middle East
Long-ingrained totalitarian dictatorships falling
Christian and Muslim groups celebrating together
And our astonishment only continues to grow as the future unfolds.
After all, we’ve never seen anything like this before.
Another New Media Company that Passes into the Language
AUSTIN, Texas December 21, 2010 – WikiLeaks.ch, which that has increasingly upped the ante of the kind of information that it leaks into the public sphere from anonymous sources, has been deemed an English language word by the Global language Monitor. GLM recognizes a word as being part of the English language once it meets the requisite criteria of geographic reach as well as ‘depth and breadth’ of recorded usage.
In the case of wikileaks, the word appeared sporadically in the global media in 2006 until it has now been cited more than 300 million times, even with a quick Google search. This, of course, correlates with WikiLeaks’ most recent release of diplomatic correspondence and other classified government information. GLM standards include a minimum of 25,000 citations of a new term in the global media that encompass the English-speaking world, which now encompasses some 1.58 billion people. (In 1960, there were about 250 million English speakers, mostly in former British colonies.)
“Wikileaks joins a number of new media and high technology companies whose names and functions are being incorporated into the language,” said Paul JJ Payack, President and Chief Word Analyst of Austin-based Global Language Monitor. “These include Google, Twitter and the ‘friending’ function of Facebook. The most recent language spin-off from Google appears to be Xoogler, referring to ex-Google employees who bring their talents to other start-ups.”
The word ‘wiki’ is Hawaiian in origin and is usually defined as ‘quick’ or ‘fast’ especially when used in rapid succession: “wiki, wiki, wiki!”. In computing, a wiki describes software that lets any user create or edit Web-server content. The WikiLeaks organization was originally set-up as a ‘wiki’.
There is no official English language institution charged with maintaining the ‘purity’ of the English language and to maintain vigilance of the ‘corrupting influence’ of other languages. English accepts any and all contenders as long as they meet the requisite criteria of geographic reach as well as depth and breadth of usage. The L’Académie française is the official arbiter of the French language; it has famously declared the word ‘email’ (as well as ‘hamburger’) verboten from official French correspondence. The Royal Spanish Academy serves the same function for the Spanish language; it has recently eliminated two letters from the Spanish alphabet to the howl of Spanish speakers outside Spain.
The most recent words acknowledged by the Global Language Monitor include ‘refudiate’ a malapropism coined by Sarah Palin, ‘vuvuzela’ the brightly colored plastic horns made (in)famous at the South African World Cup, and ‘snowmageddon’ that President Obama used to describe the winter storms that nearly shut down Washington, DC during the recent winter.
Austin, Texas, March 17, 2010 — In conjunction with the SXSW Interactive conference held in its hometown, The Global Language Monitor has released the most confusing high tech buzzwords of the decade (2000-2009). Topping the list are HTTP, Flash, God Particle, Cloud Computing, and Plasma (as in plasma TV). Rounding out the Top Ten were IPOD/IPAD, Megapixel, Nano, Resonate and Virtualization.
The most confusing Acronym for the decade was SOA (Service Oriented Architecture).
“SXSW has long been a harbinger for future directions in popular culture and now the gathering has taken on the added dimension of technological innovation,” said Paul JJ Payack, president of the Global Language Monitor, “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”
The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
The Most Confusing High Tech Buzzwords of the decade (2000-2009) with Commentary follow:
HTTP — HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks.
Flash — As in Flash Memory. “Flash’ is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
God Particle – The Higgs boson, thought to account for mass. The God Particle has eluded discovery since its existence was first postulated some thirty years ago.
Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
Plasma (as in plasma TV) — Refers less often to blood products than to a kind of television screen technology that uses matrix of gas plasma cells, which are charged by differing electrical voltages to create an image.
IPOD – What the Alpha Whale calls his personal pod. Actually, Apple maintains that the idea of the iPod was from the film 2001: A Space Odyssey. The origin of the word IPAD is a completely different story.
Megapixel – Either a really large picture element (pixel) or a whole mess of pixels. Actually, one million pixels (that’s a lotta pixels) OK, what’s a pixel? Computer-ese for picture element.
Nano – Widely used to describe anything small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for ‘dwarf’.
Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
Solution — Ever popular yet still an amorphous description of high tech packages of hardware, software and service
Cookie — Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
Robust — No one quite knows what it means, but it’s good for your product to demonstrate robustness
Emoticon A smiley with an emotional component (from emotional icon). Now, what’s a smiley? :’)
De-duping – Shorthand for de-duplication, that is, removing redundant data from a system.
Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
Buzzword Compliant — To include the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
Petaflop — A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on a failed program by an animal rights’ group.
Hadron – A particle made of quarks bound together by the strong force; they are either mesons (made of one quark and one anti-quark) or baryons (made of three quarks).
Large Hadron Collider – The ‘atom smasher’ located underground outside Geneva. Primarily built to re-create the conditions of creation, 1 trillionth of a second after the Big Bang.
Versioning – Creating new revisions (or versions) with fewer bugs and more features.
VoIP – Voice Over IP, itself shorthand for Voice over Internet Protocol, which in plain English means the ability to talk on the phone over the Internet.
Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to the advances web services called Web 2.0.
Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
WORM — Not only not a computer virus anymore, let alone a slithery creature of the soil, but “a Write Once, Read Many file system used for optical disk technology
Most Confusing High Tech Acronym of the Decade
SOA – Service Oriented Architecture. Far-and-away No. 1. If it’s so easy to understand, why are hundreds of books written trying to explain exactly what it is.
Early Candidate for Most Confusing High Tech Buzzword of the 2nd Decade of the Century (Possibly a very short decade, Indeed.)
B’ak’tuns – According to the Long-Count Mayan Calendar (high tech for the late A.D.600’s) the end of a ‘Great Cycle’ of thirteen b’ak’tuns (periods of 144,000 days each) since the Mayan creation date of August 11, 3114 BC. According to popular belief, December 21st, 2012 will be the End of the World
Austin, TX November 29, 2009 – The Global Language Monitor has announced that Twitter is the Top Word of 2009 in its annual global survey of the English language. Twittered was followed by Obama, H1N1, Stimulus, and Vampire. The near-ubiquitous suffix, 2.0, was No. 6, with Deficit, Hadron the object of study of CERN’s new atom smasher, Healthcare, and Transparency rounded out the Top 10.
“In a year dominated by world-shaking political events, a pandemic, the after effects of a financial tsunami and the death of a revered pop icon, the word Twitter stands above all the other words. Twitter represents a new form of social interaction, where all communication is reduced to 140 characters,” said Paul JJ Payack, President of The Global Language Monitor. “Being limited to strict formats did wonders for the sonnet and haiku. One wonders where this highly impractical word-limit will lead as the future unfolds.”
The Top Words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
The Top Words of 2009
Rank/Word/Comments
Twitter — The ability to encapsulate human thought in 140 characters
Obama — The word stem transforms into scores of new words like ObamaCare
H1N1 — The formal (and politically correct) name for Swine Flu
Stimulus — The $800 billion aid package meant to help mend the US economy
Vampire — Vampires are very much en vogue, now the symbol of unrequited love
2.0 — The 2.0 suffix is attached to the next generation of everything
Deficit — Lessons from history are dire warnings here
Hadron — Ephemeral particles subject to collision in the Large Hadron Collider
Healthcare — The direction of which is the subject of intense debate in the US
Transparency — Elusive goal for which many 21stc. governments are striving
Outrage — In response to large bonuses handed out to ‘bailed-out’ companies
Bonus — The incentive pay packages that came to symbolize greed and excess
Unemployed — And underemployed amount to close to 20% of US workforce
Foreclosure — Forced eviction for not keeping up with the mortgage payments
Cartel — In Mexico, at the center of the battle over drug trafficking
The Top Phrases of 2009
Rank/Phrase/Comments
King of Pop –Elvis was ‘The King;’ MJ had to settle for ‘King of Pop’
Obama-mania — One of the scores of words from the Obama-word stem
Climate Change — Considered politically neutral compared to global warming
Swine Flu — Popular name for the illness caused by the H1N1 virus
Too Large to Fail — Institutions that are deemed necessary for financial stability
Cloud Computing — Using the Internet for a variety of computer services
Public Option — The ability to buy health insurance from a government entity
Jai Ho! — A Hindi shout of joy or accomplishment
Mayan Calendar — Consists of various ‘cycles,’ one of which ends on 12/21/2012
God Particle — The hadron, believed to hold the secrets of the Big Bang
The Top Names of 2009
Rank/Name/Comments
Barack Obama — It was Obama’s year, though MJ nearly eclipsed in the end
Michael Jackson — Eclipses Obama on internet though lags in traditional media
Mobama — Mrs. Obama, sometimes as a fashion Icon
Large Hadron Collider — The Trillion dollar ‘aton smasher’ buried outside Geneva
Neda Agha Sultan — Iranian woman killed in the post-election demonstrations
Nancy Pelosi –The Democratic Speaker of the US House
M. Ahmadinejad — The president of Iran, once again
Hamid Karzai — The winner of Afghanistan’s disputed election
Rahm Emmanuel — Bringing ‘Chicago-style politics’ to the Administration
Sonia Sotomayor — The first Hispanic woman on the US Supreme Court
The analysis was completed in late November using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet, now including blogs and social media. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets, factoring in long-term trends, short-term changes, momentum and velocity.
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed. “Climate Change” was top phrase; “Heroes” was top name.
Cloud Computing, Green Washing & Buzzword Compliant
Austin Texas November 21, 2008 — In its third annual Internet and media analysis, The Global Language Monitor (www.LanguageMonitor.com) has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization. Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop. The most confusing Acronym for 2008 was SaaS (software as a service).
Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”
The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:
Cloud Computing – Distributing or accessing programs and services across the Internet. (The Internet is represented as a cloud.)
Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits: Not enough power? Just re-position as energy-saving.
Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
De-duping – shorthand for de-duplication, that is, removing redundant data from a system.
Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.
Versioning – Creating new revisions (or versions) with fewer bugs and more features.
Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
Petaflop – A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on the environmental group.
The Most Confusing Yet Frequently Cited Acronym for 2008: SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).
Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.
In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym
In 2005, HTTP, VoIP, Megapixel, Plasma, &WORM were the leading buzzwords.
The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed earlier this month.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
‘Global Study: Top 10 Most Confusing (yet widely used) High Tech Buzzwords for 2008
Cloud Computing, Green Washing and Buzzword Compliant
Austin Texas November 20, 2008 — In its third annual Internet and media analysis, The Global Language Monitor (www.LanguageMonitor.com) has found the most confusing yet frequently cited high tech buzzwords of 2008 to be cloud computing, green washing, and buzzword compliant followed by resonate, de-duping, and virtualization. Rounding out the Top Ten were Web 2.0, versioning, word clouds, and petaflop. The most confusing Acronym for 2008 was SaaS (software as a service).
Paul JJ Payack, president of the Global Language Monitor, said “The words we use in high technology continue to become even more obtuse even as they move out of the realm of jargon and into the language at large.”
The Most Confusing Yet Frequently Cited High Tech Words of 2008 with Commentary follow:
Cloud Computing – Distributing or accessing programs and services across the Internet.(The Internet is represented as a cloud.)
Green washing – Repositioning your product so that its shortfalls are now positioned as environmental benefits:Not enough power? Just re-position as energy-saving.
Buzzword Compliant — Including the latest buzzwords in literature about a product or service in order to make it ‘resonate’ with the customer.
Resonate – Not the tendency of a system to oscillate at maximum amplitude, but the ability to relate to (or resonate with) a customer’s desires.
De-duping – shorthand for de-duplication, that is, removing redundant data from a system.
Virtualization – Around since dinosaurs walked the planet (the late ‘70s) virtualization now applies to everything from infrastructures to I/O.
Web 2.0 – Now there’s talk of Web 3.0, just when we were finally getting used to Web 2.0.
Versioning – Creating new revisions (or versions) with fewer bugs and more features.
Word Clouds – Graphic representations of the words used in a text, the more frequently used, the larger the representation.
Petaflop –A thousand trillion (or quadrillion) floating point operations per second Often mistaken as a comment on the environmental group.
The Most Confusing Yet Frequently Cited Acronym for 2008: SaaS — software-as-as-service to be differentiated, of course, from PaaS (platforms as a service) and IaaS (Infrastructure-as-a-service).
Others words under consideration include the ever popular yet amorphous ‘solution’, 3G and SEO.
In 2007 IPOD, Flash, Cookie, Nano and Cookie lead the list with SOA as the most confusing acronym
In 2005, HTTP, VoIP, Megapixel, Plasma, &WORM were the leading buzzwords.
The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed earlier this month.
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Top 10 Most Confusing (yet widely used) High Tech Buzzwords for 2007
iPod, Flash, Cookie, Nano and Kernel lead list; SOA most confusing acronym
San Diego, Calif. and Henderson, NV October 16, 2007. In a worldwide internet and media analysis, The Global Language Monitor has found the most confusing yet frequently cited high tech buzzwords in 2007 to be iPOD, Flash, Cookie, Nano and Kernel followed by Megahertz, Cell (cell as in cell phone), Plasma, De-duplication, and Blu-Ray.
The study was released earlier today, on the 13th anniversary of the ‘cookie,’ the invention that made the World Wide Web practical for widespread surfing, communication, and e-commerce.
Paul JJ Payack, President of the Global Language Monitor, said “Educational metrics such as the Flesch Test would place a typical paragraph using these words at the Third-grade reading-level. At the same time, most college graduates, even from the most prestigious engineering schools such as MIT, Stanford, and CalTech would be challenged to precisely define all ten. Once again, the High Tech industry has failed its basic language proficiency test.”
The analysis was completed using GLM’s Predictive Quantities Indicator (PQI), the proprietary algorithm that tracks words and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed in earlier this month.
The Most Confusing Yet Frequently Cited High Tech Words of 2007 with Commentary follow:
iPOD: We all know the brand, but what exactly is a ‘pod’? A gathering of marine mammals? The encasement for peas? The evacuation module from 2001: A Space Odyssey?
Flash: As in Flash Memory. Given it is easier to say than “ I brought the report on my EEPROM chip with a thin oxide layer separating a floating gate and control gate utilizing Fowler-Nordheim electron tunneling”.
Nano: Widely used to describe any small as in nanotechnology. Like the word ‘mini’ which originally referred to the red hues in Italian miniature paintings, the word nano- is ultimately derived from the ancient Greek word for dwarf.
Cookie: Without cookies with their ‘persistent state’ management mechanism the web as we know it, would cease to exist.
Kernel: The core layer of a computer operating system serving as a connection to the underlying hardware. Ultimately derives from the Old English cyrnel, for corn.
Megahertz MHz): Named after German physicist Heinrich Hertz, signifying a million cycles per second in computer processor (and not clock) speed. Next up: GigaHertz (GHz) and TeraHertz (THz), one billion and one trillion cycles.
Cell (as in Cell Phone): Operating on the principle of cells, where communicate through low-power transceiver to cellular ‘towers’ up to 6 miles away (which is why you can connect to ground stations from airplanes at 35,000 feet). The phone connects to the strongest signal which are then passed from tower to tower.
Plasma (as in Plasma Television): A top word in the last survey still confusing large-screen TV buyers.
De-duplication: One of the newer buzzwords meaning removing duplicated data from a storage device, as in ‘we’re in the process of de-duping the silo’. Ouch!
Blu-Ray (vs. HDDVD). New technology for high capacity DVDs reminiscent of the VHS/Beta wars of the 1980s.
Most
Confusing Acronym: SOA (Service-oriented Architecture); IBM had to write a book to explain it!?
Other terms being tracked included terabyte, memory, core, and head crash.
Now you can watch Global Language Monitor on YouTube.
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Global Study: Top 10 Most Confusing (yet widely used) High Tech Buzzwords:
HTTP, Megapixel, Plasma, WORM and Emoticon Among Leaders
Danville, Calif. March 24, 2005. In a worldwide internet and media analysis, The Global Language Monitor found the most confusing yet frequently cited high tech buzzwords to be HTTP, Voice Over IP (VoIP), and Megapixel. Closely following were Plasma, Robust, WORM and Emoticon. The study was released earlier today. “The high tech realm remains an incubator of great ideas and, at the same time, mass confusion. The industry, with rare exception, has never mastered the basics of translating new products and services into everyday language: It is obvious that the High Tech industry has failed in its basic language proficiency test.”
The Predictive Quantities Indicator (PQI) is a proprietary algorithm that trackswords and phrases in the media and on the Internet. The words are tracked in relation to frequency, contextual usage and appearance in global media outlets. This analysis was performed in early March of 2005.
The Most Confusing Yet Frequently Cited High Tech Words with Commentary follow:
HTTP HyperText Transfer Protocol is used for HTML (HyperText Markup Language) files. Not to be confused with text on too much Starbucks. More than 1 billion references to HTTP on the web alone.
Voice Over IP VoIP, (pronounced voip rhyming with Detroit). Voice over Internet Protocol. Simply put: web telephony.
Megapixel A really big pixel. No, one million pixels (thats a lotta pixels) OK, whats a pixel? Computer-ese for picture element.
Plasma As in Plasma TV. Are we talking Red Cross Drives here? Rather, a flat, lightweight surface covered with millions of tiny glass bubbles with a digitally controlled electric current flowing through it that causes the plasma inside the tiny bubbles to glow.
Robust No one quite knows what this means, but its good for your product to demonstrate robustness.
WORM A virus, right? No, a Write Once, Read Many file system used for optical disk technology.
Emoticon A smiley with an emotional component (from emotional icon). Now, whats a smiley?
Best of breed Not to be confused with the Westminster Dog Show. A personalized solution made of components from various manufacturers; a sort of high tech mix-and-match.
Viral marketing Marketing that Freezes your computer? Actually, a high tech marketing fad that theoretically results in a geometric progression of ones marketing message. Sometimes stealth. Always irritating.
Data migration Nothing to do with pre-historic mastodons or, even, global warming. Its where the data in your present software programs can move to newer (or older) versions of the programs or, better yet, into competitive solutions without causing much of a fuss. A highly unlikely result.
Other terms being tracked included client/server, solution, Paradigm, hypertext, backward compatible, best of breed, and the STUN protocol.
The Dustbin of History, or How the Infinity Symbol Came into Existence
By Paul JJ Payack
John Wallis (1616-1703) possessed no knowledge of the mathematical arts at the age of fifteen, yet he later went on to become the Savilian professor of Geometry at Oxford, the friend and teacher of Isaac Newton (he was the first to charge that Leibnitz had stolen his ideas for the calculus), and a charter member of the Royal Society. Yet his place in the history of mathematical thought is, perhaps not unjustly, obscure (and oftentimes, simply, ignored). A list of his major formulations would serve, merely, as an esoteric series of footnotes to the said compilation, which would interest, it should be stated, rather few.
For example, Wallis discovered that, in all such operations, it was mass times velocity (mv) that was conserved and not, as it was widely held, merely velocity (v). However, he fell short of unsecreting the laws of motion (which Newton would later publish). He also, at one time, theorized “that for the purposes of calculation, the earth and moon can be treated as a single body, concentrated at their center of gravity …” but stopped short far short of formulating the basis for the Laws of Universal Gravitation.
It can also be noted that Newton borrowed his system of fluxional notation (in which the fluent of was represented by , and the fluent by and so on) yet this, too, was swept into the dustbin of history when it was later replaced by that system developed by Leibnitz. His significant work still owed a heavy debt to the Greeks and the most notable of these was Arithmatica Infinitorum sive Nova Methodus Inquirendi in Curvilineorum Quadraturam aliague difficilora Matheseosos Problemata (1673), which is more often recalled for its title rather than for the fact that it introduced to mathematics the idea of ‘limit’.
It is often opined that a man might fulfill the secret purpose of his existence in the doing of a seemingly trivial deed such as a word said in passing or, perhaps, an action not acted upon (the significance of which, more often than not, is forever hidden from the doer). In the case of John Wallis it can be said that he, quite possibly, achieved his destiny with the few simple strokes of his quill with which he, in 1656, modified a Roman variation for 1000. This was to serve him simply as the notation for a very small quantity, but, in centuries to come, was to serve the world as the symbol (and signature) of INFINITY.
The Year in Film as Reflected in the English Language
Austin, Texas, March 21, 2016. ‘Revenant’ from The Revenant has been named the Top HollyWord of the Year by the Global Language Monitor in its thirteenth annual global survey Internet MediaBuzz Survey.
These were followed by ‘ ’ from Selma, and ‘’ from Alice, “ ” from Boyhood, and ‘best and whitest’ from the awards ceremony itself rounded out the top five.
Each year, GLM announces the words after the Oscars at the conclusion of the motion picture awards season. The 87th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, CA, Sunday, February 22, 2014. Neil Patrick Harris was the host for the first time, to generally mixed reviews.
“Words from American Sniper and Selma took top honors in a year of taunt scripts and memorable quips” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. “The films this year spanned an exceptionally wide range of topics from the inner workings of the mind to the farthest reaches of outer space.
The Top Hollywords of the 2015 season with commentary follow.
Rank / Word or Phrase / Commentary
Revenant (The Revenant) — the word itself is a ‘revenant’ — returning from the dead.
Brooklyn (Brooklyn) — Brooklyn, itself , is enjoying an unprecedented renaissance … since the Dodgers abandoned the Borough for SoCal.
Schiaparelli — (The Martian) — A name not mentioned in the film, but the Italian Astronomer who first caused the first Mars s hypothesis about Martian ‘Canals’.
The World (Room) — You are going to love it? Love what? The World.
Blacklist (Trombo) — The Hollywood blacklist was but a window into a country-wide hysteria.
Oscars (#OscarsSoWhite) — Perhaps the longest lasting legacy from this year’s Oscars.
Post-Apocalyptic (Mad Max) — It’s a relief to talk about the coming Apocalypse in past tense.
Quant (Big Short) — Quants are people, too.
Reality Distortion Zone (Steve Jobs) — Apparently, the Zone was more effective outside Apple, Inc. than within the Executive Ranks.
Mean Streets (Straight Outta Compton) — There are over 50,000 citations with the words ‘mean streets’ linked to Compton on Google.
Previous Top Hollyword Winners include:
2014 ‘Your call.” (American Sniper) — Chris Kyle’s ultimate dilemma that he faced hundreds of times
2013 The F-Word , prevalent in scores of films.
2012 ‘Emancipation — (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
2011 ‘Silence’ – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), silence among the trenches of WWI (Warhorse).
2008 ‘Jai Ho!” — Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
2007 “Call it, Friendo” — from No Country for Old Men
2006 “High Five!!! It’s sexy time!” — from Borat!
2005 ‘Brokeback’ — from Brokeback Mountain
2004 ‘Pinot’ — from Sideways
2003 ‘Wardrobe malfunction’ — Justin Timberlake and Janet Jackson from Super Bowl XXXVII
Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogs the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based on GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print, and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases, and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
The Year in Film as Reflected in the English Language
Austin, Texas, March 9, 2015. ‘Your call’ from American Sniper has been named the Top HollyWords of the Year by the Global Language Monitor in its twelfth annual Internet MediaBuzz Survey. These were followed by ‘Edmund Pettus’ from Selma, and ‘disappearing yesterdays’ from Alice, “Life doesn’t give you bumpers.” from Boyhood, and ‘best and whitest’ from the awards ceremony itself rounded out the top five.
Each year, GLM announces the words after the Oscars at the conclusion of the motion picture awards season. The 87th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, CA, Sunday, February 22, 2014. Neil Patrick Harris was the host for the first time, to generally mixed reviews.
“Words from American Sniper and Selma took top honors in a year of taunt scripts and memorable quips” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. “The films this year spanned an exceptionally wide span of topics from the inner workings of the mind to the farthest reaches of outer space.
The Top Hollywords of the 2014 season with commentary follow.
Rank / Word or Phrase / Commentary
‘Your call.” (American Sniper) — Chris Kyle’s ultimate dilemma that he faced hundreds of times ..
Edmund Pettus (Selma) — Bridge named after a Confederate General and Klan leader, now an iconic symbol of hope and redemption.
Disappearing Yesterdays (Still Alice) — Alice’s great fear of not knowing which yesterdays would be deleted and which preserved.
“Life doesn’t give you bumpers.” (Boyhood) — Mason Sr’s advice to son during a teachable moment at the bowling alley.
‘Hollywood’s best and whitest’ (87th Annual Academy Awards Ceremony) — Neil Patrick Harris in a faux slip of the tongue at the Awards Ceremony.
That little spark of madness (Mrs. Doubtfire, Dead Poets Society, Good Morning, VietNam, etc.) — Robin Williams’ work all demonstrated that little spark.
‘It Depends’ — (Grand Budapest Hotel) — H. Gustave opines that “you can say that about most anything, ‘it depends’. Of course it depends” in a telling moment of obfuscation.
String Theory (The Theory of Everything) — Hawkings never did complete his theory of everything. String theory is his closest attempt, thus far..
Turing Machine (The Imitation Game) — Alan Turing’s theoretical computing machine serves as an idealized model for mathematical calculation.
“You’re no actor, you’re a celebrity.” (Birdman) — This can be said of any number of one-time stars of the Hollywood firmament, any number of whom were present the Oscars ceremony..
‘Good Job’ (Whiplash) — Evidently, there are no two words in the English language more harmful to those pursuing excellence.
Plan B (Interstellar) — The secret plan to implement after the supposed demise of the entire human race.
Previous Top Hollyword Winners include:
2013 The F-Word , prevalent in scores of films.
2012 ‘Emancipation — (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
2011 ‘Silence’ – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), silence among the trenches of WWI (Warhorse).
2008 ‘Jai Ho!” — Literally ‘Let there be Victory’ in Hindi from Slumdog Millionaire
2007 “Call it, Friendo” — from No Country for Old Men
2006 “High Five!!! It’s sexy time!” — from Borat!
2005 ‘Brokeback’ — from Brokeback Mountain
2004 ‘Pinot’ — from Sideways
2003 ‘Wardrobe malfunction’ — Justin Timberlake and Janet Jackson from Super Bowl XXXVIII
Methodology. Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media
Tenth Annual Analysis by the Global Language Monitor
Austin, Texas, USA. September 27, 2013 (Updated). The Global Language Monitor (GLM) today announced that “Twerk” is the Top Teleword of the Year followed by “Tread lightly,” “Facial profiling,” “Posh Soap,” and “Valar Morghulis”. Rounding out the top ten were “Jersey Shore,” “Honey Boo Boo,” “Royal Baby,” “Space jump,” and “@Pontifex”.
The awards are announced in conjunction with the Primetime Emmy awards at the beginning of the Fall television season in the US. This is the tenth annual analysis by Austin-based GLM.
“This is the first time we are recognizing words and phrases from all four screens of contemporary communications: the television, the computer, the tablet and the smart phone. Accordingly, this year’s words have originated (and spread) from any of the devices to the others ” said Paul JJ Payack, President and Chief Word Analyst of GLM. “This year’s list reflects the massive, never ceasing, continuing flow of information bombarding people the world over.”
The Top Telewords of the 2012-2013 season with commentary follow:
The Year in Film as Reflected in the English Language
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10th Annual Global Survey by the Global Language Monitor
Austin, Texas, February 27, 2012. ‘Emancipate’ is the Top HollyWord of the 2012 season, according to the tenth annual global analysis by the Global Language Monitor. At no. 2 is the numeric constant π, followed by barricade, upside down, and interrogation enhancement. Rounding out the top ten were czar, Argos, borderline, Franken-, and Elvish.
HollyWords of the Year Announced every Oscar Week
“In 2012, emancipate was a pervasive global theme represented in Lincoln, Django, and Argo but also in smaller, documentary and Indy efforts the world over. As Webster defines it, emancipate means ‘ to free from restraint, control, or the power of another”. This certainly resonated with both the filmmakers–and the audiences, who turned out in record numbers this season”, said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. Each year, GLM announces the Top HollyWords after the Oscars at the conclusion of the awards season. The 85th Annual Academy Awards ceremony was held at the Dolby Theatre in Hollywood, California with Seth MacFarlane as host.
The Top Hollywords of the 2012 season with commentary follow.
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Rank / Word or Phrase / Commentary
Emancipate (Lincoln, Django, Argo) — Webster says ‘to free from restraint, control, or the power of another’.
Pi (Life of Pi) — As the title character would later explain: 3.1415926535 8979323846 2643383279 5028841971 6939937510, et cetera
Barricade (Les Miserables) — In the original French barricade referred to a barrel. In actual history, the were swept away in days, or even hours.
Upside Down (Flight) — Mortgages are ‘upside down’, houses are ‘upside down’, investments are ‘upside down’, but some times airplanes are actually ‘upside down’.
Interrogation Enhancement (Zero Dark Thirty) — As defined by international treaty: any act by which severe pain or suffering, whether physical or mental, is intentionally inflicted.
Czar (Anna Karenina) — The word Czar is derived from the ancient Roman title, Caesar, as is Kaiser
Argos (Argo) — An actual movie named after an actual script named after the mythical Jason, the Argonauts, and his ship.
Borderline (Silver Linings Playbook) — Personality, sanity, polarity, and that’s just the first scene.
Franken- (as a prefix) (Frankenweenie) — In the 21st century, the prefix Franken- has become a shorthand for human-generated catastrophes.
Elvish (The Hobbit) — Their original language lost to history, Hobbits were first encountered speaking a Mannish tongue learned from humans
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GLM used NarrativeTracker 2.0 for this analysis. NT2.0 is based on global discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 75,000 print and electronic global media, as well as new media sources, as they emerge.
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Previous Top HollyWord Winners include:
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2011 Silence – Silent movies, (the Artist), a wife’s silence (Descendants), a father’s silence (Extremely Loud), the silence among the trenches of WWI (Warhorse).
In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.
Media Abounds With Apocalyptic-type References in Coverage of Katrina
Disaster, Biblical, Global Warming, Hiroshima Top List
‘Refugee’ vs. ‘Evacuee’
San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.
“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”
The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.
‘Refugee vs. ‘Evacuee’
GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.
The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”
The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.
“AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “
According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.
Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)
Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).
Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:
Katrina Disaster Buzzword Explainer
San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.
GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.
The current list with associated commentary follows:
Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.
Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.
Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.
Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.
Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.
Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.
Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.
Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.
Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.
Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.
Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.
FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.
Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.
Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.
Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.
Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.
French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.
Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.
Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.
Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.
Hurricane Scale — See Categories.
Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.
Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).
Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.
Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.
Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).
Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.
Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.
National Guard — Military units organized at the state level to protect the citizens of an individual state.
Norlins — Local pronunciation of the name of the city of New Orleans.
Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.
Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.
Recovery — To recover the dead after search and rescue operations are complete.
Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.
Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.
Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.
Search and Rescue — To search for survivors.
Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.
Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).
Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.
Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.
Vertical Evac — Vertical evacuation, taking refuge in the top floors of a high-rise building. In this case, this sort of evacuation often proved fatal.
For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers
Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions
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Austin, TX February 1, 2010. According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.
“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst. “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”
Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.
The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate and/or Desperation. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)
In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.
GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.
The ranking of ‘outrage’ usage in the media:
AIG Bonuses, 2009
9/11 Terrorist Attacks, 2001
Hurricane Katrina, 2005,
Iraq War, 2005
State of the Union Linguistic Analysis
In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner. And then there was the grammatical lapse in disagreement in number: “Each of these institutions are (sic) full of honorable men and women ….” For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).
Compendium of Fifteen of the President’s ‘Greatest Hits’
Austin, TX January 7, 2009 – The Top All-Time Bushisms were released earlier today by the Global Language Monitor (www.LanguageMonitor.com). Topping the List were:
Misunderestimate,
Mission Accomplished,
Brownie, you’ve done a heck of a job!
I’m the decider, and
I use the Google.
“The era of Bushisms is now coming to an end, and word watchers worldwide will have a hard time substituting Barack Obama’s precise intonations and eloquence for W’s unique linguistic constructions,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “The biggest linguistic faux pas of the Obama era thus far involves the use of the reflexive pronoun myself. This is a refreshing shift from the Bush years.”
The rankings were nominated by language observers the world over and then ranked with the help of the Global Language Monitor’s PQI (Predictive-quantities Indicator). The PQI is a proprietary algorithm that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere.
The Top All-time Bushisms with commentary, follow.
Misunderestimate. Stated in the immediate aftermath of the disputed 2000 election:One of the first and perhaps most iconic Bushisms (Nov. 6, 2000).
Mission Accomplished: Never actually stated by the President but nevertheless the banner behind him was all that was needed to cement this phrase into the public imagination (May 1, 2003).
“Brownie, you’re doing a heck of a job.” said to soon-to-be-discharged FEMA director Michael Brown.Stated in the immediate aftermath of Hurricane Katrina; it came to symbolize the entire debacle (Sept. 2, 2005).
“I’m the decider” came to symbolize the ‘imperial’ aspects of the Bush presidency. Said in response to his decision to keep Don Rumsfeld on as the Secretary of Defense (April 18, 2006).
“I use The Google” said in reference to the popular search engine (October 24, 2006).
Iraq Shoe Throwing Incident.In Iraq, throwing a shoe is a symbol of immense disrespect. Some have suggested this to be the visual equivalent of a spoken Bushism — Inappropriate, surprising, embarrassing yet compelling to repeat (December 14, 2008).
“I know the human being and fish can coexist peacefully” came to symbolize the President’s environmental policy (Sept. 29, 2000).
“You work three jobs? … Uniquely American, isn’t it? I mean, that is fantastic that you’re doing that.” Critics used this to symbolize Bush’s detachment to the plight of the working class, said to a divorced mother of three in Omaha, Nebraska (Feb. 4, 2005)
“Rarely is the questioned asked: Is our children learning?” was uttered before the first primaries back in 2000 (Jan. 11, 2000).
“Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we” was cited by his critics as revealing his true thoughts (Aug. 5, 2004)
It was not always certain that the U.S. and America would have a close relationship.” The President was speaking of the Anglo-American relationship (June 29, 2006).
“See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.” Explaining his Communications strategy (May 24, 2005).
“I think I may need a bathroom break. Is this possible?” scribbled on a note to Secretary of State Condi Rice during a UN Security Council meeting in 2005.
“When the final history is written on Iraq, it will look just like a comma” (September 24, 2006).
“Stay the course” was stated on numerous occasions during the course of the Iraq War.Bush’s change of course with the Surge, actually made a dramatic difference in the conflict..
Other Presidents of the United States created their own words, some of which have entered the standard English vocabulary. These include:
ADMINISTRATION (George Washington)
BELITTLE (Thomas Jefferson)
BULLYPULPIT (Theodore Roosevelt)
CAUCUS (John Adams)
COUNTERVAILING (Thomas Jefferson)
HOSPITALIZATION (Warren G. Harding)
MUCKRAKER (Theodore Roosevelt)
NORMALCY (Woodrow Wilson)
O.K.(Martin Van Buren)
SANCTION (Thomas Jefferson)
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, call 1.512.801.6823, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.
For more information, call +1.512.801.6823 or email info@languagemonitor.com
San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.
GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.
The current list with associated commentary follows:
Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.
Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.
Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.
Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.
Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.
Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.
Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.
Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.
Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.
Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.
Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.
FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.
Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.
Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.
Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.
Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.
French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.
Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.
Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.
Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.
Hurricane Scale — See Categories.
Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.
Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).
Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.
Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.
Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).
Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.
Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.
National Guard — Military units organized at the state level to protect the citizens of an individual state.
Norlins — Local pronunciation of the name of the city of New Orleans.
Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.
Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.
Recovery — To recover the dead after search and rescue operations are complete.
Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.
Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.
Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.
Search and Rescue — To search for survivors.
Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.
Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).
Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.
Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.
Vertical Evac — Vertical evacuation, taking refuge in the topfloors of a high-rise building. In this case, this sort of evacuation often proved fatal.
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In commemoration of the 10th anniversary of Hurricane Katrina making landfall on the city of New Orleans and environs, we are republishing our original report about the impact of the disaster on the English Language.
Media Abounds With Apocalyptic-type References in Coverage of Katrina
Disaster, Biblical, Global Warming, Hiroshima Top List
‘Refugee’ vs. ‘Evacuee’
San Diego, Calif. September 7, 2005. In an exclusive analysis by The Global Language Monitor, the worldwide media was found to abound in Apocalyptic-type terminology in its coverage of the unfolding disaster of Hurricane Katrina in the American Gulf States. Using its proprietary PQI (Predictive Quantities Indicator) algorithm, GLM found the ominous references to include: Disaster, Biblical, Global Warming, Hiroshima/Nuclear bomb, Catastrophe, Holocaust, Apocalypse, and End-of-the-World.
“These alarmist references are coming across the spectrum of print and electronic media, and the internet,” said Paul JJ Payack, president of GLM. “The world appears stunned that the only remaining super power has apparently been humbled, on its own soil, by the forces of nature.”
The global media are mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, apparently in control of a good part of New Orleans, as well as the inability of the authorities to keep their own people fed, sheltered, evacuated, and, even, from dying on the street.
‘Refugee vs. ‘Evacuee’
GLM’s analysis found, for example, that the term for the displaced, refugees, that is usually associated with places like the Sudan and Afghanistan, appeared 5 times more frequently in the global media than the more neutral ‘evacuees,’ which was cited as racially motivated by some of the Black leadership. Accordingly, most of the major media outlets in the U.S. eliminated the usage of the word ‘refugees’ with a few exceptions, most notably, the New York Times.
The September 3 edition of The Times (London) has a story to illustrate the current state of affairs. The head: “Devastation that could send an area the size of England back to the Stone Age.”
The first 100 words sum up the pervasive mood found in the GLMs analysis of the Global Media.
“AMERICA comes to an end in Montgomery, Alabama.For the next 265 miles to the Gulf Coast, it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “
According to GLM’s analysis, the most frequently used terms associated with Hurricane Katrina in the global media with examples follow. The terms are listed in order of relative frequency.
Disaster — The most common, and perhaps neutral, description. Literally ‘against the stars’ in Latin. Example: ” Disaster bares divisions of race and class across the Gulf states”. Toronto Globe and Mail.
Biblical — Used as an adjective. Referring to the scenes of death, destruction and mayhem chronicled in the Bible. ” …a town of 6,800 where corpses lie amid a scene of Biblical devastation”. (The Times, London)
Global Warming — The idea that the hand of man was directly responsible for the catastrophe, as opposed to the more neutral climate change. “…German Environmental Minister Jrgen Trittin remains stolid in his assertion that Hurricane Katrina is linked to global warming and America’s refusal to reduce emissions.” (Der Spiegel)
Hiroshima/Nuclear Destruction — Fresh in the mind of the media, following the 60th anniversary of the Hiroshima and Nagasaki bombings. “Struggling with what he calls Hurricane Katrina’s nuclear destruction, Mississippi Gov. Haley Barbour shows the emotional strain of leading a state through a disaster of biblical proportions”. (Associated Press).
Catastrophe — Sudden, often disastrous overturning, ruin, or undoing of a system. “In the Face of Catastrophe, Sites Offer Helping Hands”. (Washington Post)
Holocaust — Because of historical association, the word is seldom used to refer to death brought about by natural causes. ” December’s Asian catastrophe should have elevated “tsunami” practically to the level of “holocaust” in the world vocabulary, implying a loss of life beyond compare and as callous as this might make us seem, Katrina was many things, but “our tsunami” she wasn’t. (Henderson [NC] Dispatch)
Apocalypse — Referring to the prophetic visions of the imminent destruction of the world, as found in the Book of Revelations. ” Call it apocalyptic. Whatever you want to call it, take your pick. There were bodies floating past my front door. ” said Robert Lewis, who was rescued as floodwaters invaded his home. (Reuters)
End of the World — End-time scenarios which presage the Apocalypse. ” “This is like time has stopped Its like the end of the world.” (Columbus Dispatch)
Then there are those in the media linking Katrina with the direct intervention of the hand of an angry or vengeful God, though not necessarily aligned with Americas enemies. “The Terrorist Katrina is One of the Soldiers of Allah, But Not an Adherent of Al-Qaeda,” was written by a high-ranking Kuwaiti official, Muhammad Yousef Al-Mlaifi, director of the Kuwaiti Ministry of Endowment’s research center. It was published in Al-Siyassa. (Kuwait).
Note: Hurricane Alpha has now been named marking the busiest Atlantic Hurricane season on record … therefore the tropical ‘events’ were named beta, then gamma, delta … and it seemed they would go on through the Greek Alphabet. Here’s the entire Greek Alphabet:
Katrina Disaster Buzzword Explainer
San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.
GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.
The current list with associated commentary follows:
Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.
Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.
Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.
Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.
Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.
Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.
Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.
Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.
Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.
Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.
Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.
FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.
Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.
Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.
Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.
Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.
French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.
Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.
Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.
Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.
Hurricane Scale — See Categories.
Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.
Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).
Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.
Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.
Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).
Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.
Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.
National Guard — Military units organized at the state level to protect the citizens of an individual state.
Norlins — Local pronunciation of the name of the city of New Orleans.
Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.
Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.
Recovery — To recover the dead after search and rescue operations are complete.
Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.
Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.
Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.
Search and Rescue — To search for survivors.
Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.
Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).
Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.
Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.
Vertical Evac — Vertical evacuation, taking refuge in the top floors of a high-rise building. In this case, this sort of evacuation often proved fatal.
For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
‘Deficit of Trust’ and ‘Numbing weight of our political process’ appear to be keepers
Obama State of the Union at 8th Grade Level; Deft use of Passive Constructions
.
Austin, TX February 1, 2010. According to an exclusive analysis by the Global Language Monitor, the disillusionment, anger, and outrage acknowledged by President Obama in his State of the Union address has been on the rise since Obama’s election in November 2008.
“Much has been written about what the President in his State of the Union message called the ‘numbing weight of our political process’ and the ‘deficit of trust’ it thus engenders,” said Paul JJ Payack, President and Chief Word Analyst. “The disillusionment, anger and outrage should not be a surprise, especially to students of political language, who have been analyzing what is being said in the political realm over the last 18 months. (That this comes as a revelation to our political elites, however, should serve, once again, as a sobering lesson or, even, cautionary tale.)”
Though little noticed by the media, GLM found that in early February, just weeks after the Obama inauguration, the ‘words of despair and fear relating to the global economic meltdown were drowning out those of hope in the global media in the ninety days since the US presidential election on November 4, 2008’.
The representative fear-related words chosen: Fear, Despair, Abandoned, Desperate and/or Desperation. In its analysis of the global print and electronic media since the US presidential election, GLM found that those words were used with 18-23% more frequency than compared to their use in the ninety days following the terrorist attacks of 9/11 of 2001 and 90-days following the beginning of the Iraq War in March 2003. (Even the word fear, itself, was at some 85% of the level it was used in the aftermath of both the 9/11 Terrorist Attacks and the onset of the Iraq War.)
In a separate but related study released in late March, Global Language Monitor found that the word ‘outrage’ had been used more in the global media that month than anytime this century, with the previous benchmark being the immediate aftermath of the 9/11 terrorist attacks. In particular, the word was used in association with the AIG bonuses, which had recently been distributed.
GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks in, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast.
The ranking of ‘outrage’ usage in the media:
AIG Bonuses, 2009
9/11 Terrorist Attacks, 2001
Hurricane Katrina, 2005,
Iraq War, 2005
State of the Union Linguistic Analysis
In an evaluation of the State of the Union message, GLM found that the President used the passive voice to deflect responsibility (a time-honored SOTU tradition), and according to the White House transcript there was an overabundance of semi-colons (two dozen plus), some used correctly others in a baffling manner. And then there was the grammatical lapse in disagreement in number: “Each of these institutions are (sic) full of honorable men and women ….” For the record, the President’s address came in at the 8.6 grade level, use of the passive was about 5%, the Grade Level was 8.6 (a bit higher than his Grant Park speech), and reading ease at 62 on a scale of 100 (not as easy to read as to hear).
Compendium of Fifteen of the President’s ‘Greatest Hits’
Austin, TX January 7, 2009 – The Top All-Time Bushisms were released earlier today by the Global Language Monitor (www.LanguageMonitor.com). Topping the List were:
Misunderestimate,
Mission Accomplished,
Brownie, you’ve done a heck of a job!
I’m the decider, and
I use the Google.
“The era of Bushisms is now coming to an end, and word watchers worldwide will have a hard time substituting Barack Obama’s precise intonations and eloquence for W’s unique linguistic constructions,” said Paul JJ Payack, president and chief word analyst of the Global Language Monitor. “The biggest linguistic faux pas of the Obama era thus far involves the use of the reflexive pronoun myself. This is a refreshing shift from the Bush years.”
The rankings were nominated by language observers the world over and then ranked with the help of the Global Language Monitor’s PQI (Predictive-quantities Indicator). The PQI is a proprietary algorithm that tracks words and phrases in the print and electronic media, on the Internet and throughout the blogosphere.
The Top All-time Bushisms with commentary, follow.
Misunderestimate. Stated in the immediate aftermath of the disputed 2000 election:One of the first and perhaps most iconic Bushisms (Nov. 6, 2000).
Mission Accomplished: Never actually stated by the President but nevertheless the banner behind him was all that was needed to cement this phrase into the public imagination (May 1, 2003).
“Brownie, you’re doing a heck of a job.” said to soon-to-be-discharged FEMA director Michael Brown.Stated in the immediate aftermath of Hurricane Katrina; it came to symbolize the entire debacle (Sept. 2, 2005).
“I’m the decider” came to symbolize the ‘imperial’ aspects of the Bush presidency. Said in response to his decision to keep Don Rumsfeld on as the Secretary of Defense (April 18, 2006).
“I use The Google” said in reference to the popular search engine (October 24, 2006).
Iraq Shoe Throwing Incident.In Iraq, throwing a shoe is a symbol of immense disrespect. Some have suggested this to be the visual equivalent of a spoken Bushism — Inappropriate, surprising, embarrassing yet compelling to repeat (December 14, 2008).
“I know the human being and fish can coexist peacefully” came to symbolize the President’s environmental policy (Sept. 29, 2000).
“You work three jobs? … Uniquely American, isn’t it? I mean, that is fantastic that you’re doing that.” Critics used this to symbolize Bush’s detachment to the plight of the working class, said to a divorced mother of three in Omaha, Nebraska (Feb. 4, 2005)
“Rarely is the questioned asked: Is our children learning?” was uttered before the first primaries back in 2000 (Jan. 11, 2000).
“Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we” was cited by his critics as revealing his true thoughts (Aug. 5, 2004)
It was not always certain that the U.S. and America would have a close relationship.” The President was speaking of the Anglo-American relationship (June 29, 2006).
“See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.” Explaining his Communications strategy (May 24, 2005).
“I think I may need a bathroom break. Is this possible?” scribbled on a note to Secretary of State Condi Rice during a UN Security Council meeting in 2005.
“When the final history is written on Iraq, it will look just like a comma” (September 24, 2006).
“Stay the course” was stated on numerous occasions during the course of the Iraq War.Bush’s change of course with the Surge, actually made a dramatic difference in the conflict..
Other Presidents of the United States created their own words, some of which have entered the standard English vocabulary. These include:
ADMINISTRATION (George Washington)
BELITTLE (Thomas Jefferson)
BULLYPULPIT (Theodore Roosevelt)
CAUCUS (John Adams)
COUNTERVAILING (Thomas Jefferson)
HOSPITALIZATION (Warren G. Harding)
MUCKRAKER (Theodore Roosevelt)
NORMALCY (Woodrow Wilson)
O.K.(Martin Van Buren)
SANCTION (Thomas Jefferson)
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, call 1.512.801.6823, email info@GlobalLanguageMonitor.com, or visit www.LanguageMonitor.com.
For more information, call +1.512.801.6823 or email info@languagemonitor.com
San Diego, Calif. September 2, 2005. MetaNewswire. The Global Language Monitorin response to worldwide demand, has created this Hurricane Disaster Buzzword Explainer to help readers understand the many buzzwords, acronyms, and odd turns of phrase that are being employed in relation to the Hurricane Katrina disaster in New Orleans as it unfolds.
GLM’s List is an ongoing compilation, updated daily; we welcome contributions from around the globe.
The current list with associated commentary follows:
Acadians — French-speaking people who were expelled from Nova Scotia exactly 250 years ago and settled in the bayou. Subject of the epic poem, Evangeline, by Henry Wadsworth Longfellow. See Cajun.
Army Corps of Engineers — The USACE is responsible for investigating, developing and maintaining the nation’s water and related environmental resources.
Astrodome — The first enclosed stadium in the US; refugees from the SuperDome will be transported 350 miles to the Astrodome.
Bayou — A slow moving stream or river that runs through the marshlands surrounding New Orleans; home of Cajun Culture.
Big Easy — The nickname for the city of New Orleans, from the laidback lifestyle one finds there.
Breach — Sudden overpowering of a levee, or a floodwall, that allows water to seep or rush in.
Cajun — Literally, Louisianan who descends from French-speaking Acadians, who in 1755 were expelled from Nova Scotia.
Category — The intensity of a hurricane using various measurements including velocity of sustained wind. Categoies range from 1 (weakest) to 5 (strongest). Katrina peaked at Category 5.
Climate Change — The warming of the Earths atmosphere due to natural cycles (politically sensitive; believed to be primarily outside the control of man.) See Global Warming.
Creole — Derives from the Latin creare, meaning “to create.” By the nineteenth century, black, white, and mixed-race Louisianans used the term to distinguish themselves from foreign-born and Anglo-American settlers.
Cyclone — A developing tropical storm, rotating counterclockwise in the Northern Hemisphere and clockwise in the Southern Hemisphere. Often confused with but NOT a tornado.
Eye — The center of the hurricane where the skies are clear and the wind is nearly calm.
FEMA — Federal Emergency Management Agency, branch of the US Homeland Security Department. FEMA coordinates the US Federal government’s response to national disasters.
Floating Casinos — Casinos located along the Mississippi coast bringing an annual average revenue of $2.7 billion a year to that state.
Flood Control — The building of levees, pumping stations, sea walls, etc. to keep a city safe from flooding.
Flood Stage — Flood stage is reached when the water in a stream or river over-tops the banks or levees along the banks.
Flood Wall — Narrow, steel and concrete barrier erected to keep the Mississippi River out of New Orleans.
French Quarter — The original living area of the city, now known for Jazz, Cajun cuisine, and Carnival. Located at the highest point of the city.
Global Warming — In theory, the warming of the Earths atmosphere caused primarily by human use of fossil fuels (Politically sensitive; believed to be primarily in the control of man.) See Climate Change.
Hurricane Names — Hurricanes have been named since 1953. Currently, the World Meteorological Organization maintains the alphabetically sorted list of alternating men’s and women’s names. The list was exclusively female until 1979. Names are recycled every 6 years. Influential hurricanes have their names retired.
Hurricane — A tropical cyclone with a sustained surface wind is 74 mph (118 kmh) or more. A hurricane is called a typhoon in the Pacific Ocean.
Hurricane Scale — See Categories.
Hurricane Season — The hurricane season in the Atlantic runs from June 1 to November 30; in the Eastern Pacific, the season begins on May 15 and ends on November 30.
Hurricane Watch/Warning — An official warning that a hurricane is expected to hit a specific area of the coast with 36 hours (watch) or within 24 hours (warning).
Isobar — Isobars around a cyclone are lines on a map that signify the same barometric pressure.
Katrina — The 11th tropical storm of the 2005 Atlantic hurricane season.
Knot — Wind speed equal to 1.15 Miles Per Hour (MPH) or 1.9 Kilometers Per Hour (KM/HR).
Lake Pontchatrain — Actually, an arm of the sea that borders on New Orleans. Lake Pontchatrain is half the size of the state of Rhode Island.
