The popular question of who came first, the chicken or the egg has been replaced in the corporate circles by what came first, the product or the brand. If you’ve been so busy concentrating on the numbers that you’ve totally missed out on setting your brand apart from your product, then you’re still stuck with the wrong question. Brand expansion is not about the chicken and the egg any more. Period.

This workshop compels you to refresh your thought process and train you in (re)positioning yourself as a brand. Let’s begin right away. Observe these questions closely:

• Would you trust a logo answering your queries on Social Media over an individual?
• Would you buy a commonly available product from someone you don’t know?
• Would you feel a greater affinity towards someone you’ve just heard of over someone who has been around you for a while?

Say Yes to Personal Branding

You’re half way into the road to transformation if you answered negatively on all of the above. But this is just the beginning because the other half is the real deal. Stats show that most of the discussions happening on Social Media are based on a problem-solution format. And your competitors are the ones driving them, offering solutions, winning trust and receiving visibility among the right audience. It’s time for you to adapt to the new rules of the game.

Build yourself as a brand