This chart was first published Nov. 2017 in conjunction with an in-depth analysis of entertainment/character properties with more than $100 million in sales in the U.S./Canada.
For more information on TLL’s methodology, click here.
| Notes: Figures are for retail sales of all licensed merchandise for calendar years 2015–2016. Does not include: Content licensing such as DVDs; products created through in-house divisions rather than through licensing agreements with third parties (e.g. toys at Mattel or Hasbro or Pokémon video games from Nintendo); or nonretail products such as touring shows, theme park attractions, cruises, gambling/lotteries, and the like. N/A=Not applicable. F/A=First appearance. *Restated. | |||||||||||
| Figures in Millions | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Property (Licensor) | Retail Sales, U.S. & Canada, 2015 | Retail Sales, U.S. & Canada, 2016 | Change in Retail Sales, U.S. & Canada, 2015–2016 | Retail Sales Outside U.S. & Canada, 2015 | Retail Sales Outside U.S. & Canada, 2016 | Change in Retail Sales, Outside U.S. & Canada, 2015–2016 | Global Retail Sales, 2015 | Global Retail Sales, 2016 | Change in Global Retail Sales, 2015–2016 | Share for U.S. & Canada, 2016 | |
| 1 | Mickey & FriendsDisney | $1,571 | $1,555 | -1% | $2,428 | $2,428 | 0% | $3,999 | $3,983 | 0% | 39.0% |
| 2 | Star WarsDisney | $1,327 | $1,367 | 3% | $1,515 | $1,681 | 11% | $2,842 | $3,049 | 7% | 44.8% |
| 3 | Disney PrincessDisney | $1,012 | $1,053 | 4% | $1,622 | $1,671 | 3% | $2,635 | $2,724 | 3% | 38.6% |
| 4 | Frozen Disney | $927 | $945 | 2% | $646 | $653 | 1% | $1,573 | $1,598 | 2% | 59.2% |
| 5 | Teenage Mutant Ninja TurtlesNickelodeon | $891 | $927 | 4% | $130 | $166 | 28% | $1,021 | $1,093 | 7% | 84.8% |
| 6 | Hello KittySanrio | $945 | $888 | -6% | $2,811 | $2,530 | -10% | $3,756 | $3,418 | -9% | 26.0% |
| 7 | Winnie the PoohDisney | $827 | $840 | 2% | $1,913 | $1,951 | 2% | $2,740 | $2,791 | 2% | 30.1% |
| 8 | WWEWWE | $670 | $672 | 0% | $248 | $250 | 1% | $918 | $922 | 0% | 72.9% |
| 9 | Despicable Me/MinionsUniversal | $514 | $535 | 4% | $749 | $787 | 5% | $1,264 | $1,322 | 5% | 40.5% |
| 10 | BatmanWarner Bros. | $469 | $530 | 13% | $513 | $569 | 11% | $982 | $1,100 | 12% | 48.2% |
| 11 | Marvel AvengersDisney | $424 | $517 | 22% | $581 | $726 | 25% | $1,004 | $1,242 | 24% | 41.6% |
| 12 | Sesame StreetSesame Workshop | $513 | $504 | -2% | $279 | $271 | -3% | $792 | $775 | -2% | 65.1% |
| 13 | PeanutsDHX Media | $418 | $468 | 12% | $908 | $999 | 10% | $1,327 | $1,468 | 11% | 31.9% |
| 14 | Spider-ManDisney | $445 | $463 | 4% | $1,067 | $1,089 | 2% | $1,512 | $1,551 | 3% | 29.8% |
| 15 | Paw PatrolNickelodeon | First appearance | $375 | N/A | First appearance | $125 | N/A | First appearance | $500 | N/A | 75.0% |
| 16 | Thomas & FriendsMattel | $359 | $366 | 2% | $601 | $619 | 3% | $960 | $985 | 3% | 37.1% |
| 17 | SupermanWarner Bros. | $320 | $359 | 12% | $405 | $454 | 12% | $725 | $812 | 12% | 44.2% |
