Hey Google Can We Get a Clear Cloaking and First Click Free Explanation

One of the more common questions I get from people is how do I show my paid context to search engines, but not to non-paying/membership customers, and staying within search engine guidelines. The answer always comes dangerously close or steps over the cloaking line.

Despite what search engines will say, even on panels at SMX shows, I still come across examples of getting partial content locked behind registration subscrptions walls (yes it’s a lot less often but it does still happen). Also as anyone who has ever tried to fix a computer problem will and gotten a certain “experts” site which dominates tech solution searches with wikipedia like visibility will tell you, cloaking IP delivery not only works but it works well.

So Google I know you like loosely defined things in your help and guidelines, as they give you flexibility and wiggle room, but I think the time has come to get a little more specific. Is showing everything to the search engines, but only the first subsection within your guidelines? Is it ok to show limited content if you require users to register but not pay for membership?

If you really wanted to be helpful you could offer some pseudo coding examples. No I’m not asking you to do people’s programming for free, but a simple framework or architecture, so companies could give specs to programmers and developers would be helpful.

Black hats and gray hats are going to break the rules no matter what but offering CLEAR, SIMPLE, AND EASY TO UNDERSTAND SOLUTIONS* for people who want to play by the rules is helpful.

* that doesn’t mean something written in engineer/programmer speak or patent attorney language 🙂

GraywolfSEO.com runs on the Genesis Framework

Genesis Framework

Genesis lets you to quickly and easily build amazing websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
It's that simple - start using Genesis now!

Take advantage of the 6 default layout options, comprehensive SEO settings, rock-solid security, flexible theme options, cool custom widgets, custom design hooks, and a huge selection of child themes ("skins") that make your site look the way you want it to. With automatic theme updates and world-class support included, Genesis is the smart choice for your WordPress website or blog.

tla starter kit


  1. Text Link Ads - New customers can get $100 in free text links.
  2. BOTW.org - Get a premier listing in the internet's oldest directory.
  3. Need an SEO Audit for your website, look at my SEO Consulting Services
  4. TigerTech - Great Web Hosting service at a great price.
More in npb, npp, ntt, SEM, SEO
Social Media – The Power of the Title

Rand made an interesting observation about a post that got "dugg" (I think he's nailed it too). However the real...

Optimal Titles: SEO Case Study

SEO Case Study: Optimal Title Structure Experiment: To determine what the optimal structure is for a title soley for page...