Levee — Colossal earthen barriers erected to keep water out of the city. Once breeched, levees hinder relief efforts by holding the water inside the city. New Orleans has 350 miles of hurricane levees; they were built to withstand a fast-moving Category 3 storm. Katrina was a Category 4+ storm.
National Guard — Military units organized at the state level to protect the citizens of an individual state.
Norlins — Local pronunciation of the name of the city of New Orleans.
Public Health Emergency — Cholera and typhoid are among the concerns caused by contaminated water.
Pumping Stations — Massive, yet old and inefficient pump houses that would keep any seepage out of New Orleans.
Recovery — To recover the dead after search and rescue operations are complete.
Relief and Response Effort — To provide food, medical supplies and shelter to refuges of a disaster.
Sandbag — Three- to twenty-thousand pound burlap-type containers dropped from Chinook helicopters to plug breaches in levee.
Saffir-Simpson Scale — Used to give an estimate of potential damage and flooding along the coast. Wind speed is the determining factor in the scale. See Category.
Search and Rescue — To search for survivors.
Storm Surge — Sudden rising of the sea over its usual level, preceding the arrival of a hurricane. The Thirty-foot surge on the Mississippi coastline was the highest ever recorded for North America.
Superdome — Home to the New Orleans Saints football team, the Sugar Bowl and numerous professional football championships (Super Bowls).
Tropical Depression — An area of intense thunderstorms becomes organized into a cyclone. Maximun sustained winds reach 34 knots. There is at least one ‘closed’ isobar with a decrease in barometric pressure in the center of the storm.
Tropical Storm — Sustained winds increase to up to 64 knots and the storm begins to look like a hurricane.
Vertical Evac — Vertical evacuation, taking refuge in the topfloors of a high-rise building. In this case, this sort of evacuation often proved fatal.
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A New Model for the Near-mythical rise of Rise of Donald Trump; this one from the Ancient Greeks
Donald Trump’s Source of Power is the People, The Only Thing Separating Him From the People Will Cause His Downfall
Austin, Texas, May 24, 2016 — After reading yet another in an apparently unending number of ‘Dump Trump’ plans, we noticed that the latest differed from all the others, only in increasing its level of desperation.
It is now ever more evident that the party establishments are destined like Sisyphus to push their particular rocks up hills (in the current rendering) of their own making.
We’ve witnessed the attempts at explication of the origins of the Trump phenomenon to become more and more, dare we say it, detached or even unhinged from the current reality. After all, it is now a given that the ‘establishment’ had completely missed (or were oblivious to) the rising anger, frustration and contempt that was seething beneath the surface of the body politic over the preceding seven years. (See Nate Cohn’s of the New York Times Apologia here.)
We at the Global Language Monitor have been documenting this undercurrent since 2007 And, indeed, it has and has been recorded in the pages of The Hill, the news organization most frequently accessed by the White House, Congress and key influencers, as well as here in the Global Language Monitor. However, those disruptive forces appear to have been masked, for good or for ill, by the triumphal arrival of the Obama Administration and its immediate aftermath. Of course, we also tracked the highs over the preceding time frame, but were prescient enough to pay attention to the lows, thinking there might be an interesting story that would unfold in the fullness of time.
At this point, it begs the question as to why would we expect these very same thought and opinion leaders, to suddenly, as if by epiphany or the unseen hand of the electorate, understand the enormity of the disruptive forces now sweeping the nation?
Nevertheless, how to explain this miss of near mythical proportions? How would the ancient Greeks have
They might have called to mind the story of Antaeus. (Antaeus here standing in for Donald J. Trump.)
Antaeus, the son of Poseidon, the god of the sea, and Gaia, the goddess of the land, the earth. Antaeus was a giant who lived in North Africa. He would challenge other giants striding across his land to a wrestling match to the death. So skilled was he as a wrestler that he built a tower of skulls of the giants he had conquered in a tribute to father. This went on for ages until he encountered Hercules who was in the midst of the eleventh of his famed twelve labors. The struggle was long, brutal and bitter; Antaeus and Hercules appeared evenly matched.
Then Hercules noticed a rather curious occurrence: Antaeus appeared to gain a bit of strength every time Hercules (or Clinton in this case) threw him to the ground. So Hercules began to hold him in the air, for longer and longer periods, until he was weakened enough for Hercules to crush him until death.
Antaeus was finally beaten, because Hercules came to understand that he gained strength from his mother Gaia (in Trump’s case, the people), whenever he was thrown to the ground.
In the same manner, many have noted that the more his opponents attempt to take Trump down, the more they thrust him to the ground, the stronger he becomes. In the same manner for Trump, the ground, the earth, his strength are the disenfranchised, the belittled, body politic.
And the only way to beat Trump in this scenario is to separate the candidate from those who love him.
The question then becomes — is there a Hercules or Herculean team who can separate one Donald J Trump from his ultimate source of power — the people?
-30-30-30-
This MetaThought Commentary was written by Paul JJ Payack, commentator, author, speaker and Big Data Analyst, and president of both the ThoughtTopper Institute and the Global Language Monitor.
Over the last several election cycles charges of ‘voter suppression’ are often hurled against what used to be termed the ‘Loyal Opposition’.Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.
Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people. However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state. After each victory, we are assured that these victories are all for naught, given Hillary Clinton’s overwhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, an avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.
The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.
On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisly because there is no mechanism to rather easily overrule the apparent will of the people.
Can you imagine the anger and cries of foul play if the situation were
reversed and, say Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?
It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens
when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to
none.
The World of Business as Reflected in English Language Buzzwords, Second Edition
Austin, Texas, June 17, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.
“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “The Top Trending Business Buzzwords of 2015 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”
GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top 50 Business Buzzwords
Rank, Previous Rank, Change, Business Buzzword, Comment
2015 2013 Change Business Buzzword Comment
1 1 0 Content — Far and away the No. 1 Business Buzzword leader
2 37 35 Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
3 10 7 Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
4 19 15 At-the-end-of-the-day — More likely the end of the quarter or fiscal year
5 2 -3 Social Media — Reality: Social media impacts less than 15% of the Web
6 15 9 Offline — ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets, smarty TVs, not to mention all atomic clocks.
7 41 34 Face time– Before it was a product, it was a meeting with a C-Level executive.
8 9 1 Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packets to a network address to measure the time & quality of the response.
9 44 35 Rock-and-a-hard-place — A supposedly intractable situation though it usually gets back on track (Our ‘between Iraq and a hard place’ is being replaced because of the on-going political situation}
10 20 10 Win-Win Much — more positive than tie-tie or lose-lose
11 35 24 As if it was — Used some four times more than the correct, ‘as if it were’. You know, conditional voice.
12 7 -5 Utilize (rather than use) — Please deflate the diction and utilize the word ‘use’
13 5 -8 Literally — Principally used in non-literal situation, e.g., “Literally, an explosion of laughter”.
14 11 -3 Any noun used as a verb — To concept. To ballpark, and the like ….
15 6 -9 Guru — Someone moderately skilled in a subject or particular field (cf. ‘rocket scientist’ or ‘brain surgeon’).
16 42 26 Re-purpose — Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed, including your job (or yourself).
17 8 -9 Robust — Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
18 38 20 Value-add — P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
19 4 -15 Transparency — Remains a goal far from corporate reality; perhaps a handy scale would be 1} Opaque, 2} Translucent, 3) Transparent.
20 12 -8 Seamless — Seldom actually seamless (Cf. Obamacare website), often merely ‘seemless’ or meaningless
21 3 -18 Sustainability — No. 1 Word in 2007; have been rising in BizBuzz every year
22 51 29 Hashtag — The number-sign and pound- sign grows more powerful every day.
23 16 -7 Bandwidth — Measurement of electronic communications devices to send and receive information with upper and lower limits
24 40 16 Glass is half-full — Used nine times more that glass is half empty …
25 22 -3 Pro-active — Evidently better than amateur-active
26 46 20 Quick-and-dirty — Cited tens of thousands of times; we prefer ‘quick-and-clean’
27 18 -9 Synergy — The interaction of two efforts that result in a greater return than the sum of the two
28 14 -14 The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
29 36 7 In the Cloud — Yes, dwelling within the Cloud merits a special mention.
30 21 -9 Game changer — A step way below a paradigm-shift but still usually an exaggeration nonetheless.
31 48 17 Touch base — Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
32 13 -19 Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
33 23 -10 Rock Star — What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
34 39 5 Future proof — In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.
35 47 12 Push the envelope — A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15).
36 33 -3 Ballpark — Another name for a ‘guesstimate’ (another baseball allusion).
37 31 -6 Multi-task — Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).
38 30 -8 110% — We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
39 26 -13 Resonate — Produce or be filled with a deep, full, reverberating sound, belief or emotion
40 29 -11 Deliverable — An output, product, result, or outcome; a term of great flexibility.
41 27 -14 Monetize — The attempt to transmute Internet lead into gold.
42 34 -8 Flounder — A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.
43 32 -11 Rocket science –One step up (or down) from a guru; equivalent to a Brain surgeon).
44 17 -27 New paradigm == Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product.
45 28 -17 Double Down — To double an investment in an already risky proposition.
46 43 -3 Brain surgery — One step up (or down) from a guru; equivalent to a Rocket Scientist.
47 45 -2 Bleeding edge — Leading edge of the leading edge (top ten per cent).
48 50 2 Low-hanging fruit — Easy pickin’s for the sales force; unfortunately, obsolete since 2008
49 24 -25 30,000 foot level — Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 foot level. Airlines typically fly at a 35,000 foot cruise level
50 49 -1 Herding cats — Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly impossible task.
51 25 -26 Out-of-the-Box (experience) — OOBE is evermore important to the marketing of consumer electronic devices.
This study is updated from earlier in the year.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion dress industry, among others.
The World of Business as Reflected in English Language Buzzwords
Austin, Texas, Easter Weekend, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.
“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “TheTop 50 Global Business Buzzwords of 2014 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”
GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.
2014
2013
Change
Business Buzzword
Comment
1
1
0
Content
Far and away the No. 1 BizBuzz leader
2
37
35
Net-Net
Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
3
10
7
Big Data
Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
4
19
15
At-the-end-of-the-day
More likely the end of the quarter or fiscal year
5
2
-3
Social Media
Reality: Social media impacts less than 15% of the Web
6
15
9
Offline
‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.
7
41
34
Face time
Before it was a product, it was a meeting with a C-Level executive.
8
9
1
Ping
High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.
9
44
35
Rock-and-a-hard-place
A supposedly intractable situation though it usually gets back on track
10
20
10
Win-Win
Much more positive than tie-tie or lose-lose
11
35
24
As if it was
Used some four times more than the correct, ‘as if it were’. You know, conditional voice.
12
7
-5
Utilize (rather than use)
Please deflate the diction and utilize the word ‘use’
13
5
-8
Literally
Principally used in non-literal situation, eg, Literally, “an explosion of laughter”
14
11
-3
Any noun used as a verb
To concept. to ballpark, and the like ….
15
6
-9
Guru
Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)
16
42
26
Re-purpose
Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).
17
8
-9
Robust
Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
18
38
20
Value-add
P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
19
4
-15
Transparency
Remains a goal far from corporate reality
20
12
-8
Seamless
Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless
21
3
-18
Sustainability
No. 1 Word in 2007; have been rising in BizBuzz every year
22
51
29
Hashtag
The number- and pound- sign grows evermore powerful
23
16
-7
Bandwidth
Measurement of electronic communications devices to send and receive information with upper and lower limits
24
40
16
Glass is half-full
Used nine times more that glass is half empty …
25
22
-3
Pro-active
Evidently better than amateur-active
26
46
20
Quick-and-dirty
Cited tens of thousands of times; we prefer ‘quick-and-clean’
27
18
-9
Synergy
The interaction of two efforts that result in a greater return than the sum of the two
28
14
-14
The Cloud
Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
29
36
7
In the Cloud
Yes, dwelling within the Cloud merits a special mention.
30
21
-9
Game changer
A step below a paradigm-shift but exaggeration nonetheless
31
48
17
Touch base
Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
32
13
-19
Moving Forward
From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
33
23
-10
Rock Star
What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
34
39
5
Future proof
In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.
35
47
12
Push the envelope
A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)
36
33
-3
Ballpark
Another name for a ‘guesstimate’.
37
31
-6
Multi-task
Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).
38
30
-8
110%
We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
39
26
-13
Resonate
Produce or be filled with a deep, full, reverberating sound, belief or emotion
40
29
-11
Deliverable
An output, product, result, or outcome; a term of great flexibility.
41
27
-14
Monetize
The attempt to transmute Internet lead into gold.
42
34
-8
Flounder
A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.
43
32
-11
Rocket science
One step up (or down) from a guru; equivalent to a Brain surgeon).
44
17
-27
New paradigm
Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product
45
28
-17
Double Down
To double an investment in an already risky proposition
46
43
-3
Brain surgery
One step up (or down) from a guru; equivalent to a Rocket Scientist.
47
45
-2
Bleeding edge
Leading edge of the leading edge (top ten per cent)
48
50
2
Low-hanging fruit
Easy pickin’s for the sales force; unfortunately, obsolete since 2008
49
24
-25
30,000 ft level
Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level
50
49
-1
Herding cats
Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.
AUSTIN, Texas Holiday Weekend (Nov. 29 – Dec. 1, 2013) — The Global Language Monitor has announced its first annual Top 50 Global Business Buzzwords, a global survey.
Top 50 Global Business Buzzwords of 2013 represent some six continents, which continues to confirm the ever-expanding nature of the English language.”
Methodology: GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.
The Top Business Buzzwords of 2013 follow Rank / Word / Comments
Content — Far and away the No. 1 BizBuzz leader
Social Media — Reality: Social media impacts less than 15% of the Web
Sustainability – No. 1 Word in 2007; have been rising in BizBuzz every year
Transparency – Remains a goal far from corporate reality
Literally – Principally used in non-literal situation, eg, Literally, “an explosion of laughter”
Guru – Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)
Utilize (rather than use) – Please deflate the diction and utilize the word ‘use’
Robust – Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.
Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
Any noun used as a verb – to concept. to ballpark, and the like ….
Seamless – Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless
Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
Offline – ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.
Bandwidth – Measurement of electronic communications devices to send and receive information with upper and lower limits
New paradigm – Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product
Synergy – The interaction of two efforts that result in a greater return than the sum of the two
At-the-end-of-the-day — More likely the end of the quarter or fiscal year
Win-Win — Much more positive than tie-tie or lose-lose
Game changer – A step below a paradigm-shift but exaggeration nonetheless
Pro-active – Evidently better than amateur-active
Rock Star – What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
30,000 ft level – Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level
Out-of-the-Box (experience) – OOBE is number 25 on the list of TrendTopper
Resonate – produce or be filled with a deep, full, reverberating sound, belief or emotion
Monetize – The attempt to transmute Internet lead into gold.
Double Down – To double an investment in an already risky proposition
Deliverable – An output, product, result, or outcome; a term of great flexibility.
110% — We believe it’s time to synchronize the exertion scale. As a hiring manager how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
Multi-task – Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries in the 1970s).
Rocket science – One step up (or down) from a guru; equivalent to a Brain surgeon).
Ballpark – Another name for a ‘guesstimate’.
Flounder – In history a fish found plentifully off the coast of New England, while a ship might ‘founder’ along it’s rocky coastline. Over time the act of foundering became collated with the fish. Your grasp of the language is telegraphed by this confusion.
As if it was — As if it were, please. You know, conditional voice.
In the Cloud — Yes, dwelling within the Cloud merits a special mention.
Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
Value-add – P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
Future proof – In reality an impossible feat because it assumes you are cognizant of future events , in Marketing, just another day of concepting.
Glass is half-full – Since 90% of new companies (and new products) fail, it might be better to adjust this cliché to: “Is the glass 1/10th full or 90% empty?”
Face time – Before it was a product, it was a meeting with a C-Level executive.
Re-purpose – Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).
Brain surgery – One step up (or down) from a guru; equivalent to a Rocket Scientist.
Rock-and-a-hard-place – A supposedly intractable situation though it usually gets back on track
Bleeding edge – Leading edge of the leading edge
Quick-and-dirty – Cited tens of thousands of times; we prefer ‘quick-and-clean’
Push the envelope – A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)
Touch base – Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
Herding cats – Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.
Low-hanging fruit – Easy pickin’s for the sales force; unfortunately, obsolete since 2008
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
Attention: Any part of article may be used as a quote, or as a story or a segment within a larger story.No permissions necessary.
By Paul JJ Payack
AUSTIN, Texas. September 11, 2011. For the decade, The Global Language Monitor, and its predecessors have been keeping track of the manner in which the terrorist attacks on September 11, 2001 have changed the way Americans Talk. We have updated our findings several times since, as the language has evolved with the ensuing events of the decade, most tragic (Iraq, 7/7, Afghanistan, the Global Economic Restructuring), others seemingly beyond surreal (the Southeast Asian Tsunami, the inundation of New Orleans) a welcome few comforting.
We have found subtle yet profound differences in our everyday speech since that day when terrorist attacks unfolded on the World Trade Center, the Pentagon, and the pending targets in Washington, D.C., widely suspected to be the White House or the Capitol Building. The changes we have tracked include the way Americans speak in terms of subject matter, vernacular, word choice and tone.
9/11
The first case is the use of 9/11, itself, as a shorthand for the 2001 terrorist attacks. Using various web metrics, 9/11 outpaces any other name, including the spelled out ‘September 11th” by 7:1 margin. This designation, in itself, is quite interesting. It is true that Franklin D. Roosevelt proclaimed the Pearl Harbor attack as “December 7th, 1941 as a day which will live in infamy”. But there were no “12/7″ rallying cries thereafter. Neither were the dates immortalized of the original battles of the Korean War, the Gulf of Tonkin Incident which preceded the major escalation of the Vietnam War, the Persian Gulf War, the siege of Afghanistan siege, or the invasion of Iraq. Only the 7/7 attacks on the London transportation system are recorded in common memory by their date (and primarily in the UK). .
Ground Zero
The name Ground Zero now evokes a sacred place, where the World Trade Center’s Twin Towers once stood. It is also revered as a burial ground since thousands of bodies literally vaporized in the ensuing collapse with no remains found whatsoever.
Almost universally, it is capitalized as any other proper name, with a few exceptions, most notably the New York Times(and later legitimized in the AP Style Guide).
In fact, the Times continues to insist on referring to Ground Zero in the lower case, calling it, for example, ‘the area known as ground zero’. Admittedly, ground zero also refers to the epicenter of a nuclear blast. In the minds of this generation, this is a close as they have ever gotten to such an event (or ever expect to).
Names are officially bestowed in a number of ways, most often by bureaucratic committees following arcane sets of rules, answering to few. In this case, we kindly request those nameless bureaucrats to follow the lead of hundreds of millions around the world who have formally bestowed upon that special place, the formal name: Ground Zero.
Heroes
In mythology, heroes were men and women often of divine ancestry endowed with the gifts of courage and strength. In reality, everyday heroes of the late 20th and early 21st centuries were sports figures (‘Be like Mike’ and ‘Where have you gone, Joe DiMaggio’), comic book and cartoon characters ala
Superman and Spiderman, and all too frequently ‘anti-heroes’ known for the colossal damage they might inflict upon a helpless (and often hapless) world.
Into this tableaux, came the heroes of 9/11, very real men and women, rushing into and up the Towers as everyone else was rushing down and out; rushing the cockpit of Flight 93, with plastic knives and forks and hot coffee, forcing the startled highjackers to abandon their plans of crashing into the Capitol or White House rather than the previously unheralded soil of Swanksville, PA; and the men and women who quietly stood their posts at the Pentagon, just doing their duty, not knowing if they would be subjected to another horrific, and more deadly, attack at any moment.
In the post-9/11 world, the term has now come to apply to any who place their lives in danger to foster the common good, especially ‘first-responders’ such as: firefighters, EMTs, and police, who quietly place their lives on the line every day.
Another historic change is the treatment of American soldiers with the respect they have been unaccustomed to since the days of the Vietnam War. The public has evidently been able to separate the politics of the wars from the all-too-human participants.
-stan
The suffix in Persian and related languages that means, literally, ‘land of,’ hence, Afghanistan or Land of the Afghans, or Kurdistan (or Kurdish Territories), or even this relatively new moniker: Londonistan. Talibanistan, referring to Afghanistan and the ‘tribal lands’ in Pakistan. The suffix has been appropriated in various, often humorous, ways such as the famous New Yorker cover that referred to the various ‘-stans’ one encounters in post-Modern life.
The Demarcation of Time
The date 9/11 now has a special place as a time marker or time stamp; we now frequently delineate time periods as either pre-9/11 or post 9/11.
The unCivil (or inCivil) War
Since 9/11, the political discourse of American politics has, arguably, descended to its lowest level since the Civil-War era when Lincoln was typically depicted as a know-nothing, Bible-spouting Baboon. Even speech of the Watergate era was spared the hyperbole commonly heard today, as respect for the institution of the presidency remained high, even though the President was widely disdained.
Today, political opponents are routinely called ‘liars,’ are typically compared to Hitler, Nazis and Fascists by those who evidently know little of either history or political theory.
When tragedies do occur (the inundation of New Orleans, the Gulf Oil Spill, the Global Economic Restructuring), no opportunities are overlooked to demonize the sitting president by the ‘loyal’ opposition. And the vitriol has steadily increased throughout the decade as measured by various longitudinal indices of GLM. In fact, much of the frustration with President Obama now associated with liberals and progressives has been trending upward since his inauguration, though it was overlooked by the conventional media and polling organizations because traditional polling and information gathering often finds itself at a disadvantage when compared to Internet and social-media based trend-tracking organizations.
It is very difficult to pinpoint the exact cause of this debasement of political speech and rhetoric, but it has been suggested that in the face of a nearly invisible, constantly morphing, enemy, we have turned the attack inward, upon ourselves, and our institutions.
Apocalyptic-type Terminology
In an exclusive of the worldwide media, GLM has also found a decided rise in apocalyptic-type terminology in the description of tragedies but even with events of inconvenience (such as Washington’s Snowmageddon of last winter or the recent Carpocalypse in Los Angeles). After all it does snow in Washington, D.C. every winter and freeways are frequently closed the world over for repairs.
This trend town alarming references include: Biblical, Hiroshima-type references, Catastrophe, Holocaust, Apocalypse, decimation, and End-of-the-World scenarios. These alarmist references are recorded across the full spectrum of print and electronic media. It appears as if the world is stunned the string of early 21st catastrophes. (By the way, the world still has to deal with the so-called end of the Mayan calendar extinction event that is scheduled to occur on December 22nd of next year.)
The global media appear mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, such as
the truly catastrophic combination of earthquake, tsunami, and nuclear meltdown in Japan, where authorities encounter vast difficulties in keeping their own people fed, sheltered, evacuated, and, even, from dying on the street.
During the inundation of New Orleans, the Sunday Times (London) stated, “Devastation that could send an area the size of England back to the Stone Age”. The story continues, “AMERICA comes to an end in Montgomery, Alabama … it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “
Everyday language changes with 9/11
Some ten years on, we now speak of terror levels (since obsoleted), duct tape, Homeland Security, Full-body scanners, shoe-bombs and shoe-bombers, the Freedom Tower (since renamed), Shanksville, the Ground Zero Mosque, Imans, drones, high-value targets, Ramadan, Burquas, face veils, Sharia Law, and scores of other 9/11-related terms that now inhabit the English Linguasphere.
Obama election tops all news stories since Year 2000
More than double all the other major news events COMBINED
Does a new decade begin January 20th?
Austin, TX December 29, 2008 (MetaNewswire) – The election of Barack Obama to the Presidency of the United States tops all major news stories since the year 2000 according to a analysis released by the Global Language Monitor (www.LanguageMonitor.com). In fact citations of Barack Obama in the global print and electronic media, on the Internet, and throughout the blogosphere more than double the other main stories of the last decade combined. These include in descending order: the Iraq War, the Beijing Olympics, the Financial Tsunami, Hurricane Katrina, the death of Pope John Paul II, the 9/11 Terrorist Attacks and the Asian Tsunami.
Media, Internet & Blogosphere
Rank
Story
1
Obama
2
Iraq War
3
Beijing Olympics
4
Financial Tsunami
5
Hurricane Katrina
6
Pope John Paul II
7
9/11 Terrorist Attacks
8
S. Asian Tsunami
When separating out the global print and electronic media alone, GLM found that more stories have appeared about the election of Barack Obama to the Presidency of the United States than the number of stories about Hurricane Katrina (No. 2), the Financial Tsunami (No. 3), and the Iraq War (No. 4) combined. Next on the list of top stories since the Year 2000 include The 9/11 Terrorist Attacks (No. 5), the Beijing Olympics (No. 6), the Death of Pope John Paul II (No.7), and the South Asian Tsunami (No.8)
The stories were measured in the print and electronic media for a one year period after the event.
Print and Electronic Media
Rank
Story
1
Obama
2
Hurricane Katrina
3
Financial Tsunami
4
Iraq War
5
9/11 Terrorist Attacks
6
Beijing Olympics
7
Pope John Paul II
8
S. Asian Tsunami
““The historical confluence of events in the year 2008 is unprecedented. Aside from Obama’s election, we witnessed the Financial Tsunami which appears to be a vast restructuring of the world economic order, and the Beijing Olympics, which can be viewed as the unofficial welcoming of China into the world community as a nation of the first rank,” said Paul JJ Payack, president and chief word analyst of GLM. “This lends some credence to the idea that on January 20th, 2009 we are about to embark on the second decade of the second millennium.
To the popular mind, History rarely follows chronology: the Fifties ended with JFK’s Assassination in 1963; the Sixties with the Nixon’s resignation in ‘74; the Eighties with the fall of the Berlin Wall; while the Nineties, as well as the 20th century persisted until 9/11/2001.
Austin, Texas, USA. September 11, 2008. (Updated) The Global Language Monitor today released an updated analysis of how the 9/11 terrorist attacks on the World Trade Center, The Pentagon, and the pending targets in Washington, D.C., widely suspected to be the White House or the Capitol Building, have changed the way Americans speak in terms of vernacular, word choice and tone.
Updating an earlier analysis completed on the Fifth Anniversary of the attacks, it a continued and historic change in an ‘unCivil War‘ in terms of the vitriolic exchange currently witnessed on the American Political scene. According to Paul JJ Payack, President and Chief Word Analyst of GLM (www.LanguageMonitor.com), these are a few of the ways where the events of 9/11 have impacted the way Americans speak.
9/11 — The first case is the use of 9/11, itself, as a shorthand for the 2001 terrorist attacks. Using various web metrics, 9/11 outpaces any other name, including the spelled out ‘September 11th” by 7:1 margin. This designation in itself it quite interesting. It is true that Franklin D. Roosevelt proclaimed the Pearl Harbor attack as “December 7th, 1941 as a day which will live in infamy”. But there were no “12/7” rallying cries thereafter. Neither were the dates immortalized of the original battles of the Korean War, the Gulf of Tonkin Incident which preceded the major escalation of the Vietnam War, The First Gulf War, The Afganistan siege, or even the recent Iraqi Invasion. Only the 7/7 attacks on the London Subway system are recorded in common memory by their date (and primarily in the UK in general,and London in particular).
Ground Zero — The name Ground Zero evokes a sacred place, where the World Trade Center’s Twin Towers once stood. It is also revered as a burial ground since thousands of bodies literally vaporized in the ensuing collapse with no remains found whatsoever. Almost universally, it is capitalized as any other proper name, with a few exceptions, most notably the New York Times. Even this week, The Times insisted on referring to Ground Zero in the lower case, calling it ‘the area known as ground zero’. (Sic) Names are officially bestowed in a number of ways, most often by bureaucratic committees following arcane sets of rules, answering to few. In this case, we kindly request those bureaucrats to follow the lead of hundreds of millions around the world who have formally bestowed upon that special place, the formal name of Ground Zero.
Hero — In mythology, heroes were men and women often of divine ancestry endowed with the gifts of courage and strength. In reality, everyday heroes of the late 20th and early 21st centuries were sports figures (‘Be like Mike’ and ‘Where have you gone, Joe DiMaggio’), comic book and cartoon characters ala Superman and Spiderman, and all too frequently ‘anti-heroes’ known for the colossal damage they might inflict upon a helpless (and often hapless) world. Into this tableaux, came the heroes of 9/11, very real men and women, rushing into and up the Towers as everyone else was rushing down and out; rushing the cockpit of Flight 93, with knives and forks and steaming hot coffee, forcing the startled highjackers to abandon their plans of crashing into the Capitol or White House rather than the previously unheralded soil of Swanksville, PA; and the men and women who quietly stood their posts at the Pentagon, just doing their duty, not knowing if they would be subjected to another horrific, and more deadly, attack at any moment. In the post-9/11 world, the term has now come to apply to any who place their lives in danger to foster the public good, especially ‘first-responders’ such as: firefighters, EMTs, and police, who quietly place their lives on the line every day.
-stan — The suffix in Persian and related languages that means, literally, ‘land of,’ hence, Afghanistan or Land of the Afghans, or Kurdistan (or Kurdish Territories), or even this relatively new moniker: Londonistan.Talibanistan, referring to Afganistan and the ‘tribal lands’ in Pakistan in the New York Times Sunday Magazine is the latest instantiation.
The unCivil War — Since 9/11 after a very short reprieve, the political discourse of American politics has, arguably, descended to its lowest level since the Civil-War era when Lincoln was typically depicted as a know-nothing, Bible-spouting Baboon. Even speech of the Watergate era was spared the hyperbole commonly heard today, as respect for the institution of the presidency remained high. Today, political opponents are routinely called ‘liars,’ are typically compared to Hitler, Nazis and Fascists; are accused of purposely allowing New Orleans’ inundation in order to destroy disenfranchised elements of our population, and so on. It is very difficult to pinpoint the exact cause of this reaction. It has been suggested that in the face of a nearly invisible, constantly morphing, enemy, we have turned the attack inward, upon ourselves, and our institutions.
For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Chinese-Canadian Bart Li recently started a course for Chinese businesspeople and others wanting to work in the West in Winnipeg, Canada. The course name? Advanced Chinglish. The course covers features of Chinglish, the value of Chinglish and so on.
By JINZHU in Beijing and CHENJIA in San Francisco (China Daily)
Words of Chinese origin are playing a key role in driving the ongoing globalization of English, experts in both languages say.
“The fact that some 300 million Chinese people are now studying or have studied English means the important impact of Chinese on the language can’t be denied,” said Paul J.J. Payack, president and chief analyst at Global Language Monitor.
The consultancy, based in Austin in the US state of Texas, documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis on English.
It says some 10,000 words are added to the English language annually, with about 1.83 billion people using English as their native, second, business or technical language.
But the global figure was only about 250 million in 1960, with English-speakers mainly located in Britain and its Commonwealth of former colonies, as well as the United States.
“It’s estimated that a new English word is created every 98 minutes,” Payack said.
“One example of a word used in English that originated from Chinese that has appeared recently is chengguan (city patrol officer). A quick Google search results in nearly a million citations, far in excess of our minimum number of required citations.”
The Oxford English Dictionary, which waits 10 years before entering a word to ensure it has “staying power”, now has about 1,000 words of Chinese origin, such as taikonaut.
Una serie de reportajes por más de 25 países, para explicar la conquista silenciosa del mundo por parte de China. Esta serie constituye un viaje desde las minas de la República Democrática del Congo hasta las explotaciones de gas en el desierto entre Uzbekistán y Turkmenistán, pasando por la Venezuela de Hugo Chávez o el Irán de los ayatolás.
En diciembre de 2009, el centro de análisis estadounidense The Global Language Monitorpublicaba un dato significativo de nuestro tiempo: la “emergencia de China” era “la noticia de la década”. El crecimiento y expansión del gigante asiático desbancaba al atentado del 11-S en Nueva York o la victoria de Barack Obama como hecho noticioso más publicado, buscado y comentado desde el arranque del nuevo siglo en medios de comunicación tradicionales (radio, prensa, televisión), foros y redes sociales.
Que la emergencia del gigante asiático sea “la noticia de la década” puede suponer para muchos una sorpresa. Pero no es más que la consecuencia de una tendencia silenciosa e inexorable que está llamada a cambiar el signo del mundo actual: la expansión de China por los cinco continentes, el deseo de Pekín de volver a ser una superpotencia.
Esta serie lleva por título La Nueva Ruta de la Sedapor razones históricas. Y es que durante siglos la Ruta de la Seda, el comercio, en definitiva, fue una de las pocas -si no la única, junto a las misiones religiosas europeas- forma de contacto de la China imperial con el resto del planeta, particularmente Asia Central, Oriente Medio y Europa. Si la corte de la dinastía Qing (1644–1912) rechazaba en 1792 la visita del enviado del rey británico Jorge III, George Macartney, para abrir más puertos comerciales a la Corona, hoy Pekín avanza en sentido contrario: un proceso de internacionalización sin parangón en su historia que la lleva a los cuatro rincones del globo.
Ten years ago, no one had heard of “H1N1”, “Web 2.0”, “n00b”, or talked about “de-friending” someone on “Twitter” or “Facebook”. Now these are part of people’s everyday vocabulary.
The world is changing. Inevitably, so are our words.
The English language is going through an explosion of word creation. New words are coined – some, like “n00b”, may not even look like words; old words take on new meanings – “twitter” today bears little relation to the Middle English twiteren. According to the Global Language Monitor (GLM), in 2009 the English language tipped the scales with a vocabulary of one million words. Not good news for the 250 million people acquiring English in China.
GLM, the San Diego-based language watcher, publishes annual lists of top words and phrases by tracking words in the global print and electronic media, the Internet, blogs, and social media such as Twitter and YouTube.
Each year’s list reflects major concerns and changes taking place that year. For instance, from the 2009 list, we have to acknowledge the fact that technology is reshaping our ways of living (twitter, web 2.0).
We need to face up to the after-effects of a “financial tsunami” (stimulus, foreclosure), a pandemic (H1N1), the death of revered pop icon (MJ, King of Pop) and the debates over “healthcare reform” and “climate change” that mark the year.
A quick rundown of GLM’s top words/phrases of the decade is precisely like watching clips of a documentary of the decade. From the lists we are reminded of the series of world-shaping events from 9/11(2001), tsunami (2004) to H1N1 (2009), and we see the huge impact the Internet and new technologies have made on our lives, from the burst of the “dot.com bubble” (2000) to blog (2003), Google (2007) and Twitter (2009), which represent a new trend in social interaction.
The lists are also witnesses of the influences of entertainment sector such as the film “Brokeback” (2004) a new term for gay to “Vampire” (2009), now a symbol of unrequited love. Michael Phelps’s 8-gold-medal accomplishments at the Beijing Olympics had created a Phelpsian (2008) pheat.
The Chinese equivalence of top words came in a more complex fashion. First there are lists of expressions only, not single words. Second, there exist two completely separate lists. One is the list of top expressions from mainstream print media, while the other popular Internet expressions is selected annually from netizen votes.
The mainstream list first appeared in 2002; the Internet version came out in 1999. What is most interesting is that the top expressions on the two sets of lists rarely overlap: The one being mostly concerned with what is public, official, involving macro concerns and interests; the other being private and personal, reflecting attitudes and feelings of the younger generation.
Just like the English top words lists, the Chinese mainstream lists also reflect major events, albeit with a different angle, for instance, anti-terror (2002), Saddam Hussein (2003), bird flu (2004), prisoner abuse (2004) and G20 Summit (2009). The Chinese press also seem much more concerned with the two Olympics and the two World Cups taking place during the decade.
Internet-spawned new words are also creeping into the Chinese language: texting, blog, Baidu (Google’s main competitor in China) and QQ (the Chinese social-networking site) became buzz-words in China, though somewhat later than their English counterparts.
The Chinese entertainment sector is leaving a much bigger impact on the language. Famous lines from Chinese movies or popular shows pass on to become everyday expressions. For instance, “Integrity makes the man” from Cell Phone; “You will pay for what you have done sooner or later” from the Hong Kong movie “Infernal Affairs,” which most Chinese people believe was copied by Hollywood in “The Departed.” ” Money is not a problem” a theme line from a popular skit has become the standard version to satirize certain Chinese people’s pompous attitude to money and concern over face rather than over efficiency.
Green living as a concept is becoming a focus of concern in China too, though on a delayed time schedule. Compared with the fact that “climate change” has dominated the English lists since 2000, the Chinese version didn’t become a top expression till 2009, though expressions like “energy-conservation society” and “energy conservation and emissions reduction” did make their way to the 2005 and 2008 lists.
Although Chinese top expressions demonstrate similar trends to those in English, there are a few most distinctive features. A strong political flavor is found in the Chinese list as reflected in top expressions like the Three Represents (2002), Scientific Approach to Development (2004), and Peaceful Development (2005).
Another most outstanding feature of the Chinese lists is the contrast between the mainstream print media and the Internet: The English lists represent the spread of words in both print and digital media, the Internet, blogs and social media. The Chinese Internet buzzwords are mostly used on the Internet; although many have passed on into everyday life, only a small number have crept into the mainstream media.
Unlike the mainstream media, popular Internet expressions represent what the ordinary Chinese people are actually talking about in non-official contexts. Most of the expressions are highly colloquial, living, creative, and can be cynical. Some of the expressions reveal the new values and attitudes towards current affairs. For instance, da jiang you, which literally means “on the way to get soy sauce”, speaks of a “not concerned” or “staying out of it” attitude. This attitude is also reflected in the expression: zuo fu wo cheng, which literally means “doing push-ups”, in other words not paying any attention to what’s happening.
Some Internet words have gained acceptance in the mainstream media. For instance shan zhai, which literally means “mountain village”. It has now been adapted to mean “counterfeit”, or things done in parody, as in “shanzhai mobile phones”, “shanzhai New Year’s Eve Gala”, and even “shanzhai celebrities”.
From a linguistic point of view, language is simply a tool for communication. When new ideas and concepts pop up, language needs to adapt itself to allow the communication of these ideas and concepts. If the Internet is reshaping our lives, the net-language is only reflecting such changes.
The author is associate professor at the English Department of Xiamen University.
Will the Beijing Olympics Finally Eradicate Chinglish?
Is this the End to ‘Deformed-man Toilets’ and ‘Racist Parks’
We think not.
Austin, Texas, USA. July 30, 2008. MetaNewswire. There has been much publicity about Beijing’s vaunted attempt to eradicate Chinglish before the 2008 Games begin. Menus at the top hotels have been replaced with standardized, albeit less poetic, versions (no more ‘exploding shrimp’.)
And many of the city’s traffic signs have been tamed (no more signposts to the Garden with Curled Poo). “We have worked out 4,624 pieces of standard English translations to substitute the Chinglish ones on signs around the city,” said Lu Jinlan, head of the organizing committee of the Beijing Speaks Foreign Languages Programme (BSFLP).
Is this really the end of Chinglish, that delightful admixture of Chinese and English?
Studies by the Global Language Monitor suggest that Chinglish will persist – and even thrive – far after the Games have ended.
Chinglish is the outgrowth of several convening forces, including:
the widespread acceptance of English as a Global Language
the fact that some 250 million Chinese are currently studying English as a second, auxiliary or business language
he astonishing complexity and richness of the Mandarin language
the English language vocabulary is approaching the million word mark
The Chinese people evidently enjoy wearing Chinglish on their clothing
Mandarin has more than 50,000 ideograms each of which can be used to represent any number of words. In
addition, Mandarin is a tonal language meaning that tonal variations in pronunciation can distinguish one word from another. Therefore attempting to map a precise ideogram to any particular word in the million-word English lexicon is a nearly impossible task.
The difficulty is further evidenced on the official Olympic website of the Beijing Olympic Games, http://en.beijing2008.cn, where it states that “we share the charm and joy of the Olympic Games”. Hundreds of scholars have proofed the site and decided that the word charm is most appropriate in describing the Games. In past Olympiads words such as ‘power’, ‘pride,’ ‘heroic,’ ‘majesty,’ ‘triumph,’ and, even, ‘tragedy’ frequently have been used to described the Olympic movement but the word ‘charm’ has largely been ignored. Charm has a number of meanings including the ‘individuating property of quarks and other elementary particles’. In this case, we assume the authorities were using the definition of charm as a transitive verb: to attract or please greatly; enchant; allure; fascinate; or delight.
Finally, there is the on-going cross-pollination between English and Mandarin, with Chinglish at the epicenter of the movement. Recently, the Ministry of Education (MOE) accepted some 171 neologisms into the Chinese language. Words were considered only after they passed the scrutiny of a dozen scholars associated with the Chinese Academy of Social Sciences (CASS) Institute of Linguistics. These included a new ideogram for ‘brokeback,’ a word popularized from the banned movie Brokeback Mountain to indicate ‘gay’.
You will find brokeback in few English-language dictionaries, but it already has been accepted into the Chinese. Words passed over for formal entry, which despite their frequency of use were deemed inappropriate included: “cool”, “zip it”, 3Q for “thank you” and “kick your ass”.
Recently, the Global Language Monitor listed its all-time favorite Chinglish words and phrases. These included:
Deformed man toilet (handicapped restroom)
Airline Pulp (food served aboard airlines – no explanation necessary
The slippery are very crafty (slippery when wet)
If you are stolen, call the police
Do not climb the rocketry (rock wall)
Chinglish Adds Flavor to Alphabet Soup
2/19/2008 (China Daily)– San Diego-based consultancy group – Global Language Monitor claims Chinglish is adding the most spice to the alphabet soup of today’s English by contributing more words than any other single source to the global language.
And the more Chinese I learn, the more appetizing this seems.
Subscribing to the Elizabethan definition of a word as “a thing spoken and understood”, GLM is using a predictive quantities indicator (PQI) to scan the Web for emergent English words and track their mainstream use over time.
As GLM president Paul JJ Payack says: “Language colors the way you think. Thinking in Chinese is completely different.”
And every day that I learn more Chinese, the more vibrant this coloration becomes in my mind. This is mostly because of the descriptive nature of the language, in which many words are created by mixing and matching diasylobolic words to create new diasylobolic words.
Generally speaking, English is more definitional, so its words are more terminological than descriptive. For example, a “spider” is a spider – the word in itself tells you nothing about what it represents. But the Chinese word for spider (zhizhu) literally translates as “clever insect” – a description it earns in Chinese by spinning intricate webs to ensnare prey.
In Chinese, you don’t ride a bike, bus or train; you instead respectively ride a (zixinche) “self-walk vehicle”, a (gonggongqiche) “public all-together gas vehicle” or a (huoche) “fire vehicle”.
A massage is a (anmo) “press and touch”. A pimple is a (qingdou) “youth bean”. Investing is to (touzi) “throw funds”. And when you don’t make your money back, the disappointment is conveyed directly as (saoxing) “sweep interest”.
While linguists ballyhoo English’s capacity for specificity, this has in some ways become its weakness, as the definitional often trumps the descriptive, with wonderful exceptions, such as “rainbow”. But that’s where the other widely vaunted strength of the language – its capacity to ravenously gobble up other languages’ words – could become a beautiful thing. And I’m glad to know the English language is developing a growing taste for Chinese food.
In the 1960s, there were about 250 million English speakers, mostly from the United States, the United Kingdom and their former colonies.
Today, the same number of Chinese possesses some command of the language, and that number is growing. One possibility is the plethora of localized “lishes”, such as Chinglish, Hinglish (a Hindi-English hybrid) and Spanglish (an English-Spanish hybrid) could branch so far from English, they become mutually unintelligible tongues sharing a common root, much as Latin did in Medieval Europe.
Many linguists agree that if the lishes splinter, Chinglish will likely become the most prominent offshoot by virtue of sheer numbers, giving Chinese primary ownership of the language.
Perhaps then, English could become more beautiful than I could now describe – at least with its currently existing words. (Contributed by China Daily)
The Million Word March. Fueled by Chinglish?
‘No Noising’ and ‘Airline Pulp’ named Top Chinglish Words
San Diego, Calif. November 22, 2006. ‘No Noising’ and ‘Airline Pulp’ have been named the Top Chinglish Words of 2006 in The Global Language Monitor’s annual survey of the Chinese-English hybrid words known more commonly as Chinglish. Though often viewed with amusement by the rest of the English-speaking world, The Chinglish phenomenon is one of the prime drivers of Globalization of the English Language.
The Annual Survey by the Global Language Monitor
“The importance of Chinglish is the fact that some 250,000,000 Chinese are now studying, or have studied, English and their impact (and imprint) upon the language cannot be denied,” said Paul JJ Payack, President and The WordMan of the Global Language Monitor. “Since each Chinese ideogram can have many meanings and interpretations, translating ideas into English is, indeed, difficult. Nevertheless, the abundance of new words and phrases, unlikely as this may seem, can and will impact Global English as it evolves through the twenty-first century”.
With the English Language marching steadily toward the 1,000,000 word mark, there are now some 1.3 billion speakers with English as their native, second, business or technical tongue. In 1960, the number of English Speakers hovered around 250,000,000 mainly located in the UK and its Commonwealth of former colonies, and the US.
Some scholars maintain that you cannot actually count the number of words in the language because it is impossible to say exactly what a word is, talking rather of memes and other linguistic constructs, are afraid that Global English is just another form of cultural Imperialism. GLM take the classic view of the language as understood in Elisabethan England, where a word was ‘a thing spoken’ or an ‘idea spoken’.
Others say that English is undergoing a rebirth unlike any seen since the time of Shakespeare, when English was emerging as the modern tongue known to us today. (Shakespeare, himself, added about 1700 words to the Codex.) English has emerged as the lingua franca of the planet, the primary communications vehicle of the Internet, high technology, international commerce, entertainment, and the like.
Chinglish is just one of a number of the -Lishes, such as Hinglish (Hindu-English hydrid) and Singlish, that found in Singapore. A language can best be view as a living entity, where it grows just like any other living thing and is shaped by the environment in which it lives. With the continuing emergence of China on the world stage — and with the Olympics coming to Beijing in 2008, the state is now attempting to stamp-out some of the more egregious examples of Chinglish.
In its annual survey the Global Language Monitor has selected from hundreds of nominees, the top Chinglish words and Phrases of 2006.
The Top Chinglish Words and Phrases of 2006 follow:
“No Noising”. Translated as “quiet please!”
“Airline pulp.” Food served aboard an airliner.
“Jumping umbrella”. A hang-glider.
“Question Authority”. Information Booth.
“Burnt meat biscuit.” No it’s not something to enjoy from the North of England but what is claimed to be bread dipped in a savory meat sauce.
Bonus: GLM’s all-time favorite from previous surveys: “The Slippery are very crafty”. Translation: Slippery when wet!
Will the Beijing Olympics Finally Eradicate Chinglish?
Is this the End to ‘Deformed-man Toilets’ and ‘Racist Parks’
We think not.
Austin, Texas, USA. July 30, 2008. MetaNewswire. There has been much publicity about Beijing’s vaunted attempt to eradicate Chinglish before the 2008 Games begin. Menus at the top hotels have been replaced with standardized, albeit less poetic, versions (no more ‘exploding shrimp’.)
And many of the city’s traffic signs have been tamed (no more signposts to the Garden with Curled Poo). “We have worked out 4,624 pieces of standard English translations to substitute the Chinglish ones on signs around the city,” said Lu Jinlan, head of the organizing committee of the Beijing Speaks Foreign Languages Programme (BSFLP).
Is this really the end of Chinglish, that delightful admixture of Chinese and English?
Studies by the Global Language Monitor suggest that Chinglish will persist – and even thrive – far after the Games have ended.
Chinglish is the outgrowth of several convening forces, including:
the widespread acceptance of English as a Global Language
the fact that some 250 million Chinese are currently studying English as a second, auxiliary or business language
he astonishing complexity and richness of the Mandarin language
the English language vocabulary is approaching the million word mark
The Chinese people evidently enjoy wearing Chinglish on their clothing
Mandarin has more than 50,000 ideograms each of which can be used to represent any number of words. In addition, Mandarin is a tonal language meaning that tonal variations in pronunciation can distinguish one word from another. Therefore attempting to map a precise ideogram to any particular word in the million-word English lexicon is a nearly impossible task.
The difficulty is further evidenced on the official Olympic website of the Beijing Olympic Games,http://en.beijing2008.cn, where it states that “we share the charm and joy of the Olympic Games”. Hundreds of scholars have proofed the site and decided that the word charm is most appropriate in describing the Games. In past Olympiads words such as ‘power’, ‘pride,’ ‘heroic,’ ‘majesty,’ ‘triumph,’ and, even, ‘tragedy’ frequently have been used to described the Olympic movement but the word ‘charm’ has largely been ignored. Charm has a number of meanings including the ‘individuating property of quarks and other elementary particles’. In this case, we assume the authorities were using the definition of charm as a transitive verb: to attract or please greatly; enchant; allure; fascinate; or delight.
Finally, there is the on-going cross-pollination between English and Mandarin, with Chinglish at the epicenter of the movement. Recently, the Ministry of Education (MOE) accepted some 171 neologisms into the Chinese language. Words were considered only after they passed the scrutiny of a dozen scholars associated with the Chinese Academy of Social Sciences (CASS) Institute of Linguistics. These included a new ideogram for ‘brokeback,’ a word popularized from the banned movie Brokeback Mountain to indicate ‘gay’.
You will find brokeback in few English-language dictionaries, but it already has been accepted into the Chinese. Words passed over for formal entry, which despite their frequency of use were deemed inappropriate included: “cool”, “zip it”, 3Q for “thank you” and “kick your ass”.
Recently, the Global Language Monitor listed its all-time favorite Chinglish words and phrases. These included:
Deformed man toilet (handicapped restroom)
Airline Pulp (food served aboard airlines – no explanation necessary
The slippery are very crafty (slippery when wet)
If you are stolen, call the police
Do not climb the rocketry (rock wall)
Chinglish Adds Flavor to Alphabet Soup
2/19/2008 (China Daily)– San Diego-based consultancy group – Global Language Monitor claims Chinglish is adding the most spice to the alphabet soup of today’s English by contributing more words than any other single source to the global language.
And the more Chinese I learn, the more appetizing this seems.
Subscribing to the Elizabethan definition of a word as “a thing spoken and understood”, GLM is using a predictive quantities indicator (PQI) to scan the Web for emergent English words and track their mainstream use over time.
As GLM president Paul JJ Payack says: “Language colors the way you think. Thinking in Chinese is completely different.”
And every day that I learn more Chinese, the more vibrant this coloration becomes in my mind. This is mostly because of the descriptive nature of the language, in which many words are created by mixing and matching diasylobolic words to create new diasylobolic words.
Generally speaking, English is more definitional, so its words are more terminological than descriptive. For example, a “spider” is a spider – the word in itself tells you nothing about what it represents. But the Chinese word for spider (zhizhu) literally translates as “clever insect” – a description it earns in Chinese by spinning intricate webs to ensnare prey.
In Chinese, you don’t ride a bike, bus or train; you instead respectively ride a (zixinche) “self-walk vehicle”, a (gonggongqiche) “public all-together gas vehicle” or a (huoche) “fire vehicle”.
A massage is a (anmo) “press and touch”. A pimple is a (qingdou) “youth bean”. Investing is to (touzi) “throw funds”. And when you don’t make your money back, the disappointment is conveyed directly as (saoxing) “sweep interest”.
