7 ways digital marketers use what happens on calls to optimize ROI
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on...
Apple has merged Siri and its machine learning groups under Giannandrea’s leadership....
Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase...
Users will be able to ask repeated follow-up questions without the need to say "OK Google."...
The new app and news experience is great for consumers, but is it equally beneficial for...
The program offers the potential for better customer experiences, but privacy concerns could slow deployment....
The first antitrust fine was roughly $2.8 billion; this one could be larger....
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here's a list of technical SEO and...
Digital advertising has gone mobile. And when consumers engage with a company’s digital ads and website on their smartphones, they often...
Google News redesign in more than 120 countries on the web, Android and iOS....
Better text recognition, lookalike search and real-time functionality are upgrades....
Google says 94 billion apps were downloaded from Google Play last...
While one new study on voice assistants compares the quality of different providers' answers, the other drills into Google's data sources for 22...
Apple must succeed in AI if it is to remain competitive with rivals....
Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors,...
Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting...
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies...
We all know the adage, “A picture is worth a thousand words,” meaning that a complex idea can be conveyed in just one image. The phrase was...
Contributor Eric Enge recaps an advanced-level SEO session on the role voice search and personal assistants can play in content discovery and...
Failure to improve Siri will eventually impact iPhone sales....