Divine Word University

Developing tourism in Papua New Guinea

John Imbal

Abstract

This article reports on a research project that explored the views of travel consumers and travel agents in Austria regarding the South Pacific Islands (Oceania) as a potential tourist destination. Papua New Guinea has a wealth of varied tourism products and services to offer compared with many other destinations in the world. Strong support has come from the national government to enable maximum participation in the tourism industry by everyone. Key source markets include Australia, Asia, Europe, the United States of America, New Zealand, Japan and Oceania. Apart from their spending power, they provide future long-term benefits that trickle down to rural populations and people in the informal economic sector of society. Other benefits associated with global tourism include technological and cultural exchanges and ideas for improvement in the quality of life. Before that can happen, there are decisions that need to be made by key decision makers and challenges that can be worked into opportunities. These are strategic choices to be made for the long-term benefit to the tourism industry and the nation of Papua New Guinea.

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