| 18 | MinecraftMojang/Microsoft | $263 | $334 | 27% | $286 | $366 | 28% | $549 | $700 | 28% | 47.8% |
| 19 | Angry BirdsRovio | $250 | $315 | 26% | $815 | $962 | 18% | $1,065 | $1,277 | 20% | 24.7% |
| 20 | TransformersHasbro | $265 | $273 | 3% | $165 | $173 | 5% | $430 | $446 | 4% | 61.3% |
| 21 | SpongeBob SquarePantsNickelodeon | $253 | $268 | 6% | $615 | $639 | 4% | $867 | $907 | 5% | 29.5% |
| 22 | PJ MaskseOne | First appearance | $260 | N/A | First appearance | $0 | N/A | First appearance | $260 | N/A | 100.0% |
| 23 | My Little PonyHasbro | $221 | $234 | 6% | $211 | $222 | 5% | $432 | $456 | 6% | 51.4% |
| 24 | Power RangersSaban | $205 | $225 | 10% | $125 | $136 | 9% | $330 | $361 | 10% | 62.4% |
| 25 | SkylandersActivision Blizzard | $279 | $223 | -20% | $192 | $169 | -12% | $471 | $392 | -17% | 56.9% |
| 26 | Looney TunesWarner Bros. | $212 | $214 | 1% | $427 | $431 | 1% | $639 | $645 | 1% | 33.2% |
| 27 | Doc McStuffinsDisney | $199 | $205 | 3% | $117 | $120 | 2% | $317 | $325 | 3% | 63.1% |
| 28 | BarbieMattel | $179 | $202 | 13% | $146 | $149 | 2% | $324 | $350 | 8% | 57.6% |
| 29 | Scooby-DooWarner Bros. | $195 | $197 | 1% | $301 | $304 | 1% | $496 | $501 | 1% | 39.3% |
| 30 | Minnie’s Bow-TiqueDisney | $187 | $193 | 3% | $189 | $197 | 4% | $377 | $390 | 4% | 49.5% |
| 31 | Peppa PigeOne | $55 | $193 | 250% | $940 | $996 | 6% | $995 | $1,189 | 19% | 16.2% |
| 32 | Simpsons20th Century Fox | $188 | $192 | 2% | $208 | $219 | 5% | $396 | $410 | 4% | 46.7% |
| 33 | PokémonPokémon Co. | $127 | $177 | 40% | $204 | $276 | 35% | $331 | $453 | 37% | 39.1% |
| 34 | Dora & FriendsNickelodeon | $188 | $167 | -11% | $594 | $546 | -8% | $782 | $714 | -9% | 23.5% |
| 35 | Finding Dory/NemoDisney | First appearance | $150 | N/A | First appearance | $180 | N/A | First appearance | $330 | N/A | 45.5% |
| 36 | TrollsUniversal | First appearance | $140 | N/A | First appearance | $155 | N/A | First appearance | $295 | N/A | 47.5% |
| 38 | Disney CarsDisney | $252 | $139 | -45% | $692 | $450 | -35% | $944 | $588 | -38% | 23.6% |
| 39 | Sofia the FirstDisney | $165 | $135 | -18% | $75 | $60 | -20% | $240 | $195 | -19% | 69.4% |
| 40 | Star TrekCBS | $125 | $132 | 5% | $24 | $28 | 15% | $149 | $159 | 7% | 82.5% |
| 41 | Mickey Mouse ClubhouseDisney | $131 | $131 | 0% | $131 | $133 | 1% | $263 | $264 | 0% | 49.8% |
| 42 | Ben 10Cartoon Network | $156 | $128 | -18% | $414 | $476 | 15% | $569 | $603 | 6% | 21.2% |
| 37 | Betty BoopKing Features | $141 | $125 | -11% | $406 | $381 | -6% | $546 | $507 | -7% | 24.7% |
| 43 | Adventure TimeCartoon Network | $117 | $119 | 2% | $41 | $43 | 5% | $158 | $162 | 3% | 73.5% |
| 44 | Monster HighMattel | $192 | $115 | -40% | $71 | $43 | -40% | $263 | $158 | -40% | 72.9% |
| 45 | ShopkinsMoose Toys | $103 | $110 | 7% | $161 | $169 | 5% | $264 | $279 | 6% | 39.5% |
| 46 | GarfieldPaws Inc. | $108 | $107 | -1% | $328 | $331 | 1% | $436 | $438 | 1% | 24.4% |
| TOTAL | $16,388 | $17,769 | 8% | $24,294 | $25,323 | 4% | $40,682 | $43,088 | 6% | 41.2% | |
