- Show Don’t Tell
- Focus on Human Values
- Craft Clarity
- Embrace Experimentation
- Be Mindful Of Process
- Bias Toward Action
- Radical Collaboration
Show Don’t Tell
Communicate your vision in an impactful and meaningful way by creating experiences, using illustrative visuals, and telling good stories.
Focus on Human Values
Empathy for the people you are designing for and feedback from these
users is fundamental to good design
Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation.
Prototyping is not simply a way to validate your idea; it is an integral part of your innovation process. We build to think and learn.
Be Mindful Of Process
Know where you are in the design process, what methods to use in that stage, and what your goals are.
Bias Toward Action
Design thinking is a misnomer; it is more about doing that thinking. Bias toward doing and making over thinking and meeting.
Bring together innovators with varied backgrounds and viewpoints. Enable
breakthrough insights and solutions to emerge from the diversity.