Fitbit

Fitbit

Fit for All

No matter what goal you're chasing,
Fitbit can help you get there.

See what's new

Smartwatch

Fitbit Versa

Wear a smartwatch that helps you live your best live with 24/7 heart rate, phone-free music, apps & notifications, coaching, and a battery life of 4+ days.*

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*Battery life varies based on use and other factors.

Smartwatch

Fitbit Ionic adidas

Unlock your ambition with this special edition smartwatch featuring a unique adidas coaching experience, signature band, custom clock face and more.

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Smartwatch

Fitbit Ace

Make fitness fun for kids ages 8 and older with a showerproof wristband that tracks steps, active minutes and sleep, and rewards kids for hitting goals.

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Smartwatches

Smartwatch

Fitbit Ionic

Packed with built-in GPS, on-screen workouts, swim tracking, popular apps, music storage, payments and more, this smartwatch was designed for life.

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Wristbands

Smartwatch

Fitbit Charge 2

Make every beat count with continuous heart rate, multisport modes, connected GPS and guided breathing sessions, plus automatic tracking of your exercise and sleep stages.

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Smartwatch

Fitbit Alta HR

Move to the beat of you with a slim wristband that automatically tracks heart rate, exercise and sleep stages, displays smartphone notifications, and sends reminders to move.

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Smartwatch

Fitbit Alta

Make motivation your best accessory with automatic all-day activity, exercise and sleep tracking, interchangeable accessories, smart notifications and reminders to move.

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Smartwatch

Fitbit Flex 2

This swim-ready wristband tracks activity, exercise and sleep and has a removable tracker that fits into bangles, bands or pendants.

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Wireless Headphones

Headphones

Fitbit Flyer

Hear what moves you with wireless fitness headphones that deliver premium sound in a comfortable, sweatproof and secure design.

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Wi-Fi Smart Scale

Smart scale

Fitbit Aria 2

See a more complete picture of your health with a scale that measures weight, body fat, lean mass and BMI, tracks weight trends, and syncs to the Fitbit app.

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Accessories

Accessories made for wherever life takes you.

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App & Dashboard

Get a Complete Health and Fitness Experience

Find the tools you need to get active, exercise more, sleep better, manage weight and stay inspired in the Fitbit app. Available free on 200+ iOS, Android and Windows devices.