While linguists ballyhoo English’s capacity for specificity, this has in some ways become its weakness, as the definitional often trumps the descriptive, with wonderful exceptions, such as “rainbow”. But that’s where the other widely vaunted strength of the language – its capacity to ravenously gobble up other languages’ words – could become a beautiful thing. And I’m glad to know the English language is developing a growing taste for Chinese food.
In the 1960s, there were about 250 million English speakers, mostly from the United States, the United Kingdom and their former colonies.
Today, the same number of Chinese possesses some command of the language, and that number is growing. One possibility is the plethora of localized “lishes”, such as Chinglish, Hinglish (a Hindi-English hybrid) and Spanglish (an English-Spanish hybrid) could branch so far from English, they become mutually unintelligible tongues sharing a common root, much as Latin did in Medieval Europe.
Many linguists agree that if the lishes splinter, Chinglish will likely become the most prominent offshoot by virtue of sheer numbers, giving Chinese primary ownership of the language.
Perhaps then, English could become more beautiful than I could now describe – at least with its currently existing words. (Contributed by China Daily)
The Million Word March. Fueled by Chinglish?
‘No Noising’ and ‘Airline Pulp’ named Top Chinglish Words
San Diego, Calif. November 22, 2006. ‘No Noising’ and ‘Airline Pulp’ have been named the Top Chinglish Words of 2006 in The Global Language Monitor’s annual survey of the Chinese-English hybrid words known more commonly as Chinglish. Though often viewed with amusement by the rest of the English-speaking world, The Chinglish phenomenon is one of the prime drivers of Globalization of the English Language.
The Annual Survey by the Global Language Monitor
“The importance of Chinglish is the fact that some 250,000,000 Chinese are now studying, or have studied, English and their impact (and imprint) upon the language cannot be denied,” said Paul JJ Payack, President and The WordMan of the Global Language Monitor. “Since each Chinese ideogram can have many meanings and interpretations, translating ideas into English is, indeed, difficult. Nevertheless, the abundance of new words and phrases, unlikely as this may seem, can and will impact Global English as it evolves through the twenty-first century”.
With the English Language marching steadily toward the 1,000,000 word mark, there are now some 1.3 billion speakers with English as their native, second, business or technical tongue. In 1960, the number of English Speakers hovered around 250,000,000 mainly located in the UK and its Commonwealth of former colonies, and the US.
Some scholars maintain that you cannot actually count the number of words in the language because it is impossible to say exactly what a word is, talking rather of memes and other linguistic constructs, are afraid that Global English is just another form of cultural Imperialism. GLM take the classic view of the language as understood in Elisabethan England, where a word was ‘a thing spoken’ or an ‘idea spoken’.
Others say that English is undergoing a rebirth unlike any seen since the time of Shakespeare, when English was emerging as the modern tongue known to us today. (Shakespeare, himself, added about 1700 words to the Codex.) English has emerged as the lingua franca of the planet, the primary communications vehicle of the Internet, high technology, international commerce, entertainment, and the like.
Chinglish is just one of a number of the -Lishes, such as Hinglish (Hindu-English hydrid) and Singlish, that found in Singapore. A language can best be view as a living entity, where it grows just like any other living thing and is shaped by the environment in which it lives. With the continuing emergence of China on the world stage — and with the Olympics coming to Beijing in 2008, the state is now attempting to stamp-out some of the more egregious examples of Chinglish.
In its annual survey the Global Language Monitor has selected from hundreds of nominees, the top Chinglish words and Phrases of 2006.
The Top Chinglish Words and Phrases of 2006 follow:
“No Noising”. Translated as “quiet please!”
“Airline pulp.” Food served aboard an airliner.
“Jumping umbrella”. A hang-glider.
“Question Authority”. Information Booth.
“Burnt meat biscuit.” No it’s not something to enjoy from the North of England but what is claimed to be bread dipped in a savory meat sauce.
Bonus: GLM’s all-time favorite from previous surveys: “The Slippery are very crafty”. Translation: Slippery when wet!
Global Language Monitor’s Earth Day Words that Changed the World analysis
Since 1970 a whole new vocabulary has entered the English Language.
New Words and New ‘Senses’ of Old Words
Austin, Texas,Earth Week April 2015. For the first time since its annual survey began, ‘Climate Change’ has been dethroned in the Global Language Monitor’s Earth Day Words that Changed the World analysis. ‘Climate change’ fell to No. 7 while its close companion, ”global warming fell to No. 12. in the fourth annual analysis of Global English.
Since the first Earth Day was celebrated as an ‘environmental teach-in’ on April 22, 1970 a whole new vocabulary has entered the English Language. The Global Language Monitor has determined the top new words and new ‘senses’ of old words that have been engendered since that first Earth Day. The words are ranked by order of present-day usage in the English-speaking world. The study was updated the second week of April 2015
“The fact that neither ‘climate change’ nor ‘global warming’ tops this years list is interesting, indeed,” said Paul JJ Payack, president and chief word analyst of GLM. “In fact,there appears to be a profound shift in the awareness of environmental change on everyday living-level. This is certainly suggested by words like ‘eco-‘, free-range, and vegan moving toward the top of this year’s list.”
The words analyzed are but the most profound examples of a movement that has been gaining momentum at least since the 1960s, especially since the publication of Rachel Carson’s Silent Spring.
GLM used its Narrative Tracker methodologies to determine and rank the Earth Day words. The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.
The Top Words Engendered by Earth Day and the Environmental Movement since 1970 are listed below.
Rank/Word/Last Year’s Rank/Definition
Rank
Word
2014
Change
Comment
1
Green
3
2
Practices that are in harmony with nature.
2
Eco- (as a prefix)
5
3
Shorthand for ‘ecological’; from the Greek ‘oikos’ for house (or table).
3
Free-range
26
23
The animal has been raised with access to the outside; not the same as ‘free roaming’.
4
Sustainable
2
-2
The ability to create self-replicating systems that can persist over time. Sustainable was GLM’s word of the year in 2006.the environment.
5
Vegan
6
1
Those who abstain from eating animal or dairy products, often avoiding any products made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.
6
Emissions
12
6
In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
7
Climate Change
1
-6
Now used twice as much as the term ‘global warming’. Originally favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.
8
Ecology
7
-1
The relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).
9
Recycle
8
-1
The re-using of materials once viewed as waste.
10
Renewable energy
15
5
Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.
12
Global warming
4
-8
Favored by those who think the warming of the planet is primarily due to human influence. (Compare Climate Change, above.)
13
Solar Power
28
15
China adds Solar the Size of France’s total capacity in First Quarter of 2015
14
Biomass
22
8
Material derived from plants that can be used as a renewable energy source.
15
Hybrid (car)
9
-6
Cars that use a mixture of technologies to reduce their reliance on fossil fuels.
16
Biodegradable
18
2
Organic material that decays naturally in a relatively short time.
17
Organic food
16
-1
Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.
18
Greenhouse gas (GHG)
19
1
Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.18. Solar power (12) — Energy derived by harnessing the sun’s electromagnetic radiation.
19
Carbon footprint
17
-2
The total amount of greenhouse gas (GHG) emissions generate by a human activity. Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles. Term first used in 1980. Alternative definition — Your life reduced to the a series of equations on energy (carbon) consumption.
20
Biofuels
23
3
Finally, we are reaching a break-even point with sugar based biofuels in Brazil.
21
Natural (food)
14
-7
Food grown with without artificial ingredients (such as color) and produced in a manner similar to that used in a well-stocked home kitchen.
22
Post-consumer (waste)
20
-2
Material that can be used as a resource to build new products.
23
Greenhouse Effect
24
1
The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat. The result of the increased emission of CO2 and other GHGs.
24
Greenwash
21
-3
Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.
25
Locavore
10
-15
Thinking globally while eating locally.
26
Carbon trading
25
-1
Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.
27
Xeriscape
13
-14
Literally ‘dry landscaping’; using natural elements in a desert landscape for yard enhancement. Begging the question: must every yard resemble an English Manor?
28
Save a Tree!
27
-1
One of the first rallying cries of the Environmental Movement. Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.
For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 300,000 print and electronic media, as well as new social media as they emerge.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture. GLM analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
Global Language Monitor’s Earth Day Words that Changed the World analysis
Since 1970 a whole new vocabulary has entered the English Language.
New Words and New ‘Senses’ of Old Words
Austin, Texas,Earth Week April 2015. For the first time since its annual survey began, ‘Climate Change’ has been dethroned in the Global Language Monitor’s Earth Day Words that Changed the World analysis. ‘Climate change’ fell to No. 7 while its close companion, ”global warming fell to No. 12. in the fourth annual analysis of Global English.
Since the first Earth Day was celebrated as an ‘environmental teach-in’ on April 22, 1970 a whole new vocabulary has entered the English Language. The Global Language Monitor has determined the top new words and new ‘senses’ of old words that have been engendered since that first Earth Day. The words are ranked by order of present-day usage in the English-speaking world. The study was updated the second week of April 2015
“The fact that neither ‘climate change’ nor ‘global warming’ tops this years list is interesting, indeed,” said Paul JJ Payack, president and chief word analyst of GLM. “In fact,there appears to be a profound shift in the awareness of environmental change on everyday living-level. This is certainly suggested by words like ‘eco-‘, free-range, and vegan moving toward the top of this year’s list.”
The words analyzed are but the most profound examples of a movement that has been gaining momentum at least since the 1960s, especially since the publication of Rachel Carson’s Silent Spring.
GLM used its Narrative Tracker methodologies to determine and rank the Earth Day words. The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.
The Top Words Engendered by Earth Day and the Environmental Movement since 1970 are listed below.
Rank/Word/Last Year’s Rank/Definition
Rank
Word
2014
Change
Comment
1
Green
3
2
Practices that are in harmony with nature.
2
Eco- (as a prefix)
5
3
Shorthand for ‘ecological’; from the Greek ‘oikos’ for house (or table).
3
Free-range
26
23
The animal has been raised with access to the outside; not the same as ‘free roaming’.
4
Sustainable
2
-2
The ability to create self-replicating systems that can persist over time. Sustainable was GLM’s word of the year in 2006.the environment.
5
Vegan
6
1
Those who abstain from eating animal or dairy products, often avoiding any products made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.
6
Emissions
12
6
In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
7
Climate Change
1
-6
Now used twice as much as the term ‘global warming’. Originally favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.
8
Ecology
7
-1
The relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).
9
Recycle
8
-1
The re-using of materials once viewed as waste.
10
Renewable energy
15
5
Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.
12
Global warming
4
-8
Favored by those who think the warming of the planet is primarily due to human influence. (Compare Climate Change, above.)
13
Solar Power
28
15
China adds Solar the Size of France’s total capacity in First Quarter of 2015
14
Biomass
22
8
Material derived from plants that can be used as a renewable energy source.
15
Hybrid (car)
9
-6
Cars that use a mixture of technologies to reduce their reliance on fossil fuels.
16
Biodegradable
18
2
Organic material that decays naturally in a relatively short time.
17
Organic food
16
-1
Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.
18
Greenhouse gas (GHG)
19
1
Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.18. Solar power (12) — Energy derived by harnessing the sun’s electromagnetic radiation.
19
Carbon footprint
17
-2
The total amount of greenhouse gas (GHG) emissions generate by a human activity. Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles. Term first used in 1980. Alternative definition — Your life reduced to the a series of equations on energy (carbon) consumption.
20
Biofuels
23
3
Finally, we are reaching a break-even point with sugar based biofuels in Brazil.
21
Natural (food)
14
-7
Food grown with without artificial ingredients (such as color) and produced in a manner similar to that used in a well-stocked home kitchen.
22
Post-consumer (waste)
20
-2
Material that can be used as a resource to build new products.
23
Greenhouse Effect
24
1
The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat. The result of the increased emission of CO2 and other GHGs.
24
Greenwash
21
-3
Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.
25
Locavore
10
-15
Thinking globally while eating locally.
26
Carbon trading
25
-1
Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.
27
Xeriscape
13
-14
Literally ‘dry landscaping’; using natural elements in a desert landscape for yard enhancement. Begging the question: must every yard resemble an English Manor?
28
Save a Tree!
27
-1
One of the first rallying cries of the Environmental Movement. Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.
For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 300,000 print and electronic media, as well as new social media as they emerge.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture. GLM analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
Austin, TEXAS, May 13, 2016 — Her Royal Highness, the Duchess of Cambridge AKA Kate Middleton is re-entering the world of fashion by posing for British Voguein her first-ever fashion shoot.
Global Language Monitor compared Kate’s Moda Quotient (MQ) compared with a number of the world’s highest paid fashion models like Cara Delevingne and Gisele Bundchen and she is … No 2 on the chart already
In this chart, you can what each of the Top Ten Models earned in 2015, according to Forbes.
British Voguecelebrated its centennial issue with seven new photographs of Her Royal Highness. The photos were taken by Josh Olins in the East Anglia countryside, the home to Cambridge household. The session was a collaboration with the National Portrait Gallery, which will feature two of the portraits.
Of course, this is not the first time, Kate has made the list.
In 2015, Kate made the list, though in an oblique manner: “4. Kate’s Baby girl — A little princess waiting in the wings?”
The Princess waiting in the wings was none other than Princess Charlotte.
Previous to this, Kate made her debut as a global fashion leader by knocking Lady Gaga who had captured the Top Spot in 2010. Kate took the Top Spot again again 2012, and ceded the Top Spot to London in 2013.
London (2013)
the Princess Effect (2012)
Kate Middleton (2011)
Lady Gaga (2010)
The Princess Effect was noted in 2012 when one UK newspaper quipped, ‘She turns everything she wears into sold. At the time, the Princess Effect was said to contribute some £1 billion to the UK economy annually.
Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Austin, Texas February 1, 2016 The 2016 major-party election candidates provide perhaps as broad a set of individuals as ever assembled for the Quadrennial White House scramble: a brash New Your billionaire, with perhaps another waiting on the sideline, a former first Lady (and senator & Secretary of State), a former high tech CEO, a soft-spoken neurosurgeon, a number of Evangelicals, a pastor, former governors, a hopeful member of a political dynasty, and a handful of minority candidates, among others.
It is a historical truism that a young, tanned, and relaxed John F. Kennedy won his 1960 televised debate with a sickly, sweaty Richard M. Nixon because JFK wore blue shirt and the just released from the hospital, Nixon grew a five o’clock shadow. A follow-up study found that Nixon won the debate among those who listened to the debate on radio, while Kennedy was declared the winner with those who viewed the debate on television.
Kennedy Proved the Victor Over Nixon — on Style Points
Fifty-six years later, in an age where image is key (namely The Optic) thanks to the likes of ubiquitous cell phones (read: cameras), combined with applications with hundred of millions of users (like Facebook, Twitter and Vine), an analysis of each candidate’s sartorial choices is a worthy area of investigation.
So far, we’ve seen Mr. Rubio’s high(er) heals from the mall, Hillary’s expanded palette for her designer pantsuits, Mr. Trump’s loud, outrageous, sometime obnoxious ties, Sanders in his glorious dishevelment, Carly as the avenging CEO warrior from Silicon Valley, Hillary in her ever-the-same, ever changing pantsuits, and the like, and to think that it all officially officially begins today….
Two of the Top Republican Contenders
The Global Language Monitor, annually presents a study of the Top Global Fashion Capitals; in the same manner GLM recently conducted a study of the Major US Presidential Candidates and subjected them to a slightly modified criteria of that which it has used in its Top Global Fashion Capitals ranking.
For our purposes, the candidates sartorial styles were divided into several categories, plus an overall winner that will surprise few. The country is again entering another period of transition. The fact remains that Mr. Obama is leaving office with the same approval rating as his predecessor, GW Bush (hovering around 48%). Again, there is tremendous uncertainty in the land, on all sides of the political spectrum. And once again, the voting public appears to be fascinated with their shiny, new toy(s): Trump, Sanders, Carson, Rubio, Fiorina, Cruz, etc.
For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.
This is GLM’s first study of Fashion in Politics, though it has been tracking differing issues in politics for about a decade and here and even into the future, here.
The results of the study will be published on February 1, 2016 …here is a Top Level Overview, which will be deconstucted below.
Total Score for Presidential Candidates: This chart will be deconstructrd later on Februry 1.
This Total Scores for Presidential Candidates, of both major parties. This chart provides a top- overview of all seventeen candidates for both the Democratic and Republican parties. Also included are potential candidates who might later enter the fray, such as Michael Bloomberg, Elizabeth Warren, and Joe Biden.
The Candidates that are being tracked follow:
Bernie Sanders
Carly Fiorina
Chris Christie
Donald Trump
Elizabeth Warren
Hillary Clinton
Jeb Bush
Jim Gilmore
Joe Biden
John Kasich
Marco Rubio
Martin
Michael Bloomberg
Mike Huckabee
Rand Paul
Rick SantorumTed Cruz
Of course, some half dozen of these candidates will be out of the race in the next several days.
You can find a Brief Sartorial Overview of US Presidents here.
Overall Candidate Fashion Ranking
Overall, Donald Trump outdistances the field, which could be expected for the Trump PR Machine. However, doubling the score of the second grouping of Cruz, Clinton, Christie, Bush and Biden, suggests that he’s gaining a significant number of style points.
The bottom four candodates would normally rate an asterisk (*) but the actual scores, themselves tell their own
This is a very interesting chart with Chris Christie topping the chart, closely followed by Cruz and Trump.
Clinton and Sanders are equally matched which is interesting because Sander’s overall demeanor is that of a wide-eyed, democratic socialist frpm a very small (read: inconsequential) state. Come to think of it that WAS his demeaner for most of his decades-long career.
Interesting to note is Marco Rubio;s middling finish.
Off-the-Rack Ranking
In haute couture, OTR connotes designer styled clothing that are not tailored to the individual.
In American presidential politics, it can mean Bloomingdale, Nordstrom, and Saks, or OMG! Target. Not always a positive connotation.
Pret-a-Porter Ranking
Chris Christie leads Pret-a-Porter. That’s right the Jersey Shore icon actually leads the category but by an incredibly small magin.
Overall Score
Finally, the Overall Score, a composite of all of the the above.
Paris nearly doubled Scores of New York and London
Where’s Milano? (No. 6)
Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey. London remained in the third spot as did L.A.at No. 4.
Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin and Madrid, followed by Tokyo. Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016. In 2015 GLM added one city to the analysis, Washington, DC, which made a splash, er belly flopped, to No. 53.
Paris redevient la capitale mondiale de la mode
Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state. No so, if you are Milano. And especially so if you followed Roma, at No. 5.
Last March, Milano was the Top Fashion Buzzword for 2015 followed by, Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12. Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. Recent reports from Milano Moda Donna 2015 were mixed
Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York and London). Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.
After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row. London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.
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Last year New York topped Paris by less than .05%, the tightest margin ever; this year Paris returned the favor — and then some — by nearly doubling New York’s score. In another first, Paris topped all four categories worldwide.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression.” said Paul JJ Payack, Chief Word Analyst and president of GLM. “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
Sydney remains strong as Melbourne falters; for the first time New Delhi and Mumbai resulted in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.
Barcelona, Berlin and Madrid remain hot as does what we are calling the East Asian Cluster: Tokyo, Singapore, Shanghai and Hong Kong. Seoul remains on the outside, very outside, of the cluster at No. 56.
The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
The Watch List for 2016 includes: Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lampur, and Lagos.
Top Fashion Capitals by Region
Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:
Toronto, Montreal,and Vancouver,
Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion wedding industry, among others.
The Eighth Annual Analysis by the Global Language Monitor
NEWYORK, March 4, 2015 – Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.
Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global Language Monitor’s annual ranking in 2008. Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. [Update: The recent reports from Milan were not favorable.]
“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.
Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai. The Top Global Fashion for 2015 will be announced prior to Spring Fashion Weeks in the Fall. For the current list of the Top 50 Fashion Capitals Go here
The Top Fashion Buzzwords of 2015 follow:
Rank, Buzzword, Comment
Milan — Lots of buzz and not all good as it tries to claw its way back to the top.
Suede — Fifty shades of Suede.
Booty — Last year it was underbutt, this year just butt (S/O To Kim K.).
Kate’s Baby girl — A little princess waiting in the wings?
Yellow Hues — Dozens of yellow hues from which to choose: Lemon yellow, marigold, primrose, saffron, vermillion, canary, ….
Blue & White — Edging in on the Black & White.
Plus Size — Models ahead of the curve(s).
Gingham –Not talking about Little House on the Prairie here .
Trans Models — Transgender Models now making an impact on the Red Carpet.
Denim — This time as dresses.
Flourishes — Fringe, Feathers and Tassels.
Corduroy — Moving well beyond the halls of academe.
Retro Fashion — Hmmm, this year retro moves on to the ’70s.
Transparents — Sheers, and Peek-a-Boos.
Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top Fashion Buzzwords of previous years include:
All Things New York (2014)
London (2013)
the Princess Effect (2012)
Kate Middleton (2011)
Lady Gaga (2010), and
Chiconomics (2009)
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
The Seventh Annual Analysis by the Global Language Monitor
NEWYORK, September 12, 2014 – “All things New York” has been named the Top Fashion Buzzword for 201 4, in the Global Language Monitor’s seventh annual ranking. Attitude, Reds, Underbut(t) and Visible Panty Lines (VPL) follow. Boyfriend Jeans, Side Boobs, The Kardashian Clan, Robe-style Coats, and Pastels follow.
“All Things New York”, capturing the essence of the New York fashion sense, dominates the 2014 Top Fashion Buzzword list,” said Rebecca Roman, Manhattan-based Fashion Director for GLM. “It is difficult to think of any global fashion trend that does not have a strong presence, if not its origin, in the New York City.
“All things New York” — In 2014 New York stands astride the world of fashion.
Attitude — It’s not just what you wear but how you wear it.
Reds — Big , bold, and bright.
Underbut(t) — Yes, we said ‘underbut(t).
VPL (Visible Panty Lines) — For decades, the idea was to eliminate VPL; VPLs are now in style.
Boyfriend Jeans — Popular but not always fashionable.
Side Boobs — Same as above.
The Kardashian Clan — Same as above.
Robe-style Coats — More bedroom-style in the streets.
Pastels — Appropriate now for all seasons.
Funky Eye Makeup — You know it when you see it.
Earthy Tones — Mixing various earth tones together.
Sneakers — Still popular in all shapes and sizes.
Transparents — Updated Peek-a-boo look.
Sweaters — Particularly Wool, particularly big.
Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top Fashion Buzzwords of previous years include:
London (2013)
the Princess Effect (2012)
Kate Middleton (2011)
Lady Gaga (2010), and
Chiconomics (2009)
Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. In 2013 New York topped Paris and London followed by Los Angeles (!?), Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
The Difference between New York and Paris was 0.05% And No. 4? Los Angeles! Yes, LA. February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012. Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall. New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey. In another development, Los Angeles moved into the esteemed Big Four status, moving up five spots from 2012.
Coming Later in 2014: The Global Fashion Capital Institute
Midtown Manhattan
. The rest of the Top Ten included: Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai. Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten. Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty. “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director for The Global Language Monitor.
“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category. This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”
. The Top Global Fashion Capital Rankings are listed below, in the format: Position, City, Change from 2012, and comment.
New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
Barcelona (-2) — Espana, again, places two Fashion Capitals in the Top Fifteen. Barcelona also wins the Top Fashion Capital for Swimwear.
Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
Berlin (+3) — Berlin continues its steady rise moving deeper into the the elite ranks.
Sydney (+7) — Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
Antwerp (+2) — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
Shanghai (+12) — As China further emerges onto the world stage, Shanghai leads the fashion charge.
Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
Milano (-4) — Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
Florence (+3) — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
Madrid (-9) — Still strong in 2013, further cementing its place among the elite Fashion Capitals.
Sao Paulo (-8) — Again, the Queen of Latin American Fashion Capitals.
St. Petersburg (+35) — Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising Moscow. Read more
The Sixth Annual Analysis by the Global Language Monitor New York, February 21, 2013 – The city of London has been named the Top Fashion Buzzword for 2013, in the Global Language Monitor’s sixth annual ranking. London breaks the two year chart topping by the Duchess of Cambridge. London bested ‘high slits’ the look popularized by Angelina Jolie’s dramatic stance at the 2012 Oscars, followed by Textures, Nail Art, Top Knots. Leather, Wedge Sneakers, Peek-a-boo, Statement Sunglasses, and Au Natural rounded out the top ten. “It may come as a surprise to some that the former Kate Middleton does not top the Top Fashion Buzzwords list this year. After all Kate lit the headlines for everything she wore (and even more so when forgetting to don her frocks). However, she could not overcome the fashion behemoth she helped create: London,” said Bekka Payack, Manhattan-based Fashion Director for GLM. “This season will serve to further liberate women the world over to dress fashionably, in any way these choose.”
London — With the the Global Fashion Crown two years running, the Olympics, Kate Middleton, Stella McCartney, Kate Moss and a cast of thousands (even the flamboyant Boris Johnson, nothing has proven more worthy than London Town.
High Slits — Angelina Jolie’s dramatic stance at the 2012 Academy Award ceremony was the largest meme ever tracked. thereafter high slits abound.
Textures — For the fashion conscious it’s the feel and not just the look.
Nail Art — Observing today’s nail art is akin to taking a stroll through MoMA, with the works in miniature.
Top knots and fun buns — Hair buns have evolved from granny’s convenience to a post-Modern fashion statement.
Leather — Everything and everywhere, including socks, pants, jackets, shirts, and various ‘unmentionables’.
Wedge sneakers — Chuck your oh-so-retro Chuck Taylors, wedge sneakers are now the thing.
Peek-a-boo — Apparently, the catwalks have gotten the CBS Emmy memo — and peek-a-boo fashion abounds.
Statement Sunglasses — All of a sudden, Google’s ‘enhanced reality ‘ sunglasses are demur by catwalk standards.
Au Natural — In the buff now has a much sought after ‘royal warrant’ directly from the Duchess of Cambridge.
First Knuckle Rings — Every few hundred years first knuckle rings return to the fashion forefront.
Baby Bumps — First saw life with the ‘More Demi Moore’ Vanity Fair Cover in ’91. Now a fashion statement.
Blocking — Fabric and Texture blocking; not just color blocking this time around
Prints — Start with postage stamps and follow through to zig-zags, paisleys, and even stripes.
Children as Fashion Accessories — Nothing new here but becoming ever more prominent in Tinsel Town.
Each autumn, the Global Language Monitor ranks the Top Global Fashion Capitals. In 2012, London maintained its dominance over New York City as the Top Global Fashion Capital. Following London and New York were Barcelona, Paris, and Madrid. Rome, Sao Paulo, Milano, Los Angeles, and Berlin rounded out the top ten.
Ninth Annual Ranking Now Includes Fifty-five Cities
September 6, 2012, New York and Austin, Texas. London has been crowned the Top Global Fashion Capital, edging out New York for the second year in a row, according to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals. London and New York were followed by Barcelona, Paris and Madrid. Rounding out the Top Ten were Rome, Sao Paulo, Milano, Los Angeles, and Berlin.
“London’s two-year run has been has been propelled by two rather extraordinary circumstances: the emergence of the former Kate Middleton as a top fashion icon and the recent completion of what have been hailed as an extremely successful Summer Olympics,” said Bekka Payack, Manhattan-based Fashion Director of GLM. “In recognition of the significance and growth of regional capitals with their distinctive styles and contributions to the fashion industry, GLM expanded the list to some fifty-five cities on five continents.”
Top movers on the plus side included Antwerp (+33), Caracas (+27), Johannesburg (+23), and Sao Paulo (+18). Top movers on the down side include Mexico City (-25), Toronto (-19), Moscow (-17), Chicago (-14), and Mumbai (-14), attesting to the heightened global competition. Newcomers to this year’s analysis were Vancouver (31), Seoul (34), Boston (44), Houston (49), and St Petersburg, Russia (51).
Prior to London’s two year reign, New York had reclaimed the crown from Milan. Previous to this, New York had been the top fashion capital for five years running, taking the crown from Paris.
The 2012 Top Global Fashion Capitals, with Rank, Previous Year’s Rank, and commentary:
1. London (1) — Competitors stymied by Kate Middleton and now the hugely successful Summer Olympics.
2. New York (2)– That toddling town is waiting in the wings for London to stumble.
3. Barcelona (7) — Iberia rules with two fashion capitals in the Top Five.
4. Paris (3)– Topped ‘haute couture’ category, of course.
5. Madrid (12)– Making a strong move toward the top.
6. Rome (13)– Edging Milano this time out.
7. Sao Paulo (25) — The Queen of Latin America, again.
8. Milano (4) — Slipping a few spots, but never for long.
9. Los Angeles (5) — The City of Angels strengthening its hold as a true fashion capital.
10. Berlin (10) — Remains among the elite — and deservedly so.
11. Antwerp (44) — A surprising large climb in a very short time (up 33 spots).
12. Hong Kong (6) — Tops in Asia, though down six year over year.
13. Buenos Aires (20) — Moving steadily upward.
14. Bali (21) — Steady climb attests to it being more than just swimwear.
15. Sydney (11) — Remains near the top, a few steps ahead of Melbourne, as is its wont.
16. Florence (31) — A big move for Firenza (up 15).
17. Rio de Janeiro (23) — Building toward the 2016 Summer Games.
18. Johannesburg (41) — Jo-burg breaks into the Top Twenty.
19. Singapore (8) — Trailing Hong Kong but leading Tokyo and Shanghai.
20. Tokyo (9) — No longer the No, 5 to the Top Four, competition is aglow in Asia.
21. Melbourne (17) — Still strong, still a few steps behind Sydney.
22. Shanghai (14) — A thriving fashion center in a tough competitive arena.
23. Caracas (50) — Tremendous upward movement for a seminal fashion center.
24. Las Vegas (16) — Follow the money, and the money and the stars flow to Vegas.
25. Monaco (15) — The principality is firmly ensconced in the European fashion firmament.
26. Santiago (30) — A solid No. 5 in Latin America.
27. Amsterdam (19) — Creative, original and a bit outre.
28. Dubai (27) — A steady force in the mid-East ready to bloom further.
29. Bangkok (32) — Struggling to gain ground in the region.
30. Copenhagen (29) — Keeping pace with (and a bit ahead of) Stockholm.
31. Vancouver (Debut) — Solid debut from this newcomer from the Pacific Northwest.
32. Stockholm (28) — The Capital of Scandinavia’s influence is beginning to transcend its regional roots.
33. Krakow (47) — A scrappy player wielding a surprising amount of influence.
34. Seoul (Debut) — Korean fashion has now gained a foothold on the world scene.
35. Moscow (18) — A bold and growing presence despite a stumble in the current analysis.
36. Frankfurt (43) — Carving out its own space in Berlin’s towering shadow.
37. Vienna (35) — Insight into 21st c. fashion emerging from ancient imperial venues.
38. Mumbai (24) — Still leading New Delhi (now by 10 spots) to dominate the Subcontinent.
39. Miami (26) — The fashion world beginning to understand Miami is more than swimwear.
40. Abu Dhabi (42) — A steady climb backed by deep pockets.
41. San Francisco (38) — A rising yet iconoclastic star.
42. Austin (40) — Famous for its ‘Mash Up’ teams, the city propels its unique style forward.
43. Warsaw (33) — Particularly influential in Central Europe.
44. Boston (Debut) — Can New England deliver fashion to the world? Apparently so.
45. Prague (48) — A firm foundation in interpreting the traditional and the classic.
46. Dallas (37) — Outdistances Houston to settle the local score.
47. Mexico City (22) — Slips some twenty-five spots since the last report.
48. New Delhi (39) — Striving for relevance on the global stage.
49. Houston (Debut) — Big, bold and a city to watch.
50. Chicago (36) — City of the Big Shoulders stretching out toward word-class fashion.
51. St. Petersburg (Debut) — The former imperial capital making strides on the global fashion scene.
52. Montreal (49) — Eclipsed by the debut of Vancouver but still a formidable force.
53. Toronto (34) — Nipped by its francophone neighbor to the North.
54. Cape Town (46) — Though Jo-burg won the latest duel, Cape Town surely has plans.
55. Atlanta (45) — Gaining an international reputation for its bold accents.
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This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
Top Fashion Capitals by Region:
Europe (14): London, Barcelona, Paris, Madrid, Rome, Milano, Berlin, Antwerp, Florence, Monaco, Amsterdam, Copenhagen, Stockholm, and Frankfurt.
Middle and Eastern Europe (6): Krakow, Moscow, Vienna, Warsaw, Prague, and St Petersburg.
North America (13): New York, Los Angeles, Las Vegas, Vancouver, San Francisco, Austin, Boston, Dallas, Houston, Chicago, Montreal, Toronto, and Atlanta.
Asia (6): Hong Kong, Singapore, Tokyo, Shanghai, Bangkok, and Seoul.
Subcontinent (2): Mumbai, New Delhi,
Oceania (3): Bali, Sydney, and Melbourne.
Latin America (6): Sao Paulo, Buenos Aires, Rio de Janeiro, Caracas, Santiago, and Mexico City.
Middle East and Africa (4): Dubai, Johannesburg, Abu Dhabi, and Cape Town.
The world fashion trade is estimated to be over three trillion USD.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands.
These services are currently provided to the Fortune 500, Olympic Partners, leading Higher Education institutions, high tech firms, the worldwide print and electronic media, the global fashion industry, among others.
Paul JJ Payack lecturing on Big Data in Shanghai
GLM foresees a time in the near future where data doubles every hour, every minute, then every second.
To address this unfolding reality, GLM created the tools you need to address an enterprise in a world never at rest, where the facts can change before you locked your strategy into place, in the world where the social media of today is but a hint of what will emerge in the coming months and years.
GLM’s specialized products and services have been built from the ground up for Big and bigger date, for a marketplace ever in flux, where the only constant is change.
In 2003, GLM’s founder, Paul JJ Payack, first conceived of a new class of data that he called Ephemera, or Ephemeral Data.
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In 2006, The New York Times worked with the Global Language Monitor to assess the state of the New York City real estate market. GLM’s used its proprietary POI technology, which The Times described as “an algorithm that tracks words and phrases in the media and on the Internet in relation to frequency, context, and appearance in the global media.” The study has been hailed as presaging the coming Financial Meltdown, now known as the Great Recession.
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GLM as a Source of Record
GLM continues to be cited hundreds of by the leading print and electronic media the world over. In fact, the worldwide print and electronic media have come to rely on The Global Language Monitor for its expert analysis on cultural trends and their subsequent impact on various aspects of culture.
Worldwide print and electronic media have come to rely on GLM for it Trend Tracking and analytics-based analyses.
BBC Cites GLM for Words of the Decade
At the end of the first decade of the 21st century, the BBC used two global experts to choose the words that would sum up the decades, represented English as spoken in the UK, the other English as spoken in America, Australia and the rest of the world. The Global Language Monitor’s president was chosen for Global English as shown below.
A representative sampling includes: CNN, MSNBC, The Wall Street Journal, Reuters, Associated Press, United Press International, Knight-Ridder, USAToday, The Washington Post, The Washington Times, The Chicago Tribune, The Los Angeles Times, The New York Times, San Francisco Chronicle, The Charlotte Observer, Minneapolis Star Tribune, San Jose Mercury, New York Post, NPR, FoxNews, ABC, NBC, CBS, ChinaNews, Peoples Daily, The National Post, The Sydney Morning Herald, The BBC, the Australian Braodcasting Company, The Canadian Broadcasting Company, The Cape Town Argus, El Pais (Madrid), The Daily Mail (Scotland), The Hindustan Times, The Gulf News (Qatar), and various electronic and print media on six continents.
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About Paul JJ Payack
Paul JJ Payack (PJJP Pictures) has served as a senior executive of three Fortune 500 high technology companies, and three Silicon Valley technology companies that were acquired buy three other Silicon Valley giants, as well as numerous start-ups and re-starts.
Paul JJ Payack has served as a senior executive of three Fortune 500 high technology companies (Unisys, Dun & Bradstreet, and StorageTek), and three Silicon Valley technology companies (Apollo Computer, Intelliguard Software, Legato Systems) that were acquired by three other Silicon Valley giants, as well as numerous start-ups and re-starts. (For Payack’s Linkedin bio, go here.)
Currently, GLM’s President and Chief Word Analyst, he also was the founding president of yourDictionary.com. These two language sites attract millions of page views a month. He founded GLM in Silicon Valley in 2003 and moved it to Austin, Texas in 2008.
Payack taught scientific and technological communications at the University of Massachusetts, the University of Texas-Arlington and Babson College, the Federal Reserve Bank (NY), GM/Hughes Aircraft, and many others.
He is a frequent guest on the media circuit including CNN, the BBC, NPR, the CBS, Australia Broadcasting Company and Chinese Radio and Television.
Payack is the author of some eighteen collections (seven currently in print), including A Million Words and Counting, Kensington (New York) as well as co-author with Edward ML Peters of The Paid-for Option (Tower Oaks Press), an analysis of the healthcare crisis in the USA. (For a sampling of Payack’s creative work, including metafiction, flash fiction, and collage art, go here.)
Payack studied philosophy and psychology at Bucknell University and was graduated from Harvard where he studied comparative literature, classical languages and fine arts.
He currently resides in Austin, Texas with his wife, Millie, and family. Contact Payack directly: 001 512 815 8836 or pauljjpayack@gmail.com.
The World of Business as Reflected in English Language Buzzwords, Second Edition
Austin, Texas, June 17, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.
“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “The Top Trending Business Buzzwords of 2015 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”
GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top 50 Business Buzzwords
Rank, Previous Rank, Change, Business Buzzword, Comment
2015 2013 Change Business Buzzword Comment
1 1 0 Content — Far and away the No. 1 Business Buzzword leader
2 37 35 Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
3 10 7 Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
4 19 15 At-the-end-of-the-day — More likely the end of the quarter or fiscal year
5 2 -3 Social Media — Reality: Social media impacts less than 15% of the Web
6 15 9 Offline — ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets, smarty TVs, not to mention all atomic clocks.
7 41 34 Face time– Before it was a product, it was a meeting with a C-Level executive.
8 9 1 Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packets to a network address to measure the time & quality of the response.
9 44 35 Rock-and-a-hard-place — A supposedly intractable situation though it usually gets back on track (Our ‘between Iraq and a hard place’ is being replaced because of the on-going political situation}
10 20 10 Win-Win Much — more positive than tie-tie or lose-lose
11 35 24 As if it was — Used some four times more than the correct, ‘as if it were’. You know, conditional voice.
12 7 -5 Utilize (rather than use) — Please deflate the diction and utilize the word ‘use’
13 5 -8 Literally — Principally used in non-literal situation, e.g., “Literally, an explosion of laughter”.
14 11 -3 Any noun used as a verb — To concept. To ballpark, and the like ….
15 6 -9 Guru — Someone moderately skilled in a subject or particular field (cf. ‘rocket scientist’ or ‘brain surgeon’).
16 42 26 Re-purpose — Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed, including your job (or yourself).
17 8 -9 Robust — Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
18 38 20 Value-add — P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
19 4 -15 Transparency — Remains a goal far from corporate reality; perhaps a handy scale would be 1} Opaque, 2} Translucent, 3) Transparent.
20 12 -8 Seamless — Seldom actually seamless (Cf. Obamacare website), often merely ‘seemless’ or meaningless
21 3 -18 Sustainability — No. 1 Word in 2007; have been rising in BizBuzz every year
22 51 29 Hashtag — The number-sign and pound- sign grows more powerful every day.
23 16 -7 Bandwidth — Measurement of electronic communications devices to send and receive information with upper and lower limits
24 40 16 Glass is half-full — Used nine times more that glass is half empty …
25 22 -3 Pro-active — Evidently better than amateur-active
26 46 20 Quick-and-dirty — Cited tens of thousands of times; we prefer ‘quick-and-clean’
27 18 -9 Synergy — The interaction of two efforts that result in a greater return than the sum of the two
28 14 -14 The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
29 36 7 In the Cloud — Yes, dwelling within the Cloud merits a special mention.
30 21 -9 Game changer — A step way below a paradigm-shift but still usually an exaggeration nonetheless.
31 48 17 Touch base — Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
32 13 -19 Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
33 23 -10 Rock Star — What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
34 39 5 Future proof — In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.
35 47 12 Push the envelope — A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15).
36 33 -3 Ballpark — Another name for a ‘guesstimate’ (another baseball allusion).
37 31 -6 Multi-task — Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).
38 30 -8 110% — We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
39 26 -13 Resonate — Produce or be filled with a deep, full, reverberating sound, belief or emotion
40 29 -11 Deliverable — An output, product, result, or outcome; a term of great flexibility.
41 27 -14 Monetize — The attempt to transmute Internet lead into gold.
42 34 -8 Flounder — A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.
43 32 -11 Rocket science –One step up (or down) from a guru; equivalent to a Brain surgeon).
44 17 -27 New paradigm == Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product.
45 28 -17 Double Down — To double an investment in an already risky proposition.
46 43 -3 Brain surgery — One step up (or down) from a guru; equivalent to a Rocket Scientist.
47 45 -2 Bleeding edge — Leading edge of the leading edge (top ten per cent).
48 50 2 Low-hanging fruit — Easy pickin’s for the sales force; unfortunately, obsolete since 2008
49 24 -25 30,000 foot level — Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 foot level. Airlines typically fly at a 35,000 foot cruise level
50 49 -1 Herding cats — Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly impossible task.
51 25 -26 Out-of-the-Box (experience) — OOBE is evermore important to the marketing of consumer electronic devices.
This study is updated from earlier in the year.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion dress industry, among others.
The World of Business as Reflected in English Language Buzzwords
Austin, Texas, Easter Weekend, 2015– The Global Language Monitor has announced the Top Business Buzzwords of the Year, for Global English, the world’s pre-eminent language of commerce.
“It is often noted that the world of business includes its own specialized vocabularly, and this can certainly be found in the English language, the business language of the planet,” said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “TheTop 50 Global Business Buzzwords of 2014 represent some six continents, which continues to confirm the ever-expanding nature of the English language. This is the second annual ranking,”
GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.
2014
2013
Change
Business Buzzword
Comment
1
1
0
Content
Far and away the No. 1 BizBuzz leader
2
37
35
Net-Net
Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
3
10
7
Big Data
Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
4
19
15
At-the-end-of-the-day
More likely the end of the quarter or fiscal year
5
2
-3
Social Media
Reality: Social media impacts less than 15% of the Web
6
15
9
Offline
‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.
7
41
34
Face time
Before it was a product, it was a meeting with a C-Level executive.
8
9
1
Ping
High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.
9
44
35
Rock-and-a-hard-place
A supposedly intractable situation though it usually gets back on track
10
20
10
Win-Win
Much more positive than tie-tie or lose-lose
11
35
24
As if it was
Used some four times more than the correct, ‘as if it were’. You know, conditional voice.
12
7
-5
Utilize (rather than use)
Please deflate the diction and utilize the word ‘use’
13
5
-8
Literally
Principally used in non-literal situation, eg, Literally, “an explosion of laughter”
14
11
-3
Any noun used as a verb
To concept. to ballpark, and the like ….
15
6
-9
Guru
Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)
16
42
26
Re-purpose
Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).
17
8
-9
Robust
Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
18
38
20
Value-add
P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
19
4
-15
Transparency
Remains a goal far from corporate reality
20
12
-8
Seamless
Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless
21
3
-18
Sustainability
No. 1 Word in 2007; have been rising in BizBuzz every year
22
51
29
Hashtag
The number- and pound- sign grows evermore powerful
23
16
-7
Bandwidth
Measurement of electronic communications devices to send and receive information with upper and lower limits
24
40
16
Glass is half-full
Used nine times more that glass is half empty …
25
22
-3
Pro-active
Evidently better than amateur-active
26
46
20
Quick-and-dirty
Cited tens of thousands of times; we prefer ‘quick-and-clean’
27
18
-9
Synergy
The interaction of two efforts that result in a greater return than the sum of the two
28
14
-14
The Cloud
Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
29
36
7
In the Cloud
Yes, dwelling within the Cloud merits a special mention.
30
21
-9
Game changer
A step below a paradigm-shift but exaggeration nonetheless
31
48
17
Touch base
Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
32
13
-19
Moving Forward
From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
33
23
-10
Rock Star
What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
34
39
5
Future proof
In reality an impossible feat because it assumes you are cognizant of future events; in Marketing, just another day of concepting.
35
47
12
Push the envelope
A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)
36
33
-3
Ballpark
Another name for a ‘guesstimate’.
37
31
-6
Multi-task
Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries leaders in the 1970s).
38
30
-8
110%
We believe it’s time to synchronize the exertion scale. As a hiring manager, how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
39
26
-13
Resonate
Produce or be filled with a deep, full, reverberating sound, belief or emotion
40
29
-11
Deliverable
An output, product, result, or outcome; a term of great flexibility.
41
27
-14
Monetize
The attempt to transmute Internet lead into gold.
42
34
-8
Flounder
A ship might ‘founder’ along New England’s rocky coastline. Over time the act of foundering became collated with flounder the fish. Your grasp of the language is telegraphed by this confusion.
43
32
-11
Rocket science
One step up (or down) from a guru; equivalent to a Brain surgeon).
44
17
-27
New paradigm
Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product
45
28
-17
Double Down
To double an investment in an already risky proposition
46
43
-3
Brain surgery
One step up (or down) from a guru; equivalent to a Rocket Scientist.
47
45
-2
Bleeding edge
Leading edge of the leading edge (top ten per cent)
48
50
2
Low-hanging fruit
Easy pickin’s for the sales force; unfortunately, obsolete since 2008
49
24
-25
30,000 ft level
Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level
50
49
-1
Herding cats
Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.
AUSTIN, Texas Holiday Weekend (Nov. 29 – Dec. 1, 2013) — The Global Language Monitor has announced its first annual Top 50 Global Business Buzzwords, a global survey.
Top 50 Global Business Buzzwords of 2013 represent some six continents, which continues to confirm the ever-expanding nature of the English language.”
Methodology: GLM’s Word of the Year and Business Buzzwords of the Year rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. To qualify for these lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
GLM employs its NarrativeTracker technologies for global Internet and social media analysis. NarrativeTracker is based on global discourse, providing a real-time, accurate picture about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the top 375,000 print and electronic global media, as well as new social media sources as they emerge.
The Top Business Buzzwords of 2013 follow Rank / Word / Comments
Content — Far and away the No. 1 BizBuzz leader
Social Media — Reality: Social media impacts less than 15% of the Web
Sustainability – No. 1 Word in 2007; have been rising in BizBuzz every year
Transparency – Remains a goal far from corporate reality
Literally – Principally used in non-literal situation, eg, Literally, “an explosion of laughter”
Guru – Someone moderately skilled in a subject or particular field (cf ‘rocket scientist’ or ‘brain surgeon’)
Utilize (rather than use) – Please deflate the diction and utilize the word ‘use’
Robust – Applies to oh-so-many products: software, tablets (computer and otherwise), coffee, perfume, mileage, and hundreds of others
Ping — High tech lingo seeping into the mainstream; now it means ‘get back to you’. Originally, a tool to send message packres to a network address to measure the time & quality of the response.
Big Data — Soon Human Knowledge will be doubling every second. ’Big’ does not begin to describe what’s coming at us.
Any noun used as a verb – to concept. to ballpark, and the like ….
Seamless – Seldom actually seamless (Cf Obamacare website), often merely ‘seemless’ or meaningless
Moving Forward — From the results of those countless ‘moving forwards’, moving sideways might be more appropriate
The Cloud — Everything (and every one) now apparently ‘lives in the cloud’ though networking clouds pre-date the web by a decade or two
Offline – ‘I’ll be offline’. The statement is meaningless unless one includes cell phones, tablets,smarty TVs, not to mention all atomic clocks.
Bandwidth – Measurement of electronic communications devices to send and receive information with upper and lower limits
New paradigm – Revolutionary new ideas that change the then-existing worldview; think Copernicus, think Newton, think Einstein, most definitely not your next product
Synergy – The interaction of two efforts that result in a greater return than the sum of the two
At-the-end-of-the-day — More likely the end of the quarter or fiscal year
Win-Win — Much more positive than tie-tie or lose-lose
Game changer – A step below a paradigm-shift but exaggeration nonetheless
Pro-active – Evidently better than amateur-active
Rock Star – What’s the hierarchy among Guru, Rocket Scientist, Brain Surgeon, and Rock Star?
30,000 ft level – Let’s decide if we are viewing the topic from the 30,000-, 40,000-, or 100,000 ft level. Airlines actually fly at a 35,000 ft cruise level
Out-of-the-Box (experience) – OOBE is number 25 on the list of TrendTopper
Resonate – produce or be filled with a deep, full, reverberating sound, belief or emotion
Monetize – The attempt to transmute Internet lead into gold.
Double Down – To double an investment in an already risky proposition
Deliverable – An output, product, result, or outcome; a term of great flexibility.
110% — We believe it’s time to synchronize the exertion scale. As a hiring manager how do you compare 110% from an Ivy school with an exertion level of 130% from the Big Ten?
Multi-task – Swapping in and out of tasks quickly is the key to multi-tasking not doing many things as once which actually decreases productivity (as imagined by Dave Nelson and other tech industries in the 1970s).
Rocket science – One step up (or down) from a guru; equivalent to a Brain surgeon).
Ballpark – Another name for a ‘guesstimate’.
Flounder – In history a fish found plentifully off the coast of New England, while a ship might ‘founder’ along it’s rocky coastline. Over time the act of foundering became collated with the fish. Your grasp of the language is telegraphed by this confusion.
As if it was — As if it were, please. You know, conditional voice.
In the Cloud — Yes, dwelling within the Cloud merits a special mention.
Net-Net – Consider a sportswriter for the Brooklyn Nets basketball team: “The net-net for the Nets was the netting of the final shot.”
Value-add – P+E+VA, where Product (is P) + Enhancement (is Ε ), and Value add (is VA)
Future proof – In reality an impossible feat because it assumes you are cognizant of future events , in Marketing, just another day of concepting.
Glass is half-full – Since 90% of new companies (and new products) fail, it might be better to adjust this cliché to: “Is the glass 1/10th full or 90% empty?”
Face time – Before it was a product, it was a meeting with a C-Level executive.
Re-purpose – Finding a new use for an old ‘solution. Unfortunately anything thing can be re-purposed ,including your job (or yourself).
Brain surgery – One step up (or down) from a guru; equivalent to a Rocket Scientist.
Rock-and-a-hard-place – A supposedly intractable situation though it usually gets back on track
Bleeding edge – Leading edge of the leading edge
Quick-and-dirty – Cited tens of thousands of times; we prefer ‘quick-and-clean’
Push the envelope – A phrase few actually understand; Originally a descriptor of breaking through the sound barrier by X-Series Test Pilots (e.g., X-15)
Touch base – Another baseball allusion: if you don’t actually touch the base you are ‘called out’. Cf Cricket allusions, such as using ‘sticky wicket ‘ for a quandary.
Herding cats – Used in high tech circles for several decades regarding controlling headstrong engineers, a seemingly improbable task.
Low-hanging fruit – Easy pickin’s for the sales force; unfortunately, obsolete since 2008
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
Attention: Any part of article may be used as a quote, or as a story or a segment within a larger story.No permissions necessary.
By Paul JJ Payack
AUSTIN, Texas. September 11, 2011. For the decade, The Global Language Monitor, and its predecessors have been keeping track of the manner in which the terrorist attacks on September 11, 2001 have changed the way Americans Talk. We have updated our findings several times since, as the language has evolved with the ensuing events of the decade, most tragic (Iraq, 7/7, Afghanistan, the Global Economic Restructuring), others seemingly beyond surreal (the Southeast Asian Tsunami, the inundation of New Orleans) a welcome few comforting.
