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Research shows that adding Facebook advertising to TV campaigns is efficient at creating incremental reach.

Being able to identify customers accurately and understand who they are is critical for business growth today. It’s the prerequisite for marketing.

Marketers are paying greater attention than ever to Lifetime Value (LTV) and nowhere is this more important than in mobile marketing.

Retailers can just as easily stop someone in their tracks on a mobile phone as they can with a store window. Today, visual merchandising comes to life in a personalized way on a smartphone, creating inspirational moments that help shoppers discover and buy products.

Marketers have long seen the value of location intelligence to gain a deeper understanding of how their consumers live, work, shop and travel.

Hyundai is taking a bold and new approach to its advertising, placing value on its customers and putting family back into the foreground.

Brands face three pertinent questions about augmented reality (AR) and virtual reality (VR): What is the technology capable of? Where is it going? And how fast will it spread?

Today’s top travel brands look to appeal to consumers’ sense of identity, much the same way that fashion brands do.

If you want to know what’s driving Millennials and Gen Z, just look at how they’re engaging with digital technology.