AIME HOODIE DAY ON FRIDAY 13 JULY DURING NAIDOC WEEK News Corp Australia, with partners Storyful and FOX SPORTS, have joined forces in support of the 2018 AIME Hoodie Day campaign during NAIDOC week, with a creative advertising, PR, social media and editorial campaign across print, digital, and broadcast media. FOX LEAGUE presenter Hannah Hollis fronts […]
Vogue Australia editor-in-chief Edwina McCann today announced a renewed naming rights partnership with American Express and extended trading hours for Australia’s biggest annual retail event, Vogue Fashion’s Night Out 2018. Ms McCann said: “It’s incredible how this Vogue Australia event continues to develop. This year, due to the expansive footprint and event growth in both Sydney and Melbourne, Vogue American Express Fashion’s Night Out […]
AUSTRALIA’S NEW HOME FOR COMPELLING TRUE CRIME STORYTELLING LEVERAGES NEWS CORP’S UNMATCHED NETWORK OF AUSTRALIA’S AWARD-WINNING INVESTIGATIVE JOURNALISTS EXCLUSIVE IN-DEPTH REPORTS, PICTURES AND PODCASTS, UNPARALLELED ARCHIVES AND BOOK EXTRACTS ON THE CRIMES AND CRIMINALS THAT SHAPE OUR NATION News Corp Australia has launched True Crime Australia, the most definitive destination for true crime stories, leveraging the […]
The Mercury has Tasmania talking this week with the launch of a mega poster series, celebrating Hobart’s most-loved landmarks. Presenting at 1.56m-wide, the masthead’s six mega-posters are being inserted daily into The Mercury this week. Beautiful Sandy Bay; Blundstone Arena and Bellerive; iconic Cascade Brewery; David Walsh’s Mona; historic Shot Tower and Bruny Island; a striking image of […]
In the lead up to celebrating its 160-year milestone on Thursday, July 12, 2018, The Advertiser is sharing the moments in time that have shaped South Australia, Australia and the world over the last 16 decades, with a pictorially-led print and digital content campaign supported by advertising and sponsorship. Featuring images of South Australia’s past from 1858-2018, The […]
News Corp Australia’s new integrated solutions department Newsamp today announced that leading parenting site Kidspot.com.au is collaborating with GSK Australia’s Children’s Panadol in an organic partnership focused on first time mums. The fully integrated Kidspot.com.au and Children’s Panadol partnership, First Timers, is a custom content initiative featuring multiple campaign touch points uniquely designed to connect with first time […]
News Corp Australia’s leading digital position was today affirmed with the launch of Nielsen’s upgraded Digital Content Ratings monthly data. The results released today deliver the first monthly view of total digital audiences both on-and-off platform, across all devices. Showing the strength of the News Corp Australia offering, four of the company’s news sites sit […]
News Digital Networks Australia managing director Julian Delany today announced that leading online news source news.com.au has launched a new consumer campaign. The campaign, created in partnership with Bohemia Group, evolves the brand’s proposition by using colour to unite contrasting stories that reflect the news cycle. Aligning news with pop culture, the colourful animated creative breaks new ground […]
Total Reach
Source: emmaTM 12 months ending Feb 2018
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