We have found subtle yet profound differences in our everyday speech since that day when terrorist attacks unfolded on the World Trade Center, the Pentagon, and the pending targets in Washington, D.C., widely suspected to be the White House or the Capitol Building. The changes we have tracked include the way Americans speak in terms of subject matter, vernacular, word choice and tone.
9/11
The first case is the use of 9/11, itself, as a shorthand for the 2001 terrorist attacks. Using various web metrics, 9/11 outpaces any other name, including the spelled out ‘September 11th” by 7:1 margin. This designation, in itself, is quite interesting. It is true that Franklin D. Roosevelt proclaimed the Pearl Harbor attack as “December 7th, 1941 as a day which will live in infamy”. But there were no “12/7″ rallying cries thereafter. Neither were the dates immortalized of the original battles of the Korean War, the Gulf of Tonkin Incident which preceded the major escalation of the Vietnam War, the Persian Gulf War, the siege of Afghanistan siege, or the invasion of Iraq. Only the 7/7 attacks on the London transportation system are recorded in common memory by their date (and primarily in the UK). .
Ground Zero
The name Ground Zero now evokes a sacred place, where the World Trade Center’s Twin Towers once stood. It is also revered as a burial ground since thousands of bodies literally vaporized in the ensuing collapse with no remains found whatsoever.
Almost universally, it is capitalized as any other proper name, with a few exceptions, most notably the New York Times(and later legitimized in the AP Style Guide).
In fact, the Times continues to insist on referring to Ground Zero in the lower case, calling it, for example, ‘the area known as ground zero’. Admittedly, ground zero also refers to the epicenter of a nuclear blast. In the minds of this generation, this is a close as they have ever gotten to such an event (or ever expect to).
Names are officially bestowed in a number of ways, most often by bureaucratic committees following arcane sets of rules, answering to few. In this case, we kindly request those nameless bureaucrats to follow the lead of hundreds of millions around the world who have formally bestowed upon that special place, the formal name: Ground Zero.
Heroes
In mythology, heroes were men and women often of divine ancestry endowed with the gifts of courage and strength. In reality, everyday heroes of the late 20th and early 21st centuries were sports figures (‘Be like Mike’ and ‘Where have you gone, Joe DiMaggio’), comic book and cartoon characters ala
Superman and Spiderman, and all too frequently ‘anti-heroes’ known for the colossal damage they might inflict upon a helpless (and often hapless) world.
Into this tableaux, came the heroes of 9/11, very real men and women, rushing into and up the Towers as everyone else was rushing down and out; rushing the cockpit of Flight 93, with plastic knives and forks and hot coffee, forcing the startled highjackers to abandon their plans of crashing into the Capitol or White House rather than the previously unheralded soil of Swanksville, PA; and the men and women who quietly stood their posts at the Pentagon, just doing their duty, not knowing if they would be subjected to another horrific, and more deadly, attack at any moment.
In the post-9/11 world, the term has now come to apply to any who place their lives in danger to foster the common good, especially ‘first-responders’ such as: firefighters, EMTs, and police, who quietly place their lives on the line every day.
Another historic change is the treatment of American soldiers with the respect they have been unaccustomed to since the days of the Vietnam War. The public has evidently been able to separate the politics of the wars from the all-too-human participants.
-stan
The suffix in Persian and related languages that means, literally, ‘land of,’ hence, Afghanistan or Land of the Afghans, or Kurdistan (or Kurdish Territories), or even this relatively new moniker: Londonistan. Talibanistan, referring to Afghanistan and the ‘tribal lands’ in Pakistan. The suffix has been appropriated in various, often humorous, ways such as the famous New Yorker cover that referred to the various ‘-stans’ one encounters in post-Modern life.
The Demarcation of Time
The date 9/11 now has a special place as a time marker or time stamp; we now frequently delineate time periods as either pre-9/11 or post 9/11.
The unCivil (or inCivil) War
Since 9/11, the political discourse of American politics has, arguably, descended to its lowest level since the Civil-War era when Lincoln was typically depicted as a know-nothing, Bible-spouting Baboon. Even speech of the Watergate era was spared the hyperbole commonly heard today, as respect for the institution of the presidency remained high, even though the President was widely disdained.
Today, political opponents are routinely called ‘liars,’ are typically compared to Hitler, Nazis and Fascists by those who evidently know little of either history or political theory.
When tragedies do occur (the inundation of New Orleans, the Gulf Oil Spill, the Global Economic Restructuring), no opportunities are overlooked to demonize the sitting president by the ‘loyal’ opposition. And the vitriol has steadily increased throughout the decade as measured by various longitudinal indices of GLM. In fact, much of the frustration with President Obama now associated with liberals and progressives has been trending upward since his inauguration, though it was overlooked by the conventional media and polling organizations because traditional polling and information gathering often finds itself at a disadvantage when compared to Internet and social-media based trend-tracking organizations.
It is very difficult to pinpoint the exact cause of this debasement of political speech and rhetoric, but it has been suggested that in the face of a nearly invisible, constantly morphing, enemy, we have turned the attack inward, upon ourselves, and our institutions.
Apocalyptic-type Terminology
In an exclusive of the worldwide media, GLM has also found a decided rise in apocalyptic-type terminology in the description of tragedies but even with events of inconvenience (such as Washington’s Snowmageddon of last winter or the recent Carpocalypse in Los Angeles). After all it does snow in Washington, D.C. every winter and freeways are frequently closed the world over for repairs.
This trend town alarming references include: Biblical, Hiroshima-type references, Catastrophe, Holocaust, Apocalypse, decimation, and End-of-the-World scenarios. These alarmist references are recorded across the full spectrum of print and electronic media. It appears as if the world is stunned the string of early 21st catastrophes. (By the way, the world still has to deal with the so-called end of the Mayan calendar extinction event that is scheduled to occur on December 22nd of next year.)
The global media appear mesmerized by the constant bombardment of television images of apparently rampaging, out-of-control elements, such as
the truly catastrophic combination of earthquake, tsunami, and nuclear meltdown in Japan, where authorities encounter vast difficulties in keeping their own people fed, sheltered, evacuated, and, even, from dying on the street.
During the inundation of New Orleans, the Sunday Times (London) stated, “Devastation that could send an area the size of England back to the Stone Age”. The story continues, “AMERICA comes to an end in Montgomery, Alabama … it has been replaced by a dangerous and paranoid post-apocalyptic landscape, short of all the things fuel, phones, water and electricity needed to keep the 21st century switched on. By the time you reach Waveland, Mississippi, the coastal town of 6,800 where corpses lie amid a scene of Biblical devastation, any semblance of modern society has gone. “
Everyday language changes with 9/11
Some ten years on, we now speak of terror levels (since obsoleted), duct tape, Homeland Security, Full-body scanners, shoe-bombs and shoe-bombers, the Freedom Tower (since renamed), Shanksville, the Ground Zero Mosque, Imans, drones, high-value targets, Ramadan, Burquas, face veils, Sharia Law, and scores of other 9/11-related terms that now inhabit the English Linguasphere.
Obama election tops all news stories since Year 2000
More than double all the other major news events COMBINED
Does a new decade begin January 20th?
Austin, TX December 29, 2008 (MetaNewswire) – The election of Barack Obama to the Presidency of the United States tops all major news stories since the year 2000 according to a analysis released by the Global Language Monitor (www.LanguageMonitor.com). In fact citations of Barack Obama in the global print and electronic media, on the Internet, and throughout the blogosphere more than double the other main stories of the last decade combined. These include in descending order: the Iraq War, the Beijing Olympics, the Financial Tsunami, Hurricane Katrina, the death of Pope John Paul II, the 9/11 Terrorist Attacks and the Asian Tsunami.
Media, Internet & Blogosphere
Rank
Story
1
Obama
2
Iraq War
3
Beijing Olympics
4
Financial Tsunami
5
Hurricane Katrina
6
Pope John Paul II
7
9/11 Terrorist Attacks
8
S. Asian Tsunami
When separating out the global print and electronic media alone, GLM found that more stories have appeared about the election of Barack Obama to the Presidency of the United States than the number of stories about Hurricane Katrina (No. 2), the Financial Tsunami (No. 3), and the Iraq War (No. 4) combined. Next on the list of top stories since the Year 2000 include The 9/11 Terrorist Attacks (No. 5), the Beijing Olympics (No. 6), the Death of Pope John Paul II (No.7), and the South Asian Tsunami (No.8)
The stories were measured in the print and electronic media for a one year period after the event.
Print and Electronic Media
Rank
Story
1
Obama
2
Hurricane Katrina
3
Financial Tsunami
4
Iraq War
5
9/11 Terrorist Attacks
6
Beijing Olympics
7
Pope John Paul II
8
S. Asian Tsunami
““The historical confluence of events in the year 2008 is unprecedented. Aside from Obama’s election, we witnessed the Financial Tsunami which appears to be a vast restructuring of the world economic order, and the Beijing Olympics, which can be viewed as the unofficial welcoming of China into the world community as a nation of the first rank,” said Paul JJ Payack, president and chief word analyst of GLM. “This lends some credence to the idea that on January 20th, 2009 we are about to embark on the second decade of the second millennium.
To the popular mind, History rarely follows chronology: the Fifties ended with JFK’s Assassination in 1963; the Sixties with the Nixon’s resignation in ‘74; the Eighties with the fall of the Berlin Wall; while the Nineties, as well as the 20th century persisted until 9/11/2001.
Austin, Texas, USA. September 11, 2008. (Updated) The Global Language Monitor today released an updated analysis of how the 9/11 terrorist attacks on the World Trade Center, The Pentagon, and the pending targets in Washington, D.C., widely suspected to be the White House or the Capitol Building, have changed the way Americans speak in terms of vernacular, word choice and tone.
Updating an earlier analysis completed on the Fifth Anniversary of the attacks, it a continued and historic change in an ‘unCivil War‘ in terms of the vitriolic exchange currently witnessed on the American Political scene. According to Paul JJ Payack, President and Chief Word Analyst of GLM (www.LanguageMonitor.com), these are a few of the ways where the events of 9/11 have impacted the way Americans speak.
9/11 — The first case is the use of 9/11, itself, as a shorthand for the 2001 terrorist attacks. Using various web metrics, 9/11 outpaces any other name, including the spelled out ‘September 11th” by 7:1 margin. This designation in itself it quite interesting. It is true that Franklin D. Roosevelt proclaimed the Pearl Harbor attack as “December 7th, 1941 as a day which will live in infamy”. But there were no “12/7” rallying cries thereafter. Neither were the dates immortalized of the original battles of the Korean War, the Gulf of Tonkin Incident which preceded the major escalation of the Vietnam War, The First Gulf War, The Afganistan siege, or even the recent Iraqi Invasion. Only the 7/7 attacks on the London Subway system are recorded in common memory by their date (and primarily in the UK in general,and London in particular).
Ground Zero — The name Ground Zero evokes a sacred place, where the World Trade Center’s Twin Towers once stood. It is also revered as a burial ground since thousands of bodies literally vaporized in the ensuing collapse with no remains found whatsoever. Almost universally, it is capitalized as any other proper name, with a few exceptions, most notably the New York Times. Even this week, The Times insisted on referring to Ground Zero in the lower case, calling it ‘the area known as ground zero’. (Sic) Names are officially bestowed in a number of ways, most often by bureaucratic committees following arcane sets of rules, answering to few. In this case, we kindly request those bureaucrats to follow the lead of hundreds of millions around the world who have formally bestowed upon that special place, the formal name of Ground Zero.
Hero — In mythology, heroes were men and women often of divine ancestry endowed with the gifts of courage and strength. In reality, everyday heroes of the late 20th and early 21st centuries were sports figures (‘Be like Mike’ and ‘Where have you gone, Joe DiMaggio’), comic book and cartoon characters ala Superman and Spiderman, and all too frequently ‘anti-heroes’ known for the colossal damage they might inflict upon a helpless (and often hapless) world. Into this tableaux, came the heroes of 9/11, very real men and women, rushing into and up the Towers as everyone else was rushing down and out; rushing the cockpit of Flight 93, with knives and forks and steaming hot coffee, forcing the startled highjackers to abandon their plans of crashing into the Capitol or White House rather than the previously unheralded soil of Swanksville, PA; and the men and women who quietly stood their posts at the Pentagon, just doing their duty, not knowing if they would be subjected to another horrific, and more deadly, attack at any moment. In the post-9/11 world, the term has now come to apply to any who place their lives in danger to foster the public good, especially ‘first-responders’ such as: firefighters, EMTs, and police, who quietly place their lives on the line every day.
-stan — The suffix in Persian and related languages that means, literally, ‘land of,’ hence, Afghanistan or Land of the Afghans, or Kurdistan (or Kurdish Territories), or even this relatively new moniker: Londonistan.Talibanistan, referring to Afganistan and the ‘tribal lands’ in Pakistan in the New York Times Sunday Magazine is the latest instantiation.
The unCivil War — Since 9/11 after a very short reprieve, the political discourse of American politics has, arguably, descended to its lowest level since the Civil-War era when Lincoln was typically depicted as a know-nothing, Bible-spouting Baboon. Even speech of the Watergate era was spared the hyperbole commonly heard today, as respect for the institution of the presidency remained high. Today, political opponents are routinely called ‘liars,’ are typically compared to Hitler, Nazis and Fascists; are accused of purposely allowing New Orleans’ inundation in order to destroy disenfranchised elements of our population, and so on. It is very difficult to pinpoint the exact cause of this reaction. It has been suggested that in the face of a nearly invisible, constantly morphing, enemy, we have turned the attack inward, upon ourselves, and our institutions.
For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Chinese-Canadian Bart Li recently started a course for Chinese businesspeople and others wanting to work in the West in Winnipeg, Canada. The course name? Advanced Chinglish. The course covers features of Chinglish, the value of Chinglish and so on.
By JINZHU in Beijing and CHENJIA in San Francisco (China Daily)
Words of Chinese origin are playing a key role in driving the ongoing globalization of English, experts in both languages say.
“The fact that some 300 million Chinese people are now studying or have studied English means the important impact of Chinese on the language can’t be denied,” said Paul J.J. Payack, president and chief analyst at Global Language Monitor.
The consultancy, based in Austin in the US state of Texas, documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis on English.
It says some 10,000 words are added to the English language annually, with about 1.83 billion people using English as their native, second, business or technical language.
But the global figure was only about 250 million in 1960, with English-speakers mainly located in Britain and its Commonwealth of former colonies, as well as the United States.
“It’s estimated that a new English word is created every 98 minutes,” Payack said.
“One example of a word used in English that originated from Chinese that has appeared recently is chengguan (city patrol officer). A quick Google search results in nearly a million citations, far in excess of our minimum number of required citations.”
The Oxford English Dictionary, which waits 10 years before entering a word to ensure it has “staying power”, now has about 1,000 words of Chinese origin, such as taikonaut.
Una serie de reportajes por más de 25 países, para explicar la conquista silenciosa del mundo por parte de China. Esta serie constituye un viaje desde las minas de la República Democrática del Congo hasta las explotaciones de gas en el desierto entre Uzbekistán y Turkmenistán, pasando por la Venezuela de Hugo Chávez o el Irán de los ayatolás.
En diciembre de 2009, el centro de análisis estadounidense The Global Language Monitorpublicaba un dato significativo de nuestro tiempo: la “emergencia de China” era “la noticia de la década”. El crecimiento y expansión del gigante asiático desbancaba al atentado del 11-S en Nueva York o la victoria de Barack Obama como hecho noticioso más publicado, buscado y comentado desde el arranque del nuevo siglo en medios de comunicación tradicionales (radio, prensa, televisión), foros y redes sociales.
Que la emergencia del gigante asiático sea “la noticia de la década” puede suponer para muchos una sorpresa. Pero no es más que la consecuencia de una tendencia silenciosa e inexorable que está llamada a cambiar el signo del mundo actual: la expansión de China por los cinco continentes, el deseo de Pekín de volver a ser una superpotencia.
Esta serie lleva por título La Nueva Ruta de la Sedapor razones históricas. Y es que durante siglos la Ruta de la Seda, el comercio, en definitiva, fue una de las pocas -si no la única, junto a las misiones religiosas europeas- forma de contacto de la China imperial con el resto del planeta, particularmente Asia Central, Oriente Medio y Europa. Si la corte de la dinastía Qing (1644–1912) rechazaba en 1792 la visita del enviado del rey británico Jorge III, George Macartney, para abrir más puertos comerciales a la Corona, hoy Pekín avanza en sentido contrario: un proceso de internacionalización sin parangón en su historia que la lleva a los cuatro rincones del globo.
Ten years ago, no one had heard of “H1N1”, “Web 2.0”, “n00b”, or talked about “de-friending” someone on “Twitter” or “Facebook”. Now these are part of people’s everyday vocabulary.
The world is changing. Inevitably, so are our words.
The English language is going through an explosion of word creation. New words are coined – some, like “n00b”, may not even look like words; old words take on new meanings – “twitter” today bears little relation to the Middle English twiteren. According to the Global Language Monitor (GLM), in 2009 the English language tipped the scales with a vocabulary of one million words. Not good news for the 250 million people acquiring English in China.
GLM, the San Diego-based language watcher, publishes annual lists of top words and phrases by tracking words in the global print and electronic media, the Internet, blogs, and social media such as Twitter and YouTube.
Each year’s list reflects major concerns and changes taking place that year. For instance, from the 2009 list, we have to acknowledge the fact that technology is reshaping our ways of living (twitter, web 2.0).
We need to face up to the after-effects of a “financial tsunami” (stimulus, foreclosure), a pandemic (H1N1), the death of revered pop icon (MJ, King of Pop) and the debates over “healthcare reform” and “climate change” that mark the year.
A quick rundown of GLM’s top words/phrases of the decade is precisely like watching clips of a documentary of the decade. From the lists we are reminded of the series of world-shaping events from 9/11(2001), tsunami (2004) to H1N1 (2009), and we see the huge impact the Internet and new technologies have made on our lives, from the burst of the “dot.com bubble” (2000) to blog (2003), Google (2007) and Twitter (2009), which represent a new trend in social interaction.
The lists are also witnesses of the influences of entertainment sector such as the film “Brokeback” (2004) a new term for gay to “Vampire” (2009), now a symbol of unrequited love. Michael Phelps’s 8-gold-medal accomplishments at the Beijing Olympics had created a Phelpsian (2008) pheat.
The Chinese equivalence of top words came in a more complex fashion. First there are lists of expressions only, not single words. Second, there exist two completely separate lists. One is the list of top expressions from mainstream print media, while the other popular Internet expressions is selected annually from netizen votes.
The mainstream list first appeared in 2002; the Internet version came out in 1999. What is most interesting is that the top expressions on the two sets of lists rarely overlap: The one being mostly concerned with what is public, official, involving macro concerns and interests; the other being private and personal, reflecting attitudes and feelings of the younger generation.
Just like the English top words lists, the Chinese mainstream lists also reflect major events, albeit with a different angle, for instance, anti-terror (2002), Saddam Hussein (2003), bird flu (2004), prisoner abuse (2004) and G20 Summit (2009). The Chinese press also seem much more concerned with the two Olympics and the two World Cups taking place during the decade.
Internet-spawned new words are also creeping into the Chinese language: texting, blog, Baidu (Google’s main competitor in China) and QQ (the Chinese social-networking site) became buzz-words in China, though somewhat later than their English counterparts.
The Chinese entertainment sector is leaving a much bigger impact on the language. Famous lines from Chinese movies or popular shows pass on to become everyday expressions. For instance, “Integrity makes the man” from Cell Phone; “You will pay for what you have done sooner or later” from the Hong Kong movie “Infernal Affairs,” which most Chinese people believe was copied by Hollywood in “The Departed.” ” Money is not a problem” a theme line from a popular skit has become the standard version to satirize certain Chinese people’s pompous attitude to money and concern over face rather than over efficiency.
Green living as a concept is becoming a focus of concern in China too, though on a delayed time schedule. Compared with the fact that “climate change” has dominated the English lists since 2000, the Chinese version didn’t become a top expression till 2009, though expressions like “energy-conservation society” and “energy conservation and emissions reduction” did make their way to the 2005 and 2008 lists.
Although Chinese top expressions demonstrate similar trends to those in English, there are a few most distinctive features. A strong political flavor is found in the Chinese list as reflected in top expressions like the Three Represents (2002), Scientific Approach to Development (2004), and Peaceful Development (2005).
Another most outstanding feature of the Chinese lists is the contrast between the mainstream print media and the Internet: The English lists represent the spread of words in both print and digital media, the Internet, blogs and social media. The Chinese Internet buzzwords are mostly used on the Internet; although many have passed on into everyday life, only a small number have crept into the mainstream media.
Unlike the mainstream media, popular Internet expressions represent what the ordinary Chinese people are actually talking about in non-official contexts. Most of the expressions are highly colloquial, living, creative, and can be cynical. Some of the expressions reveal the new values and attitudes towards current affairs. For instance, da jiang you, which literally means “on the way to get soy sauce”, speaks of a “not concerned” or “staying out of it” attitude. This attitude is also reflected in the expression: zuo fu wo cheng, which literally means “doing push-ups”, in other words not paying any attention to what’s happening.
Some Internet words have gained acceptance in the mainstream media. For instance shan zhai, which literally means “mountain village”. It has now been adapted to mean “counterfeit”, or things done in parody, as in “shanzhai mobile phones”, “shanzhai New Year’s Eve Gala”, and even “shanzhai celebrities”.
From a linguistic point of view, language is simply a tool for communication. When new ideas and concepts pop up, language needs to adapt itself to allow the communication of these ideas and concepts. If the Internet is reshaping our lives, the net-language is only reflecting such changes.
The author is associate professor at the English Department of Xiamen University.
Will the Beijing Olympics Finally Eradicate Chinglish?
Is this the End to ‘Deformed-man Toilets’ and ‘Racist Parks’
We think not.
Austin, Texas, USA. July 30, 2008. MetaNewswire. There has been much publicity about Beijing’s vaunted attempt to eradicate Chinglish before the 2008 Games begin. Menus at the top hotels have been replaced with standardized, albeit less poetic, versions (no more ‘exploding shrimp’.)
And many of the city’s traffic signs have been tamed (no more signposts to the Garden with Curled Poo). “We have worked out 4,624 pieces of standard English translations to substitute the Chinglish ones on signs around the city,” said Lu Jinlan, head of the organizing committee of the Beijing Speaks Foreign Languages Programme (BSFLP).
Is this really the end of Chinglish, that delightful admixture of Chinese and English?
Studies by the Global Language Monitor suggest that Chinglish will persist – and even thrive – far after the Games have ended.
Chinglish is the outgrowth of several convening forces, including:
the widespread acceptance of English as a Global Language
the fact that some 250 million Chinese are currently studying English as a second, auxiliary or business language
he astonishing complexity and richness of the Mandarin language
the English language vocabulary is approaching the million word mark
The Chinese people evidently enjoy wearing Chinglish on their clothing
Mandarin has more than 50,000 ideograms each of which can be used to represent any number of words. In
addition, Mandarin is a tonal language meaning that tonal variations in pronunciation can distinguish one word from another. Therefore attempting to map a precise ideogram to any particular word in the million-word English lexicon is a nearly impossible task.
The difficulty is further evidenced on the official Olympic website of the Beijing Olympic Games, http://en.beijing2008.cn, where it states that “we share the charm and joy of the Olympic Games”. Hundreds of scholars have proofed the site and decided that the word charm is most appropriate in describing the Games. In past Olympiads words such as ‘power’, ‘pride,’ ‘heroic,’ ‘majesty,’ ‘triumph,’ and, even, ‘tragedy’ frequently have been used to described the Olympic movement but the word ‘charm’ has largely been ignored. Charm has a number of meanings including the ‘individuating property of quarks and other elementary particles’. In this case, we assume the authorities were using the definition of charm as a transitive verb: to attract or please greatly; enchant; allure; fascinate; or delight.
Finally, there is the on-going cross-pollination between English and Mandarin, with Chinglish at the epicenter of the movement. Recently, the Ministry of Education (MOE) accepted some 171 neologisms into the Chinese language. Words were considered only after they passed the scrutiny of a dozen scholars associated with the Chinese Academy of Social Sciences (CASS) Institute of Linguistics. These included a new ideogram for ‘brokeback,’ a word popularized from the banned movie Brokeback Mountain to indicate ‘gay’.
You will find brokeback in few English-language dictionaries, but it already has been accepted into the Chinese. Words passed over for formal entry, which despite their frequency of use were deemed inappropriate included: “cool”, “zip it”, 3Q for “thank you” and “kick your ass”.
Recently, the Global Language Monitor listed its all-time favorite Chinglish words and phrases. These included:
Deformed man toilet (handicapped restroom)
Airline Pulp (food served aboard airlines – no explanation necessary
The slippery are very crafty (slippery when wet)
If you are stolen, call the police
Do not climb the rocketry (rock wall)
Chinglish Adds Flavor to Alphabet Soup
2/19/2008 (China Daily)– San Diego-based consultancy group – Global Language Monitor claims Chinglish is adding the most spice to the alphabet soup of today’s English by contributing more words than any other single source to the global language.
And the more Chinese I learn, the more appetizing this seems.
Subscribing to the Elizabethan definition of a word as “a thing spoken and understood”, GLM is using a predictive quantities indicator (PQI) to scan the Web for emergent English words and track their mainstream use over time.
As GLM president Paul JJ Payack says: “Language colors the way you think. Thinking in Chinese is completely different.”
And every day that I learn more Chinese, the more vibrant this coloration becomes in my mind. This is mostly because of the descriptive nature of the language, in which many words are created by mixing and matching diasylobolic words to create new diasylobolic words.
Generally speaking, English is more definitional, so its words are more terminological than descriptive. For example, a “spider” is a spider – the word in itself tells you nothing about what it represents. But the Chinese word for spider (zhizhu) literally translates as “clever insect” – a description it earns in Chinese by spinning intricate webs to ensnare prey.
In Chinese, you don’t ride a bike, bus or train; you instead respectively ride a (zixinche) “self-walk vehicle”, a (gonggongqiche) “public all-together gas vehicle” or a (huoche) “fire vehicle”.
A massage is a (anmo) “press and touch”. A pimple is a (qingdou) “youth bean”. Investing is to (touzi) “throw funds”. And when you don’t make your money back, the disappointment is conveyed directly as (saoxing) “sweep interest”.
While linguists ballyhoo English’s capacity for specificity, this has in some ways become its weakness, as the definitional often trumps the descriptive, with wonderful exceptions, such as “rainbow”. But that’s where the other widely vaunted strength of the language – its capacity to ravenously gobble up other languages’ words – could become a beautiful thing. And I’m glad to know the English language is developing a growing taste for Chinese food.
In the 1960s, there were about 250 million English speakers, mostly from the United States, the United Kingdom and their former colonies.
Today, the same number of Chinese possesses some command of the language, and that number is growing. One possibility is the plethora of localized “lishes”, such as Chinglish, Hinglish (a Hindi-English hybrid) and Spanglish (an English-Spanish hybrid) could branch so far from English, they become mutually unintelligible tongues sharing a common root, much as Latin did in Medieval Europe.
Many linguists agree that if the lishes splinter, Chinglish will likely become the most prominent offshoot by virtue of sheer numbers, giving Chinese primary ownership of the language.
Perhaps then, English could become more beautiful than I could now describe – at least with its currently existing words. (Contributed by China Daily)
The Million Word March. Fueled by Chinglish?
‘No Noising’ and ‘Airline Pulp’ named Top Chinglish Words
San Diego, Calif. November 22, 2006. ‘No Noising’ and ‘Airline Pulp’ have been named the Top Chinglish Words of 2006 in The Global Language Monitor’s annual survey of the Chinese-English hybrid words known more commonly as Chinglish. Though often viewed with amusement by the rest of the English-speaking world, The Chinglish phenomenon is one of the prime drivers of Globalization of the English Language.
The Annual Survey by the Global Language Monitor
“The importance of Chinglish is the fact that some 250,000,000 Chinese are now studying, or have studied, English and their impact (and imprint) upon the language cannot be denied,” said Paul JJ Payack, President and The WordMan of the Global Language Monitor. “Since each Chinese ideogram can have many meanings and interpretations, translating ideas into English is, indeed, difficult. Nevertheless, the abundance of new words and phrases, unlikely as this may seem, can and will impact Global English as it evolves through the twenty-first century”.
With the English Language marching steadily toward the 1,000,000 word mark, there are now some 1.3 billion speakers with English as their native, second, business or technical tongue. In 1960, the number of English Speakers hovered around 250,000,000 mainly located in the UK and its Commonwealth of former colonies, and the US.
Some scholars maintain that you cannot actually count the number of words in the language because it is impossible to say exactly what a word is, talking rather of memes and other linguistic constructs, are afraid that Global English is just another form of cultural Imperialism. GLM take the classic view of the language as understood in Elisabethan England, where a word was ‘a thing spoken’ or an ‘idea spoken’.
Others say that English is undergoing a rebirth unlike any seen since the time of Shakespeare, when English was emerging as the modern tongue known to us today. (Shakespeare, himself, added about 1700 words to the Codex.) English has emerged as the lingua franca of the planet, the primary communications vehicle of the Internet, high technology, international commerce, entertainment, and the like.
Chinglish is just one of a number of the -Lishes, such as Hinglish (Hindu-English hydrid) and Singlish, that found in Singapore. A language can best be view as a living entity, where it grows just like any other living thing and is shaped by the environment in which it lives. With the continuing emergence of China on the world stage — and with the Olympics coming to Beijing in 2008, the state is now attempting to stamp-out some of the more egregious examples of Chinglish.
In its annual survey the Global Language Monitor has selected from hundreds of nominees, the top Chinglish words and Phrases of 2006.
The Top Chinglish Words and Phrases of 2006 follow:
“No Noising”. Translated as “quiet please!”
“Airline pulp.” Food served aboard an airliner.
“Jumping umbrella”. A hang-glider.
“Question Authority”. Information Booth.
“Burnt meat biscuit.” No it’s not something to enjoy from the North of England but what is claimed to be bread dipped in a savory meat sauce.
Bonus: GLM’s all-time favorite from previous surveys: “The Slippery are very crafty”. Translation: Slippery when wet!
Will the Beijing Olympics Finally Eradicate Chinglish?
Is this the End to ‘Deformed-man Toilets’ and ‘Racist Parks’
We think not.
Austin, Texas, USA. July 30, 2008. MetaNewswire. There has been much publicity about Beijing’s vaunted attempt to eradicate Chinglish before the 2008 Games begin. Menus at the top hotels have been replaced with standardized, albeit less poetic, versions (no more ‘exploding shrimp’.)
And many of the city’s traffic signs have been tamed (no more signposts to the Garden with Curled Poo). “We have worked out 4,624 pieces of standard English translations to substitute the Chinglish ones on signs around the city,” said Lu Jinlan, head of the organizing committee of the Beijing Speaks Foreign Languages Programme (BSFLP).
Is this really the end of Chinglish, that delightful admixture of Chinese and English?
Studies by the Global Language Monitor suggest that Chinglish will persist – and even thrive – far after the Games have ended.
Chinglish is the outgrowth of several convening forces, including:
the widespread acceptance of English as a Global Language
the fact that some 250 million Chinese are currently studying English as a second, auxiliary or business language
he astonishing complexity and richness of the Mandarin language
the English language vocabulary is approaching the million word mark
The Chinese people evidently enjoy wearing Chinglish on their clothing
Mandarin has more than 50,000 ideograms each of which can be used to represent any number of words. In addition, Mandarin is a tonal language meaning that tonal variations in pronunciation can distinguish one word from another. Therefore attempting to map a precise ideogram to any particular word in the million-word English lexicon is a nearly impossible task.
The difficulty is further evidenced on the official Olympic website of the Beijing Olympic Games,http://en.beijing2008.cn, where it states that “we share the charm and joy of the Olympic Games”. Hundreds of scholars have proofed the site and decided that the word charm is most appropriate in describing the Games. In past Olympiads words such as ‘power’, ‘pride,’ ‘heroic,’ ‘majesty,’ ‘triumph,’ and, even, ‘tragedy’ frequently have been used to described the Olympic movement but the word ‘charm’ has largely been ignored. Charm has a number of meanings including the ‘individuating property of quarks and other elementary particles’. In this case, we assume the authorities were using the definition of charm as a transitive verb: to attract or please greatly; enchant; allure; fascinate; or delight.
Finally, there is the on-going cross-pollination between English and Mandarin, with Chinglish at the epicenter of the movement. Recently, the Ministry of Education (MOE) accepted some 171 neologisms into the Chinese language. Words were considered only after they passed the scrutiny of a dozen scholars associated with the Chinese Academy of Social Sciences (CASS) Institute of Linguistics. These included a new ideogram for ‘brokeback,’ a word popularized from the banned movie Brokeback Mountain to indicate ‘gay’.
You will find brokeback in few English-language dictionaries, but it already has been accepted into the Chinese. Words passed over for formal entry, which despite their frequency of use were deemed inappropriate included: “cool”, “zip it”, 3Q for “thank you” and “kick your ass”.
Recently, the Global Language Monitor listed its all-time favorite Chinglish words and phrases. These included:
Deformed man toilet (handicapped restroom)
Airline Pulp (food served aboard airlines – no explanation necessary
The slippery are very crafty (slippery when wet)
If you are stolen, call the police
Do not climb the rocketry (rock wall)
Chinglish Adds Flavor to Alphabet Soup
2/19/2008 (China Daily)– San Diego-based consultancy group – Global Language Monitor claims Chinglish is adding the most spice to the alphabet soup of today’s English by contributing more words than any other single source to the global language.
And the more Chinese I learn, the more appetizing this seems.
Subscribing to the Elizabethan definition of a word as “a thing spoken and understood”, GLM is using a predictive quantities indicator (PQI) to scan the Web for emergent English words and track their mainstream use over time.
As GLM president Paul JJ Payack says: “Language colors the way you think. Thinking in Chinese is completely different.”
And every day that I learn more Chinese, the more vibrant this coloration becomes in my mind. This is mostly because of the descriptive nature of the language, in which many words are created by mixing and matching diasylobolic words to create new diasylobolic words.
Generally speaking, English is more definitional, so its words are more terminological than descriptive. For example, a “spider” is a spider – the word in itself tells you nothing about what it represents. But the Chinese word for spider (zhizhu) literally translates as “clever insect” – a description it earns in Chinese by spinning intricate webs to ensnare prey.
In Chinese, you don’t ride a bike, bus or train; you instead respectively ride a (zixinche) “self-walk vehicle”, a (gonggongqiche) “public all-together gas vehicle” or a (huoche) “fire vehicle”.
A massage is a (anmo) “press and touch”. A pimple is a (qingdou) “youth bean”. Investing is to (touzi) “throw funds”. And when you don’t make your money back, the disappointment is conveyed directly as (saoxing) “sweep interest”.
While linguists ballyhoo English’s capacity for specificity, this has in some ways become its weakness, as the definitional often trumps the descriptive, with wonderful exceptions, such as “rainbow”. But that’s where the other widely vaunted strength of the language – its capacity to ravenously gobble up other languages’ words – could become a beautiful thing. And I’m glad to know the English language is developing a growing taste for Chinese food.
In the 1960s, there were about 250 million English speakers, mostly from the United States, the United Kingdom and their former colonies.
Today, the same number of Chinese possesses some command of the language, and that number is growing. One possibility is the plethora of localized “lishes”, such as Chinglish, Hinglish (a Hindi-English hybrid) and Spanglish (an English-Spanish hybrid) could branch so far from English, they become mutually unintelligible tongues sharing a common root, much as Latin did in Medieval Europe.
Many linguists agree that if the lishes splinter, Chinglish will likely become the most prominent offshoot by virtue of sheer numbers, giving Chinese primary ownership of the language.
Perhaps then, English could become more beautiful than I could now describe – at least with its currently existing words. (Contributed by China Daily)
The Million Word March. Fueled by Chinglish?
‘No Noising’ and ‘Airline Pulp’ named Top Chinglish Words
San Diego, Calif. November 22, 2006. ‘No Noising’ and ‘Airline Pulp’ have been named the Top Chinglish Words of 2006 in The Global Language Monitor’s annual survey of the Chinese-English hybrid words known more commonly as Chinglish. Though often viewed with amusement by the rest of the English-speaking world, The Chinglish phenomenon is one of the prime drivers of Globalization of the English Language.
The Annual Survey by the Global Language Monitor
“The importance of Chinglish is the fact that some 250,000,000 Chinese are now studying, or have studied, English and their impact (and imprint) upon the language cannot be denied,” said Paul JJ Payack, President and The WordMan of the Global Language Monitor. “Since each Chinese ideogram can have many meanings and interpretations, translating ideas into English is, indeed, difficult. Nevertheless, the abundance of new words and phrases, unlikely as this may seem, can and will impact Global English as it evolves through the twenty-first century”.
With the English Language marching steadily toward the 1,000,000 word mark, there are now some 1.3 billion speakers with English as their native, second, business or technical tongue. In 1960, the number of English Speakers hovered around 250,000,000 mainly located in the UK and its Commonwealth of former colonies, and the US.
Some scholars maintain that you cannot actually count the number of words in the language because it is impossible to say exactly what a word is, talking rather of memes and other linguistic constructs, are afraid that Global English is just another form of cultural Imperialism. GLM take the classic view of the language as understood in Elisabethan England, where a word was ‘a thing spoken’ or an ‘idea spoken’.
Others say that English is undergoing a rebirth unlike any seen since the time of Shakespeare, when English was emerging as the modern tongue known to us today. (Shakespeare, himself, added about 1700 words to the Codex.) English has emerged as the lingua franca of the planet, the primary communications vehicle of the Internet, high technology, international commerce, entertainment, and the like.
Chinglish is just one of a number of the -Lishes, such as Hinglish (Hindu-English hydrid) and Singlish, that found in Singapore. A language can best be view as a living entity, where it grows just like any other living thing and is shaped by the environment in which it lives. With the continuing emergence of China on the world stage — and with the Olympics coming to Beijing in 2008, the state is now attempting to stamp-out some of the more egregious examples of Chinglish.
In its annual survey the Global Language Monitor has selected from hundreds of nominees, the top Chinglish words and Phrases of 2006.
The Top Chinglish Words and Phrases of 2006 follow:
“No Noising”. Translated as “quiet please!”
“Airline pulp.” Food served aboard an airliner.
“Jumping umbrella”. A hang-glider.
“Question Authority”. Information Booth.
“Burnt meat biscuit.” No it’s not something to enjoy from the North of England but what is claimed to be bread dipped in a savory meat sauce.
Bonus: GLM’s all-time favorite from previous surveys: “The Slippery are very crafty”. Translation: Slippery when wet!
Global Language Monitor’s Earth Day Words that Changed the World analysis
Since 1970 a whole new vocabulary has entered the English Language.
New Words and New ‘Senses’ of Old Words
Austin, Texas,Earth Week April 2015. For the first time since its annual survey began, ‘Climate Change’ has been dethroned in the Global Language Monitor’s Earth Day Words that Changed the World analysis. ‘Climate change’ fell to No. 7 while its close companion, ”global warming fell to No. 12. in the fourth annual analysis of Global English.
Since the first Earth Day was celebrated as an ‘environmental teach-in’ on April 22, 1970 a whole new vocabulary has entered the English Language. The Global Language Monitor has determined the top new words and new ‘senses’ of old words that have been engendered since that first Earth Day. The words are ranked by order of present-day usage in the English-speaking world. The study was updated the second week of April 2015
“The fact that neither ‘climate change’ nor ‘global warming’ tops this years list is interesting, indeed,” said Paul JJ Payack, president and chief word analyst of GLM. “In fact,there appears to be a profound shift in the awareness of environmental change on everyday living-level. This is certainly suggested by words like ‘eco-‘, free-range, and vegan moving toward the top of this year’s list.”
The words analyzed are but the most profound examples of a movement that has been gaining momentum at least since the 1960s, especially since the publication of Rachel Carson’s Silent Spring.
GLM used its Narrative Tracker methodologies to determine and rank the Earth Day words. The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.
The Top Words Engendered by Earth Day and the Environmental Movement since 1970 are listed below.
Rank/Word/Last Year’s Rank/Definition
Rank
Word
2014
Change
Comment
1
Green
3
2
Practices that are in harmony with nature.
2
Eco- (as a prefix)
5
3
Shorthand for ‘ecological’; from the Greek ‘oikos’ for house (or table).
3
Free-range
26
23
The animal has been raised with access to the outside; not the same as ‘free roaming’.
4
Sustainable
2
-2
The ability to create self-replicating systems that can persist over time. Sustainable was GLM’s word of the year in 2006.the environment.
5
Vegan
6
1
Those who abstain from eating animal or dairy products, often avoiding any products made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.
6
Emissions
12
6
In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
7
Climate Change
1
-6
Now used twice as much as the term ‘global warming’. Originally favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.
8
Ecology
7
-1
The relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).
9
Recycle
8
-1
The re-using of materials once viewed as waste.
10
Renewable energy
15
5
Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.
12
Global warming
4
-8
Favored by those who think the warming of the planet is primarily due to human influence. (Compare Climate Change, above.)
13
Solar Power
28
15
China adds Solar the Size of France’s total capacity in First Quarter of 2015
14
Biomass
22
8
Material derived from plants that can be used as a renewable energy source.
15
Hybrid (car)
9
-6
Cars that use a mixture of technologies to reduce their reliance on fossil fuels.
16
Biodegradable
18
2
Organic material that decays naturally in a relatively short time.
17
Organic food
16
-1
Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.
18
Greenhouse gas (GHG)
19
1
Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.18. Solar power (12) — Energy derived by harnessing the sun’s electromagnetic radiation.
19
Carbon footprint
17
-2
The total amount of greenhouse gas (GHG) emissions generate by a human activity. Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles. Term first used in 1980. Alternative definition — Your life reduced to the a series of equations on energy (carbon) consumption.
20
Biofuels
23
3
Finally, we are reaching a break-even point with sugar based biofuels in Brazil.
21
Natural (food)
14
-7
Food grown with without artificial ingredients (such as color) and produced in a manner similar to that used in a well-stocked home kitchen.
22
Post-consumer (waste)
20
-2
Material that can be used as a resource to build new products.
23
Greenhouse Effect
24
1
The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat. The result of the increased emission of CO2 and other GHGs.
24
Greenwash
21
-3
Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.
25
Locavore
10
-15
Thinking globally while eating locally.
26
Carbon trading
25
-1
Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.
27
Xeriscape
13
-14
Literally ‘dry landscaping’; using natural elements in a desert landscape for yard enhancement. Begging the question: must every yard resemble an English Manor?
28
Save a Tree!
27
-1
One of the first rallying cries of the Environmental Movement. Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.
For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 300,000 print and electronic media, as well as new social media as they emerge.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture. GLM analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
Global Language Monitor’s Earth Day Words that Changed the World analysis
Since 1970 a whole new vocabulary has entered the English Language.
New Words and New ‘Senses’ of Old Words
Austin, Texas,Earth Week April 2015. For the first time since its annual survey began, ‘Climate Change’ has been dethroned in the Global Language Monitor’s Earth Day Words that Changed the World analysis. ‘Climate change’ fell to No. 7 while its close companion, ”global warming fell to No. 12. in the fourth annual analysis of Global English.
Since the first Earth Day was celebrated as an ‘environmental teach-in’ on April 22, 1970 a whole new vocabulary has entered the English Language. The Global Language Monitor has determined the top new words and new ‘senses’ of old words that have been engendered since that first Earth Day. The words are ranked by order of present-day usage in the English-speaking world. The study was updated the second week of April 2015
“The fact that neither ‘climate change’ nor ‘global warming’ tops this years list is interesting, indeed,” said Paul JJ Payack, president and chief word analyst of GLM. “In fact,there appears to be a profound shift in the awareness of environmental change on everyday living-level. This is certainly suggested by words like ‘eco-‘, free-range, and vegan moving toward the top of this year’s list.”
The words analyzed are but the most profound examples of a movement that has been gaining momentum at least since the 1960s, especially since the publication of Rachel Carson’s Silent Spring.
GLM used its Narrative Tracker methodologies to determine and rank the Earth Day words. The criteria included determining which words have had an impact on the environmental movement and/or were influential in its growth.
The Top Words Engendered by Earth Day and the Environmental Movement since 1970 are listed below.
Rank/Word/Last Year’s Rank/Definition
Rank
Word
2014
Change
Comment
1
Green
3
2
Practices that are in harmony with nature.
2
Eco- (as a prefix)
5
3
Shorthand for ‘ecological’; from the Greek ‘oikos’ for house (or table).
3
Free-range
26
23
The animal has been raised with access to the outside; not the same as ‘free roaming’.
4
Sustainable
2
-2
The ability to create self-replicating systems that can persist over time. Sustainable was GLM’s word of the year in 2006.the environment.
5
Vegan
6
1
Those who abstain from eating animal or dairy products, often avoiding any products made from animals (such as leather or gelatin); coined in 1944 in the UK by Donald Watson.
6
Emissions
12
6
In this sense, gases and particles sent out into the atmosphere through industrial production, automobiles, etc.; from the Late Latin emittere, to send out of.
7
Climate Change
1
-6
Now used twice as much as the term ‘global warming’. Originally favored by those who think the warming of the planet is primarily dues to long-term atmospheric cycles.
8
Ecology
7
-1
The relations of beings to each other and their environment; from the Greek ‘oikos’ for house (or table).
9
Recycle
8
-1
The re-using of materials once viewed as waste.
10
Renewable energy
15
5
Energy derived from solar, wind, geothermal, biomass and similar ‘sustainable’ sources.
12
Global warming
4
-8
Favored by those who think the warming of the planet is primarily due to human influence. (Compare Climate Change, above.)
13
Solar Power
28
15
China adds Solar the Size of France’s total capacity in First Quarter of 2015
14
Biomass
22
8
Material derived from plants that can be used as a renewable energy source.
15
Hybrid (car)
9
-6
Cars that use a mixture of technologies to reduce their reliance on fossil fuels.
16
Biodegradable
18
2
Organic material that decays naturally in a relatively short time.
17
Organic food
16
-1
Food grown or produced without synthetic fertilizers, insecticides, hormones, irradiation and genetic modification.
18
Greenhouse gas (GHG)
19
1
Any gas emitted into the atmosphere that trap heat (e.g., CO2); without them the Earth would be uninhabitable for humans; with an excess the Earth would be uninhabitable for humans.18. Solar power (12) — Energy derived by harnessing the sun’s electromagnetic radiation.
19
Carbon footprint
17
-2
The total amount of greenhouse gas (GHG) emissions generate by a human activity. Driving a late-model, fuel-efficient car emits about 6 pounds of CO2 every ten miles. Term first used in 1980. Alternative definition — Your life reduced to the a series of equations on energy (carbon) consumption.
20
Biofuels
23
3
Finally, we are reaching a break-even point with sugar based biofuels in Brazil.
21
Natural (food)
14
-7
Food grown with without artificial ingredients (such as color) and produced in a manner similar to that used in a well-stocked home kitchen.
22
Post-consumer (waste)
20
-2
Material that can be used as a resource to build new products.
23
Greenhouse Effect
24
1
The heating of the Earth’s surface in a fashion similar to a greenhouse, with GHG acting as glass windows that trap heat. The result of the increased emission of CO2 and other GHGs.
24
Greenwash
21
-3
Highlighting aspects of a product that may or appear to be favorable to the environment in order to re-shape its brand image.
25
Locavore
10
-15
Thinking globally while eating locally.
26
Carbon trading
25
-1
Trading, in effect, the rights to pollute between different manufacturers in the global marketplace.
27
Xeriscape
13
-14
Literally ‘dry landscaping’; using natural elements in a desert landscape for yard enhancement. Begging the question: must every yard resemble an English Manor?
28
Save a Tree!
27
-1
One of the first rallying cries of the Environmental Movement. Unfortunately, replacing a renewable resource with one made of petroleum created ecological problems of its own.
For this analysis, the Global Language Monitor collected data from the Internet, blogosphere, the top 300,000 print and electronic media, as well as new social media as they emerge.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture. GLM analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge. The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities.
Austin, TEXAS, May 13, 2016 — Her Royal Highness, the Duchess of Cambridge AKA Kate Middleton is re-entering the world of fashion by posing for British Voguein her first-ever fashion shoot.
Global Language Monitor compared Kate’s Moda Quotient (MQ) compared with a number of the world’s highest paid fashion models like Cara Delevingne and Gisele Bundchen and she is … No 2 on the chart already
In this chart, you can what each of the Top Ten Models earned in 2015, according to Forbes.
British Voguecelebrated its centennial issue with seven new photographs of Her Royal Highness. The photos were taken by Josh Olins in the East Anglia countryside, the home to Cambridge household. The session was a collaboration with the National Portrait Gallery, which will feature two of the portraits.
Of course, this is not the first time, Kate has made the list.
In 2015, Kate made the list, though in an oblique manner: “4. Kate’s Baby girl — A little princess waiting in the wings?”
The Princess waiting in the wings was none other than Princess Charlotte.
Previous to this, Kate made her debut as a global fashion leader by knocking Lady Gaga who had captured the Top Spot in 2010. Kate took the Top Spot again again 2012, and ceded the Top Spot to London in 2013.
London (2013)
the Princess Effect (2012)
Kate Middleton (2011)
Lady Gaga (2010)
The Princess Effect was noted in 2012 when one UK newspaper quipped, ‘She turns everything she wears into sold. At the time, the Princess Effect was said to contribute some £1 billion to the UK economy annually.
Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Austin, Texas February 1, 2016 The 2016 major-party election candidates provide perhaps as broad a set of individuals as ever assembled for the Quadrennial White House scramble: a brash New Your billionaire, with perhaps another waiting on the sideline, a former first Lady (and senator & Secretary of State), a former high tech CEO, a soft-spoken neurosurgeon, a number of Evangelicals, a pastor, former governors, a hopeful member of a political dynasty, and a handful of minority candidates, among others.
It is a historical truism that a young, tanned, and relaxed John F. Kennedy won his 1960 televised debate with a sickly, sweaty Richard M. Nixon because JFK wore blue shirt and the just released from the hospital, Nixon grew a five o’clock shadow. A follow-up study found that Nixon won the debate among those who listened to the debate on radio, while Kennedy was declared the winner with those who viewed the debate on television.
Kennedy Proved the Victor Over Nixon — on Style Points
Fifty-six years later, in an age where image is key (namely The Optic) thanks to the likes of ubiquitous cell phones (read: cameras), combined with applications with hundred of millions of users (like Facebook, Twitter and Vine), an analysis of each candidate’s sartorial choices is a worthy area of investigation.
So far, we’ve seen Mr. Rubio’s high(er) heals from the mall, Hillary’s expanded palette for her designer pantsuits, Mr. Trump’s loud, outrageous, sometime obnoxious ties, Sanders in his glorious dishevelment, Carly as the avenging CEO warrior from Silicon Valley, Hillary in her ever-the-same, ever changing pantsuits, and the like, and to think that it all officially officially begins today….
Two of the Top Republican Contenders
The Global Language Monitor, annually presents a study of the Top Global Fashion Capitals; in the same manner GLM recently conducted a study of the Major US Presidential Candidates and subjected them to a slightly modified criteria of that which it has used in its Top Global Fashion Capitals ranking.
