Dunkin’ no longer runs on Hill Holliday

Hill Holliday no longer runs on Dunkin’.

Canton-based Dunkin’ Donuts said Tuesday that it has picked BBDO Worldwide of New York to be its primary ad agency, ending a two-decade relationship with Hill Holliday. Dunkin’ had been one of the Boston agency’s most prominent clients; Hill Holliday most notably developed the ubiquitous “America Runs on Dunkin’ ” slogan that debuted in 2006 as Dunkin’ geared up for a national expansion.

BBDO’s responsibilities will include all national print, broadcast, and billboard advertising, as well as digital efforts, with new ads slated to debut in the fall. ARC/Leo Burnett will handle in-store promotions.

Dunkin’ said Hill Holliday chose not to compete for the job. However, a Hill Holliday affiliate, Trilia, is competing to retain Dunkin’s media buying and planning business. Hill Holliday and Trilia are owned by IPG, while BBDO is part of Omnicom Group.

Changing ad agencies was one of the first big decisions made by new Dunkin’ chief marketing officer Tony Weisman, who joined Dunkin’ in September from Digitas.

“This is an incredibly exciting time for our brand, with new menu choices, next-generation store design and new technology, all designed to transform Dunkin’ Donuts,” Weisman said in a statement. “We loved the insights and innovation that BBDO Worldwide brought to the pitch, and we believe they are the best partner to help us transform and elevate our marketing.”