For our purposes, the candidates sartorial styles were divided into several categories, plus an overall winner that will surprise few. The country is again entering another period of transition. The fact remains that Mr. Obama is leaving office with the same approval rating as his predecessor, GW Bush (hovering around 48%). Again, there is tremendous uncertainty in the land, on all sides of the political spectrum. And once again, the voting public appears to be fascinated with their shiny, new toy(s): Trump, Sanders, Carson, Rubio, Fiorina, Cruz, etc.
For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear.
This is GLM’s first study of Fashion in Politics, though it has been tracking differing issues in politics for about a decade and here and even into the future, here.
The results of the study will be published on February 1, 2016 …here is a Top Level Overview, which will be deconstucted below.
Total Score for Presidential Candidates: This chart will be deconstructrd later on Februry 1.
This Total Scores for Presidential Candidates, of both major parties. This chart provides a top- overview of all seventeen candidates for both the Democratic and Republican parties. Also included are potential candidates who might later enter the fray, such as Michael Bloomberg, Elizabeth Warren, and Joe Biden.
The Candidates that are being tracked follow:
Bernie Sanders
Carly Fiorina
Chris Christie
Donald Trump
Elizabeth Warren
Hillary Clinton
Jeb Bush
Jim Gilmore
Joe Biden
John Kasich
Marco Rubio
Martin
Michael Bloomberg
Mike Huckabee
Rand Paul
Rick SantorumTed Cruz
Of course, some half dozen of these candidates will be out of the race in the next several days.
You can find a Brief Sartorial Overview of US Presidents here.
Overall Candidate Fashion Ranking
Overall, Donald Trump outdistances the field, which could be expected for the Trump PR Machine. However, doubling the score of the second grouping of Cruz, Clinton, Christie, Bush and Biden, suggests that he’s gaining a significant number of style points.
The bottom four candodates would normally rate an asterisk (*) but the actual scores, themselves tell their own
This is a very interesting chart with Chris Christie topping the chart, closely followed by Cruz and Trump.
Clinton and Sanders are equally matched which is interesting because Sander’s overall demeanor is that of a wide-eyed, democratic socialist frpm a very small (read: inconsequential) state. Come to think of it that WAS his demeaner for most of his decades-long career.
Interesting to note is Marco Rubio;s middling finish.
Off-the-Rack Ranking
In haute couture, OTR connotes designer styled clothing that are not tailored to the individual.
In American presidential politics, it can mean Bloomingdale, Nordstrom, and Saks, or OMG! Target. Not always a positive connotation.
Pret-a-Porter Ranking
Chris Christie leads Pret-a-Porter. That’s right the Jersey Shore icon actually leads the category but by an incredibly small magin.
Overall Score
Finally, the Overall Score, a composite of all of the the above.
Paris nearly doubled Scores of New York and London
Where’s Milano? (No. 6)
Paris Fashion Week, Autumn 2015, New York and Austin, Texas — Paris has stunned New York City toppling it from its one year reign as the Top Global Fashion Capital in the Global Language Monitor’s 11th Annual survey. London remained in the third spot as did L.A.at No. 4.
Rounding out the Top Ten were Rome, Milano, Barcelona, Berlin and Madrid, followed by Tokyo. Currently, there are fifty-six fashion capitals being charted, with a number under watch for 2016. In 2015 GLM added one city to the analysis, Washington, DC, which made a splash, er belly flopped, to No. 53.
Paris redevient la capitale mondiale de la mode
Moving up from No.12 to No.6 word ordinarily send the City’s Fashion Establishment into an ecstatic state. No so, if you are Milano. And especially so if you followed Roma, at No. 5.
Last March, Milano was the Top Fashion Buzzword for 2015 followed by, Suede, Booty, and Kate’s Baby Girl. However, this is a far cry from the Top Global Fashion Capital ranking, where Milano then ranked No. 12. Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. Recent reports from Milano Moda Donna 2015 were mixed
Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four (with Paris, New York and London). Currently, the No. 4 spot is occupied by LA, which GLM sees as representing the Red Carpet phenomenon.
After an extraordinary two-year reign (2011-2012), London has settled into the No. 3 spot, comfortably behind Paris and New York — for the second year in a row. London also took the third spot in all four major areas of measurement used in determining the annual rankings for the Global Language Monitor.
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Last year New York topped Paris by less than .05%, the tightest margin ever; this year Paris returned the favor — and then some — by nearly doubling New York’s score. In another first, Paris topped all four categories worldwide.
“In a world torn by war, repression, and the brutal subjugation of women and girls, fashion remains a bastion of self-expression.” said Paul JJ Payack, Chief Word Analyst and president of GLM. “And fashion can be a force for good that can be experienced in a positive manner in every culture and tradition.”
Sydney remains strong as Melbourne falters; for the first time New Delhi and Mumbai resulted in a virtual dead heat.
The Global Fashion Capitals for Swimwear were Miami, Barcelona, and Bali.
Barcelona, Berlin and Madrid remain hot as does what we are calling the East Asian Cluster: Tokyo, Singapore, Shanghai and Hong Kong. Seoul remains on the outside, very outside, of the cluster at No. 56.
The Top Global Fashion Capital Rankings are listed below, in the format: Ranking, Fashion Capital, and Previous Position.
The Watch List for 2016 includes: Abidjan, Accra, Auckland, Beirut, Jakarta, Kuala Lampur, and Lagos.
Top Fashion Capitals by Region
Europe:
Paris, London, Rome, Milano, Barcelona, Berlin, Madrid, Florence, Monaco, Amsterdam, Antwerp, Copenhagen, Stockholm, and Frankfurt.
India:
Mumbai, New Delhi (statistical dead heat)
Australia:
Sydney, Melbourne
East Asia:
Tokyo, Singapore, Shanghai and Hong Kong. Seoul
RSA:
Cape Town, Johannesburg
Middle Europe:
Moscow, Prague, Vienna, St Petersburg, Warsaw and Krakow
Canada:
Toronto, Montreal,and Vancouver,
Mideast:
Dubai, Abu Dhabi
Spain:
Barcelona, Madrid
Latin America:
Sao Paulo, Rio de Janerio, Buenos Aires, Caracas, , Santiago and Mexico City
Regional US:
New York, Los Angeles, Miami, Dallas, Boston, Las Vegas, Chicago, Houston, Atlanta, San Francisco, Austin and Washington, DC
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the eleventh edition of the survey, which was first made public in 2007.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion wedding industry, among others.
The Eighth Annual Analysis by the Global Language Monitor
NEWYORK, March 4, 2015 – Milan is the Top Fashion Buzzword for 2015 followed by, Suede, Booty, Kate’s Baby Girl, and Yellow Hues. Rounding out the Top Ten were Blue & White; Plus Size, Gingham, Shirt Dresses, and Trans Models. Wrapping up this year’s list are Denim, Flourishes, Corduroy, Retro Fashion, and Transparents.
Milan has been working hard to re-establish itself as the pre-eminent capital of Global Fashion, or at least to being consistently named as one of the Big Four. Milan last held the Top Spot in Global Language Monitor’s annual ranking in 2008. Much of the internet mediabuzz, not all of it positive, revolves upon these efforts to revive its ‘brand’. [Update: The recent reports from Milan were not favorable.]
“In a time besodden with violence and horrors perpetrated against women and girls, the world of fashion stands out as a beacon of self-affirming light to celebrate the inherent beauty and dignity of every woman, and her ability transform herself in whatever way she sees fit,” said Rebecca Roman, Manhattan-based Fashion Director for GLM.
Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. in the latest ranking, New York topped Paris and London followed by Los Angeles, Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai. The Top Global Fashion for 2015 will be announced prior to Spring Fashion Weeks in the Fall. For the current list of the Top 50 Fashion Capitals Go here
The Top Fashion Buzzwords of 2015 follow:
Rank, Buzzword, Comment
Milan — Lots of buzz and not all good as it tries to claw its way back to the top.
Suede — Fifty shades of Suede.
Booty — Last year it was underbutt, this year just butt (S/O To Kim K.).
Kate’s Baby girl — A little princess waiting in the wings?
Yellow Hues — Dozens of yellow hues from which to choose: Lemon yellow, marigold, primrose, saffron, vermillion, canary, ….
Blue & White — Edging in on the Black & White.
Plus Size — Models ahead of the curve(s).
Gingham –Not talking about Little House on the Prairie here .
Trans Models — Transgender Models now making an impact on the Red Carpet.
Denim — This time as dresses.
Flourishes — Fringe, Feathers and Tassels.
Corduroy — Moving well beyond the halls of academe.
Retro Fashion — Hmmm, this year retro moves on to the ’70s.
Transparents — Sheers, and Peek-a-Boos.
Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top Fashion Buzzwords of previous years include:
All Things New York (2014)
London (2013)
the Princess Effect (2012)
Kate Middleton (2011)
Lady Gaga (2010), and
Chiconomics (2009)
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
The Seventh Annual Analysis by the Global Language Monitor
NEWYORK, September 12, 2014 – “All things New York” has been named the Top Fashion Buzzword for 201 4, in the Global Language Monitor’s seventh annual ranking. Attitude, Reds, Underbut(t) and Visible Panty Lines (VPL) follow. Boyfriend Jeans, Side Boobs, The Kardashian Clan, Robe-style Coats, and Pastels follow.
“All Things New York”, capturing the essence of the New York fashion sense, dominates the 2014 Top Fashion Buzzword list,” said Rebecca Roman, Manhattan-based Fashion Director for GLM. “It is difficult to think of any global fashion trend that does not have a strong presence, if not its origin, in the New York City.
“All things New York” — In 2014 New York stands astride the world of fashion.
Attitude — It’s not just what you wear but how you wear it.
Reds — Big , bold, and bright.
Underbut(t) — Yes, we said ‘underbut(t).
VPL (Visible Panty Lines) — For decades, the idea was to eliminate VPL; VPLs are now in style.
Boyfriend Jeans — Popular but not always fashionable.
Side Boobs — Same as above.
The Kardashian Clan — Same as above.
Robe-style Coats — More bedroom-style in the streets.
Pastels — Appropriate now for all seasons.
Funky Eye Makeup — You know it when you see it.
Earthy Tones — Mixing various earth tones together.
Sneakers — Still popular in all shapes and sizes.
Transparents — Updated Peek-a-boo look.
Sweaters — Particularly Wool, particularly big.
Methodology: GLM’s various word analyses are longitudinal in nature covering a number of years that varies with the particular analysis. The rankings are based upon actual word usage throughout the English-speaking world, which now numbers more than 1.83 billion people. GLM analyses billions of web pages, millions of blogs, 300,000 print and electronic news organizations, and new social media sites as they emerge. To qualify for GLM’s lists, the words, names, and phrases must be found globally, have a minimum of 25,000 citations. and the requisite ‘depth’ and ‘breadth’ of usage. Depth is here defined as appearing in various forms of media; breadth that they must appear world-over, not limited to a particular profession or social group or geography.
Top Fashion Buzzwords of previous years include:
London (2013)
the Princess Effect (2012)
Kate Middleton (2011)
Lady Gaga (2010), and
Chiconomics (2009)
Each year, the Global Language Monitor ranks the Top Global Fashion Capitals. In 2013 New York topped Paris and London followed by Los Angeles (!?), Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known.
Today, from its home in Austin, Texas Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
The Difference between New York and Paris was 0.05% And No. 4? Los Angeles! Yes, LA. February Fashion Weeks, 2014 New York and Austin, Texas — New York was reclaimed the title of the Top Global Fashion Capital from London, which had held the tile for 2011 and 2012. Paris, which also won the title of the Top Global Fashion Capital for Haute Couture, finished in the No. 2 spot overall. New York and Paris were separated by 0.05%, the closest in the 10-year history of the Global Language Monitor’s survey. In another development, Los Angeles moved into the esteemed Big Four status, moving up five spots from 2012.
Coming Later in 2014: The Global Fashion Capital Institute
Midtown Manhattan
. The rest of the Top Ten included: Barcelona, Rome, Berlin, Sydney, Antwerp, and Shanghai. Berlin solidified its position, while Antwerp completed it steady climb, Sydney had a triumphal return, and Shanghai returns to what many consider its rightful place in the Top Ten. Asia was well represented with Tokyo (11), Singapore (19), and Hong Kong (20) in the Top Twenty. “New York City has, indeed, earned its Top Global Fashion Capital ranking through its disciplined, methodical yet creative approach to its fashion industry.” said Bekka Payack, New York-based Fashion Director for The Global Language Monitor.
“Paris, with the Top Haute Couture ranking, of course has a centuries-long heritage, having invented the very concept, also scored highly in the pret-a-porter category. This year’s rankings also demonstrate the creative energy that is emerging worldwide in terms of fashion as a jobs, income and wealth generator, not to mention the prestige associated with exporting your fashion sense to the world.”
. The Top Global Fashion Capital Rankings are listed below, in the format: Position, City, Change from 2012, and comment.
New York (+1) — The Big Apple is back on top of the fashion world by slipping past Paris by .5%.
Paris (+2) — The Top Global Fashion Capital for Haute Couture is surprisingly strong in pret-a-porter, also.
London (-2) — London has enjoyed a fabulous two-year run and is now secure in its place in the top echelon for global fashion.
Los Angeles (+5) — Zut alors! Tinsel Town in the Top Four? The result of the melding of the Red Carpet, the Industry (film, of course), and West Coast cool.
Barcelona (-2) — Espana, again, places two Fashion Capitals in the Top Fifteen. Barcelona also wins the Top Fashion Capital for Swimwear.
Rome (0) — Rome may have Seven Hills but Italy now has Three Fashion Capitals (and Milan is No. 2).
Berlin (+3) — Berlin continues its steady rise moving deeper into the the elite ranks.
Sydney (+7) — Sydney towers over OZ distancing (and distinguishing) itself, once again, from Melbourne.
Antwerp (+2) — Ah Antwerp, reverberations of the avant garde Antwerp Six continues into the 21st century.
Shanghai (+12) — As China further emerges onto the world stage, Shanghai leads the fashion charge.
Tokyo (+9) — Tokyo made a leap in 2013 that many consider long overdue.
Milano (-4) — Milan was the Top Global Fashion Capital back in 2009 and remains a strong contender for the top spot year-after-year.
Florence (+3) — Michelangelo, Leonardo da Vinci and Botticelli — A proud heritage to a thriving fashion industry in 2013.
Madrid (-9) — Still strong in 2013, further cementing its place among the elite Fashion Capitals.
Sao Paulo (-8) — Again, the Queen of Latin American Fashion Capitals.
St. Petersburg (+35) — Russian comes into 2014 with two Fashion Capitals in the Top Twenty, with Petrograd surprising Moscow. Read more
The Sixth Annual Analysis by the Global Language Monitor New York, February 21, 2013 – The city of London has been named the Top Fashion Buzzword for 2013, in the Global Language Monitor’s sixth annual ranking. London breaks the two year chart topping by the Duchess of Cambridge. London bested ‘high slits’ the look popularized by Angelina Jolie’s dramatic stance at the 2012 Oscars, followed by Textures, Nail Art, Top Knots. Leather, Wedge Sneakers, Peek-a-boo, Statement Sunglasses, and Au Natural rounded out the top ten. “It may come as a surprise to some that the former Kate Middleton does not top the Top Fashion Buzzwords list this year. After all Kate lit the headlines for everything she wore (and even more so when forgetting to don her frocks). However, she could not overcome the fashion behemoth she helped create: London,” said Bekka Payack, Manhattan-based Fashion Director for GLM. “This season will serve to further liberate women the world over to dress fashionably, in any way these choose.”
London — With the the Global Fashion Crown two years running, the Olympics, Kate Middleton, Stella McCartney, Kate Moss and a cast of thousands (even the flamboyant Boris Johnson, nothing has proven more worthy than London Town.
High Slits — Angelina Jolie’s dramatic stance at the 2012 Academy Award ceremony was the largest meme ever tracked. thereafter high slits abound.
Textures — For the fashion conscious it’s the feel and not just the look.
Nail Art — Observing today’s nail art is akin to taking a stroll through MoMA, with the works in miniature.
Top knots and fun buns — Hair buns have evolved from granny’s convenience to a post-Modern fashion statement.
Leather — Everything and everywhere, including socks, pants, jackets, shirts, and various ‘unmentionables’.
Wedge sneakers — Chuck your oh-so-retro Chuck Taylors, wedge sneakers are now the thing.
Peek-a-boo — Apparently, the catwalks have gotten the CBS Emmy memo — and peek-a-boo fashion abounds.
Statement Sunglasses — All of a sudden, Google’s ‘enhanced reality ‘ sunglasses are demur by catwalk standards.
Au Natural — In the buff now has a much sought after ‘royal warrant’ directly from the Duchess of Cambridge.
First Knuckle Rings — Every few hundred years first knuckle rings return to the fashion forefront.
Baby Bumps — First saw life with the ‘More Demi Moore’ Vanity Fair Cover in ’91. Now a fashion statement.
Blocking — Fabric and Texture blocking; not just color blocking this time around
Prints — Start with postage stamps and follow through to zig-zags, paisleys, and even stripes.
Children as Fashion Accessories — Nothing new here but becoming ever more prominent in Tinsel Town.
Each autumn, the Global Language Monitor ranks the Top Global Fashion Capitals. In 2012, London maintained its dominance over New York City as the Top Global Fashion Capital. Following London and New York were Barcelona, Paris, and Madrid. Rome, Sao Paulo, Milano, Los Angeles, and Berlin rounded out the top ten.
Ninth Annual Ranking Now Includes Fifty-five Cities
September 6, 2012, New York and Austin, Texas. London has been crowned the Top Global Fashion Capital, edging out New York for the second year in a row, according to the Global Language Monitor’s annual ranking of the Top Fifty Fashion Capitals. London and New York were followed by Barcelona, Paris and Madrid. Rounding out the Top Ten were Rome, Sao Paulo, Milano, Los Angeles, and Berlin.
“London’s two-year run has been has been propelled by two rather extraordinary circumstances: the emergence of the former Kate Middleton as a top fashion icon and the recent completion of what have been hailed as an extremely successful Summer Olympics,” said Bekka Payack, Manhattan-based Fashion Director of GLM. “In recognition of the significance and growth of regional capitals with their distinctive styles and contributions to the fashion industry, GLM expanded the list to some fifty-five cities on five continents.”
Top movers on the plus side included Antwerp (+33), Caracas (+27), Johannesburg (+23), and Sao Paulo (+18). Top movers on the down side include Mexico City (-25), Toronto (-19), Moscow (-17), Chicago (-14), and Mumbai (-14), attesting to the heightened global competition. Newcomers to this year’s analysis were Vancouver (31), Seoul (34), Boston (44), Houston (49), and St Petersburg, Russia (51).
Prior to London’s two year reign, New York had reclaimed the crown from Milan. Previous to this, New York had been the top fashion capital for five years running, taking the crown from Paris.
The 2012 Top Global Fashion Capitals, with Rank, Previous Year’s Rank, and commentary:
1. London (1) — Competitors stymied by Kate Middleton and now the hugely successful Summer Olympics.
2. New York (2)– That toddling town is waiting in the wings for London to stumble.
3. Barcelona (7) — Iberia rules with two fashion capitals in the Top Five.
4. Paris (3)– Topped ‘haute couture’ category, of course.
5. Madrid (12)– Making a strong move toward the top.
6. Rome (13)– Edging Milano this time out.
7. Sao Paulo (25) — The Queen of Latin America, again.
8. Milano (4) — Slipping a few spots, but never for long.
9. Los Angeles (5) — The City of Angels strengthening its hold as a true fashion capital.
10. Berlin (10) — Remains among the elite — and deservedly so.
11. Antwerp (44) — A surprising large climb in a very short time (up 33 spots).
12. Hong Kong (6) — Tops in Asia, though down six year over year.
13. Buenos Aires (20) — Moving steadily upward.
14. Bali (21) — Steady climb attests to it being more than just swimwear.
15. Sydney (11) — Remains near the top, a few steps ahead of Melbourne, as is its wont.
16. Florence (31) — A big move for Firenza (up 15).
17. Rio de Janeiro (23) — Building toward the 2016 Summer Games.
18. Johannesburg (41) — Jo-burg breaks into the Top Twenty.
19. Singapore (8) — Trailing Hong Kong but leading Tokyo and Shanghai.
20. Tokyo (9) — No longer the No, 5 to the Top Four, competition is aglow in Asia.
21. Melbourne (17) — Still strong, still a few steps behind Sydney.
22. Shanghai (14) — A thriving fashion center in a tough competitive arena.
23. Caracas (50) — Tremendous upward movement for a seminal fashion center.
24. Las Vegas (16) — Follow the money, and the money and the stars flow to Vegas.
25. Monaco (15) — The principality is firmly ensconced in the European fashion firmament.
26. Santiago (30) — A solid No. 5 in Latin America.
27. Amsterdam (19) — Creative, original and a bit outre.
28. Dubai (27) — A steady force in the mid-East ready to bloom further.
29. Bangkok (32) — Struggling to gain ground in the region.
30. Copenhagen (29) — Keeping pace with (and a bit ahead of) Stockholm.
31. Vancouver (Debut) — Solid debut from this newcomer from the Pacific Northwest.
32. Stockholm (28) — The Capital of Scandinavia’s influence is beginning to transcend its regional roots.
33. Krakow (47) — A scrappy player wielding a surprising amount of influence.
34. Seoul (Debut) — Korean fashion has now gained a foothold on the world scene.
35. Moscow (18) — A bold and growing presence despite a stumble in the current analysis.
36. Frankfurt (43) — Carving out its own space in Berlin’s towering shadow.
37. Vienna (35) — Insight into 21st c. fashion emerging from ancient imperial venues.
38. Mumbai (24) — Still leading New Delhi (now by 10 spots) to dominate the Subcontinent.
39. Miami (26) — The fashion world beginning to understand Miami is more than swimwear.
40. Abu Dhabi (42) — A steady climb backed by deep pockets.
41. San Francisco (38) — A rising yet iconoclastic star.
42. Austin (40) — Famous for its ‘Mash Up’ teams, the city propels its unique style forward.
43. Warsaw (33) — Particularly influential in Central Europe.
44. Boston (Debut) — Can New England deliver fashion to the world? Apparently so.
45. Prague (48) — A firm foundation in interpreting the traditional and the classic.
46. Dallas (37) — Outdistances Houston to settle the local score.
47. Mexico City (22) — Slips some twenty-five spots since the last report.
48. New Delhi (39) — Striving for relevance on the global stage.
49. Houston (Debut) — Big, bold and a city to watch.
50. Chicago (36) — City of the Big Shoulders stretching out toward word-class fashion.
51. St. Petersburg (Debut) — The former imperial capital making strides on the global fashion scene.
52. Montreal (49) — Eclipsed by the debut of Vancouver but still a formidable force.
53. Toronto (34) — Nipped by its francophone neighbor to the North.
54. Cape Town (46) — Though Jo-burg won the latest duel, Cape Town surely has plans.
55. Atlanta (45) — Gaining an international reputation for its bold accents.
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This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the top 250,000 print and electronic news media, as well as new social media sources (such as Twitter) as they emerge.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
Top Fashion Capitals by Region:
Europe (14): London, Barcelona, Paris, Madrid, Rome, Milano, Berlin, Antwerp, Florence, Monaco, Amsterdam, Copenhagen, Stockholm, and Frankfurt.
Middle and Eastern Europe (6): Krakow, Moscow, Vienna, Warsaw, Prague, and St Petersburg.
North America (13): New York, Los Angeles, Las Vegas, Vancouver, San Francisco, Austin, Boston, Dallas, Houston, Chicago, Montreal, Toronto, and Atlanta.
Asia (6): Hong Kong, Singapore, Tokyo, Shanghai, Bangkok, and Seoul.
Subcontinent (2): Mumbai, New Delhi,
Oceania (3): Bali, Sydney, and Melbourne.
Latin America (6): Sao Paulo, Buenos Aires, Rio de Janeiro, Caracas, Santiago, and Mexico City.
Middle East and Africa (4): Dubai, Johannesburg, Abu Dhabi, and Cape Town.
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Over the last several election cycles charges of ‘voter supression’ are often hurled against what used to be termed the ‘Loyal Opposition’.
Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.
Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people. However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state. After each victory we are assured that these victories are all for naught, given Hillary Clinton’s overhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, and avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.
The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.
On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisly because there is no mechanism to rather easily overrule the apparent will of the people.
Can you imagine the anger and cries of foul play if the situation were
reversed and, say Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?
It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens
when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to
none.
The articles included in this ThoughtTopper Institute series, were first drafted by Paul JJ Payack during the initial days of the so-called Great Recession. Subsequently the originals were expanded with Edward ML Peters, Ph.D and published in The Hill and other publications.
The premise of the original articles was that economists and politicians had missed the essence of the profound worldwide economic transformation that had been underway for some time and the economic restructuring would continue into the future, if constrained by this profoundly limited vision.
In fact, the facts have borne out our original assumptions. The Global Economic Restructuring has continued unabated. China continues to rise, the US and the West continue to struggle.
The Lost Decade of Japan has indeed been replicated, as we had feared. The recovery did not mirror previous recoveries in the US. And the traditional manufacturing sector continues to erode.
Edward ML Peters, Ph.D. is the the managing director of Austin-based ThoughtTopper Institute.
Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason. The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree to their particular beliefs).The fact that their audiences steadfastly agree with their positions, only serves to re-enforce their particular biases. “We all think so, so it must be true!” (… and it is logically consistent, is a frequent addition.)
One of the most dangerous of these biases is the concept of ‘settled science’. Science, by definition, can never be settled.
The Scientific Method has been adhered to since the Enlightenment. It is composed of five or six steps
Observation
Hypothesis
Experiment
Record and analyze data
Compare the results to the hypothesis.
If necessary, either modify the hypothesis or the experiment
There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.
Another time-honored tradition, is the custom of employing Occam’s Razor in the decision-making process. Occam’s Razor is stated in Latin as: “Entia non sunt multiplicanda praeter necessitatem” (‘Do not multiply things without necessity). The principle is essential for model building because for a given set of data, there is always an infinite number of models explaining the data.
In other words if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum — you must choose No. 2 because that is the simplest.
If there is any fact in science that cannot be debated, it’s Einstein’s Theory of Relativity. Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is ‘settled’?
The answered is because this is part of the scientific method!
Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case. We consider Global Warming as close to settled science you can get but not for the reasons you might think.
Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described would seem a Hall of Infamy in the early 21st century.
Settled Science in late 1800s:
The division of Humankind into ‘races’ differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
Segregation of women and girls from higher education. Alleged reasons: women’s brains could not deal with rigorous thinking — and men would become physically and psychologically unhinged in their presence.
Excluding women from voting for much the same issues.
Settled Science in early 1900s:
Space flight is not possible because there is nothing in space for an engine to push against.
Since space cannot be empty, there needs to be a substance and name it ether.
The Universe cannot be infinite, so we live in an ‘island universe’ that we call the Milky Way.
Settled Science later in the 20th century
There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
A ‘population bomb’ would wipe out millions or billion of humans before the end of the century.
An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.
Settled Science early in the 21th century
That nothing can exceed the speed of light was a given until it was recently ‘proven’ that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.
With Occam’s Razor in mind we must come to the conclusion that ‘settled science’ is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.
What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 3, 2010. It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
A Retrospective on the Great Recession that Began Ten Years Ago This Month
AUSTIN, Texas, August 9, 2011. Words have power. Names have power. Three years ago we spoke to Newsweek about what should the then-current/still-current economic crisis be named. The ‘Great Recession’ was favored by the New York Times and eventually ‘certified’ by the AP Style Guide. The Global Language Monitor’s position was that the economic crisis of 2008 did not resemble a recession, as we had come to define recessions, and the resemblance to the Worldwide Economic Depression of the 1930s was tentative, at best.
GLM’s position was that we were experiencing was not a recession, neither great nor small, but something of a wholly differing sort: a Global Economic Restructuring.
Words have power. Names have power. In fact words and names can shape the contours of a debate. And, we might add, words and names carry the inherent capacity to lead us astray. Casting the current reality in the terms of those crises we’ve already experienced, provides the comfort (and illusion) that things are well in control.
It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit, as has now become obvious, because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
And the world, from China to Germany, stands aghast as we continue to argue, in spite of all available evidence that debt is a good thing. “We all say so, so it must be true!” seems to be the all-too-familiar refrain from Washington.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
By Paul JJ Payack and Edward ML Peters. Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
“What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 30, 2010. Where do we go from here? We’ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.
This post first appeared on The Hill, the newspaper for Capitol Hill
Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.
This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones — by the 2020 time frame. By way of comparison, the “Reagan Recovery” created over 11,000,000 new jobs with four years.
While President Obama’s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn’t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.
And so the question remains: Where do we go from here?
First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.
Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and “green technology” whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.
Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).
A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country’s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 “sustainable” jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.
This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.
One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
Over the last several election cycles charges of ‘voter supression’ are often hurled against what used to be termed the ‘Loyal Opposition’.
Most recently, the idea of using a photo ID for identification is flash point, with one side suggesting that those living on the margins of society frequently do not have the wherewithal to afford picture IDs, while the opposing argument is that most states require photoIDs to access the basic services provided to the poor.
Super delegates have seldom been mentioned in this regard, as yet another clever way to suppress the will of the people. However, the question is certainly a valid one, especially in view of the Democratic primaries where we have Bernie Sanders winning state-after-state. After each victory we are assured that these victories are all for naught, given Hillary Clinton’s overhelming grasp on the superdelegates, chosen by the Democratic Party establishment. Bernie, the once-obscure, small-state senator, and avowed socialist, is now making a significant dent into the received wisdom of who can be (or should) be allowed to carry the Democratic flag into the 2016 President Election.
The cry heard from the Left is that Hillary is safe because the bulk of the
super delegates currently back her, and thus the will of the people can rather readily be thwarted.
On the Republican side, we have the opposite problem, where the party leadership is said to be in disarray precisly because there is no mechanism to rather easily overrule the apparent will of the people.
Can you imagine the anger and cries of foul play if the situation were
reversed and, say Ted Cruz or Donald Trump, were denied the Republican Party nomination because the majority of the unelected, non-representative, Uber-delegates were dedicated to reversing the vote of the people?
It has not yet reached this point, but if the Sanders campaign reaches parity with that of Clinton in terms of the elected delegates, what happens
when the electorate realizes that the nomination will actually fall into the hands of those non-elected, non-representative, electors answerable to
none.
The articles included in this ThoughtTopper Institute series, were first drafted by Paul JJ Payack during the initial days of the so-called Great Recession. Subsequently the originals were expanded with Edward ML Peters, Ph.D and published in The Hill and other publications.
The premise of the original articles was that economists and politicians had missed the essence of the profound worldwide economic transformation that had been underway for some time and the economic restructuring would continue into the future, if constrained by this profoundly limited vision.
In fact, the facts have borne out our original assumptions. The Global Economic Restructuring has continued unabated. China continues to rise, the US and the West continue to struggle.
The Lost Decade of Japan has indeed been replicated, as we had feared. The recovery did not mirror previous recoveries in the US. And the traditional manufacturing sector continues to erode.
Edward ML Peters, Ph.D. is the the managing director of Austin-based ThoughtTopper Institute.
Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
As thoughtful readers have learned since the launch of the Global Language Monitor in the fall of 2003, all objectivity in media is suspect, and for good reason. The non-bias claimed on all sides of the political equation is itself, biased, since all media have come to see their particular viewpoint as objective and true, right and just, supported by the facts, scientific or otherwise, and agreed to by all learned people (who happen to agree to their particular beliefs).The fact that their audiences steadfastly agree with their positions, only serves to re-enforce their particular biases. “We all think so, so it must be true!” (… and it is logically consistent, is a frequent addition.)
One of the most dangerous of these biases is the concept of ‘settled science’. Science, by definition, can never be settled.
The Scientific Method has been adhered to since the Enlightenment. It is composed of five or six steps
Observation
Hypothesis
Experiment
Record and analyze data
Compare the results to the hypothesis.
If necessary, either modify the hypothesis or the experiment
There is always more complete data to be found and always room for another test of the hypothesis, to ensure completeness.
Another time-honored tradition, is the custom of employing Occam’s Razor in the decision-making process. Occam’s Razor is stated in Latin as: “Entia non sunt multiplicanda praeter necessitatem” (‘Do not multiply things without necessity). The principle is essential for model building because for a given set of data, there is always an infinite number of models explaining the data.
In other words if you have two choices 1) a snowball moves because invisible, alien drones take it and deliver it to its target, or 2) angular momentum — you must choose No. 2 because that is the simplest.
If there is any fact in science that cannot be debated, it’s Einstein’s Theory of Relativity. Yet nonetheless, every year there are numerous well-publicized challenges to differing aspects of the Theory. How can this be if the Theory of Relativity is ‘settled’?
The answered is because this is part of the scientific method!
Lest this be seen as an argument against human-enhanced Global Warming, please allow me to point out that this is not the case. We consider Global Warming as close to settled science you can get but not for the reasons you might think.
Settled Science is not a new term, in fact, its use stretches back some 150 years, although the settled science that it described would seem a Hall of Infamy in the early 21st century.
Settled Science in late 1800s:
The division of Humankind into ‘races’ differentiated by alleged Intellectual Potential (or limitations), Color of Skin, Shape of the head, and Geographic Location.
Segregation of women and girls from higher education. Alleged reasons: women’s brains could not deal with rigorous thinking — and men would become physically and psychologically unhinged in their presence.
Excluding women from voting for much the same issues.
Settled Science in early 1900s:
Space flight is not possible because there is nothing in space for an engine to push against.
Since space cannot be empty, there needs to be a substance and name it ether.
The Universe cannot be infinite, so we live in an ‘island universe’ that we call the Milky Way.
Settled Science later in the 20th century
There are so many safeguards built into nuclear power plants that the odds of an accident are 50,000,000,000 to 1.
A ‘population bomb’ would wipe out millions or billion of humans before the end of the century.
An impending Ice Age would settle upon Northern climes before the end of the century with great death and destruction in its wake.
Being gay or lesbian was classified as abnormal and a psychiatric condition by the experts in the field.
Settled Science early in the 21th century
That nothing can exceed the speed of light was a given until it was recently ‘proven’ that the Inflationary Stage of the first moments of the Big Bang expanded thousands or millions of light-years in less than a millionth of a second.
With Occam’s Razor in mind we must come to the conclusion that ‘settled science’ is a term that often contradicts the Scientific Method, itself and,therefore, must be used with great caution.
What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 3, 2010. It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
A Retrospective on the Great Recession that Began Ten Years Ago This Month
AUSTIN, Texas, August 9, 2011. Words have power. Names have power. Three years ago we spoke to Newsweek about what should the then-current/still-current economic crisis be named. The ‘Great Recession’ was favored by the New York Times and eventually ‘certified’ by the AP Style Guide. The Global Language Monitor’s position was that the economic crisis of 2008 did not resemble a recession, as we had come to define recessions, and the resemblance to the Worldwide Economic Depression of the 1930s was tentative, at best.
GLM’s position was that we were experiencing was not a recession, neither great nor small, but something of a wholly differing sort: a Global Economic Restructuring.
Words have power. Names have power. In fact words and names can shape the contours of a debate. And, we might add, words and names carry the inherent capacity to lead us astray. Casting the current reality in the terms of those crises we’ve already experienced, provides the comfort (and illusion) that things are well in control.
It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words “by other means”.
Originally alluded to as a “Financial Tsunami” or “Financial Meltdown,” the major global media seem to have gained a consensus on “The Great Recession”. In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as “The Depression” in the same way that many still refer to World War II as “The War”. But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called “Great Recession”.
Our recent analysis has shown that while the major print and electronic media have settled upon “Great Recession”, the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory — but rather a crisis of another sort.
“On War” is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 – 1831), it recorded one of his most respected tenets, “War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means,” which is frequently abbreviated to “War is diplomacy carried out by other means’.
We believe that the reason the “Great Recession” label does not now fit, as has now become obvious, because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out “by other means”.
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn’t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
And the world, from China to Germany, stands aghast as we continue to argue, in spite of all available evidence that debt is a good thing. “We all say so, so it must be true!” seems to be the all-too-familiar refrain from Washington.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the “Great Recession” label doesn’t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out “by other means”.
By Paul JJ Payack and Edward ML Peters. Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
“What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz’s words ‘by other means’.”
November 30, 2010. Where do we go from here? We’ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.
This post first appeared on The Hill, the newspaper for Capitol Hill
Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.
This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones — by the 2020 time frame. By way of comparison, the “Reagan Recovery” created over 11,000,000 new jobs with four years.
While President Obama’s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn’t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.
And so the question remains: Where do we go from here?
First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.
Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and “green technology” whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.
Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).
A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country’s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 “sustainable” jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.
This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.
One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is “The Paid-for Option”, which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
The Rankings: 1. PAC 12, 2. Big Ten, 3. SEC, 4. ACC, 5. Big 12
Austin, TEXAS July 29, 2015 — Some five years after what has come to be known as Conference Realignment, the impact on the academic reputation at highest level of Collegiate Athletics is becoming clear(er). According to an analysis performed using the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th edition, The PAC-12 now is the Top College Conference by Academic Reputation.
As you can see from the chart below, The PAC 12 toppled the Big Ten from the Top Spot, also leapfrogging the SEC and ACC.
Since 2008, the TrendTopper MediaBuzz College Guide has been ranking the nation’s Top 422 Colleges and Universities according to the values of their brands. Almost immediately, the Global Language Monitor, the TTMB publisher, began to see parallels between the value of a school’s brand and its perceived athletic excellence.
In 2012, GLM began a study of all the major football conferences at the time while looking ahead to the future changes then proposed. This was not necessary in 2015, since there are now only five conferences at the highest level of the game that matter:
• The Atlantic Coast Conference
• The Big 10 Conference
• The Big 12 Conference
• The PAC 12 Conference
• The SEC Conference
As before, the Patriot League and the Ivy League, two FCS conferences renowned for their academic prowess, are used as controls.
The analysis also gathered together the schools that have been overlooked by the Big 5 and hope to join one of them in a future paroxysm of conference realignment. The Select Seven schools include: Rice University, Tulane University, Southern Methodist University, University of Tulsa, University of Central Florida, University of Cincinnati, and the University of Connecticut. We treat the Select Seven as a separate conference for ranking purposes.
Highlights of the analysis:
The Biggest Winner 1 – The Pac 12 jumps over the Big Ten, ACC and SEC to the Top Spot. This was not because of the addition of Utah (Net negative) and Colorado (Net positive) with realignment, but rather because of the continuing strengthening of the academic reputation of the original PAC 10 membership. In fact, members of the PAC 12 occupied five of the top eleven spots in the university ranking.
The Biggest Disappointment – The Big 10, always an academic juggernaut only strengthened itself with the addition of Rutgers and Maryland. The addition of Nebraska was a net negative. Nevertheless, the Big Ten fell into the second position, only marginally ahead of the SEC and ACC. Wisconsin, Michigan, Minnesota and Ohio State all finished in the top twenty of the university ranking.
The SEC and the ACC both improved their academic reputations over the last few years with the SEC bolstering its already formidable academic stalwarts with Texas A&M and Missouri. The ACC added two Eastern academic powerhouses in Pitt (founded in 1787) and Syracuse. The addition of Louisville was a net negative. Head-to-head, in the SEC vs. ACC contest, the SEC narrowly secures the win by a whisker with a last second field goal.
The Biggest Loser – The Big Twelve. Losing academic stars Texas A&M, Missouri, and Colorado while gaining West Virginia was a net negative. The Big 12, anchored by UT, a Top 10 academic school, now stands at about a third of the Academic Branding Power of the PAC 12 and Big Ten.
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the tenth edition of the survey since it first appeared in 2008.
About the Global Language Monitor
The Global Language Monitor is the publisher of the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valleyby Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Previous to this Payack was the founding president at yourDictionary.com, and a senior executive for a number of leading high tech companies.
Today, from its home in Austin, Texas GLM provides a number of innovative products and services that utilize its ‘algorithmic services’ to help worldwide customers protect, defend and nurture their branded products and entities. Products include ‘brand audits’ to assess the current status, establish baselines, and competitive benchmarks for current intellectual assets and brands, and to defend products against ambush marketing.
These services are currently provided to the Fortune 500, the Higher Education market, high technology firms, the worldwide print and electronic media, and the global fashion industry, among others.
For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com
Winners Appear Across the Spectrum: Elite Public Institutions, Technical and Specialized Schools
2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition
Austin, Texas, July 20, 2015 — For the first time, the ‘brands’ of elite private colleges have been hit by the backlash against elites, entitlement and privilege. In fact, for the first time, a major shift has been detected in the brand perceptions at the top of the rankings with elite private universities being pushed further down the rankings by their elite public counterparts. This according to the 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition.
MIT, a school remains atop the list with the nation’s Top Collegiate Brand for the second, third, fourth consecutive analysis.
The Elite Private Universities, such as Harvard, Chicago, Stanford, Penn and NYU all lost some brand equity. In fact, the University of California system took the No.2, 3 and 4 spots led by UCLA, Berkeley, Davis and San Diego.
“Over the last several years there has been a mounting backlash against those perceived to be elite, entitled and privileged,” said Paul JJ Payack, Editor-in-Chief of the TTMB College Guide.
“This is exemplified by the Top 1%, Anonymous and Occupy Movements. The recent racial tension in Florida, Ferguson, Missouri, Baltimore, and Staten Island and the subsequent “Black Lives Matter” Movement have called further attention to perception of a growing gap between rich and poor or ‘haves and have nots’.
The chorus has been recently joined by reputable analysts such as Malcolm Gladwell, the author of Tipping Point and New Yorkerwriter, who famously tweeted about a recent $450 million gift to Harvard, “If billionaires don’t step up, Harvard will soon be down to its last $30 billion” and “After all, Harvard is only the world’s richest university, with an [endowment] that’s larger than the gross domestic products of Jordan, Bolivia, Iceland and about 90 assorted other countries.”
This is the type of near real-time movement that the TTMB was designed to monitor — often representing wider societal trends. The methodologies of, for example, US News, are designed to monitor factors that change more slowly over time, such as peer opinions and endowment size. While others are mainly concerned with career-tracking information, and the like.
These are the Top 25 US Universities for 2015. The Elite Public Universities that moved up this year are highlighted in light blue. The Elite Private Universities that lost ground in their Brand Equity are highlighted in taupe.
The University of Florida and Florida State University both continued their rise and took the No. 32 and No. 33 spots respectively. Penn State, which had a resurgence since its football scandal, fell back to No. 52 (from No. 42), suggesting some lingering effects.
In the College Division, Wesleyan University (CT) tops the list of Top US Colleges, supplanting the US Military Academy (West Point). The School of the Art Institute of Chicago took the second spot, the highest ever ranking from the Art, Design and Music Category. The College of the Holy Cross (Holy Cross) placed third. Williams and Richmond rounded out the top five.
This is the tenth TrendTopper MediaBuzz ranking over the preceding eight years. There have now been four different schools taking the top spot Harvard, Michigan, Wisconsin, and MIT.
There are 199 Colleges in the rankings. These are the Top 40 US Colleges for 2015.
New York, California, Massachusetts, Pennsylvania, Texas and Ohio lead the “Top States for Top Colleges”. TSFTC details the top universities and colleges foe each state. (Forty states have Top Schools represented.}
Highlights of The 2016 TrendTopper MediaBuzz of the Top 419 College Brands, 10th Edition include detailed analysis of each of these specialty categories:
Specialized Category
Leaders
The 222 Top US Universities
1. MIT, 2. UCLA, 3. Berkeley
The 199 Top US Colleges
1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Private Universities
1. Chicago, 2. Harvard, 3. Stanford
The Top US Public Universities
1. UCLA, 2. Berkeley, 3. UC Davis
The Top US Private Colleges
1. Wesleyan (CT), 2. SAIC, 3. Holy Cross
The Top US Public Colleges
1. West Point, 2. Annapolis, 3. Air Force
The Top Engineering Universities
1. MIT, 2. Virginia Tech, 3. Georgia Tech
The Top Engineering Collages
1. Harvey Mudd, 2. MSOE, 3. SD School of Mines
The Top Catholic Universities
1. U San Diego, 2. Boston College, 3. Notre Dame.
The Top Catholic Colleges
1. Holy Cross, 2. Siena College, 3. Willamette
Top Denomination-related Colleges
1. St Olaf, 2. High Point, 3. Muhlenberg
Top Military and Service Academies
1. West Point, 2. Annapolis, 3. Air Force
Top Art, Design, and Music Schools
1. School of the Art Institute AIC, 2. Pratt Institute, 3. School of the Arts, PA
Top Women’s Colleges
1. Smith, 2. Wellesley, 3. Barnard
Top Historically Black Colleges and Universities
1. Morehouse, 2. Spelman, 3.Rhodes
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
Top 400 US College and University Brands for 2014, 9th Edition, by the Global Language Monitor
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
MIT is the Top University Brand for the Third Year Running
West Point is the Top College Division Brand
Austin, Texas, August 12, 2014 – MIT is the Top US University Brand for the Third Year Running according to the Top 400 US College and University Brands for 2014, 9th Edition, to be released later this week by the Global Language Monitor. Harvard, which placed No. 2 to MIT for the third straight year, had rejected the idea of adding a ‘trade school’ in the mid-nineteenth century. That trade school would one day become the Massachusetts Institute of Technology.
Following MIT and Harvard were the University of California, Berkeley; the University of Chicago; and the University of Texas, Austin. Rounding out the Top Ten were the University of California at Los Angeles; the University of California, Davis, Stanford University, New York University, and Northwestern.
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The University of California, Berkeley took top public university honors, again. Some 13 of the Top 25 are now private universities, reversing the score from 2013.
Biggest Movers in the Top Twenty-Five were Dartmouth (+55), Northwestern (+24), and Washington University in St. Louis U (+22). The biggest positive movement in the last three analyses was made by the University of Minnesota (+57). Editor’s Note: There is often some confusion with patronyms of the University of Washington, Washington University in St. Louis, and the University of Minnesota. The patronyms are UDub, WashU, and The U, respectively.
There are four different schools taking the top spot in the university division over the last seven years: MIT, Harvard, Michigan and Wisconsin. In the college division there are now seven colleges to have taken the top spot since these analyses began: West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, and Colorado College.
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“Tracking schools as brands actually ranks schools from a consumers’ point of view And using Big Data Textual Analysis allows near real-time updates of an institution’s reputation or ‘brand equity’ using the same techniques used to measure the appeal of any other branded entity, such as luxury automobiles or consumer electronics”, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. “Employing these advanced techniques to analyze Big Data also helps eliminate the built-in biases and arbitrary distinctions of most other rating systems, such as excluding from the rankings online institutions, military academies , design, music, and art schools.” This is the ninth TrendTopper MediaBuzz ranking over the preceding seven years.
The Top Twenty-Five US Universities their previous rankings and comments are listed below.
2014 Rank, University, Last ranking, Comment
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Massachusetts Institute of Technology (1) — MIT claims the title of the Top College Brand for the third year in a row.
Harvard University (2) — Harvard rejected the idea of adding a ‘trade school’ in the mid-nineteenth century so what became MIT was created as a separate entity (Epic Fail).
University of California, Berkeley (5) — Cal beats Stanford in the Big Game, brand-equity edition, once again, but the Cardinal lead the series overall 5-4.
University of Chicago (7) — Michael Jordan’s Chicago Bulls won three NBA titles in a row at the same time that UC was picking up three consecutive Nobel Prizes for Economics.
University of Texas, Austin (8) — More than football, now a globally recognized academic powerhouse (with an endowment growing $1 billion per year).
University of California at Los Angeles (14) — Big move into the Top Ten College Brands.
University of California, Davis (18) — Viticulture & Enology are just the gateway into this world-class university.
Stanford University (4) — Always in the Top Ten but not yet recognized as the Top Academic Brand.
New York University (15) — Continues seemingly inexorable rise in stature.
Northwestern University (34) — Chicago and Boston only cities with two Top Ten Academic Brands.
University of Pennsylvania (11) — Penn has hovered around the eleventh spot for some time now.
University of California, San Diego (19) — Always near the top in federal research funding.
University of Washington (13) — Another fine showing for the UDub brand.
Columbia University (3) — New York’s Ivy League school is being challenged for its leadership position by recent inroads by Cornell.
University of Wisconsin, Madison (16) — Recognized as 2011’s Top College Brand.
University of Michigan, Ann Arbor (25) — No. 1 in 2010 and 2009; moving back up the brand rankings.
Princeton University (10) — Originally named the College of New Jersey was located in Newark before moving to it present location.
Dartmouth College (55 ) — Like Princeton, exerts a global impact from small town America.
University of Virginia (32) — Thomas Jefferson’s school is back in the Top Twenty.
University of North Carolina, Chapel Hill (23) — UNC is now gaining global recognition.
Yale University (6) — One of the Big Three Ivy Institutions.
University of Minnesota (20) — Another solid ranking for “The U”.
Cornell University (9) — Now challenging Columbia University for Ivy supremacy in New York.
Michigan State University (31) — The first land-grant institution now serves as a model for universities worldwide.
Washington University in St. Louis (47) — WashU’s name causes some branding confusion yet its academic brand remains strong.
The United States Military Academy (West Point) is the Top US College Brand for 2014, replacing the University of Richmond which finished as runner-up. Wellesley College and Amherst College followed. Rounding out the Top Ten were Williams College, Middlebury College, Vassar College, Babson College, and the Pratt Institute.
West Point completed a remarkable rise over the last three analyses, moving up some 23 spots. Pomona College, out of Claremont, CA, also capped a remarkable run moving up some 22 places. Pomona’s is the highest finish for a West Coast college since Occidental scored the No. 2 position back in 2011. Wellesley’s finish was the highest for a women’s college in 2014. Wellesley remains the only women’s college to have finished No. 1 in any college ranking system, when it took the top spot in 2009.
The US Military Academy, of course, also took top public college honors. Some Twenty-two of the Top 25 colleges are private institutions.
There are now seven colleges to have taken the Top College Brand spot since these analyses began: West Point, University of Richmond, Williams College, Davidson College, Carleton College, Wellesley College, Colorado College.
The Top Twenty-Five US Colleges, their previous rankings, and comments are listed below.
2014 Rank, College, Last ranking, Comment
United States Military Academy (3) — West Point has the Top Brand among American colleges.
University of Richmond (1) — Last year’s No. 1 brand; now a fixture in the Top Three.
Pomona College (25) — Highest ranking yet for the Claremont Colleges Star.
Wellesley College (4) — Top College Brand for 2009; only time a women’s school topped ANY college ranking.
Amherst College (6) — Top Little Three comes in as No. 5 Collegiate Brand.
Williams College (7) — A $2,000,000,000 endowment goes a long way when building a collegiate brand.
Middlebury College (8) — Moves up one spot for 2013.
Vassar College (9) — Also moves up one spot from 2013.
Babson College (11) — Babson is trending upward with the entrepreneur express.
Pratt Institute (10) — Pratt Institute and Cooper Union always in a tight race; yet again Pratt prevails.
Bucknell University (2) — Now the largest Liberal Arts school in the US.
The Cooper Union (12) — Looks like free tuition might become a thing of the past at The Cooper Union for the Advancement of Science and Art.
Lafayette College (18) — Another Patriot League school on the rise.
Colgate University (21) — Nice move upward for the Hamilton, NY school.
Bowdoin College (14) — Bowdoin was actually chartered by Governor Samuel Adams of Massachusetts (of which Maine was a district at the time).
Swarthmore College (17) — Some 20% of students at this Quaker-founded school attain PhDs in their fields.
Occidental College (15) — No. 2 Liberal Arts college on the West Coast (following Pomona).
Bard College (20) — Doesn’t like College Rankings in general but can’t be excluded as a Top Collegiate Brand.
Oberlin College (19) — First American institution of higher education to include women and Blacks in their regular admissions.
United States Naval Academy (13) — Midship-persons are among the most rigorously trained in American higher education.
Barnard College (24) — One of the original Seven Sisters, Barnard has been ‘associated’ with Columbia since 1900.
Rhode Island School of Design (16) — RISD and Brown have contiguous campuses in Providence, RI.
Dickinson College (22) — Note for its 3:2 engineering program with Columbia, Rensselaer, and Case.
Reed College (26) — Strengthens brand on the fact that Steve Jobs ‘dropped out’ here.
Davidson College (27) — Top College Brand of 2011; Richmond and Davidson are the two top collegiate brands of the South.
For the full ranking of all the Top US 200 College brands go here.
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
About the Global Language Monitor
In 2003, The Global Language Monitor (GLM) was founded in Silicon Valley by Paul J.J. Payack on the understanding that new technologies and techniques were necessary for truly understanding the world of Big Data, as it is now known. Today, Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices and their impact on the various aspects of culture, with a particular emphasis upon Global English.
Top 200 US College Brands 2014 by the Global Language Monitor
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
Top 400 US University Brands, 9th Edition, by the Global Language Monitor
Methodology: For this analysis, the Global Language Monitor used its proprietary Brand Affiliation Index (BAI), the same technology used to measure global brand equity for the Olympics, World Cup, the Fortune 500, and others. This exclusive, GLM longitudinal-study encompasses the prior three years to better assess short-term velocity and longer-term momentum. The study is a Big Data textual analysis based on billions of webpages, millions of blogs, the top 375,000 global print and electronic media, and new social media formats as they appear. This is the ninth edition of the survey since it first appeared in 2008.
Austin, Texas, January 30, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities. This is the second time that a technical institute has topped the rankings. Following MIT and Harvard were
New Guide Released June 2014
Columbia University; Stanford University; and the University of California, Berkeley up nine spots and moving into the Top Ten. Rounding out the Top Ten were Yale; the University of Chicago (which slipped four spots); the University of Texas, Austin; Cornell and Princeton.
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The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years: Harvard, Michigan, Wisconsin, and MIT.
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The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.
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“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have institutions of the stature of MIT, Berkeley and Texas give away their product for free, or millions of students opt for on-line schools or educations provided by for-profit organizations — and not record significant change. This is all part of the globalization (and democratization) of higher ed. In fact you need a seismograph to better understand the shifting of the tectonic plates of education, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM.
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The rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. This is the eighth TrendTopper MediaBuzz ranking over the preceding six years; the rankings are conducted every nine months. There have now been four different schools taking the top spot in the last six years: Harvard, Michigan, Wisconsin, and MIT.
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To read about all Top Universities and Colleges continue reading here.
The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The figure below shows the Top Universities and their rank in 2012.
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2013
Top Universities
2012
1
Massachusetts Institute of Technology
1
2
Harvard University
2
3
Columbia University
4
4
Stanford University
8
5
University of California, Berkeley
14
6
Yale University
9
7
University of Chicago
3
8
University of Texas, Austin
10
9
Cornell University
6
10
Princeton University
15
11
University of Pennsylvania
12
12
Ohio State University, Columbus
16
13
University of Washington
11
14
University of California at Los Angeles
7
15
New York University
20
16
University of Wisconsin, Madison
5
17
Virginia Tech
19
18
University of California, Davis
17
19
University of California, San Diego
22
20
University of Minnesota
35
21
Georgia Institute of Technology
23
22
Johns Hopkins University
24
23
University of North Carolina, Chapel Hill
28
24
Duke University
21
25
University of Michigan, Ann Arbor
13
25
Boston College
26
26
University of Illinois—Urbana, Champaign
34
27
University of Phoenix
38
28
Purdue University
42
29
University of Georgia
27
30
University of Southern California
32
31
Michigan State University
40
32
University of Virginia
25
33
Boston University
29
34
Northwestern University
31
35
Georgetown University
25
36
University of Iowa
44
37
University of Pittsburgh
33
38
George Washington University
30
39
Pennsylvania State University
50
40
Texas A&M University
47
41
Rutgers, the State University of NJ
57
42
University of Notre Dame
53
43
University of Colorado, Boulder
58
44
Indiana University, Bloomington
18
45
University of Miami
37
46
Florida State University
47
Washington University in St. Louis
66
48
Brown University
36
49
University of California, Irvine
43
50
University of Oregon
60
51
Carnegie Mellon University
45
52
Syracuse University
49
53
California Institute of Technology
41
54
Central Michigan University
55
University of South Carolina, Columbia
70
56
University of California, Santa Barbara
39
57
Vanderbilt University
46
58
University of Missouri, Columbia
54
59
George Mason University
60
Oregon State University
61
Tufts University
71
62
University of Rochester
51
63
University of Maryland, College Park
48
64
Iowa State University
56
65
Auburn University
64
66
University of Massachusetts, Amherst
62
67
University of Arizona
79
68
University of California, Santa Cruz
52
69
University of California, Riverside
55
70
American University
107
71
Emory University
59
72
University of Florida
61
72
Missouri U. of Science and Technology
78
73
Dartmouth College
72
74
University of Delaware
65
75
University of Kentucky
68
76
Case Western Reserve University
67
77
University of Tennessee
69
78
Rice University
72
79
Loyola University Maryland
154
80
Loyola University, Chicago
90
81
Northeastern University
74
82
Tulane University
86
83
Clemson University
137
84
Howard University
88
85
Baylor University
73
86
Fordham University
83
87
Southern Methodist University
87
88
Stony Brook University
117
89
Miami University, OH
92
89
Villanova University
89
90
Drexel University
93
91
Kansas University
77
92
University of Denver
94
93
University of Oklahoma
82
94
Wake Forest University
76
95
University of New Hampshire
105
96
Rensselaer Polytechnic Institute
97
97
DePaul University
102
98
Rochester Inst. of Technology
108
99
Marquette University
95
100
CUNY-Hunter College
139
101
Arizona State University
84
102
College of William and Mary
96
102
James Madison University
101
103
Santa Clara University
103
104
Brandeis University
99
105
University of San Francisco
175
106
Brigham Young University, Provo
63
107
Lehigh University
91
108
Hofstra University
115
109
CUNY-Baruch
139
110
CUNY-Queens
119
111
University of Arkansas
111
112
Texas Christian University
98
113
University of San Diego
113
114
Liberty University
114
115
St. Mary’s College of California
112
116
University of Alabama
110
117
Catholic University of America
116
118
Pepperdine University
128
119
Illinois Institute of Technology
123
120
University of Dayton
100
121
CUNY-Brooklyn
135
122
North Carolina State University, Raleigh
80
123
St. Louis University
118
124
Seattle University
141
125
University of the Pacific
136
126
Ithaca College
142
127
University at Buffalo—SUNY
169
128
Texas State U, San Marcos
133
129
Loyola University New Orleans
134
130
Binghamton– SUNY
145
131
Towson University
124
132
Colorado State University
104
133
St. Joseph’s University
132
134
Chapman University
151
135
University of Vermont
81
136
Creighton University
122
137
Kansas State University
106
138
Loyola Marymount University
153
139
Yeshiva University
129
139
Cal Poly—San Luis Obispo
172
140
Butler University
131
141
Californis State U, Long Beach
125
142
Drake University
130
143
Washington State University
102
144
Emerson College
149
145
University of Tulsa
152
146
Tuskegee University
85
147
St. Catherine University
121
148
Providence College
127
149
New Jersey Institute of Technology
157
150
Quinnipiac University
155
151
Clark University
146
152
Gonzaga University
138
153
Capella University
147
154
Montclair State University
144
155
Rollins College
198
156
Walden University
140
157
Embry-Riddle Aeronautical U.
163
158
Xavier University of Louisiana
181
159
Kaplan University
126
160
Stevens Institute of Technology
148
161
Colorado School of Mines
150
162
Stetson University
165
163
Bradley University
162
164
Morgan State University
177
165
Iona College
178
166
Manhattan College
158
167
Worcester Polytechnic Institute
120
168
The Citadel
167
169
St. Mary’s University of San Antonio
188
170
Rowan University
121
171
Elon University
161
172
Abilene Christian University
170
173
Valparaiso University
171
174
Simmons College
182
175
Fairfield University
174
176
Michigan Technological University
180
177
St. Johns University, NY
143
178
Xavier University
89
179
University of Connecticut
75
180
Clarkson University
173
181
University of Dallas
185
182
Truman State University
109
183
University of Scranton
179
184
College of Charleston
190
185
Bentley University
168
186
Evergreen State
192
187
Mills College
160
188
Oral Roberts University
187
189
Hamline University
207
190
Florida A&M University
193
191
Springfield College
186
192
Rider University
176
193
Roger Williams University
95
194
Wagner College
194
195
Sacred Heart University
183
196
Ramapo College
189
197
University of Redlands
156
198
Western Governors University
184
199
Alfred University
196
200
John Carroll University
164
201
University of Portland
195
202
Augsburg College
210
203
Manhattanville College
204
204
Baldwin – Wallace College
199
205
University of Mary Washington
202
206
CUNY-City College
166
207
University of Mary Hardin-Baylor
191
208
St Edward’s University
197
209
Rose-Hulman Institute of Technology
159
210
Hood College
208
211
University of Northern Iowa
205
212
Dillard University
200
213
St. Bonaventure University
206
214
LaSalle University
203
215
Whitworth University
209
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
This is the second major ranking to be released since the Penn State scandal. In the previous TTMB rankings 3.42% of citations had some association with the scandal. In this survey, scandal-related citations crept up to 6.8%. Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010. Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012. Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey. Both fell in the rankings. Emory fell from No. 59 to No. 71. Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
..
Top Colleges
For the second year in a row, Richmond topped the college rankings, followed by Bucknell, up two spots. The rest of the Top 25 underwent significant changes. No. 3 West Point, No. 4 Wellesley, and No. 5 the School of the Art Institute of Chicago (SAIC), made strides of sixteen, eight and twelve respectively. Middlebury and Vassar broke into the Top Ten with gains of six and 11 spots, respectively, while Babson jumped 16 spots and Navy gained 11. Other top movers included RISD, Swarthmore, Lafayette, Bard, Dickinson, and VMI, which all made double-digit moves into the Top 25, with RISD moving up some 21 spots and Dickinson some 34.
.
Reflecting the healthy distribution of “Little Ivies” across the national landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College). Wellesley was (and remains) the only women’s college to top a general college ranking.
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The figure below shows the Top Colleges and their rank in 2012.
2013
Top Colleges Overall Ranking
2012
1
University of Richmond
1
2
Bucknell University
4
3
United States Military Academy
19
4
Wellesley College
12
5
School of the Art Institute of Chicago
17
6
Amherst College
6
7
Williams College
2
8
Middlebury College
14
9
Vassar College
20
10
Pratt Institute
10
11
Babson College
27
12
The Cooper Union
9
13
United States Naval Academy
24
14
Bowdoin College
22
15
Occidental College
13
16
Rhode Island School of Design
37
17
Swarthmore College
26
18
Lafayette College
30
19
Oberlin College
8
20
Bard College
43
21
Colgate University
11
22
Dickinson College
56
23
Virginia Military Institute
36
24
Barnard College
28
25
Pomona College
18
26
Reed College
40
27
Davidson College
16
28
Grinnell College
86
29
Trinity Washington University
111
30
Hamilton College
25
31
Union College
5
32
Gustavus Adolphus
52
33
Spelman College
83
34
Gettysburg College
71
35
Morehouse College
41
36
Washington and Lee University
63
37
Carleton College
23
38
Trinity College
29
39
Bryn Mawr College
42
40
Kenyon College
61
41
United States Air Force Academy
35
42
Skidmore College
77
43
Mount Holyoke College
51
44
Drew University
59
45
The Juilliard School
15
46
Bates College
69
47
Colby College
54
48
Smith College
3
49
DePauw University
67
50
Knox College
82
51
Haverford College
53
52
Flagler College
118
53
Sweet Briar College
179
54
St. Michael’s College
101
55
Wesleyan University
34
56
Willamette University
81
57
Siena College
72
58
Westminster College
168
59
Bethune-Cookman University
76
60
Macalester College
57
61
Denison University
79
62
Centre College
104
63
University of Puget Sound
97
64
College of the Holy Cross
50
65
Furman University
58
66
St. Olaf College
78
67
Rhodes College
126
68
Messiah College
90
69
Berklee College of Music
154
70
Hobart William Smith College
68
71
St Lawrence University
64
72
Wheaton College IL
103
73
Linfield College
125
74
St. John’s College, MD
138
75
Claremont McKenna College
33
76
Sarah Lawrence College
93
77
Ohio Northern University
89
78
Beloit College
94
79
Guilford College
39
80
College of Wooster
200
81
Birmingham Southern College
145
82
Elmira College
147
83
Ohio Wesleyan University
49
84
Stonehill College
131
85
Colorado College
7
86
Oklahoma Baptist College
136
87
Hampden – Sydney College
130
88
Muhlenberg College
109
89
San Francisco Art Institute
112
90
Hillsdale College
98
91
Presbyterian College
80
92
High Point University
105
93
University of the Arts, PA
102
94
Whitman College
106
95
California Institute of the Arts
119
96
Cornell College
107
97
Calvin College
60
98
Allegheny College
113
99
Coe College
133
100
Fisk University
96
101
Randolph College, Macon
100
102
California College of the Arts
146
103
Berea College
176
104
Wittenberg University
124
105
Goucher College
114
106
Whittier College
107
Wheaton College, MA
151
108
Florida Southern College
117
109
Harvey Mudd College
73
110
Wofford College
129
111
Lake Forest College
137
112
Grove City College
113
Carthage College
149
114
Moravian College
134
115
Illinois Wesleyan University
108
116
Milwaukee School of Engineering
84
117
Albion College
116
118
SUNY—Purchase
55
119
Susquehanna University
152
120
Kalamazoo College
123
121
St. Mary-of-the-Woods College
38
122
Wabash College
120
123
Agnes Scott College
141
124
Ripon College
144
125
SUNY—Geneseo
169
126
Bennington College
140
127
Augustana College IL
66
128
Marietta College
132
129
Earlham College
128
130
Scripps College
85
131
Elizabethtown College
165
132
Hendrix College
158
133
Albright College
134
McDaniel College
135
Hood College
177
136
Juniata College
163
137
US Coast Guard Academy
75
138
Ursinus College
127
139
Adrian College
150
140
Boston Conservatory
153
141
Lebanon Valley College
157
142
Pitzer College
122
143
Transylvania University
92
144
Endicott College
155
145
Loras College IA
148
146
Lewis and Clark College
175
147
Sewanee—University of the South
143
148
Lawrence University
46
149
Westmont College
182
150
New England Conservatory of Music
180
151
South Dakota School of Mines
173
152
Goshen College
153
Hartwick College
164
154
San Francisco Conservatory of Music
174
155
St. Mary’s College, IN
159
156
Elizabeth City State University
189
157
Curtis Institute of Music
183
158
Hampshire College
48
159
Morningside College, IA
178
160
University of North Carolina School of the Arts
167
161
Augustana College, SD
88
162
Franklin and Marshall College
171
163
Hollins University, VA
185
164
Eastern Mennonite University
165
University of Minnesota, Morris
186
166
Buena Vista University
135
167
Cleveland Institute of Music
156
168
Connecticut College
44
169
McMurry University, TX
181
170
New College of Florida
192
171
Fashion Institute of Technology
31
172
Bethel College, IN
87
173
College of St. Benedict/St. John University
110
174
Southwestern University
47
175
Ouachita Baptist University
188
176
Wells College
177
Hanover College, IN
160
178
Minneapolis College of Art and Design
62
179
SUNY College of Technology, Alfred
70
180
United States Merchant Marine Academy
197
181
College of New Jersey
184
182
United States Coast Guard Academy
172
183
School of Visual Arts
32
184
Austin College
196
185
Olin College
162
186
Millsaps College
170
187
Erskine College
91
188
Bard College at Simon’s Rock
190
189
Howard Payne University
194
191
Berry College
193
192
LaGrange College, GA
199
193
Emory and Henry College
194
St. John’s College, NM
191
195
Concordia University Texas
45
196
Lenoir-Rhyne University
142
197
St. Michael’s College
187
198
Washington and Jefferson College
198
199
University of the Ozarks
161
200
Corcoran College of Art and Design
139
201
Eugene Lang College of New School U.
195
.
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com. ##########################################################################################################
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
University of California, Berkeley tops all public universities followed by the University of Texas, Austin; Ohio State, Columbus; the University of Washington; and UCLA. Rounding out the Top Ten were the University of Wisconsin, Madison; Virginia Tech; the University of California, Davis; the University of California, San Diego; and the University of Minnesota.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot over eight rankings in the last six years, two public and two private: Harvard, Michigan, Wisconsin, and MIT.
The following details the Top US Public Universities for 2013 by TrendTopper MediaBuzz.
Rank, University, Overall Ranking
1
University of California, Berkeley
5
2
University of Texas, Austin
8
3
Ohio State University, Columbus
12
4
University of Washington
13
5
University of California at Los Angeles
14
6
University of Wisconsin, Madison
16
7
Virginia Tech
17
8
University of California, Davis
18
9
University of California, San Diego
19
10
University of Minnesota
20
11
Georgia Institute of Technology
21
12
University of North Carolina, Chapel Hill
23
13
University of Michigan, Ann Arbor
25
14
University of Illinois—Urbana, Champaign
26
15
Purdue University
28
16
University of Georgia
29
17
Michigan State University
31
18
University of Virginia
32
19
University of Iowa
36
20
University of Pittsburgh
37
21
Pennsylvania State University
39
22
Texas A&M University
40
23
Rutgers, the State University of NJ
41
24
University of Colorado, Boulder
43
25
Florida State University
46
25
Indiana University, Bloomington
44
26
University of California, Irvine
49
27
University of Oregon
50
28
Central Michigan University
54
29
University of South Carolina, Columbia
55
30
University of California, Santa Barbara
56
31
University of Missouri, Columbia
58
32
George Mason University
59
33
Oregon State University
60
34
University of Maryland, College Park
63
35
Iowa State University
64
36
Auburn University
65
37
University of Massachusetts, Amherst
66
38
University of Arizona
67
39
University of California, Santa Cruz
68
40
University of California, Riverside
69
41
University of Florida
72
42
Missouri U. of Science and Technology
72
43
University of Delaware
74
44
University of Kentucky
75
45
University of Tennessee
77
46
Clemson University
83
47
Stony Brook University
88
48
Miami University, Ohio
89
50
Kansas University
91
51
University of Oklahoma
93
52
University of New Hampshire
95
53
CUNY-Hunter College
100
54
Arizona State University
101
55
College of William and Mary
102
56
James Madison University
102
57
CUNY-Baruch
109
58
CUNY-Queens
110
59
University of Arkansas
111
60
University of Alabama
116
61
CUNY-Brooklyn
121
62
North Carolina State University, Raleigh
122
63
University at Buffalo—SUNY
127
64
Texas State U, San Marcos
128
65
Binghamton—SUNY
130
66
Towson University
131
67
Colorado State University
132
68
University of Vermont
135
69
Kansas State University
137
70
Cal Poly—San Luis Obispo
139
71
California State U, Long Beach
141
72
New Jersey Institute of Technology
149
72
Washington State University
143
73
Montclair State University
154
74
Colorado School of Mines
161
75
Morgan State University
164
76
The Citadel
168
77
Rowan University
170
78
Michigan Technological University
176
79
University of Connecticut
179
80
Truman State University
182
81
College of Charleston
184
82
Evergreen State
186
83
Florida A&M University
109
84
Ramapo College
196
85
University of Mary Washington
205
86
CUNY-City College
206
87
University of Northern Iowa
211
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
Austin, Texas, February 11, 2013 – For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
In the Private University category, MIT and Harvard were followed by Columbia University; Stanford University; Yale; the University of Chicago (which slipped four spots); Cornell;
Princeton, the University of Pennsylvania; and NYU. There are 130 private universities in the category.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively. There have now been four different schools taking the top spot in the last six years: Harvard, Michigan, Wisconsin, and MIT.
The University of California, Berkeley took top public university honors making a huge move back into the Top Ten. Some 13 of the Top 25 are now public universities. The University of Minnesota gained 15 spots up to No. 20, while Wisconsin and Michigan dropped 11 and 12 spots respectively.”Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
The following lists the Top Private Universities for 2013:
This is the second major ranking to be released since the Penn State scandal. In the previous TTMB rankings 3.42% of citations had some association with the scandal. In this survey, scandal-related citations crept up to 6.8%. Penn State’s ranking had been on an upswing since since the success of their identity campaign in 2010. Since peaking in the Top 20 in 2011, Penn State fell to No. 51 in the immediate aftermath of the scandal in 2012. Penn State’s has now recovered to its current position at No. 39, which suggests that its reputation is still suffering the effects of the Sandusky scandal.
Emory in the university rankings and Claremont McKenna in the college rankings each had SAT misrepresentations made public since the last survey. Both fell in the rankings. Emory fell from No. 59 to No. 71. Claremont McKenna fell more dramatically from No. 33 to No. 75 in the College Rankings. Of course, it is open to question whether or not their drops were a direct result of their reported improprieties.
.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings. In the College Rankings the University of Richmond also took the top spot for two years running, this time topping a steadily rising Bucknell.
.
In the Top Service Academies category, West Point lept over Annapolis for the No. 1 spot by gaining sixteen spots in the overall rankings. Navy was followed by the Virginia Military Institute (up thirteen spots), Air Force, Coast Guard, and the US Merchant Marine Academy. (The Citadel was not included in this ranking because the Carnegie Commission considers the Institute a university.)
.s
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The following details the Top US Academies for 2013 by TrendTopper MediaBuzz. 2013 Category Rank, Overall Rank, Institution, Overall 2012 Ranking*
2013
Overall
Top Colleges – Military/Service
2012
1
3
United States Military Academy
19
2
13
United States Naval Academy
24
3
23
Virginia Military Institute
36
4
41
United States Air Force Academy
35
5
137
US Coast Guard Academy
75
6
180
United States Merchant Marine Academy
197
*The Citadel was not included in this ranking because the Carnegie Commission considers the school a university.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
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The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
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About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
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In the Top US Art/Design/Music School category, there are twenty-one institutions. SAIC (the School of the Art Institute of Chicago) topped the list, ranking at No. 5 overall, the highest in the overall college category in the history of the rankings. Following SAIC were the Pratt Institute and the Cooper Union, RISD and the Juilliard School. Therefore three of the top five schools were located in city of New York. Coming in at No. 6 was Boston’s Berklee College of Music with the largest jump in the rankings among it peers (up some 85 spots). Rounding out the Top Ten were the San Francisco Art Institute, University of the Arts-PA, the California Institute of the Arts, and the California College of the Arts. the S.F Art Institute was up twenty-three spots and the California College of the Arts was up forty-two.
.s
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
The following details the Top US Art/Design/Music School category for 2013 by TrendTopper MediaBuzz.
The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
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The Massachusetts Institute of Technology again tops all US universities as well as receiving the Top Engineering School accolade. MIT was followed by Virginia Tech. the Georgia Institute of Technology. Purdue University, and Texas A&M University. Rounding out the Top Ten were Carnegie Mellon University, the Missouri U. of Science and Technology, Rice University, Rensselaer Polytechnic Institute and the Rochester Institute of Technology. The largest mover was Purdue, moving up some fourteen places.
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Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The following details the Top US Engineering Schools for 2013 by TrendTopper MediaBuzz.
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities.
This data supplements the earlier announcement of Top US Colleges and Universities by TrendTopper MediaBuzz Spring 2013 by the Global Language Monitor.
For the second year in a row, MIT topped Harvard for the top ranking of American universities according to the TrendTopper MediaBuzz ranking of American colleges and universities by the Global Language Monitor. This is the second time that a technical institute has topped the rankings.
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In the Religion-related category, there are forty-three self-identified universities. Boston College nipped Georgetown for the Top Spot followed by Notre Dame, Loyola Maryland and Loyola Chicago. Baylor University came in at No. 6 and led fellow Christian universities Souther Methodist University, Texas Christian University and Liberty into the Top 20. Brandeis University was the top Jewish University, while Brighan Young represented LDS.
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Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
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The following details the Top US Religion-related Universities for 2013 by TrendTopper MediaBuzz. 2013 Religion-related Rank, Overall Rank, Institution, Overall 2012 Ranking
2013
Overall
Top Religious
2012
1
25
Boston College
26
2
35
Georgetown University
25
3
42
University of Notre Dame
53
4
75
Loyola University Maryland
154
5
76
Loyola University Chicago
90
6
85
Baylor University
73
7
86
Fordham University
83
8
87
Southern Methodist University
87
9
97
DePaul University
102
10
99
Marquette University
95
11
103
Santa Clara University
103
12
104
Brandeis University
99
13
106
Brigham Young University—Provo
63
14
112
Texas Christian University
98
15
114
Liberty University
114
16
115
St. Mary’s College of California
112
17
117
Catholic University of America
116
18
123
St Louis University
118
19
129
Loyola University New Orleans
134
20
133
St. Joseph’s University
132
21
138
Loyola Marymount University
153
22
139
Yeshiva University
129
23
147
St. Catherine University
121
24
148
Providence College
127
25
152
Gonzaga University
138
25
158
Xavier University of Louisiana
181
26
165
Iona College
178
27
166
Manhattan College
158
28
169
St. Mary’s University of San Antonio
188
29
172
Abilene Christian University
170
30
175
Fairfield University
174
31
177
St Johns University NY
143
32
178
Xavier University
89
33
181
University of Dallas
185
34
183
University of Scranton
179
35
188
Oral Roberts University
187
36
195
Sacred Heart University
183
37
200
John Carroll University
164
38
201
University of Portland
195
39
202
Augsburg College
210
40
203
Manhattanville College
204
41
208
St Edward’s University
197
42
213
St. Bonaventure University
206
43
214
LaSalle University
203
..
Click on this link “Higher Education 2013 TrendTopper MediaBuzz Rankings” to order the the full report covering more than 400 schools. The report features analysis of college and university brand equity, the first brand affiliation measurements of MOOCs, fallout from scandals, rankings momentum and rankings velocity, and top schools by class.
.
About TrendTopper MediaBuzz
GLM created the TrendTopper MediaBuzz analysis as a way of seeing the schools through the eyes of the world at large. In the rapidly changing communications and media environment of the early 21st Century, you cannot rely on telephone surveys, at-home interviews, newspaper clippings or television mentions in order to measure the value of a brand. Today the methodology must encompass the Twitters and YouTubes of the world as well as the tens of millions of blogs, the billions of web pages, as well as the top global print and electronic media.
.
This enormous sample simply cannot be tampered with because no single institution has the ability to influence, let alone corrupt, data streaming from hundreds of thousands, if not millions, of points of origin. TrendTopper MediaBuzz utilizes a mathematical model that “normalizes” the data and allows us to make statistically-significant comparisons among the various measurements. The end result is a non-biased analytical tool that will allow you to gauge the relative values differing institutions are assigned by consumers, as well as measures of how that value changes over time.
.
The Top Colleges and Universities were also ranked by “Media Momentum”, defined as its largest change in Media Buzz from the end of the last survey and the largest change in media citations in the previous nine months. The study is longitudinal in nature with the latest analysis completed January 8, 2012.
.
About the Global Language Monitor
Austin, Texas-based Global Language Monitor is a global media consulting organization that provides brand management analytics for colleges and universities. For more information, call 1.512.801.6823, email info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measure in the history of the TrendTopper Rankings.
Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking.
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This is the eighth TrendTopper MediaBuzz ranking over the preceding five years; the rankings are conducted every nine months.
In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded. The University of Chicago took its usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison. Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford. Yale and the University of Texas-Austin Rounded out the Top Ten.
MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program. OpenCourseWare povides the same information available to MIT students to the world-at-large. Not only can anyone, anywhere take M.I.T. courses online free of charge, they can also earn certificates certifying mastery of the subject matter.
If the book does not download automatically, call 1.512.801.6823 and specify 1) the Fall/Winter Guide Student Edition, 2) the Spring/Summer Student Edition, or 3) The Enrollment Management Edition, for college executives who need to know the complete data for their school and that of their competitors.
“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change. In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM. This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.
Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
In the college rankings the University of Richmond completed its long climb to the top.
Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking. Richmond Williams switched places with Smith, Bucknell and Union coming on strong. Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
1. University of Richmond (+2)
2. Williams College (+1)
3. Smith College (+18)
4. Bucknell University (+19)
5. Union College (+3)
6. Amherst (+13)
7. Colorado College (+21)
8. Oberlin College (+20)
9. The Cooper Union (+28)
10. Pratt Institute (+12)
11. Colgate University (+37)
12. Wellesley College (+14)
13. Occidental College (+27)
14. Middlebury College (+16)
15. The Juilliard School (+8)
16. Davidson College (+26)
17. School of the Art Institute of Chicago (+22)
18. Pomona College (+6)
19. United States Military Academy (+24)
20. Vassar College (+29)
21. Emerson College (+45)
22. Bowdoin College (+17)
23. Carleton College (+9)
24. United States Naval Academy (+32)
25. Hamilton College (+38)
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The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
The Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions. It includes positive or negative movement vs the competition. It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.
Game changing OpenCourseWare propels MIT to the highest score ever measured
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Volatility evident as educational consumers are presented with more choices
Penn State stumbles but holds onto a top ranking
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Richmond Tops all Colleges
Austin, Texas, April 4, 2012 – MIT topped Harvard for the top ranking of American universities by Internet Media Buzz according to the Global Language Monitor. This was the first time a technical institute topped the rankings; MIT did so by the largest distance ever measured in the history of the TrendTopper Rankings. Also, in the first major rankings since the Penn State scandal, the school stumbled but held onto a top ranking. This is the eighth TrendTopper MediaBuzz ranking over the preceding five years. The rankings are conducted every nine months.
In the University Division, MIT was followed by Harvard, with the highest PQI differential between No. 1 and No, 2 ever recorded. The University of Chicago took its’ usual position in the Top Ten, this year at No. 3, followed by Columbia University and past No. 1, the University of Wisconsin–Madison. Always strong Cornell moved up to No. 6, while UCLA took the top spot in California besting Stanford. Yale and the University of Texas-Austin Rounded out the Top Ten.
MIT gained the top spot apparently from the global buzz surrounding their announcement of their OpenCourseWare program. OpenCourseWare povides the same information available to MIT students to the world-at-large. Not only can anyone, anywhere take M.I.T. courses online free of charge, they can also earn certificates certifying mastery of the subject matter.
“The higher education world is in the midst of a major upheaval that has only begun to sort itself out. You can’t have an institution of MIT’s stature give away its product for free, or millions of students opting for on-line schools or educations provided by for-profit organization, and of course the globalization of higher ed and not record significant change. In fact you need a seismograph to better understand the shifting of the educational plates, once long thought stable,” said Paul JJ Payack, president and Chief Word Analyst of GLM. This is the fifth year and eighth edition of the TrendTopper MediaBuzz Rankings.Penn State’s stumble came in the wake of the child sex-abuse scandal in November that tarnished the legend of one of the most revered, and successful, major college football programs in the nation. Of concern to GLM was whether the scandal would dramatically increase the number of web citations, however the opposite was the case, as happened when Harvard took a massive hit to its endowment a few years ago. Significantly, only 3.42 percent of the global citations were considered of negative sentiment, so Penn State held onto a high ranking.The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 215 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.The Top Universities with current ranking and change from last ranking follow:
In the college rankings the University of Richmond completed its long climb to the top.
.
Reflecting the healthy distribution of ‘Little Ivies’ across the nation landscape, Richmond is the sixth different college to take the top spot since these rankings began, which now have been represented by the South (Richmond and Davidson), the West (Colorado College), the East (Williams and Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking. Richmond Williams switched places with Smith, Bucknell and Union coming on strong. Amherst, Colorado College, Oberlin College, The Cooper Union and the Pratt Institute rounded out the Top Ten.
The Top Universities by TrendTopper MediaBuzz with current ranking and change from last ranking follow:
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
Harvard Returns to the top, beating Northwestern and Berkeley
But Big Ten Beats Ivies: 8-6 in the Top 50
Williams Tops Richmond as No.1 in the College Category
Austin, Texas, September 3 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern. The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions. Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.
Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin. Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.
“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of the Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”
In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.
Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences. This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).
The Top 25 Universities by Internet Media Buzz
Rank/University/Last/Comment
1. Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.
2. Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.
3. University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.
4. Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.
5. California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.
6. Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.
7. Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.
8. University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.
9. University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.
10. Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.
11. University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.
12. University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.
13. Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.
14. Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.
15. University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.
16. Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.
17. University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.
18. University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.
19. University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.
20. Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.
21. Georgetown University (14) – Once again, the Top Catholic University in the land.
22. New York University (18) – Growing global ambitions reflected in the global media.
23. Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.
24. Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.
25. University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.
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The Top 25 Colleges by TrendTopper MediaBuzz
The College category also produced a new No. 1, Williams College of Massachusetts as a strong No. 1 in the College Division. (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)
Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
In another first, three of the Claremont Colleges finished in the Top Ten: No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona. In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.
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Rank / Colleges Fall 2011
1. Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..
2. University of Richmond — Richmond looking stronger and stronger in the classroom, the athletic field and the media.
3. Union College – A sometimes overlooked gem of a school making strides in the Internet age.
4. Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.
5. Harvey Mudd College – One of the top technical schools in the nation finally getting it due.
6. Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).
7. Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.
8. The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.
9. Carleton College – A past No.1 that continues to gain in global reputation.
10. Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.
11. Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.
12. Amherst College – Always lurking near the top of the Liberal Arts College rankings.
13. Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.
14. Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125thanniversary).
15. Middlebury College – Such a large global footprint for such a small school.
16. Bowdoin College – Used to boast of being the first US college to witness the sunrise.
17. Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.
18. Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.
19. Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.
20. Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.
21. Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.
22. School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.
23. Babson College – Specialized in entrepreneurship before entrepreneurship was cool.
24. United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.
25. United States Air Force Academy – Service Academies are amazingly unranked by US News and others
The Top Specialty Schools.
Top Engineering Schools: CalTech, MIT, Georgia Tech (College: Harvey Mudd)
Top Online/For Profit Schools: the University of Phoenix.
Top Business School: Babson College
Top Christian School: Wheaton College, IL
Top Military Academy: United States Military Academy
Top Multi-disciplinary Art & Design School: Pratt Institute
Top School of Art: School of the Art Institute of Chicago (SAIC)
Top Music School: the Julliard School
Top Catholic University: Georgetown University
Top Catholic College: College of the Holy Cross
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.
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2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
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Historic Re-alignment of what is considered an ‘elite’ school
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AUSTIN, Texas December 30, 2010 — The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
For Previous TrendTopper MediaBuzz College Rankings go here
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes Narrative Tracking technology that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin—Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan—Ann Arbor
7. Cornell University
8. University of California–Berkeley
9. Yale University
10. University of Texas—Austin
11. Stanford University
12. Princeton University
13. University of California — Davis
14. Georgetown University
15. Duke University
16. University of California—Los Angeles
17. University of Washington
18. New York University
19. California Institute of Technology
20. Johns Hopkins University
The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
We have now three different schools taking the top spot for Universities in the last three Years: Harvard, Michigan and now Wisconsin.
As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten.
Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leapt over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s: Carleton College, Wellesley College, and Colorado College.
The Top Twenty Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
11. Wellesley College
12. Juilliard School of Music
13. Vassar College
14. Pratt Institute
15. United States Military Academy
16. Smith College
17. Bowdoin College
18. College of the Holy Cross
19. Claremont McKenna College
20. Bryn Mawr College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
• Top University: University of Wisconsin, Madison
• Top College: Davidson College
• Top Engineering Hybrid School: The Cooper Union
• Top Business: Babson College
• Top Art and Design School: Pratt Institute
• Top Art School: School of the Art Institute of Chicago (SAIC)
• Top Music School: The Juilliard School
• Top Online University: University of Phoenix
• Top Christian School: Wheaton College, Illinois
• Top Catholic College: College of the Holy Cross
• Top Catholic University: Georgetown University
• Top Service Academy: United States Air Force Academy
• Top Outré College (New Category): Oberlin
The rankings also include the Biggest Movers for both colleges and universities and the Top States for Top Colleges.
The Universities that gained the most ‘media momentum’ since our last analysis were:
1. Worcester Polytechnic Institute
2. Miami University—Oxford
3. Lehigh University
4. Cal Poly—San Luis Obispo
5. University of California—Irvine
6. CUNY-Queens
7. Georgetown University
8. Mills College
9. University of Denver
10. Rice University
The Colleges that have gained the most ‘media momentum’ since our last analysis were:
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1. Smith College
2. Trinity College CT
3. St. John’s College MD
4. School of Visual Arts (NY)
5. Fashion Institute of Technology
6. St Lawrence University
7. Swarthmore College
8. Hampshire College
9. Gettysburg College
10. Oberlin College
In addition, each of the forty-two states with top colleges is listed with the combined rankings of colleges and universities within the state.
The top five states for top colleges, along with the number of top colleges within the states include:
1. New York (45)
2. California (30)
3. Massachusetts (25)
4. Pennsylvania (22)
5. Illinois (12)
The 2011 TrendTopper MediaBuzz Internet Rankings contains all of the above information on the Top 300 US Colleges and Universities, with added detail.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
The 53 page guide includes the following:
Why another college guide; why TrendTopper MediaBuzz?
Introduction – A New Reality
Highlights for Winter/Spring 2011
About TrendTopper MediaBuzz™
Top Universities for Winter/Spring 2011
Top Colleges for Winter/Spring 2011
Universities with Greatest Change
Biggest Movers – Universities
Biggest Movers – Colleges
Top States for Top Schools
TrendTopper MediaBuzz Backgrounder
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
GLM’s College Reputation Management Services are part of our TrendTopper Branding Services.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
Five Universities were added to the list on April 6th.
Below are the top 215 University and Master-degree granting institutions for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.
The Top 215 Universities by Internet MediaBuzz for Spring/Summer 2012
Rank / University
1
Massachusetts Institute of Technology
2
Harvard University
3
University of Chicago
4
Columbia University
5
University of Wisconsin—Madison
6
Cornell University
7
University of California—Los Angeles
8
Stanford University
9
Yale University
10
University of Texas—Austin
11
University of Washington
12
University of Pennsylvania
13
University of Michigan—Ann Arbor
14
University of California–Berkeley
15
Princeton University
16
Ohio State University—Columbus
17
University of California — Davis
18
Indiana University—Bloomington
19
Virginia Tech
20
New York University
21
Duke University
22
University of California—San Diego
23
Georgia Institute of Technology
24
Johns Hopkins University
25
University of Virginia
26
Georgetown University
27
Boston College
28
University of Georgia
29
University of North Carolina—Chapel Hill
30
Boston University
31
George Washington University
32
Northwestern University
33
University of Southern California
34
University of Pittsburgh
35
University of Illinois—Urbana – Champaign
36
University of Minnesota
37
Brown University
38
University of Miami
39
University of Phoenix
40
University of California—Santa Barbara
41
Michigan State University
42
California Institute of Technology
43
Purdue University
44
University of California—Irvine
45
University of Iowa
46
Carnegie Mellon University
47
Vanderbilt University
48
Texas A&M University
49
University of Maryland—College Park
50
Syracuse University
51
Pennsylvania State University
52
University of Rochester
53
University of California—Santa Cruz
54
University of Notre Dame
55
University of Missouri—Columbia
56
University of California—Riverside
57
Iowa State University
58
Rutgers, the State University of NJ
59
University of Colorado—Boulder
60
Emory University
61
University of Oregon
62
University of Florida
63
University of Massachusetts—Amherst
64
Brigham Young University—Provo
65
Auburn University
66
University of Delaware
67
Washington University in St. Louis
68
Case Western Reserve University
69
University of Kentucky
70
University of Tennessee
71
University of South Carolina—Columbia
72
Tufts University
73
Rice University
74
Dartmouth College
75
Baylor University
76
Northeastern University
77
University of Connecticut
78
Wake Forest University
79
University of Kansas
80
Missouri U. of Science and Technology
81
University of Arizona
82
North Carolina State University—Raleigh
83
University of Vermont
84
University of Oklahoma
85
Fordham University
86
Arizona State University
87
Tuskegee University
88
Tulane University
89
Southern Methodist University
90
Howard University
91
Villanova University
92
Xavier University
93
Loyola University, Chicago
94
Lehigh University
95
Miami University—Ohio
96
Drexel University
97
University of Denver
98
Marquette University
99
College of William and Mary
100
Rensselaer Polytechnic Institute
101
Texas Christian University
102
Brandeis University
103
University of Dayton
104
James Madison University
105
DePaul University
106
Washington State University
107
Santa Clara University
108
Colorado State University
109
University of New Hampshire
110
Kansas State University
111
American University
112
Rochester Inst. of Technology
113
Truman State University
114
University of Alabama
115
University of Arkansas
116
St. Mary’s College of California
117
University of San Diego
118
Liberty University
119
Hofstra University
120
Catholic University of America
121
SUNY—Stony Brook
122
St Louis University
123
CUNY-Queens
124
Worcester Polytechnic Institute
125
St. Catherine University
126
Creighton University
127
Illinois Institute of Technology
128
Towson University
129
Californis State U — Long Beach
130
Kaplan University
131
Providence College
132
Pepperdine University
133
Yeshiva University
134
Drake University
135
Butler University
136
St. Joseph’s University
137
Texas State U — San Marcos
138
Loyola University New Orleans
139
CUNY-Brooklyn
140
University of the Pacific
141
Clemson University
142
Gonzaga University
143
CUNY-Hunter College
144
CUNY-Baruch
145
Walden University
146
Seattle University
147
Ithaca College
148
St Johns University NY
149
Montclair State University
150
Binghamton– SUNY
151
Clark University
152
Capella University
153
Stevens Institute of Technology
154
Emerson College
155
Colorado School of Mines
156
Chapman University
157
University of Tulsa
158
Loyola Marymount University
159
Loyola College Maryland
160
Quinnipiac University
161
University of Redlands
162
New Jersey Institute of Technology
163
Manhattan College
164
Rose-Hulman Institute of Technology
165
Mills College
166
Elon University
167
Bradley University
168
Embry-Riddle Aeronautical U.
169
John Carroll University
170
Stetson University
171
CUNY-City College
172
The Citadel
173
Bentley University
174
University at Buffalo—SUNY
175
Abilene Christian University
176
Valparaiso University
177
Cal Poly—San Luis Obispo
178
Clarkson University
179
Fairfield University
180
University of San Francisco
181
Rider University
182
Morgan State University
183
Iona College
184
University of Scranton
185
Michigan Technological University
186
Xavier University of Louisiana
187
Simmons College
188
Sacred Heart University
189
Western Governors University
190
University of Dallas
191
Springfield College
192
Oral Roberts University
193
St. Mary’s University of San Antonio
194
Ramapo College
195
College of Charleston
196
University of Mary Hardin-Baylor
197
Evergreen State
198
Florida A&M University
199
Wagner College
200
University of Portland
201
Alfred University
202
St Edward’s University
203
Rollins College
204
Baldwin – Wallace College
205
Dillard University (LA)
206
Rowan University
207
University of Mary Washington
208
LaSalle University
209
Manhattanville College
210
University of Northern Iowa
211
St. Bonaventure University
212
Hamline University
213
Hood College
214
Whitworth University
215
Augsburg College
The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
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For the numbers behind the rankings,the why and wherefore, including the numerical analysis of the Top Colleges and Universities, the rankings and numerical analysis for the top gainers and losers, colleges ranked by velocity andmomentum (short-term and longer-term movement), click here.
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The Top Colleges by Internet MediaBuzz for Spring/Summer 2012
Below are the top 200 Liberal Arts and Colleges focusing on baccalaureate instruction for Spring/Summer 2012 ranked by their Internet Brand Equity as determined by GLM’s analytical methodologies.
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The Top Colleges by Internet MediaBuzz for Spring/Summer 2012
Rank / College
2012
Top Colleges
1
University of Richmond
2
Williams College
3
Smith College
4
Bucknell University
5
Union College
6
Amherst College
7
Colorado College
8
Oberlin College
9
The Cooper Union
10
Pratt Institute
11
Colgate University
12
Wellesley College
13
Occidental College
14
Middlebury College
15
The Juilliard School
16
Davidson College
17
School of the Art Institute of Chicago
18
Pomona College
19
United States Military Academy
20
Vassar College
21
Emerson College
22
Bowdoin College
23
Carleton College
24
United States Naval Academy
25
Hamilton College
26
Swarthmore College
27
Babson College
28
Barnard College
29
Trinity College CT
30
Lafayette College
31
Fashion Institute of Technology
32
School of Visual Arts
33
Claremont McKenna College
34
Wesleyan University
35
United States Air Force Academy
36
Virginia Military Institute
37
Rhode Island School of Design
38
St. Mary-of-the-Woods College IN
39
Guilford College
40
Reed College
41
Morehouse College
42
Bryn Mawr College
43
Bard College
44
Connecticut College
45
Concordia University Texas
46
Lawrence University
47
Southwestern University
48
Hampshire College
49
Ohio Wesleyan University
50
College of the Holy Cross
51
Mount Holyoke College
52
Gustavus Adolphus
53
Haverford College
54
Colby College
55
SUNY—Purchase
56
Dickinson College
57
Macalester College
58
Furman University
59
Drew University
60
Calvin College
61
Kenyon College
62
Minneapolis College of Art and Design
63
Washington and Lee University
64
St Lawrence University
65
Bentley College
66
Augustana College IL
67
DePauw University
68
Hobart William Smith College
69
Bates College
70
SUNY College of Technology, Alfred
71
Gettysburg College
72
Siena College
73
Harvey Mudd College
74
Simmons College
75
US Coast Guard Academy
76
Bethune-Cookman University FL
77
Skidmore College
78
St Olaf College
79
Denison University
80
Presbyterian College
81
Willamette University
82
Knox College
83
Spelman College (GA)
84
Milwaukee School of Engineering
85
Scripps College
86
Grinnell College
87
Bethel College IN
88
Augustana College SD
89
Ohio Northern University
90
Messiah College
91
Erskine College
92
Transylvania University KY
93
Sarah Lawrence College
94
Beloit College
95
Roger Williams University
96
Fisk University
97
University of Puget Sound
98
Hillsdale College
99
Alfred University
100
Randolph College (Macon) VA
101
St. Michael’s College
102
University of the Arts PA
103
Wheaton College IL
104
Centre College
105
High Point University
106
Whitman College
107
Cornell College
108
Illinois Wesleyan University
109
Muhlenberg College
110
College of St. Benedict/St John University
111
Trinity Washington University
112
San Francisco Art Institute
113
Allegheny College
114
Goucher College
115
Baldwin – Wallace College
116
Albion College
117
Florida Southern College
118
Flagler College FL
119
California Institution of the Arts
120
Wabash College
121
Rowan University
122
Pitzer College
123
Kalamazoo College
124
Wittenberg University
125
Linfield College
126
Rhodes College
127
Ursinus College
128
Earlham College
129
Wofford College
130
Hampden – Sydney College
131
Stonehill College
132
Marietta College OH
133
Coe College
134
Moravian College
135
Buena Vista University IA
136
Oklahoma Baptist College
137
Lake Forest College
138
St. John’s College MD
139
Corcoran College of Art and Design
140
Bennington College
141
Agnes Scott College
142
Lenoir-Rhyne University SC
143
Sewanee—University of the South
144
Ripon College
145
Birmingham Southern College
146
California College of the Arts
147
Elmira College
148
Loras College IA
149
Carthage College
150
Adrian College
151
Wheaton College MA
152
Susquehanna University
153
Boston Conservatory
154
Berklee College of Music
155
Endicott College
156
Cleveland Institute of Music
157
Lebanon Valley College
158
Hendrix College
159
St Mary’s College IN
160
Hanover College, IN
161
University of the Ozarks AR
162
Olin College
163
Juniata College
164
Hartwick College
165
Elizabethtown College
166
US Merchant Marine Academy
167
University of North Carolina School of the Arts
168
Westminster College PA
169
SUNY—Geneseo
170
Millsaps College
171
Franklin and Marshall College
172
United States Coast Guard Academy
173
South Dakota School of Mines
174
San Francisco Conservatory of Music
175
Lewis and Clark College
176
Berea College
177
Hood College
178
Morningside College IA
179
Sweet Briar College
180
New England Conservatory of Music
181
McMurry University TX
182
Westmont College
183
Curtis Institute of Music
184
College of New Jersey
185
Hollins University VA
186
University of Minnesota Morris
187
St Michael’s College
188
Ouachita Baptist University
189
Elizabeth City State University
190
Simon’s Rock College
191
St. John’s College NM
192
New College of Florida
193
Berry College
194
Howard Payne University TX
195
Eugene Lang College of New School U.
196
Austin College
197
United States Merchant Marine Academy
198
Washington and Jefferson College
199
LeGrange University
200
College of Wooster
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The TrendTopper MediaBuzz Rankings measure near real-time movements of an institution’s reputation or ‘brand equity’, using the same techniques used to measure the appeal of any other branded product, such as luxury automobiles, or consumer electronics. For the first time GLM expanded the Rankings to over 400 schools, 210 in the University Division with another 200 in the College Division to widen the bases of comparison for the education marketplace.
Unlike other college rankings, specialty schools such as Julliard, SAIC, and the Cooper Union, the service academies, business, tech schools are included in the rankings. Also incorporated into the rankings are ‘for profit” (University of Phoenix) and online institutions, such as Capella and Walden. This is to provide true comparisons between and among the various types of post-secondary institutions now available to the discerning educational consumers. The full rankings include positive or negative movement, and MediaBuzz Velocity and Momentum that reveal how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other competitors.
Methodology
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Colleges. The schools were ranked in the last week of March 2012, with a December snapshot as well as the last day of the previous surveys as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 175,000 print and electronic media, as well as new social media as they emerge. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
A savvy enrollment manager once told me that a crucial part of his job was getting his college’s name in newspapers and magazines. After all, he said, the more people see an institution’s name, the more familiar it becomes, and the more attractive it seems to prospective students.
He was describing “buzz,” something most colleges crave. In case you didn’t know, the Global Language Monitor will measure it for you.
The Summer / Spring 2012 Edition now includes over 400 schools, including specialty, Art, Design, Music, online, and for-profit institutions. It includes positive or negative movement vs the competition. It also ranks school by MediaBuzz Velocity and Momentum that tells how a school’s (short-term and long-term) brand equity is increasing or decreasing against its peer group, and the other colleges.
Williams Tops Richmond as No.1 in the College Category
Austin, Texas, September 3, 2011 – After four tries, Harvard returned to the top ranking of American universities by Internet Media Buzz, edging out a strong challenge by Northwestern. The University of California, Berkeley, Columbia, Caltech, and MIT – all finishing within 1% of each other – took the No. 3 through No. 6 positions. Stanford returned to the Top Ten at No. 7, followed by the ever-strong Chicago, the University of Texas, and Cornell.
Memorial Church, Harvard
Following were Michigan, the University of Washington, Penn State, Yale, and Wisconsin. Rounding out the Top Twenty were Princeton, Penn, UCLA, Cal Davis, and Georgia Tech.
“The TrendTopper MediaBuzz Rankings measure an institution’s perceived value using the same methodologies used to compare any other products of value, such as BMW vs. Mercedes,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.”
In a remarkable demonstration of the growing influence of the Public Ivies, some fourteen of the Top Thirty schools are public institutions, and now include eight Big Ten schools, six from the Ivy League (Brown and Dartmouth were the exceptions), three Technological Institutes – and four from California’s fabled University system.
Overall, the University of California system, as a whole continues to dwarf all other academic associations, leagues and conferences. This is a fine tribute to a system that has had to endure a continued series of budget cuts and cutbacks.
The words, phrases and concepts are tracked in relation to their frequency, contextual usage and appearance in global media outlets. This exclusive ranking is based upon GLM’s Narrative Tracking technology. NarrativeTracker analyzes the Internet, blogosphere, the 75,000 print and electronic media, as well as new social media sources (such as Twitter).
Big Ten Conference
The Top 25 Universities by Internet Media Buzz
Rank/University/Last/Comment
1. Harvard University (3) – Dr. Faust sets things aright and Harvard again assumes the No. 1 spot in the survey.
2. Northwestern University (31) – Catapults to No.2 while leading the Big Ten charge up the rankings.
3. University of California, Berkeley (8) – Cal considers itself THE University of California and the rankings back this up.
4. Columbia University (5) – Columbia has never finished out of the Top 10 in the TrendTopper rankings.
5. California Institute of Technology (19) – CalTech nips its East Coast competitor for top tech honors.
6. Massachusetts Institute of Technology (4) – The former ‘Boston Tech’ rejected Harvard’s repeated entreaties to merge in the late 19th century.
7. Stanford University (11) – The former ‘Harvard of the West’ has long emerged from Cantabrigia’s fabled shadow.
8. University of Chicago (2) – Dropped out of the Big Ten in the late 1930s; loss of big-time football doesn’t seem to have hurt their rankings.
9. University of Texas, Austin (10) – It new branding, “What starts here, changes the world’ is more than a slogan.
10. Cornell University (7) – Few know that the Ivy titan is also a Land Grant institution.
11. University of Michigan, Ann Arbor (6) – Took top honors twice in previous surveys.
12. University of Washington (17) – U Dub, as it is affectionately known, is the emerging powerhouse of the Northwest.
13. Pennsylvania State University (24) — Penn State’s new identity campaign has evidently been quite successful.
14. Yale University (9) – Vassar declined an invitation to merge with Yale in 1966.
15. University of Wisconsin, Madison (1) – Had a very strong global media run during the previous cycle.
16. Princeton University (12) – The First Lady’s Alma Mater was originally known as the College of New Jersey.
17. University of Pennsylvania (22) – The Wharton School greatly strengthens Penn’s brand equity.
18. University of California, Los Angeles (16) – Tops in LaLa Land, though USC is making great strides forward.
19. University of California, Davis (13) – Originally established as the agricultural extension of UC Berkeley known as the University Farm.
20. Georgia Institute of Technology (27) – The Yellow Jackets ramble into the Top 20.
21. Georgetown University (14) – Once again, the Top Catholic University in the land.
22. New York University (18) – Growing global ambitions reflected in the global media.
23. Indiana University, Bloomington (46) – Steadily gaining in prestige and the rankings reflect it.
24. Boston College (39) – A generation ago, the Flutie Effect launched the school on its present stellar trajectory.
25. University of California, San Diego (23) – UCSD receives about a billion dollars a year in research grants.
The Top 25 Colleges by TrendTopper MediaBuzz
The College category also produced a new No. 1, Williams College of Massachusetts as a strong No. 1 in the College Division. (Little Three companion schools Amherst and Wesleyan claimed the No. 7 and thirteen spots, respectively.)
Williams is the fifth different college to take the top spot since these rankings began, which now have been represented by the South (Davidson), the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
In another first, three of the Claremont Colleges finished in the Top Ten: No. 4 Claremont McKenna, No. 5 Harvey Mudd, and No. 6 Pomona. In addition, another Claremont College, Scripps — the Women’s College, finished at No. 18.
The Top 25 Colleges by TrendTopper MediaBuzz
Rank / Colleges Fall 2011
Williams College Museum
1. Williams College – The Ephs (or is it Blue Cows?) set the standard, once again, however a first in Internet MediaBuzz..
2. University of Richmond — Richmond looking stronger and stronger in the classroom, the athletic field and the media.
3. Union College – A sometimes overlooked gem of a school making strides in the Internet age.
4. Claremont McKenna College – CMC marks the beginning of the Claremont Colleges surge.
5. Harvey Mudd College – One of the top technical schools in the nation finally getting it due.
6. Pomona College – Perhaps the most akin to Williams on the list (minus the SoCal climate and beaches).
7. Wesleyan University – Firmly wedged between Williams and Amherst, as is its usual fate.
8. The Juilliard School – A school that truly deserves to be in the nation’s Top Ten, though it is often relegated to ‘Unranked’ or ‘Other’ categories.
9. Carleton College – A past No.1 that continues to gain in global reputation.
10. Bates College – With Colby and Bowdoin, one of the three little Ivies from the state of Maine.
11. Pratt Institute – Pratt’s mission is to educate artists and creative professionals and, indeed, that is what it does.
12. Amherst College – Always lurking near the top of the Liberal Arts College rankings.
13. Wellesley College – The only Woman’s College to achieve No. 1 in any comprehensive national rankings.
14. Bryn Mawr College – Katy Hepburn would be proud of how the little school has come of age (125th anniversary).
15. Middlebury College – Such a large global footprint for such a small school.
16. Bowdoin College – Used to boast of being the first US college to witness the sunrise.
17. Smith College – The women’s school of the Five Colleges Consortium around Amherst, Massachusetts.
18. Scripps College – Yet another of the Claremont Colleges to emerge into the top ranks.
19. Bucknell University – Bucknell is the largest private Liberal Arts college in the nation and its outsized reputation is beginning to reflect this fact.
20. Oberlin College – From the Arb to the Arch the college holds many firsts in American academic history, such as the first co-ed college to graduate a woman.
21. Colorado College – CC, of Block Plan fame, was the first No. 1 west of the Mississippi.
22. School of the Art Institute of Chicago – SAIC deserves to be in the top reaches of any serious collegiate ranking.
23. Babson College – Specialized in entrepreneurship before entrepreneurship was cool.
24. United States Military Academy – Army and Navy were considered part of the traditional Ivy League a century before the Ivy Group sports conference was formed.
25. United States Air Force Academy — Service Academies are amazingly unranked by US News and others
The Top Specialty Schools.
Top Engineering Schools: CalTech, MIT, Georgia Tech (College: Harvey Mudd)
Top Online/For Profit Schools: the University of Phoenix.
Top Business School: Babson College
Top Christian School: Wheaton College, IL
Top Military Academy: United States Military Academy
Top Multi-disciplinary Art & Design School: Pratt Institute
Top School of Art: School of the Art Institute of Chicago (SAIC)
Top Music School: the Julliard School
Top Catholic University: Georgetown University
Top Catholic College: College of the Holy Cross
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings, twice a year, with spring and fall editions. Many institutions of higher education, including Wisconsin, Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. Since 2003, GLM has launched a number of innovative products and services monitoring the Internet, the Blogosphere, Social Media as well as the Top 75,000 print and electronic media sites.
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
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Historic Re-alignment of what is considered an ‘elite’ school
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AUSTIN, Texas January 11, 2011 (Updated) — The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leaped over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up 10 or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Ten Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin—Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan—Ann Arbor
7. Cornell University
8. University of California–Berkeley
9. Yale University
10. University of Texas—Austin
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The Top Twenty Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leaped over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s.
The Top Ten Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
2011 TrendTopper MediaBuzz Internet “Brand Equity” Rankings
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
.
Historic Re-alignment of what is considered an ‘elite’ school
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AUSTIN, Texas December 30, 2010 — The University of Wisconsin at Madison, one of the nation’s most storied land-grant institutions, leapt over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up ten or more spots.
“The ‘flight to quality’ continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive ‘public ivies’ and technology-centered schools, as well as on-line alternatives. The solidly performing ‘little Ivies’ are now now fairly well distributed across the country– and are holding their own,” said Paul JJ Payack, President of the Global Language Monitor.” One aftermath of the recent recession is that consumers understand that it is smart not to accept ‘retail pricing’ and that colleges are no different in this regard from any other institution.”
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching’s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes a mathematical model that ‘normalizes’ the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Twenty Universities by the TrendTopper MediaBuzz Internet rankings follow.
Univ. of Wisconsin—Madison
University of Chicago
Harvard University
Mass. Institute of Technology
Columbia University
Univ. of Michigan—Ann Arbor
Cornell University
University of California–Berkeley
Yale University
University of Texas—Austin
Stanford University
Princeton University
University of California — Davis
Georgetown University
Duke University
University of California—Los Angeles
University of Washington
New York University
California Institute of Technology
Johns Hopkins University
The Top Ten Universities now include four Ivy League schools, four Public Ivy’s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
We have now three different schools taking the top spot for Universities in the last three Years: Harvard, Michigan and now Wisconsin.
As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten.
Other big movers included Georgetown, California-Davis and CalTech, all moving up ten or more spots.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Women’s College to top a general college ranking.
Davidson, as well as L.A.’s Occidental College (where President Obama spent his first year in college) both leapt over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1’s: Carleton College, Wellesley College, and Colorado College.
The Top Twenty Colleges by the TrendTopper MediaBuzz Internet rankings follow.
Davidson College
Occidental College
Williams College
Wesleyan University
Carleton College
Amherst College
Bucknell University
Oberlin College
United States Air Force Academy
Pomona College
Wellesley College
Juilliard School of Music
Vassar College
Pratt Institute
United States Military Academy
Smith College
Bowdoin College
College of the Holy Cross
Claremont McKenna College
Bryn Mawr College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
Top University: University of Wisconsin, Madison
Top College: Davidson College
Top Engineering Hybrid School: The Cooper Union
Top Business: Babson College
Top Art and Design School: Pratt Institute
Top Art School: School of the Art Institute of Chicago (SAIC)
Top Music School: The Juilliard School
Top Online University: University of Phoenix
Top Christian School: Wheaton College, Illinois
Top Catholic College: College of the Holy Cross
Top Catholic University: Georgetown University
Top Service Academy: United States Air Force Academy
Top Outré College (New Category): Oberlin
The rankings also include the Biggest Movers for both colleges and universities and the Top States for Top Colleges.
The Universities that gained the most ‘media momentum’ since our last analysis were:
Worcester Polytechnic Institute
Miami University—Oxford
Lehigh University
Cal Poly—San Luis Obispo
University of California—Irvine
CUNY-Queens
Georgetown University
Mills College
University of Denver
Rice University
The Colleges that have gained the most ‘media momentum’ since our last analysis were:
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Smith College
Trinity College CT
St. John’s College MD
School of Visual Arts (NY)
Fashion Institute of Technology
St Lawrence University
Swarthmore College
Hampshire College
Gettysburg College
Oberlin College
In addition, each of the forty-two states with top colleges is listed with the combined rankings of colleges and universities within the state.
The top five states for top colleges, along with the number of top colleges within the states include:
New York (45)
California (30)
Massachusetts (25)
Pennsylvania (22)
Illinois (12)
The 2011 TrendTopper MediaBuzz Internet Rankings contains all of the above information on the Top 300 US Colleges and Universities, with added detail.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
The 53 page guide includes the following:
Why another college guide; why TrendTopper MediaBuzz?
Introduction – A New Reality
Highlights for Winter/Spring 2011
About TrendTopper MediaBuzz™
Top Universities for Winter/Spring 2011
Top Colleges for Winter/Spring 2011
Universities with Greatest Change
Biggest Movers – Universities
Biggest Movers – Colleges
Top States for Top Schools
TrendTopper MediaBuzz Backgrounder
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
GLM’s College Reputation Management Services are part of our TrendTopper Branding Services.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
We are Up-to-date, as in, we are an on-going, longitudinal study. Our rankings are fresh, current and updated continually throughout the year. You will never need to wait until the first week in September to see how your schools are ranking.
We Provide Brand Analysis. Schools are either hot, or they’re not. We tell you how your schools rank, as brands. Every school on our list has made the cut! Every school is considered a good school, if not a great school.
We Measure Brand Equity; the perceived value of your school. Penn is a great (Ivy League) school, but Penn State (before the scandal) was nearly equivalent (No. 22 vs No. 24) in brand equity. After reading our report you can then ask yourself, is it worth the difference in price?
The World vs. The Deans. Other rankings are inherently biased. You need to stop and think – does my future employer really care about how other deans rank my school? Get real. The only question he or she actually cares about is can you do the work?
We continually update the Top 300 Colleges and Universities Guide throughout the year, so the information that you receive is always fresh and up-to-date.
We are Inclusive, listing Internet and Specialty Schools. It’s important to understand the rankings for Julliard and Cooper Union, as well as schools like the University of Phoenix, historical Black Colleges, and the notoriously underrepresented City University of New York. We even rank schools that opt-out of traditional rankings, such as Bard.
About The TrendTopper MediaBuzz Rankings
GLM created the TrendTopper MediaBuzz Rankings to remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
We found it highly interest that many institutions used our rankings as a validation of their recent reputation management decisions:
Harvard University: “Rankings highlight correlation between university prestige and media coverage … Indeed, the study seems to validate the Harvard Kennedy School’s recent decision to rebrand itself. Known as the Kennedy School of Government until last spring, the public policy and administration changed its shorthand so that it includes the word “Harvard”.
Boston College: “University Spokesman Jack Dunn said, “Boston College’s ranking in this study serves as an affirmation of what we have long believed. Academic research and accomplishments along with media citations and this recent ranking are all affirmations of the growing steam of this university.” The major factors that contributed to BC’s high ranking were a well-published academic community, a strong public relations office, and a successful sports program in recent years.
Vanderbilt University: “… when prospective students, faculty, friends and neighbors hear ‘Vanderbilt’ they associate it with excellent academic programs, innovative research, world class health care, the best students, a gorgeous campus, a dynamic hometown, rockin’ athletics and more. And, by one measure at least, we’re succeeding.”
Chronicle of Higher Education: “[GLM’s TrendTopper analysis] is at least one measure of wealth, success and prestige,” Hoover said. “Even on campuses where presidents do not put too much stock into rankings themselves, it is something they must think about” because alums and top students pay attention to them. – Eric Hoover, marketing strategies, Chronicle of Higher Education, quoted in Harvard Crimson.
How TrendTopper enhances college reputation by differentiating ‘brand’ among peers
The Global Language Monitor today announced TrendTopper MediaBuzz Reputation Management (TMRM) solution for higher education. Using TrendTopper, colleges and universities can enhance their standings among peers by assessing their strengths and weaknesses in any number of areas. TrendTopper measures what is important to colleges’ and their various constituencies on the Internet, in social media, the blogosphere, as well as the global print and electronic media. TrendTopper can help colleges and universities distinguish themselves among peers – as well as helping ensure that key messages are getting though the clutter.
“At a time when a few students more or less can change an institution’s revenue stream from positive to negative, or mean an even bigger bite out of the endowment, brand equity moves from an interesting concept to an imperative,” said Paul JJ Payack, president of TrendTopper Technologies. “Movement within a Peer Group, expanding an institution’s Peer Group, or, even, moving from one Peer Group to another can spell ultimate success, or failure, for that particular institution.”
Colleges and universities have one more element that is critical to their ultimate success — the fact that they are linked to other colleges by reputation (Peer Groups or Cohorts), which extend in many ways beyond and across conferences and leagues. These include geographic proximity, religious affiliation, similar test scores, political outlook, or long-time sports rivalries,
Institutions can use TrendTopper methodologies to determine strengths and weaknesses vs. their peer group or any other criteria they find relevant, answering questions, such as:
We have little knowledge of how we are perceived in Social Media. What we don’t know can’t be shaped. Can you help us there?
How is our institution perceived by the public at large? We have a strong reputation among high school guidance counselors and peer assessments, but parents (and students) want to know about potential employers?
We are known for our excellent liberal arts programs, but we feel our information technology offering lags in recognition. Our competitors annually enroll about 20% more students for what we see an equal (or even lesser) curriculum. What can we do?
We know that we receive a large share of voice with our monthly survey from the econ department, what can we do to replicate this success?
We don’t have a football [or lacrosse or dance or bioengineering] program. Everyone else in our peer group has one. Does it make a difference?
Most students now go first to Wikipedia to find an answer. This applies Colleges and Universities, as well. We don’t agree with our Wikipedia assessment. What do we do here?
College and University Rankings
Global Language Monitor’s TrendTopper College and University Internet Rankings is published twice a year. The next Internet Rankings will be announced in April, 2009
The TrendTopper MediaBuzz Rankings is a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.
TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left-leaning professors, and all the rest.
Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
About The Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English. For more information, call 1.512.801.6823, email pauljjpayack@gmail.com, or visit www.LanguageMonitor.com.
Calif, Mass, Pa, Ill, Ohio, Va, Texas, NC and Minn follow
AUSTIN, Texas. (August 26, 2010) — New York state has been named the Top State for Top Colleges followed by California, Massachusetts, Pennsylvania and Illinois. Ohio, Virginia, Texas, North Carolina and Minnesota rounded out the Top Ten. The list was assembled by the Global Language Monitor in its twice yearly TrendTopper Media Buzz analysis of the nation’s Top 300 Colleges and Universities.
“The TrendTopper MediaBuzz Rankings is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. We survey social media such as Twitter, as well as the Internet, blogosphere, and the global print and electronic media.” said Paul JJ Payack, the president of Global Language Monitor. “As such, we remove the biases inherently built into each of the other published rankings. For example, US News recently announced that it has changed a key component to their rankings thereby lowering the value of year-by-year comparisons.”
The Top Ten States with the Most Top Colleges are listed below. Listings include Ranking, the number of top schools in parentheses, the Top University and College, National Best of Class Institutions and Top Surprises for each state.
Asterisks (*) indicate National Best-in-Class
State Rank
No. 1
New York (44)
Top College
Vassar College
Top University
Columbia University
Top Academy
United States Military Academy *
Top Music School
Juilliard School *
Top Design School
Pratt Institute *
Top Surprise
NY as the No. 1 State
No. 2
California (29)
Top College
Pomona College
Top University
University of California—Los Angeles
Top Surprise
Stanford &UC San Diego top Berkeley
No. 3
Massachusetts (25)
Top University
Harvard University
Top College
Williams College
Top Business College
Babson College *
Top Engineering School
Massachusetts Institute of Technology *
Top Catholic School
College of the Holy Cross *
Top Surprise
Amherst falls out of Top 10
No. 4
Pennsylvania (22)
Top University
Pennsylvania State University
Top College
Bucknell University
Top Surprise
Penn State over U of Pennsylvania
No. 5
Illinois (13)
Top University
University of Chicago
Top College
Wheaton College
Top Christian College
Wheaton College *
Top Surprise
Northwestern University at No. 39
No. 6
Ohio (11)
Top University
Ohio State University—Columbus
Top College
Kenyon College
Top Surprise
Oberlin College Slips
No. 7
Virginia (10)
Top College
University of Richmond
Top University
Virginia Tech
Top Surprise
VT over UVA
No. 8
Texas (10)
Top University
University of Texas—Austin
Top College
Austin College
Top Surprise
UT breaks into the Top Ten
No. 9
North Carolina (8)
Top University
Duke University
Top College
Davidson College
Top Surprise
UNC falls out of Top Ten
No. 10
Minnesota (8)
Top College
Carleton College *
Top University
University of Minnesota
Top Surprise
Capella now No. 2 Internet School
.
The complete listings of all the states can be found here.
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
Summer/Spring 2010
Top 150 Colleges
Rank
1 Carleton College
2 Williams College
3 Pomona College
4 Middlebury College
5 University of Richmond
6 Wellesley College
7 Vassar College
8 Union College
9 Cooper Union
10 Hamilton College
11 United States Military Academy
12 Colgate University
13 Sarah Lawrence University
14 Colorado College
15 College of the Holy Cross
16 Pratt Institute
17 Bard College
18 Bucknell University
19 Reed College
20 Drew University
21 Harvey Mudd College
22 Davidson College
23 Occidental College
24 Skidmore College
25 Claremont McKenna College
26 United States Naval Academy
27 DePauw University
28 Wheaton College IL
29 Augustana College
30 Barnard College
31 United States Air Force Academy
32 Furman University
33 Morehouse College
34 Macalester College
35 SUNY—Purchase
36 Mount Holyoke College
37 Babson College
38 Colby College
39 Juilliard School
40 Lafayette College
41 Virginia Military Institute
42 Washington and Lee University
43 Haverford College
44 Alfred University
45 Juniata College
46 Calvin College
47 Ithaca College
48 University of Puget Sound
49 Spelman College (GA)
50 Amherst College
51 Rhode Island School of Design
52 Siena College
53 Wesleyan University
54 Emerson College
55 St Olaf College
56 Bates College
57 Dickinson College
58 University of Northern Iowa
59 Knox College
60 Kenyon College
61 Pitzer College
62 Grinnell College
63 Austin College
64 Scripps College
65 Bryn Mawr College
66 School of the Art Institute of Chicago
67 Oberlin College
68 Presbyterian College
69 Bentley College
70 California Institution of the Arts
71 Ursinus College
72 Bowdoin College
73 College of Charleston
74 Kalamazoo College
75 Augustana College
76 Connecticut College
77 Willamette University
78 Agnes Scott College
79 Rollins College
80 Simmons College
81 Fisk University
82 Sweet Briar College
83 Rowan University
84 Centre College
85 Coe College
86 Earlham College
87 Berklee College of Music
88 Wofford College
89 Denison University
90 Illinois Wesleyan University
91 Beloit College
92 Minneapolis College of Art and Design
93 Goucher College
94 Hampshire College
95 Swarthmore College
96 Berry College
97 Muhlenberg College
98 Franklin and Marshall College
99 Rhodes College
100 Wittenberg University
101 Hobart College
102 Lewis and Clark
103 Berea College
104 Hartwick College
105 Manhattanville College
106 Lake Forest College
107 Curtis Institute of Music
108 California College of the Arts
109 Cleveland Institute of Music
110 New College of South FL
111 Sewanee—University of the South
112 Birmingham Southern college
113 Linfield College
114 College of Wooster
115 Allegheny College
116 Wabash College
117 United States Coast Guard Academy
118 United States Merchant Marine Academy
119 Corcoran College of Art and Design
120 University of Mary Washington
121 Hampden – Sydney College
122 Fashion Institute of Technology
123 Hood College
124 Elizabethtown College
125 Millsaps College
126 Baldwin – Wallace College
127 St Michael’s College
128 Gustavus Aldolphus
129 SUNY—Geneseo
130 New England Conservatory of Music
131 Gettysburg College
132 Hendrix College
133 Smith College
134 Whitman College
135 Olin College
136 Guilford College
137 School of Visual Arts
138 Trinity College
139 Southwestern University
140 St. John’s College
141 College of New Jersey
142 Wheaton College MA
143 St Lawrence University
144 Eugene Lang College of New School U.
145 Susquehanna University
146 Westmont College
147 Lawrence University
148 University of Minnesota Morris
149 Hillsdale College
150 Bennington College
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The complete report, including short term and long term change, rankings by state, and complete PQI index is available for $998. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions,” said Paul JJ Payack, the president of Global Language Monitor. “GLM’s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
Summer/Spring 2010
Top 150 Universities
Rank
1 University of Michigan—Ann Arbor
2 Harvard University
3 University of Chicago
4 University of California—Los Angeles
5 Stanford University
6 Massachusetts Institute of Technology
7 University of Texas—Austin
8 Princeton University
9 Yale University
10 Columbia University
11 Washington University in St. Louis
12 Cornell University
13 University of California—San Diego
14 University of California–Berkeley
15 University of Wisconsin—Madison
16 Pennsylvania State University
17 University of Washington
18 Duke University
19 University of Pennsylvania
20 Johns Hopkins University
21 New York University
22 Virginia Tech
23 University of Virginia
24 University of Minnesota
25 University of Rochester
26 Michigan State University
27 University of California — Davis
28 Boston University
29 Purdue University
30 University of Connecticut
31 University of Florida
32 University of North Carolina—Chapel Hill
33 Ohio State University—Columbus
34 University of Kentucky
35 California Institute of Technology
36 Indiana University—Bloomington
37 University of Arizona
38 Rutgers, the State University of NJ
39 Northwestern University
40 University of California—Santa Cruz
41 Arizona State University
42 Carnegie Mellon University
43 University of Southern California
44 University of Colorado—Boulder
45 University of Georgia
46 University of Iowa
47 Georgia Institute of Technology
48 University of Illinois—Urbana – Champaign
49 Boston College
50 Georgetown University
51 University of Notre Dame
52 Tufts University
53 University of Pittsburgh
54 Emory University
55 University of South Carolina—Columbia
56 Vanderbilt University
57 University of Delaware
58 University of California—Santa Barbara
59 Texas A&M University
60 Dartmouth College
61 Syracuse University
62 University of Phoenix
63 Brown University
64 American University
65 Iowa State University
66 University of Missouri—Columbia
67 University of Miami
68 University of New Hampshire
69 George Washington University
70 University of Kansas
71 University of Oregon
72 University of California—Irvine
73 University of Oklahoma
74 University of Maryland—College Park
75 Loyola University Chicago
76 Tulane University
77 Washington State University
78 North Carolina State University—Raleigh
79 Case Western Reserve University
80 Kansas State University
81 Northeastern University
82 Auburn University
83 University of Alabama
84 Drexel University
85 Baylor University
86 University of Massachusetts—Amherst
87 Fordham University
88 Wake Forest University
89 DePaul University
90 Villanova University
91 Rice University
92 Brigham Young University—Provo
93 University of Vermont
94 Howard University
95 University of California—Riverside
96 Clemson University
97 Colorado State University
98 Chapman University
99 University of Tennessee
100 Brandeis University
101 University of Arkansas
102 Santa Clara University
103 Marquette University
104 Rochester Inst. of Technology
105 Southern Methodist University
106 University of Redlands
107 University of San Diego
108 University of Dayton
109 Hofstra University
110 Lehigh University
111 St Louis University
112 Rensselaer Polytechnic Institute
113 Yeshiva University
114 Pepperdine University
115 Gonzaga University
116 SUNY—Stony Brook
117 Tuskegee University
118 University of Denver
119 College of William and Mary
120 Illinois Institute of Technology
121 James Madison University
122 Howard University (DC)
123 Kaplan University
124 Stetson University
125 University of the Pacific
126 CUNY-City College
127 Texas Christian University
128 Fairfield University
129 Loyola University New Orleans
130 Binghamton University
131 Catholic University of America
132 University at Buffalo—SUNY
133 Elon University
134 Seattle University
135 CUNY-Brooklyn
136 New Jersey Institute of Technology
137 Stevens Institute of Technology
138 Colorado School of Mines
139 Capella University
140 Morgan State University
141 Truman State University
142 Evergreen State
143 Clarkson University
144 Mills College
145 University of Tulsa
146 Clark University
147 Rose-Hulman
148 Quinnipiac University
149 Worcester Polytechnic Institute
150 CUNY-Baruch
152 Miami University—Oxford
153 Michigan Technological University
154 University of Dallas
155 University of Missouri—Rolla
156 Cal Poly—San Luis Obispo
157 Dillard University (LA)
158 University of San Francisco
159 Florida A&M University
160 Xavier University of Louisiana
161 Loyola Marymount University
162 CUNY-Hunter College
163 The Citadel
164 CUNY-Queens
165 University of Utah
The Global Language Monitor publishes the TrendTopper Media Buzz College and University Rankings. twice a year, with spring and fall editions. Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
The complete report, including short term and long term change, rankings by state, and complete PQI index is available. For more information, call 1.925.367.7557 or email pjjp@post.harvard.edu
Pomona College is currently ranked sixth out of all colleges on The Global Language Monitor’s TrendTopper MediaBuzz College and University Rankings.
The report, released biannually, ranks colleges and universities in terms of their presence in international print and electronic media. The report is meant to assess schools’ media awareness and global reputations.
Pomona rose from its position of 21 in the spring 2009 college rankings to sixth this previous fall. The top-ranked college was Wellesley College, while the University of Michigan topped the university rankings.
“During 2008-09, Pomona College was mentioned more than 2,800 times in print, broadcast, and on online news sites, a record for the nine years we’ve been tracking,” said Cynthia Peters, Director of Media Relations at Pomona College. (Read More.)
GLM’s Top 300 Colleges and Universities Spring 2010 Edition will be released Week of May 24th.
Austin, TX December 8, 2009 – The Global Language Monitor today announced the immediate availability of the TrendTopper MediaBuzz College and University Rankings. Unlike other college guides, it is published twice a year, with spring and fall editions. This means that readers can make crucial decisions using information from near real time rankings. The data for the current edition is accurate as of November 1, 2009. The 73-page guide is available for download from the Global Language Monitor site.
The guide uses exclusive TrendTopper MediaBuzz™ analyses of the nation’s colleges and universities according their appearance in the global print and electronic media, on the Internet throughout the blogosphere, and including social media such as Twitter. The GLM rankings are also the first to include specialty schools, such as Art, Business, Music and Engineering schools, as well as online universities.
“TrendTopper MediaBuzz Rankings remove all bias that we saw as inherent in each of the other published rankings, be they peer assessments, the opinion of high school guidance counselors, the ratio of endowment to number of students, number of left or right-leaning professors, and all the rest,” said Paul JJ Payack, the president of Global Language Monitor.“The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. As with any brand, prospective students, alumni, employers, and the world at large believe that students who are graduated from such institutions will carry on the all the hallmarks of that particular school.”
Institutions are ranked by overall presence, and how quickly they are moving over the short and long-term. In addition, the study reveals the actual scores that separate the Top 225 Colleges and Universities from one another. In addition, the schools are ranked by their position in their state.
Many institutions of higher education, including Harvard, Boston College, and Vanderbilt have used the rankings as a validation of their recent reputation management decisions.
Since TrendTopper MediaBuzz ranks overall media awareness and strength of a school’s ‘brand’ or reputation, the Global Language Monitor included specialty schools, which were included in the College category with the exception of the online universities, which was assigned to the University category.
In the University category, the University of Michigan moved up three places to the top spot, while Harvard saw a decline in Media Buzz citations of some 20%. Other major movers include MIT jumping from No. 16 to No. 2 and North Carolina, another public ivy, movinginto the Top Ten, with California—Berkeley moving from No.10 to No. 6.
In the College category, Wellesley overtook Colorado College, Williams and Amherst to claim the No. 1 position, a first for a women’s college. Pomona College, one of California’s Claremont Colleges re-emerged in the Top Ten, and Eugene Lang College of New School University debuted at a very strong No. 9.
The Top Specialty schools listed in their categories as well as overall rank are listed below.
Top Business school was Babson College was the Top Business (67 overall, college).
Top Art and Design schools were Rhode Island School of Design (RISD) (27 overall, college), Pratt Institute (28 overall, college), and the School of the Art Institute of Chicago (47 overall, college).
Top Engineering school was The Cooper Union (38 overall, college).
Top Music Schools were the Julliard School (50 overall, college), the New England Conservatory of Music (96 overall, college), and Berklee College (99 overall, college).
Top Online/For Profit University was the University of Phoenix, USA (37 overall, university).
Top Christian was Wheaton College, IL (16 overall, college),
Top Military Academies were the United States Naval Academy (20 overall, college), the United States Military Academy (48 overall, college) and the United States Air Force Academy (61 overall, college).
The 73-page guide is available for download from the Global Language Monitor site. The cost is $29.95.
About the Global Language Monitor
Austin-Texas-based Global Language Monitor analyzes and catalogues the latest trends in word usage and word choices, and their impact on the various aspects of culture, with a particular emphasis upon Global English.
English has become the first truly global language with some 1.53 billion speakers as a first, second or auxiliary language. Paul JJ Payack examines its impact on the world economy, culture and society in A Million Words and Counting (Citadel Press, New York, 2009).
The current estimate for the number of words in the English Language stands at 1,002,116.
For more information, call 1.512.801.6823, send email to info@LanguageMonitor.com, or visit www.LanguageMonitor.com.
Danger of long-term effects Fukushima fallout little discussed in media
Prevailing view harmless, Opposing views called laced with hysteria
AUSTIN, Texas. March 23, 2011. With radioactive elements from Japans Fukushima Daiiachi disaster finally reaching the continental US this week, the Global Language Monitor’s NarrativeTracker has found that the possible long-term dangers of Fukushima Daiiachis radioactive fallout has been little discussed in the media. In fact, there has been little or no discussion of the ongoing debate about assessing the long-term risks associated with Cesium-137 and Iodine-131, etc.
The prevailing view of the global print and electronic media is to pronounce the radioactive elements harmless, which is in direct contract to the accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and many others. In fact, the discussion that does appear, labels opposing views as irrational or laced with hysteria, as in a recent article in the New York Times.
According the the Global Language Monitors NarrativeTracker there have been only two references to the controversy in the past week in the major global media, or even to the fact that the analysis of the heath impact of the escaped radiation could be far off base. An article in the Malaysian Star was the most insightful. Even on the web news side, NarrativeTracker picked up fewer that half a dozen references to the controversy in the last week.
On the Internet and in Social Media, there were some 10,000 references to the controversy, which pales in comparison to news about, say Charlie Sheen (who has hundreds of million citations). In addition, there were about three million references to the harmless effects of the Fukushima fallout, with about 7,000,000 references to its dangers.
Therefore, the prevailing and accepted view of the National Academy of Sciences, the Nuclear Regulatory Commission, and, for that matter, the US Congress has been overlooked in the global media discussion. This is the view that holds sway in legislation ranging from the regulation of cigarettes, CT scans and the Hanford Reservation cleanup. In addition to the risk to human life, billions of dollars in government are at stake.
The controversy concerns Linear No Threshold (LNT) methodology to calculate risk from exposure to radioactive elements. The LNT dose-response relationship is used to describe the relationship between radiation dose and the occurrence of cancer. This dose-response model suggests that any increase in dose, no matter how small, results in an incremental increase in risk. The U.S. Nuclear Regulatory Commission (NRC) accepts the LNT hypothesis as a conservative model for estimating radiation risk.
There are two competing theories here.
1. There is no lower-level threshold to the threat from radioactive exposure. Basically this means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero.
2. There is a lower-level threshold to the threat from radioactive exposure. This is model that the media has adopted in claims that the fallout is harmless while still recognizing that it is harmful in large doses. Some scientists adhere to the radiation hormesis model that radiation might even be beneficial in very low doses
The LNT model is generally accepted by most governments and scientific agencies and predicts higher risks than the threshold model. Because the current data is inconclusive, scientists disagree on which methodology should be used.
However, the fact that there has been little or no discussion of the topic in the media is cause for concern.
Tags: cesium-137, Cigarettes, CT scans, fallout, Fukushima, Fukushima Daiichi, Hanford, iodine-131, Linear No Threshold, LNT, National Academy of Sciences, NRC, Nuclear Regulatory Commission
Japanese Disasters Need-to-Know Glossary Update
Added: Chest x rays, Black swans, Dinosaur extinction event, Two packs-a-day
AUSTIN, Texas, March 21, 2011 (Updated Daily) The Global Language Monitor has assembled the Japanese Disasters Need-to-Know Glossary to help understand the sometimes obtuse and ofter obscure terminology used in describing the concurrent Japanese Disasters that we are now witnessing.
We will add to the document as events continue to unfold.
This is a tragedy of unprecedented proportions.
We believe it is our responsibility to help people around the globe more fully understand the depth of the destruction and the nature of the circumstances that have already have and continue to unfold, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor.
Can Your Family or Business Survive a Disaster for Three Days
Term Definition
1.6 microseconds Number of microseconds the Earths spin was increased by the Sendai earthquake
9.0 magnitude The Japanese quake was 9.0 on the Richter Scale. This makes it about 700,000 times more powerful than last years Haitian earthquake. (See Richter Scale.)
12.5 magnitude Theoretical magnitude of the Chicxulub asteroid impact 65,000,000,000 years ago that led to the extinction of the dinosaurs. (However, mammals live through it.)
900 kph The waves of the tsunami traveled traveled about as fast as of typical passenger jetliner (About 560 mph/900 kph)
Black Swan Black Swan: rare but Nation-destroying disasters: an asteroid hitting the earth; a super volcano (Yellowstone Caldera) rending half a continent lifeless; a solar flare that destroys all modern communication systems. The Japanese Tri-Crisis qualifies as a Black Swab.
Cesium-137 Metal of the Alkali group that can signal the presence of a nuclear reaction. The half-life of Cesium 137 is 30 years. This means it would take about 200 years for something contaminated with it to lose all signs of radioactivity. Its name is derived from the Latin for a bluish-gray color
Chernobyl The Chernobyl incident in Ukraine in 1986 was considered the worlds worst nuclear accident until now. A carbon-fed fire sent the radioactive elements high into the atmosphere affecting every country in Europe.
Chest X Ray Each chest x ray exposes you to about .04 mSv. A major surgery might require 1,000 x rays, which would result in 40 mSv. A single CT heart scan results in a 12 mSv exposure.
China Syndrome Theory that a molten nuclear core breeches its containment vessel (in the US) and proceeds through the Earths core all the way to China. This is not actually possible. (See Tierra del Fuego syndrome.)
Containment Building (or vessel) Reinforced concrete structure made to serve as final barrier to entrap radioactive gases
Earthquake Shaking of Earths crust due to underlying tectonic forces
Epicenter The center of the earthquake, ofter miles underground.
Fuel Rods The affected Japanese reactors have thousands of 12-foot long, zirconium-alloy fuel rods. Each contain thousands of uranium-oxide ceramic pellets. The fuel rods are densely packed into the reactor.
Fukushima 50 The fifty workers serving as the final defense against a catastrophic meltdown at Fukushima Daiichi.
Fukushima Daiichi The nuclear reactors site with six boiling water reactors. 1, 2 and 6 were built by General Electric. 3, 4 and 5 were built by Toshiba. Fukushima Daiichi is 241 km (150 miles) from Tokyo.
Half-Life The time it takes radioactive material to expend one half of its radioactivity. The longer the half-life, the more dangerous the material.
Hiroshima Bomb The Hiroshima atomic bomb was detonated on August 6, 1945. Its yield was estimated between 13 and 18 kilotons of TNT. It was set equivalent to a 6.2 magnitude quake. IAEA International Atomic Energy Agency is headquartered in Vienna.
Indian Ocean Tsunami The Indian Ocean Tsunami on Boxing Day in 2004 resulted in waves over 18 meters (50 feet) high. Over 250,000 people were killed, some 5,000 km (3000 m) away.
International Nuclear and Radiological Event Scale (INES) The INES, introduced in1990 by the IAEA, has seven levels, with 1-3 considered incidents and 4-7, accidents. The Fukushima incident was recently moved from Level 4 to 5 (equivalent to Three Mile Island). Chernobyl is the only Level 7 accident on record.). The French Nuclear Agency suggests Fukushima to be a Level 6.
Iodine-131 Iodine-131 is a highly radioactive element that signifies at least a partial meltdown. The half-life of Iodine-131 is about 8 days, which means that it decays far faster than Cesium-137. The radioactive iodine is concentrated in the thyroid, however taking iodine potassium tablets fill the thyroid to capacity so the radioactive Iodine -131 is more likely to be excreted.
Krakatoa Indonesian Volcano that exploded in 1883 with a force equivalent to 8.5 magnitude (and some 200 megatons). Purported to be the loudest sound ever heard up to 5,000 km (or about 3,000 miles). The sound waves were measured to circle the earth seven times.
Linear No Threshold Model LNT basically it means that even a small exposure to radioactivity will increase the chance of cancer occurring in a corresponding small percentage of the population. The smaller the exposure, the smaller the risk, but the risk never falls to zero. The LNT model is generally accepted by most governments and scientific agencies, but is considered controversial in some scientific circles. This is why you hear conflicting views from experts on the cancer risk.
Meltdown When a core meltdown catastrophic melting of the core of a nuclear reactor due to a loss of cooling
No. 5 The earthquake was the fifth strongest since 1900.
Nuclear reactor Devices that use chain reactions of fissionable materials to boil water to create steam. The steam runs through turbines to create power.
Plate tectonics Theory that the continents rest on plates that drift into each other, causing earthquakes and mountain building
Prefecture States or Provinces of Japan. There are 47 prefectures.
Richter scale The logarithmic scale that measures the strength of an earthquake named after Charles Richter. It is a base-10 logarithmic scale. This means that an earthquake that measures 3.0 is 10 times more powerful that one measuring 2.0. The scale is open-ended, though the 1960 Chile quake measured at 9.6.
Sendai Earthquake At 9.0 the Sendai earthquake was the fifth largest since 1900. The Sendai quake was equivalent to about 100,000 Hiroshima-class bombs.
Sievert and millisievert (and millisievert) A unit of measurement for radiation dosage. According to the World Health Organization, the average person is exposed to about 3 millisieverts a year from natural sources and 3 mSv from human-made sources.
Three Mile Island In 1979 Unit No. 2 of the Three Mile Island Nuclear Generating Station near Harrisburg, Pennsylvania experienced a partial meltdown. Later it was found that the molten radioactive material penetrated within 1 centimeter of breaking through the containment barrier. Because of its location and the prevailing wind patterns, the fallout could have traveled over the heavily populated Eastern Seaboard, passing over Philadelphia, New York and possibly Boston with a population of more than 30,000,000.
Tierra del Fuego Syndrome The China Syndrome when applied to the Far East (See China Syndrome.)
Tokyo Capital of Japan with more than 30,000,000 people in its metropolitan area.
Tsar Bomba The largest hydrogen bomb ever detonated, by the Soviet Union in 1961. It was about equal to a 7.8 magnitude quake in the general range of the San Francisco earthquake 0f 1908 and the Mount Saint Helens volcanic explosion in 1981.
Tsunami From the Japanese tsu (harbor) and nami (wave); waves caused by undersea land movement; usually caused by earthquakes. A tsunami gathers destructive force as it nears land. Depending on the configuration of the shoreline, wave rise over ten-times in height.
Two Packs a Day Smoking two packs of cigarettes a day exposes you to about 17 mSv per year. Smoke for a lifetime thats 850 mSv.
Tags: Black Swan, cesium-137, Chernobyl, chest xray, China Syndrome, containment building, containment vessel, CT scan, earthquake, earthquake magnitude, epicenter, fifth strongest earthquake, fuel rods, Fukushima, Fukushima Daiichi, half-life, Indian ocean tsunami, iodine-131, Japanese casualties, Krakatoa, Linear No Threshold Model, meltdown, millisievert, nuclear reactor, partial meltdown, plate tectonics, Prefecture, radiation exposure, sievert, speed of a tsunami, three mile island, tierra del fuego syndrome, tokyo, Tsar Bomba, Tsunami, Two packs a day
Posted in DisasterTracker | No Comments
Casualties in Japan Disasters could reach 25,000 or more
AUSTIN, Texas, March 14, 2011 According to Global Language Monitors NarrativeTracker Technology the ultimate number of casualties resulting from the Japanese Quake and Tsunami should ultimately climb to over 25,000 and possibly reaching 50,000, or more.
The depth of this tragedy is even deeper than what we had already imagined it to be said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor. Only our understanding of the true magnitude of the tragedy, will enable us to move beyond it, to rebuild what needs to be rebuilt and renew what needs to be renewed. Our hearts and prayers go out to the families of those who were struck down and the survivors who carry on.
The analysis is based on NarrativeTrackers analytical methodologies. Statements by public, corporate and military officials as well as outside agencies and various experts were complied and examined with appropriate trendlines extrapolated. The progression has been noted from the earliest reports where casualties were said to be several hundred, then nearly a thousand and now in the tens of thousands.. At the same time, GLM noted the many reports of still-missing trains, ships, and good-sized villages where fewer than half the population has as not yet been accounted for.
The analysis compared trends in casualty-reporting with several disasters including the Haitian earthquake, Hurricane Katrina s inundation of New Orleans, and the Southeast Asia Tsunami.
The analysis assumes that there are no deaths associated with the partial meltdowns of a number of nuclear reactors. GLM notes that this is an analysis is an estimate that is based on trending factors and should be considered as such.
Posted in Analysis, DisasterTracker, NarrativeTracker, Top News | No Comments
You can read relevant articles from the GLM archive, such as “Five Years Later, Katrina Continues to Impact Language and “Media Abounds with Apocalyptic-based Messages in Wake of Katrina”.
Charlie Sheen Tops Gaga, Obama, Kate Middleton Palin in Social Media
However Ranks No. 18 in the Global Print and Electronic Media
Austin, TEXAS. March 9, 2011. If it seems as if the actor Charlie Sheen has been everywhere you look or listen, from your smart phone to the Internet to your favorite social media site, you are correct. In an exclusive analysis released earlier today, the Global Language Monitor has found that Sheen tops all Internet and social media discussions with followed by the iPad, Lady Gaga, President Obama and Sarah Palin. Rounding out the Top Ten were David Beckham, Bill Gates, Julian Assange, Nicolas Sarkozy and Kate Middleton.
“If it seems as if Charlie Sheen is everywhere you look or listen , that is because it is true He is everywhere and apparently everywhen,” said Paul JJ Payack, president and chief word analyst for the Global Language Monitor. “The growing pervasiveness of Social Media only enhances this Global Echo Chamber. However, when you insert an editorial process in between the news and the audience Mr. Sheen tumbles to No. 18, following the major newsmakers of the time.”
Check the Reuters Story
The analysis was completed on March 8. The analysis focused on individual people and things (such as the iPad). Broader topics, such as climate change the Mid-East Unrest were excluded from the analysis. For this analysis, GLM analyzed the Internet, Blogosphere, and Social Media together. The Global Print and Electronic Media were analyzed separately. That analysis is discussed below.
The Top Twenty Persons of interest on the Internet and Social media list follows.
1 Charlie Sheen
2 iPad
3 Lady Gaga
4 Barack Obama
5 Sarah Palin
6 David Beckham
7 Bill Gates
8 Julian Assange
9 Nicolas Sarkozy
10 Kate Middleton
11 Hosni Mubarak
12 Muamaar Gaddafi
13 Bill Clinton
14 Queen Elizabeth II
15 Silvio Burlusconi
16 David Cameron
17 Angela Merkel
18 Vladimir Putin
19 Hu Jintao
20 Pope Benedict XVI
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In the Top 75,000 Print and Electronic media sites Charlie Sheen ranks as No. 18, which shows what happens when you have an editorial process that helps discern which news is most significant for the reader. For those sites the Top Stories concerned Barack Obama, Nicolas Sarkozy, Hosni Muburak, Angela Merkel and David Cameron. Completing the Top Ten were Silvio Burlusconi, Julian Assange, Bill Clinton, Sarah Palin and lady Gaga.
The Top Twenty Persons of Interest in the Global Print and Electronic Media follows.
1 Barack Obama
2 Nicolas Sarkozy
3 Hosni Muburak
4 Angela Merkel
5 David Cameron
6 Silvio Burlusconi
7 Julian Assange
8 Bill Clinton
9 Sarah Palin
10 Lady Gaga
11 Vladimir Putin
12 Hu Jintao
13 Muamaar Gaddafi
14 iPad
15 Queen Elizabeth II
16 David Beckham
17 Kate Middleton
18 Charlie Sheen
19 Pope Benedict XVI
20 Bill Gates
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The Global Language Monitor uses a proprietary algorithm, the Predictive Quantities Indicator (PQI) to track the frequency of words and phrases in the global print and electronic media, on the Internet, throughout the Blogosphere, as well as accessing proprietary databases. The PQI is a weighted Index, factoring in: long-term trends, short-term changes, momentum, and velocity.
About Global Language Monitor
Austin-based Global Language Monitor is the pioneer in web-based media analytics. Founded in Silicon Valley, GLM collectively documents, analyzes and tracks trends in language usage worldwide, with a particular emphasis upon the English language.
GLM is particularly known for its Word of the Year, political analysis, college and university rankings, High Tech buzzwords, and social media analytics. One of its algorithmic methodologies is the NarrativeTracker for Internet and social media analysis. NarrativeTracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. NarrativeTracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter).
For more information, go to www.LanguageMonitor.com, call 1.512.801.6823, or email pjjp@post.harvard.edu.
Tags: Beckham, Bill Gates, Burlusconi, Charlie Sheen, IPad, Julian Assange, Kate Middleton, Lady Gaga, Merkel. Cameron, Muiburak, Obama, Sarah Palin, Sarkozy
Posted in NarrativeTracker, Predictive Quantities Indicator, Social Media | No Comments
Social Media Have Become Warrior Media
Social Media as a Strategic Weapon
By Edward ML Peters and Paul JJ Payack
Austin, Texas. March 1, 2011 An analysis by the Global Language Monitor has found that a new weapon has recently been detected in the worlds strategic arsenal.
According to Paul JJ Payack, President and Chief Word Analyst of GLM, To the uninitiated, it might appear to be part neutron bomb, which destroys only living things with little collateral damage, part some as yet unidentified weapon, which has the ability topple dictators, regimes and unsuspecting governments while rendering both living things and physical structures unharmed.
We are speaking, of course, about Social Media (Twitter, Facebook, YouTube, etc.), which have the apparent ability to re-align the social order in real time, with little or no advanced warning.
In June 2009, we named Web 2.0 the 1,000,000th word in Global English. Many in the media were confused by our definition: the next generation of products and services from the web, currently beyond imagination. Later in 2009, we named Twitter the word of the year. Some were surprised when we defined Twitter as the ability to encapsulate human thought in 140 characters. They were thinking of Twitter as a means for BFFs to gratuitously unfriend each other. We were thinking of it as a radical new form of communication.
Social Media is adhering to its etymological roots more tightly than one might expect. The word social ultimately derives from secg, an Old English word for warrior. The social media warrior now understands that the role of social media is not a fad but a mechanism to better understand socio-economic trends and issues in real time.
So it is even more surprising that the events of the last six weeks in the Middle East appear to have come as a shock to the Western Powers and Global Media.
Again.
Three years ago the media was shocked when an unexpected series of financial events set the global financial markets spinning out-of-control. In retrospect, we now see that only the strongest intervention of the Western Central Banks prevented what was horrific into becoming something downright catastrophic. The Western economies still suffer from the consequences.
A few month later, the media was shocked by the unprecedented run of a relatively unknown and untested Black man to the presidency to the United States. (Undoubtedly, it would have been shocked if his primary nemesis, the current US Secretary of State, had successfully navigated her campaign to become the first female president of the United States.)
Then a year ago, the media was shocked by 1) the rise of the Tea Party, 2) the shellacking the President took in the Mid-term elections, and 3) now the upheavals in the Middle Eastern world that appear to have come as a shock to both the Western Powers and Global Media.
At least we are consistent in our on-going sense of shock.
The question becomes why do we continue to be shocked whenever we witness this new reality foisted upon us by means of communications never before imagined Obviously, even to the casual observer, there is an on-going global transformation of industries, wealth and influence as evidenced by the evolving role of nation-states, the rise of Non-governmental Organizations (NGOs), and the proliferation of trans-national causes and corporations that is apparently out of the span of command of many contemporary institutions.
Read More From These Authors on The Hill
The question remains: why the surprise Why the sense of shock Weve seen this all before, but have apparently lacked the vision to put it all together. A common thread among recent strategic advances is that all are new forms of communications. We should keep this in mind and not dismiss social media as a passing fad for the young and foolish, but rather as new tools, new social instruments, or even strategic weapons that can, will and are having societal and strategic influences around the globe today.
So once again we have a list of surprises to confront:
People voting with their thumbs
Simultaneous uprisings in the Middle East
Long-ingrained totalitarian dictatorships falling
Christian and Muslim groups celebrating together
And our astonishment only continues to grow as the future unfolds.
After all, weve never seen anything like this before.
Again.
Tags: Facebook, Middle East Uprisings, NGO, Social Media, Strategic Weapons, Twitter, YouTube
Posted in Analysis, High Tech Buzzwords, NarrativeTracker | No Comments
Did Watson Really Beat Humans on Jeopardy We Think Not!
Analysis into the natural language processing claim.
AUSTIN, TEXAS. March 1, 2011 An analysis by the Global Language Monitor has found that Watson, the IBM Computer specifically designed to compete on the Jeopardy television show was not the victory of a machine tackling natural language processing that many had been led to believe but rather a a massive marketing coup, as described in the Boston Globe.
When Watson bested two live-wear, carbon-based lifeforms named Ken Jennings and Brad Rutter, on the Jeopardy Television show a few days ago, it was widely viewed as a great advance in natural language processing. Natural Language Processing is concerned with the interactions between computers and human (natural) languages.
As Ben Zimmer in the New York Times put it, Watson ‘came through with flying colors.’ And he was certainly not alone in his judgment. There were many comparisons to the John Henry man vs. machine tale where the legendary steel-driving railroad man challenges a steam hammer, and wins, only to collapse and die shortly thereafter. It appeared as if the entire media went a little bit gaga (no pun intended) with stories on this great milestone in cyber (and possibly human) history.
Is this analysis true As Steve Colbert might put it, there is some truthiness in the statement. Watson did, in fact, best his human competitors, but if we are to speaking truthiness to power, we should ensure that we fully understand the nature of the competition.
“Comments like the above missed the mark for a very simple reason”, said Paul JJ Payack, President and Chief Word Analyst at GLM. “Watson did not prove adept at processing language in a manner similar to humans. In fact, computers have dramatically failed at this task for four decades now. What Watson has accomplished is a far cry from natural language processing”.
Rather what Watson achieved was a very close approximation of appearing as if it had acquired an acuity at understanding of the English language. This, in itself, is an accomplishment to be acknowledged. (But as in the old joke goes about a dog talking, its not that it was done well but rather that it was done at all.) After all, Watson was designed from the ground up as a question-answering machine, as IBM readily admits. However this, in itself, is not quite accurate because Watson was specifically built as a Jeopardy game-show answering machine .
One problem is that few commentators understand what it means to actually program a computer at all, let alone the machine coding which might be construed as the most basic unit of computer thought. Even those who are familiar with todays coding techniques are familiar with HTML or a variation of C++ or Linux, etc. All of these languages are as distant from machine coding technology as they are from understanding the mathematics of the Higgs boson and why it has been described as the God particle at CERN. Unfortunately, there will be no friendly, Watson-like, avatar that will announce from the CERN lab that the God Particle has been identified, when and if ever. We might also find out about that discovery when (as has been estimated by the CERN staff) the acceptable risk the 1 out of 50,000,000 chance hits and the whole enterprise results in the destruction of the entire planet though the creation of an, admittedly small, black hole.
The field of artificial intelligence has for decades been handicapped with the idea of emulating humans; whether their thinking, their speaking, their chess-playing ability or their ability to perambulate. To make the advances we have seen recently, computer scientists had to literally re-think (and in many cases reverse) their earlier positions.
The key, as found in recent research, is not to emulate humans; rather the key is to define machine logic or how would a machine do it, given its capabilities and limitations. In other words do not attempt to see like the human eye sees but attempt to see as a machine would see. Rather than teach a machine everything there is to know about how a human gets around, the task becomes to teach a machine the few basic rules it needs to move forward, back up and to work around obstacles. This is much different than a baby learning how to crawl which involves cognition, motor skills, sight, volition, and the sense of feel.
In the same way most would construe natural language processing would be the ability to understand basic sentences, concepts or instructions in a straight-forward manner. Is this what Watson accomplished. Consider the following:
Heres what Watson needed to handle the natural language of Jeopardy.
90 IBM Power 750 servers
Each of the 90 IBM Power 750 servers is equipped with eight processors
A total 2,880 Central Processing Units (CPUs)
1 network-attached storage (NAS) cluster
21.6TB of data
15 full-time technical professionals, as well any number of advisors and consultants
5 years of development time
1,000s of computer algorithms to run simultaneously
1 overlying algorithm to review the results of all the others
1 power robotic finger
Incidentally, the effort required a minimum of $100,000,000 funding for personnel, some $25,000,000 in equipment, as well as all the costs associated with cooling, administration, transportation, and the like.
All of this reminds us of Gary Kasparov losing the famous chess match to IBMs Deep Blue back in 1997. IBM was allowed to modify its program between games. In effect, this let IBM programmers compensate for any Deep Blue weaknesses Kasparov exposed during the game. How, in any way, could this be considered a level playing field Once this was discovered, Kasparov requested a rematch, but IBM had already dismantled Deep Blue.
As for those comparisons with the legendary iron-driving man, we have one piece of advice: John Henry, call your lawyer.
Note: Each year GLM releases the Top High Tech Words Everyone Uses But Nobody Quite Understands. This years edition will be released in conjunction with SXSWi on March 13, 2011.
Tags: Alex Trebek, Brad Rutter, carbon-based lifeforms, IBM, Jeopardy, Ken Jennings, liveware, Natural language processing, SXSWi, Watson
Posted in Analysis, High Tech Buzzwords | No Comments
Kate Middleton Tops Gaga for Top Fashion Buzzword
The Annual Analysis by the Global Language Monitor
Austin, TX February 8, 2011 Kate Middleton, the commoner set to marry Prince William in Westminster Abbey on April 29th who is having a most uncommon effect upon the world of fashion, was declared the Top Fashion Buzzword of the upcoming season by the Global Language Monitor (GLM). Knock-offs of Kate s royal blue Issa dress that she wore to her engagement announcement, sold out on-line within hours.
Top Fashion Capitals here
Kate dethrones Lady Gaga, the enigmatic performance artist, nee Stefani Germanotta, who fell to No. 2. MObamna, Michelle Obama s moniker as a fashion icon, moved back into the Top Ten after a lackluster 2010. Recently criticized for wearing an Alexander McQueen gown to a state dinner, MObama responded, Look, women, wear what you love. Thats all I can say. Thats my motto. This is the first time that three names broke into the top ten of GLM s annual ranking.
Rounding out the top ten after Kate and Gaga were Sheer, Shirt Dresses, Sustainable Style, Articulated Platforms, MoBama, Stripes, and Monet Redux (flowers everywhere).
New York Fashion Week begins February 10th and kicks off the global calendar, immediately followed by London, Milan, and Paris.
Fashion provides an oasis of personal expression to millions around the world in these sometimes troubling times, said Bekka Payack, the Global Language Monitor s Manhattan-based fashion correspondent. Accordingly, the upcoming season will provide women with an eclectic palette of globally influenced fashion choices.
The words were chosen from the global fashion media and nominated by key fashionistas from around the world. This exclusive ranking is based on GLM s TrendTopper MediaBuzz technologies that track words and phrases in print and electronic media, on the Internet and throughout the blogosphere, now including social media. The words and phrases are tracked in relation to their frequency, contextual usage and appearance in global media outlets.
The Top Fashion Buzzwords with commentary follow:
Kate Middleton Kate dethrones Lady Gaga as the No. 1 fashion buzzword for the upcoming season, reaching a crescendo on the occasion of her April 29th wedding to Prince William.
Lady Gaga Gaga s global influence continues unabated especially among her ever-growing legions of little monsters (reportedly surpassing the 8,000,000 mark).
Sheer Translucent, transparent and transcendent again en vogue for the season.
Shirt Dresses From the Upper East Side to 6th Street in Austin to LaJolla, California shirt dresses are everywhere (and everywhen).
Sustainable Style Clothing make of recycled fabrics now entering the mainstream.
Articulated Platforms Move over Armadillos, platforms are taking on a life of their own, now to be found with every type of embellishments from McQueen inspired butterflys, to florals and feathers. What s new Flatforms.
MoBama Moving up the list again after a lackluster 2010.
Stripes Classic black and white stripes with striking mathematically inspired motifs.
Flowers Everywhere Monet redux: As if Monet updated his water lily meme to the 21st c. catwalk.
Blocked Colors Bright and bold, color blocks are ever so popular (and fashionable).
Edun Mrs. Bono s (Ali Hewson) line of ethical couture gets a boost with the Louis Vuitton for Edun bag.
White Shirts Clean and crisp for a classic, say Aubrey Hepburn, look.
Fruit vs. Fruit Salad Either way fruit is big (as are animals). Veggies Not so much.
Leggins Flourishing around the globe. Women voting with their feet, er, legs.
Anime Anime inspired looks with big eyes and pursed lips; definitely not haute but hot, especially among young Asians.
That 70s Look The Neo-Bohemian, updated from the 60s but cleaner and more refined.
Embellishments Embellishments now encompass tassels, pewter, sequins and studs to anything else that works.
Black Swan Natalie Portman s adds to the ever-popular ballerina meme.
Yama Girls Trekking outfits include fleece miniskirts brightly colored leggings and style-conscious boots.
Jersey Shore wear Unsophisticated, tawdry, outrageous, And definitely not to be seen in polite company. But that s precisely the point, isn t it.
Global Fashion Capitals
Each Summer, the Global LanguageMonitor ranks the Top Fashion Capitals by Internet presence. New York has regained the title of World Fashion Capital of 2010, after being bested by Milan in 2009 according to the Global Language Monitor s annual survey. Topping the list for 2010 are New York, Hong Kong, London, Paris, and Los Angeles. Milan, Sydney, Miami Barcelona and Madrid followed. This was the first time the two Iberian cities were ranked in the Top Ten.
Top movers included Hong Kong, Madrid and Melbourne. In the battle for the Subcontinent Mumbai again outdistanced Delhi, while Sao Paulo continued its leadership over Rio, Buenos Aires and Mexico City in Latin America. Top newcomers to the expanded list included No.17 Amsterdam, Nos. 23 and 25 Cape Town and Johannesburg, No. 27 Vienna and No. 32, Bali.
Tags: Fashion, Fashion Week, Lady Gaga, MObama
Posted in Fashion, Fashion Capitals | No Comments
Obama Echoes Lincoln and King in Dignified Tucson Memorial Address
Could presage a new narrative for the president
AUSTIN, Texas January 13, 2011 Echoing Lincoln, King, and, even, Bill Clinton, President Barack Obama gave his strongest speech, perhaps since his Yes, We Can! victory speech delivered in Chicagos Grant Park last November.
The president delivered the speech with the cadence of a eulogy to the packed audience of some 12,000 at the University of Arizonas McKale Memorial Center. The crowd had none of the hallmarks of a hand-selected, pre-screened crowd that we have come to expect for such occasions; tickets were distributed on a first-come first-served basis.
Obamas remarks echoed Lincoln and Martin Luther King in at least two respects: 1) the use of scriptural passages to set the tone, 2) and the emphasis on worthiness and living up to expectations of the children, particularly those of Cristina Green, the inspirational nine-year old girl, who was born on September 11, 2001.
Structurally, the address was nearly identical to his Yes, We Can! speech, Martin Luther Kings I have a Dream, and Lincolns Gettysburg Address . Though delivered to differing audiences in different eras, the speeches each had nearly identical understandability statistics in terms of grammatical constructions, rhetorical elements, tone and vocabulary. In terms of empathetic concern, he echoed Bill Clinton, who was often referred to as the Mourner in Chief with his I feel your pain mantra.
It was a somber, sorrowful message filled with future-related, hopeful constructions with words such as hope, light, and love address delivered to a respectfully attentive crowd. With the 2010 Mid-term elections now in his wake, this can be an opportunity to begin a new narrative for the remainder of Obama s term.
Tags: Abraham Lincoln, Bill Clinton, Book of Job, Cristina Green. Tucson, Gabby, Gettysburg Address, Grant Park, I Have a Dream, Job, Martin Luther King, Obama, Psalms, Readability, Rhetorical Flourish, tone, Understandability, University of Arizona, vocabulary, We Can, Yes
Posted in Obama, Obama Tracker | 2 Comments
Top 300 Colleges and Universities Ranked by Internet Brand Equity
Wisconsin Tops Chicago and Harvard in Universities; Davidson over Occidental and Williams in Colleges
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Historic Re-alignment of what is considered an elite school
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AUSTIN, Texas January 11, 2011 (Updated) The University of Wisconsin at Madison, one of the nations most storied land-grant institutions, leaped over Chicago, Harvard, MIT, Columbia and two-time defending No. 1 (and fellow Big Ten academic powerhouse) Michigan, as the Top University according to the TrendTopper MediaBuzz Internet analysis released by the Global Language Monitor.
There have now had three different schools taking the top spot for Universities in the last three years: Harvard, Michigan and now Wisconsin. As for Harvard, it slipped to No. 3, while the University of Chicago moved into the No. 2 spot. Cornell University and the University of California at Berkeley broke into the Top Ten, knocking out Stanford and Princeton. UCLA also fell out of the Top Ten. Other big movers included Georgetown, California-Davis and CalTech, each moving up 10 or more spots.
The flight to quality continues unabated. The savvy consumer of the education marketplace appears centered on the price-sensitive public ivies and technology-centered schools, as well as on-line alternatives. The solidly performing little ivies are now now fairly well distributed across the country and are holding their own, said Paul JJ Payack, President of the Global Language Monitor. One aftermath of the recent recession is that consumers understand that it is smart not to accept retail pricing and that colleges are no different in this regard from any other institution.
The TrendTopper MediaBuzz Rankings are a way of seeing the schools through the eyes of the world at large. It is a democratic, self-generating ratings system, since it captures the brand equity associated with each of these fine institutions. GLM s TrendTopper MediaBuzz Rankings actually removes all bias inherent in each of the other published rankings, since they actually reflect what is being said and stated on the billions of web pages that we measure.
The TrendTopper MediaBuzz Analysis uses the Carnegie Foundation for the Advancement of Teaching s classifications as the basis to distinguish between Universities and Liberal Arts Colleges. The schools were ranked in the last week of December with a mid-year snapshot, and the last day of 2009 as the base.
TrendTopper MediaBuzz utilizes a mathematical model that normalizes the data collected from the Internet, social media, and blogosphere as well as the top 75,000 print and electronic media. The end result is a non-biased analytical tool that provides a gauge of relative values among various institutions, as well as measures of how that value changes over time.
The Top Ten Universities by the TrendTopper MediaBuzz Internet rankings follow.
1. Univ. of Wisconsin Madison
2. University of Chicago
3. Harvard University
4. Mass. Institute of Technology
5. Columbia University
6. Univ. of Michigan Ann Arbor
7. Cornell University
8. University of CaliforniaBerkeley
9. Yale University
10. University of Texas Austin
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The Top Twenty Universities now include four Ivy League schools, four Public Ivy s (two from the Big Ten), one technological institute and the always formidable University of Chicago.
The College category also produced a new No. 1, Davidson College of North Carolina. This is the fourth different college to take the top spot since these rankings began which now have been represented by the West (Colorado College), the East (Wellesley College) and the Midwest (Carleton College). Wellesley was also the only Womens College to top a general college ranking.
Davidson, as well as L.A. s Occidental College (where President Obama spent his first year in college) both leaped over the Little Three (Amherst, Williams and Wesleyan University) as well as all three previous No. 1 s.
The Top Ten Colleges by the TrendTopper MediaBuzz Internet rankings follow.
1. Davidson College
2. Occidental College
3. Williams College
4. Wesleyan University
5. Carleton College
6. Amherst College
7. Bucknell University
8. Oberlin College
9. United States Air Force Academy
10. Pomona College
The Top Ten among colleges included Bucknell, Oberlin, Pomona and the US Air Force Academy. The Top Twenty included the Little Three, four of the former Seven Sisters (though Vassar is now co-ed), two Patriot League schools, two US Service Academies, the top Catholic College in the US (College of the Holy Cross), two of the Claremont Colleges, and two schools that are not included in the traditional college rankings: the Juilliard School and Pratt Institute, both in New York City.
The TrendTopper MediaBuzz Rankings are the only to include specialty schools, such as Art, Business, Design, Music, as well as Internet-based (and for-profit) All these were included in the College category with the exception of the online university, which was assigned to the University category.
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In addition, the BOC notation signifies Best of Class; it is noted for those schools that are either first in the overall ranking, or first in a specific classification.
Top in the US/Best of Class (BOC) designation was awarded for:
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Download your TrendTopper MediaBuzz College Guide for only $9.97!
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Tags: top colleges
Posted in TrendTopper Media Buzz, top colleges | 28 Comments
Wikileaks declared English-language Word
By: PJJP
Published: December 21st, 2010
Another New Media Company that Passes into the Language
AUSTIN, Texas December 21, 2010 WikiLeaks.ch, which that has increasingly upped the ante of the kind of information that it leaks into the public sphere from anonymous sources, has been deemed an English language word by the Global language Monitor. GLM recognizes a word as being part of the English language once it meets the requisite criteria of geographic reach as well as depth and breadth of recorded usage.
In the case of wikileaks, the word appeared sporadically in the global media in 2006 until it has now been cited more than 300 million times, even with a quick Google search. This, of course, correlates with WikiLeaks most recent release of diplomatic correspondence and other classified government information. GLM standards include a minimum of 25,000 citations of a new term in the global media that encompass the English-speaking world, which now encompasses some 1.58 billion people. (In 1960, there were about 250 million English speakers, mostly in former British colonies.)
Wikileaks joins a number of new media and high technology companies whose names and functions are being incorporated into the language, said Paul JJ Payack, President and Chief Word Analyst of Austin-based Global Language Monitor. These include Google, Twitter and the friending function of Facebook. The most recent language spin-off from Google appears to be Xoogler, referring to ex-Google employees who bring their talents to other start-ups.
The word wiki is Hawaiian in origin and is usually defined as quick or fast especially when used in rapid succession: wiki, wiki, wiki!. In computing, a wiki describes software that lets any user create or edit Web-server content. The WikiLeaks organization was originally set-up as a wiki.
There is no official English language institution charged with maintaining the purity of the English language and to maintain vigilance of the corrupting influence of other languages. English accepts any and all contenders as long as they meet the requisite criteria of geographic reach as well as depth and breadth of usage. The LAcad mie fran aise is the official arbiter of the French language; it has famously declared the word email (as well as hamburger ) verboten from official French correspondence. The Royal Spanish Academy serves the same function for the Spanish language; it has recently eliminated two letters from the Spanish alphabet to the howl of Spanish speakers outside Spain.
The most recent words acknowledged by the Global Language Monitor include refudiate a malapropism coined by Sarah Palin, vuvuzela the brightly colored plastic horns made (in)famous at the South African World Cup, and snowmageddon that President Obama used to described the winter storms that nearly shut down Washington, DC during the recent winter.
Tags: Facebook, Google, L’Acad mie fran aise, President Obama, Refudiate, Royal Spanish Academy, Sarah Palin, snowmageddon, South African World Cup, Twitter. xoogler, Vuvuzela, Wikileaks
Posted in High Tech Buzzwords | 13 Comments
Top News Stories of 2010 by Internet Ranking
South African World Cup tops iPad Launch and Rise of China; US Healthcare Reform & Wikileaks follow
First time a product launch contends for the top spot; First time a sporting event reaches the top spot
Austin, TX December 19, 2009 In an exclusive global analysis performed by the Global Language Monitor, the Top News Stories of 2010 are South African World Cup, the iPad Launch, the Rise of China, US Healthcare Reform, and Wikileaks. The Tea Party movement, the fall of Obama, the Gulf Oil Spill, Haitian Earthquake, and the Political Anger and Rage witnessed in the major western economies, followed. The list is notable for two firsts: the first time a sporting event tops the list and the first time a product launch contends for the top spot.
Chinese Dignitaries
The globe has witnessed the major news sources of the 20th century fragment into thousands of micro-focused outlets in the twenty-first. At the same time, the major global media are playing an ever-more important role when major events occur, as aggregate communities for shared experiences, said Paul JJ Payack, President and Chief Word Analyst of the Global Language Monitor, the media analytics and trend tracking company. For these reasons we performed two independent analyses. The first focused on the number of citations found over the course of the year on the Internet, blogosphere, and social media sites. The second focused on the top 75,000 print and electronic media sites. Finally, the two analyses were normalized with the final results appearing here.
The Top News Stories of 2010 follow.
Rank/Story/Comment
1. South African World Cup The South African World Cup towered over all other news stories.
2. iPad A product launch is the No. 2 worldwide news story!
3. Rise of China Top Story of the First Decade of the 21st century, still very strong.
4. Health Care Reform The debate over the Patient Protection and Affordable Care Ac t continues unabated.
5. Wikileaks Not a wiki in the usual sense of an open environment which anyone can edit, the story of revealed institutional secrets that will continue to resonate well into 2011.
6. Tea Party The US political movement which emphasizes scaled back government intrusion, influence and spending.
7. Fall of Obama His fall is relative to the great heights to which he ascended.
8. Gulf Oil Spill An unprecedented environmental catastrophe broadcast live around the world via the BP Spillcam.
9. Haitian Earthquake Hundreds of thousands killed, millions displaced and the agony continues.
10. Political Anger and Rage Frustration in the US and much of the developed world about the financial and political situation.
11. EU Financial Crisis The economies of Ireland, Portugal, Greece and Spain threaten to consume Billions of Euros in bailouts.
12. Shanghai Expo The Grand Gathering of the World Cultures was visited by some 70 million in 2010.
13. Growth of Facebook With 400 million members it now touts itself as the fourth largest nation on the planet. However, there is no word of UN membership or plans for a standing army.
14. Pakistan Floods Garnered more attention worldwide than in the US.
15. Scott Brown Election The turnover of the Kennedy seat after half a century to this upstart, pickup-driving Republican caused quite a stir.
16. Tiger Woods Previously notable for the first golfer to earn a billion dollars, the news of his serial infidelities continues to impact the golf world.
17. British coalition government David Cameron and Nick Clegg lead a new coalition into power.
18. Chilean Miners The dramatic saga and rescue of Los 33, provided riveting drama (and television) to a world weary of disheartening news.
19. Polish President Killed Lech Kaczynski, his wife, and dozens of high government officials died en route to a memorial service honoring the 20,000 Poles who died in the Katyn forest.
20. Global economic restructuring Also known as the Great Recession in the US, but felt worldwide especially among developed Western nations.
21. Vuvuzela The brightly colored plastic horns that caused much consternation at the South African World Cup.
23. Ground Zero Mosque Officially known as 45 Park Place, the controversial Islamic center planned a few blocks north of Ground Zero.
24. Icelandic Volcano The unpronounceable Eyjafjallaj kull volcano that disrupted air travel over much of Northern Europe.
25. Snowmageddon The unusually heavy snowfalls that virtually shut down Washington, DC during an exceptionally snowy winter.
Tags: China, Eyjafjallajoekull, FIFA World Cup, Gulf Oil Spill 2010, gulf Spill, healthcare reform, iPad launch, Obama, Obamamania, Sarah Palin, Social Media, Social Networking, South African World Cup, Top News Stories of 2010. Top News of 2010
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Top Words of 2011, Yes 2011
Published: December 6th, 2010 AUSTIN, Texas December 8, 2010 (Updated) The Global Language Monitor has announced the Top Words of 2011, yes 2011.
Typically, we gather our top words throughout the year and rank them according to the number of citations, the size and depth of their linguistic footprint and momentum. To project possible top words for 2011, we analyzed the categories that we monitor and then choose words from each representative of various word trends, said Paul JJ Payack, President and Chief Word Analyst of GLM. Over the last ten years, we ve frequently been asked the question, so this year we are providing our projections.
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
Projected Top Words of 2011 Rank / Word / Comments
Twenty-Eleven The English-speaking world has finally agreed on a common designation for the year: Twenty-eleven far outstrips two thousand eleven in the spoken language. This is welcome relief from the decade-long confusion over how to pronounce 2001, 2001, 2003, etc.
Obama-mess David Letterman s neologism for 2010 also works for 2011. This word is neutral. If Obama regain his magic, he escaped his Obama-mess; if his rating sinks further he continues to be engulfed by it.
Great Recession Even the best case scenario has the economy digging out of this hole for the foreseeable future,
Palinism Because the media needs an heir to Bushisms and Sarah Palin is the candidate of choice here.
TwitFlocker Can t say what the name of the next Twitter or Facebook will be, so we ll use TwitFlocker as the place holder. (What is TwitFlocker Join the Discussion Here.)
3.0 2.0 has settled into the vocabulary in a thousand differing forms Obama 2.0, Web 2.0, Lindsey Lohan 2.0, so we project 3.0 being used to one-up the 2.0 trend.
9/11 Next September is the tenth anniversary of the 9/11 terrorist attacks on US soil, so there is sure to be a great resurgence in use of the phrase.
Climate Change (or global warming) Both of these phrases have been in the Top Ten for the last decade, so we see no reason the English-speaking public will abandon either or both of the phrases.
China/Chinese The emergence of China is the Top Story of the Decade and there is little indication that is emergence on the world stage will continue in the media.
Hobbit and/or Parseltongue The blockbuster movies of 2011 will be sure to include Harry Potter and the Deathly Hallows, Part 2 and the Hobbit (though the Hobbit premiers on Dec. 31) are sure to spin out some word or phrase that will remain memorable to the Earthly-audience.
For methodology, see Top Words of 2010 announcement.
Tags: 2.0, 20-11, 2011, 3.0, 9/11, Bushism, Chinese, Climate change, David Letterman, Deathly Hollows, Emergence of China, Facebook, global warming, Great recession, Harry Potter, Hobbit, Obama-mess, Palinism, Parseltongue, Refudiate, SEO, SMS, Top Words of 2011, Trending, trends, TrendTopper, Twenty-eleven, TwitFlocker, Twitter, Web 2.0 Lindsey Lohan 2.0
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Top Words of 2010
Spillcam is the Top Word, Anger and Rage the Top Phrase
and Chinese Leader Hu Jintao the Top Name
AUSTIN, Texas November 27, 2010 (Updated) The Global Language Monitor has announced that Spillcam is the Top Word, Anger and Rage the Top Phrase and Chinese Leader Hu Jintao the Top Name of 2010 in its annual global survey of the English language. Spillcam was followed by Vuvuzela, the Narrative, Refudiate, and Guido. Deficit, Snowmageddon, 3-D, Shellacking and Simplexity rounded out the Top 10.
Our top words this year come from an environmental disaster, the World Cup, political malapropisms, new senses to ancient words, a booming economic colossus, and a heroic rescue that captivated the world for days on end. This is fitting for a relentlessly growing global language that is being taken up by thousands of new speakers each and every day, said Paul JJ Payack, President of The Global Language Monitor.
The words are culled from throughout the English-speaking world, which now numbers more than 1.58 billion speakers.
Methodology: The Global Language Monitors WOTY was conceived in 1999 as a way to create a cultural record of the year as reflected in the worlds current global language, English. Previous efforts were decided by small groups of academics or lexicographers; our idea was to reflect the words used by the worlds 1.5 billion English Speakers.
Accordingly, GLM monitors million of web pages on the Internet, Blogosphere, and social media in addition to over 80,000 print and electronic media sites. In this way we search for words that are the most relevant to various aspects of culture, such as world events (the rise of China, the South Asian Tsunami), politics (the election of Obama to the US Presidency), prominent deaths (Pope John Paul II, Michael Jackson), war and terror (Iraq, Afghanistan and the Terrorist Attacks on the US and London), film (Jai Ho!, Brokeback), sports (Beijing Olympics, South African World Cup), and the like. We then use our analytical engine to determine the number of citations for the words, their prominence, how quickly they are rising or falling in use, and the geographic breadth and depth (various forms of publication) of their use.
The Top Words of 2010
Rank / Word / Comments
1. Spillcam The BP Spillcam instantly beamed the immensity of the Gulf Spill around the world to the dismay of environmentalists, BP s PR staff and the President.
2. Vuvuzela Brightly colored plastic horns that first came to prominence at the South African World Cup.
3. The Narrative Though used at least since The Narrative of the Life of Frederick Douglass in 1845, The Narrative has recently been gaining traction in the political arena, virtually replacing the need for a party s platform. (Cf. to truthily .)
4. Refudiate Conflation of refute and repudiate (un)officially coined by Sarah Palin.
5. Guido and Guidette Hey! All things Jersey are hot, capish (Actually, capisci in standard Italian.)
6. Deficit A growing and possibly intractable problem for the economies of most of the developed world.
7. Snowmagedden (and Snowpocalypse ) Portmanteau words linking snow with apocalypse and armageddon , used to describe the record snowfalls in the US East Coast and Northern Europe last winter.
8. 3-D Three-dimensional (as in movies) is buffo box office this year, but 3-D is being used in new ways generally describing robustness in products (such as toothpaste).
9. Shellacking President Obama s description of the old-fashioned thumpin in George W. Bush s words, that Democrats received in the 2010 US Mid-term elections.
10. Simplexity The paradox of simplifying complex ideas in order to make them easier to understand, the process of which only adds to their complexity.
Also Noted: (Spoken Only) Twenty-ten: Finally, a common way to refer to the year; Obamacare (noted as one of the Top Political Buzzwords).
The Top Phrases of 2010
Rank / Phrase / Comments
1. Anger and Rage Characterizations of the US electorate by the pundits, though closer analyses has revealed more frustration and disappointment. Also witnessed in France, Spain and Greece.
2. Climate Change (and Global Warming) No. 1 Phrase for the first decade of the 21st century; starts out second decade at No. 2.
3. The Great Recession The media term frequently used to describe the on-going global economic restructuring.
4. Teachable Moment Turning any undesirable outcome into a positive opportunity by using it as an object lesson. Unfortunately, there were a plethora of teachable moments in the first year of the new decade.
5. Tea Party An emerging political movement in the US that has upset the balance of power in the US Congress.
6. Ambush Marketing Cashing in at an event by taking on the appearance of a sponsor of the event. Most obviously displayed at the Vancouver Winter Olympics and South Africa s World Cup 2010.
7. Lady Gaga Gaga, herself, became a buzzword in the global entertainment industry in 2010.
8. Man Up This election cycle s signature retort from the women running for office to their male opponents.
9. Pass the bill to be able to see whats in it Speaker of the House Nancy Pelosi s now infamous quip underlying the complexity of the Healthcare Reform legislation.
10. Obamamania Notable only in it fall from grace; Obamamania now ranks at the bottom of this year s political buzzwords.
Also Noted Dont Touch My Junk: One reaction to the TSA new search policies.
The Top Names of 2009
Rank / Name / Comments
1. Hu President Hu Jintao, paramount leader of China. Rise of China was the No. 1 Story of the 1st decade of the 21st century; now Hu begins the second decade in the top spot.
2. IPad With over eight million sold in a matter of months, the IPad is now a name on everybody s lips. (Sorry, Steve Jobs, the IPads tests better than you.)
3. Barack Obama President of the United States has had a tough sophomore year.
4. Chilean Coal Miners The ordeal and heroic rescue is perhaps the top inspirational story of the year.
5. Eyjafjallajoekull Does a name that no one can pronounce deserve a spot on a top name s list
6. Nancy Pelosi Speaker of the US House of Representatives, presided over the passing of the healthcare reform bill and the decimation of her party in the Mid-term elections.
7. Sarkozy Nicolas Paul St phane Sark zy de Nagy-Bocsa, the current French president, is attempting to re-define what it means to be citizen of the Republic.
8. Tea Party Leaderless movement in US political circles, the center of much of the angst in the electorate.
9. Jersey Shore Not quite the Cote d Azure, The Shore, as the locals call it, is now known as a breeding ground for guidos and guidettes.
10. David Cameron and Nick Clegg The leaders of the UK s new coalition government.
Also Noted Kate Middleton, recently engaged to Prince William.
Top Words of the Decade:
The Top Words of the Decade were Global Warming, 9/11, and Obama outdistance Bailout, Evacuee, and Derivative; Google, Surge, Chinglish, and Tsunami followed.
Climate Change was top phrase; Heroes was top name.
Top Phrase: Red States/Blue States No. 2: Rush to War
Top Name: Dubya/Rove
2003:
Top Word: Embedded
Top Phrase: Shock and Awe, No. 2: Rush to War
Top Name: Saddam Hussein, No. 2 Dubya
2002:
Top Word: Misunderestimate
Top Phrase: Threat Fatigue
Top Name: W (Dubya)
2001:
Top Word: Ground Zero
Top Phrase: Lets Roll
Top Name: The Heros
2000:
Top Word: Chad
Top Phrase: Dot.com
Top Name: W (Dubya)
Tags: 3-d, ambush marketing, anger and rage, Chilean Coal Miners, Climate change, David Cameron, deficit, Don’t touch my junk, Eyjafjallajoekull, Great recession, Guido, Hu Jintao, IPad, Jersey Shore, Kate Middleton, Lady Gaga, Man Up, Nancy Pelosi, Narrative, Nick Clegg, Obama, Obamacare, Obamamania, Pass the bill to be able to see what’s in it, Prince William, Refudiate. Telewords, Sarah Palin, Sarkozy, shellacking, simplexity, sno, snowmageddon, Tea Party, Teachable Moment, Top Names of 2010, Top Phrases of 2010, Top Words of 2010, Vuvuzela
Posted in Top words | 16 Comments
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Miniskirts on Mount Fuji; Japans Yama Girls Spur Trekking
Forget the ice ax and $500 climbing boots.
The mode du jour for today s mountain hikers in Japan is the miniskirt and leggings.
North Face, maker of the Gore-Tex waterproof jacket, and Alpine Tour Service Co. are targeting yama girls, or mountain girls, the nickname of the growing number of women who are taking to the hills of Japan wearing short pants or fleece skirts with leggings and designer trekking boots.
I want to wear something cute like a skirt, said Machiko Miyauchi, 25, who made her first ascent of Mount Fuji, Japan s highest peak, earlier this year after buying new equipment and shoes. Climbing is healing. You can breathe fresh, clean air.
Visitors to Mount Fuji in the two months ended Aug. 31, the busiest climbing season, were the most since the government began tracking traffic using infrared sensors in 2005. The number of women applying for Alpine s treks jumped sixfold from last year, prompting the Tokyo-based company to increase women- only tours to 13 this year from six in 2009, spokesman Yasushi Kodama said.
Clothing companies have hired mountain fashion pioneers like Yuri Yosumi to promote new women s lines for mountaineers. Yosumi s Love Trek website includes red mini dresses and pink bush hats from Paris-based Aigle.
Berghaus Ltd., a U.K. outdoor wear maker, introduced skirts jointly developed with Yosumi in 2009, while and Jarden Corp. s Marmot Mountain LLC, a U.S. outdoor clothing company, followed this year, according to Yosumi s husband Daisuke.
Pants Only
We re giving an option to the market where only pants were available before, Daisuke Yosumi said. He said his wife was not available to comment.
Japan s fashion scene is famous for striking cult trends that sweep the industry, typically for a few years, such as the ganguro look that mixed deep fake tans with white lipstick, brightly colored clothes and orange-to-blond hair. Tokyo ranked 14th this year in Global Language Monitor s annual list of world fashion capitals, trailing Hong Kong and Shanghai in Asia.
Avoiding an American Lost decade
Published: November 3rd, 2010
What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz s words by other means.
Note: This is the second in a series; you can see the first article directly below this one.
November 30. Where do we go from here We ve already established that this is not a typical business cycle and this recession falls out of scope of previous recessions. Even the Great Depression was typical in the sense that it set off a worldwide fall in demand and productivity. It is now widely understood that while government intervention did stop the catastrophic collapse of the global economy, this intervention did little to revitalize global economic growth which did not resume until the onset of World War II.
This post first appeared on TheHill.com
Now, fast forward to September 2008 and months following shortly thereafter. There is wide agreement that the direct and dramatic Bush/Obama interventions did, indeed, prevent a global economic collapse. However, for many nations, including the U.S., the revitalization has yet to occur. While the stimulus spending saved many jobs in the public sector, few jobs were created in the private or wealth-creating sector. In retrospect it now appears that the stimulus was the equivalent to eating empty calories when hungry; a temporary rise in blood sugar without sustained nutrition.
This lack of wealth-building focus has led to a weak economic performance of 2.4 percent projected growth in GDP, hardly what one expects after such spending. (This growth rate has already been revised downward to 1.6 percent in the last quarter.) If this scenario does play out as expected, the eight million lost jobs will be replaced with new ones by the 2020 time frame. By way of comparison, the Reagan Recovery created over 11,000,000 new jobs with four years.
While President Obama s economic policies and overall execution of leadership is the current focus of many commentators, it remains a fact that this situation didn t sneak up on us. The United States manufacturing sector has declined as a percentage of non-farm employment from about 30 percent in 1950 to just 9.27 percent in 2010, according to the October estimate of the Bureau of Labor Statistics. Also, an underlying statistic is that the U.S. has been losing not just manufacturing jobs, but entire factories, over 40,000 of them since 2000. The ramifications here go far beyond the manufacturing sector itself. Indeed, by some estimates, there is a 15-1 multiplier between other jobs (including manufacturing and service) and each manufacturing position. Therefore, this unprecedented loss of an industrial base and its concomitant plethora of supporting positions leave a greatly reduced platform upon which to launch a successful and timely recovery.
And so the question remains: Where do we go from here
First, take a deep breath, look in the mirror and repeat; the world is different from what it was in 1982 and wishing and acting like it was the same will not bring those lost manufacturing jobs back. No matter what we do, trying to recapture global leadership in industries where the average U.S. salary (excluding benefits) is over $20/hr where the similar cost in China or Mexico is between $2-$6/hr is a losing proposition. This is not to say that the U.S. should not continue to innovate and look to manufacture world-class products, only that we will have to pick our battles in places where we have a strategic competence and a willingness to compete. Specifically, management must be willing to continually analyze each process for best in class behaviors and continually work to improve in order to maintain a leadership position.
Second, focus strategic investment in industries where the U.S. has a substantial lead or could develop one in future. Good examples here are in the area of information technology, where private investment continues to create new enterprises and wealth and green technology whose future is yet to unfold. We need to remind ourselves of the effectiveness of the U.S. Space Program, not only in accomplishing its primary mission, but creating entire industries and market that are still returning value to this day.
Third, fully accept that the old manufacturing jobs will not be repatriated and implement a program that will both create true value for the economy while putting people back to work. In past recessions, workers were typically called back to their jobs as the economy improved. This time however, with the loss of so many factories, the jobs platform is significantly smaller and is unable to support the type of recovery we have seen in the past. Now, we must both create jobs in new markets and industries as well as find employment for those whose skill base will not readily transfer to the new jobs platform(s).
A good example of this is the proposal by the Center for American Progress that outlines a plan to develop an energy efficiency industry to retrofit approximately 40 percent of the country s buildings (approximately 50 million structures) within the next decade. This would require more than $500 billion in public and private investment and create over 600,000 sustainable jobs. Under the plan, energy use in those buildings would be reduced up to 40 percent and generate between $32 billion and $64 billion in annual consumer savings. Those savings would be used to re-pay the construction loans that would support the program.
This type of program would both create private sector jobs and help re-build U.S. infrastructure for the next five decades, all the while creating a buffer between the current economic environment and the one that will emerge.
One word of caution: we need a dozen or more initiatives of this kind to even come close to replacing the 8,000,000 lost jobs.
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is The Paid-for Option , which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
Tags: Center for American Progress, GDP, Great Depression, Great recession, percent of manufacturing jobs in US economy. President Obama, percentage of the non-farm payroll in manufacturing, Reagan Recovery
Posted in Obama | 1 Comment
A Recession Neither Great Nor Small
Published: November 3rd, 2010
What we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz s words by other means.
.Note: This is the First in a series; you can see the second article directly above this one.
This post first appeared on TheHill.com
November 3, 2010. It is about time that we admit that what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out, in von Clausewitz s words by other means .
Originally alluded to as a Financial Tsunami or Financial Meltdown, the major global media seem to have gained a consensus on The Great Recession . In the beginning, most comparisons were being made to the Great Economic Depression of the 1930s, more familiarly known, simply, as The Depression in the same way that many still refer to World War II as The War . But even these comparisons frequently ended up referring to the recession of 1982, yet another so-called Great Recession .
Our recent analysis has shown that while the major print and electronic media have settled upon Great Recession , the rest of the Internet, blogosphere and social media world have largely eschewed the term. We believe the difficulty here stems from the fact that this economic crisis is difficult to express in words because it does not resemble any economic crisis in recent memory but rather a crisis of another sort.
On War is one of the most influential books on military strategy of all time. Written by Prussian military theorist Carl von Clausewitz (1780 1831), it recorded one of his most respected tenets, War is not merely a political act, but also a real political instrument, a continuation of political commerce, a carrying out of the same by other means, which is frequently abbreviated to War is diplomacy carried out by other means .
We believe that the reason the Great Recession label does not now fit is because what we are experiencing is not a recession, neither great nor small, but rather a global transference of wealth, power and prestige on an unprecedented level, carried out by other means .
This fact has entrapped two U.S. presidents, from radically diverging political viewpoints, in the same dilemma: describing an economic phenomenon, that doesn t play by the old rules. Hence, the difficulty experienced by President Bush as he struggled to describe how the U.S. economy was not in a recession since the GDP had not declined for two consecutive quarters, the traditional definition of a recession, even though jobs were being shed by the millions and the global banking system teetered on the brink of collapse. Now we have President Obama, attempting to describe how the U.S. economy has emerged out of a recession, though the collateral damage in terms of the evaporation of wealth, mortgages, and jobs remains apparently undaunted and unabated.
The regional or global transfer of wealth, power and influence, the destruction of entire industries and the so-called collateral (or human) damage are all hallmarks of what is now being experienced in the West.
If one carefully disassembles the events of the last decade or two, you can see them as the almost inevitable conclusion of a nameless war that began with the collapse of the Soviet Union, the embrace of a form of the free-market system by China, India and the other rising states, an almost unprecedented transfer of wealth from the Western Economies to the Middle East (energy) and South and East Asia (manufactured goods and services), and the substantial transfer of political power and influence that inevitably follows.
It currently appears that the Western Powers most affected by these transfers cannot adequately explain, or even understand, their present circumstances in a way that makes sense to the citizenry, let alone actually reverse (or even impede) the course of history. In fact, the larger events are playing out while the affected societies seemingly default to the hope that they ultimately can exert some sort of control over a reality that appears to be both out of their grasp and control.
The good news here is that the transfers of wealth, power and influence has proven relatively bloodless but nonetheless destructive for the hundreds of millions of those on the front lines of the economic dislocations.
And it is in this context that the perceived resentment of the Islamic and Arab states should be more clearly viewed. This is especially so as they, too, watch helplessly as the new global reality and re-alignments unfold.
In conclusion, it can be argued that the reason the Great Recession label doesn t seem to fit now is because what we are experiencing is not a recession, neither great nor small, but rather an on-going transformational event involving the global transfer of wealth, power and influence on an unprecedented level, carried out by other means .
Paul JJ Payack is president of Austin-based Global Language Monitor. Edward ML Peters is CEO of Dallas-based OpenConnect Systems. Their most recent book is The Paid-for Option , which describes how healthcare reform can actually pay for itself through the application of process intelligence and its attendant gains in productivity.
Tags: Clausewitz, financial meltdown, financial tsunami, GDP Soviet Union, Obama
The New Silk Road
Published: November 3rd, 2010
Una serie de reportajes por m s de 25 pa ses, para explicar la conquista silenciosa del mundo por parte de China. Esta serie constituye un viaje desde las minas de la Rep blica Democr tica del Congo hasta las explotaciones de gas en el desierto entre Uzbekist n y Turkmenist n, pasando por la Venezuela de Hugo Ch vez o el Ir n de los ayatols.
En diciembre de 2009, el centro de an lisis estadounidense The Global Language Monitorpublicaba un dato significativo de nuestro tiempo: la emergencia de China era la noticia de la d cada . El crecimiento y expansi n del gigante asi tico desbancaba al atentado del 11-S en Nueva York o la victoria de Barack Obama como hecho noticioso m s publicado, buscado y comentado desde el arranque del nuevo siglo en medios de comunicaci n tradicionales (radio, prensa, televisi n), foros y redes sociales.
Que la emergencia del gigante asi tico sea la noticia de la d cada puede suponer para muchos una sorpresa. Pero no es m s que la consecuencia de una tendencia silenciosa e inexorable que est llamada a cambiar el signo del mundo actual: la expansi n de China por los cinco continentes, el deseo de Pek n de volver a ser una superpotencia.
Esta serie lleva por t tulo La Nueva Ruta de la Sedapor razones hist ricas. Y es que durante siglos la Ruta de la Seda, el comercio, en definitiva, fue una de las pocas -si no la nica, junto a las misiones religiosas europeas- forma de contacto de la China imperial con el resto del planeta, particularmente Asia Central, Oriente Medio y Europa. Si la corte de la dinast a Qing (1644 1912) rechazaba en 1792 la visita del enviado del rey brit nico Jorge III, George Macartney, para abrir m s puertos comerciales a la Corona, hoy Pek n avanza en sentido contrario: un proceso de internacionalizaci n sin parang n en su historia que la lleva a los cuatro rincones del globo.
Obamas final narrative: A negative melange of historic proportions
Published: November 1st, 2010
AUSTIN, Texas, November 1, 2010. The final narrative for President Obama, twenty-four hours before the Mid-term Elections has evolved into a negative m lange of historic proportions. This was reported by the Global Language Monitor (GLM), which has been tracking the narratives that have dominated the perception of the administration and its handling of both its achievements and crises.
In July, the President s five most prominent narrative arcs included being out-of-touch or aloof; being responsible for the ever-increasing deficit; not responding with enough vigor or authority to the Gulf Oil Spill; the victory of pushing through Healthcare Reform; and gaining a reputation as a Chicago-style pol. The President s Oval Office Address on the Gulf Oil Spill seems to have been the temporal demarcation point between a positive or negative narrative carrying over into the 2010 Mid-term Election. Since that time there are many who contend that Obama s narrative has been shaped by forces largely out of his control. And indeed, this may be true.
In the following months no single narrative has risen above the others; on the contrary the five Obama Narratives have largely blended into a largely negative, yet muddled, story line. The result has been an admixture of these five narratives, resulting in an unfortunate amalgam for the president and his party to overcome.
GLM has also been tracking political buzzwords for the last three election cycles. An analysis of the Top Buzzwords of the Mid-Term Elections completed yesterday, and published in a separate release, lend support to these conclusions.
Below is a list of the Obama narratives that have evolved through the last year.
1. Obama as out-of-touch or aloof
This has only grown stronger over time. Professorial has now been added to the mix, which is often considered condescending by certain academic communities.
2. Obama and the deficit
Words linking Obama to deficit have steadily increased as those linking Bush to the deficit have declined.
3. Obama and the Oil Spill
The completion of the relief well apparently did not provide the president with relief from the issue. In fact, the President now has more negative ties to the Katrina inundation of New Orleans than George W. Bush.
4. Obama as HealthCare Reformer
The president s signature achievement has been largely avoided by members of his party for fear of the overall negative reception to the program adversely affecting their personal chances of (re-)election. The mistake is explain away the frustration with how the bill was passed, where many had a first-hand look at congressional (and presidential) wheeling dealing as it best (or worst).
5. Obama as the Chicago-style pol
This usually conveys the ability to make things happen though in a stealthy, force-your-hand manner reminiscent of the days of cigar-filled back rooms. Even this has been undone by the ongoing public perception of Obamas seeming inability to get things done (in spite of the things he actually did).
GLM has been tracking political language for the last three election cycles As we have detailed over the last two years, while in the midst of the positive media frenzy of the election and inauguration, we were already finding the elements of anger and outrage as one of the highest on record. At that time, GLM examined the global print and electronic media for the seven days after the following events: the 9/11 terrorist attacks, the start of the Iraq War, and the week after the Hurricane Katrina struck the Gulf Coast, and the awarding of the AIG bonuses.
The ranking of outrage found in the media was surprising, even startling.
The AIG Bonuses, 2009
The 9/11 Terrorist Attacks, 2001
Hurricane Katrina and the Inundation of New Orleans, 2005
The start of the Iraq War, 2003
During the last several months our analysis shows that anger and rage largely have been replaced by frustration and disillusionment.In fact, our continuing NarrativeTracker analysis has found what appears to be a major disconnection between what is reported in the media and what is being discussed in Social Media and the rest of Cyberspace. This includes a number of Media Memes that resonant among the media.
These Media Memes include:
1. Outrage in the Electorate
To a large extent, the rise of Outrage in the electorate (accompanying the AIG bonuses) was overlooked while the focus was on the ebullience accompanying the Obama election and Inauguration. Only this year have anger and rage become a focus while the citations show that the electorate has moved beyond this Media Meme to disappointment and frustration .
2. The Great Recession
The electorate makes no distinction between Recession and Great Recession. In fact, the Great Recession Media Meme is found to be used only in the elite media, while the electorate seems to believe that something far larger is taking (or has taken) place. The analysis shows the underlying belief to be that that economy has undergone a structural change that will take years to mend, if ever. (They knew this when Bush tried to explain why the US, according to traditional definitions, was not yet in a recession, and again know this as todays economists try to explain how the Great Recession is now over because we grew 2% in the last fiscal quarter).
3. The Idea of Insurgency
The consensus is that there are now about one hundred, or fewer, congressional seats in play, which means that some 77% of the seats are basically locked in. The idea of insurgency makes great headlines (and ensures a plethora of more great headlines as the future unfolds). But the fact remains that a minimal number of congressional seats are now in play.
4. The Tea Party
Tea Party members have turned out to be older, better educated, and far more influential than their originally portrayal. If the war in Afghanistan is fighting the last wars (the Surge in Iraq and the Vietnam quagmire then viewing the Tea Party as anything other than a grass roots movement, was a mis-reading of the Obama insurgency of 07 and 08.
5. The 24-hour News Cycle
The 24-hour news cycle is true only insofar as the headlines constantly shift. But the deeper currents are a much more prevailing force that apparently actually drive and shape events. Focusing on the swirling froth of the ever-changing headlines, allows many to miss the structural changes that are occurring below much like a tsunami is only apparently when the submerged wave finally hits the shoreline.GLMs Top Political Buzzwords are based on the Narrative Tracker Index. Narrative Tracker is based on the national discourse, providing a real-time, accurate picture of what the public is saying about any topic, at any point in time. Narrative Tracker analyzes the Internet, blogosphere, the print and electronic media, as well as new social media sources (such as Twitter). In addition to the NTI, the NarrativeTracker Arc follows the rise and fall of sub-stories within the main narrative to provide a comprehensive overview of the narratives being tracked.
For more information, call 1.512.801.6823, email editor@LanguageMonitor.com, or visit www.LanguageMonitor.com
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