One of the more powerful tools an SEO can use when setting up or fixing an existing website is siloing or themeing. However, when I mention this to beginner or intermediate SEO’s, they are often confused about how and where to start. In this multi-part series, I’ll be giving you some examples of how I use the technique.
Is Google Stealing Your Content and Hijacking Your Traffic
Post Updated: July 19, 2018 - By
Google has long been an advocate of “build great content”; however, in reality, it’s turning into “build great content … and if we like it we’ll take it from you, put it on our pages, and deprive you of that traffic. Without compensation.” Strong accusations, sure, but I’m willing to step up to the plate, put my money where my … [Continue reading Is Google Stealing Your Content and Hijacking Your Traffic]
What is Evergreen Content
Post Updated: July 19, 2018 - By
Evergreen Content is a subject I talk about quite frequently on this blog, but it’s not something I’ve ever devoted a post to explaining. Hopefully this post will solve that problem.
Google Says Screw Accuracy as Long As You’re An Authority
Post Updated: July 19, 2018 - By
I’ve often chided google for trusting wikipedia so much when Wikipedia says we don’t care about accuracy or truth, just verifiability. It now looks like they’ve taken it a step further and pitched truth out the window with the dodgeball development team. Here’s a screen shot from Sunday afternoon where according to the Google SERP’s Paul Newman died in a … [Continue reading Google Says Screw Accuracy as Long As You’re An Authority]
How to Write Blog Posts For Your Existing and Repeat Customers
Post Updated: July 14, 2018 - By
When you run a corporate blog sometimes it’s difficult to come up with interesting topics on a regular basis. In the past I’ve spoken about a few options like creating a series, how to posts and evergreen content. In this article I’d like to tackle another option, blogging to your existing customers, and turning them into return/repeat customers.
How to Get Reviews For Your Website
Post Updated: June 25, 2018 - By
Reviews are an extremely powerful asset for many websites. They can provide a continual stream of fresh, new, and unique content that is good for the users, which is ultimately what everyone wants. However, there are some upsides and downsides to reviews, and there is the big hurdle of figuring out how to get reviews and integrate them. In this … [Continue reading How to Get Reviews For Your Website]
No Optimizer Left Behind
Post Updated: June 18, 2018 - By
While I was off doing some work Jill and Lisa engaged in a debate over whether or not we need SEO standards. Even though I’m a day late and a dollar short I’m still going to throw my 2 cents in.
Creating Microsites for ORM
Post Updated: April 12, 2018 - By
Generally speaking, Using Microsites is a bad idea. However, Using Microsites is a good idea is when you are conducting an ORM campaign (Online Reputation Management) and are looking to displace some negative or unfavorable results. In this post, I’ll cover the basic theory, give some tips on how to use them, and show you an example.
Traffic Down From Panda Update – Diversify Your Traffic Sources
Post Updated: April 11, 2018 - By
Recently Google had an update and some webmasters were significantly impacted. Google has had many big updates and will have many more. If your rankings are soured by an update you may become angry at Google. IMHO that is just not the smartest or most profitable approach.
Matt Cutts on Link Brothels
Post Updated: April 7, 2018 - By
So one of the more interesting panels at Pubcon was the organic site review with panelists, Tim Mayer, Matt Cutts, Barry Lloyd, Bruce Clay and Baked Jake moderating. In the first part of the session they reviewed bargaintravel.com and Matt recommended they stop interlinking all of their sites together. Later in the session they reviewed lendingtree.com and the footer section … [Continue reading Matt Cutts on Link Brothels]
Google and Deep Crawling
Post Updated: March 10, 2018 - By
I’m having quite a bit of difficulty getting deep crawls from Google recently. Adding new subdomains to existing sites in some cases sites that are 4 and 5 years old are taking over a month to get the just the main page on a new subdomain indexed. Yahoo seems to be doing ok by comparison, and you gotta luv’ that … [Continue reading Google and Deep Crawling]
Content Farms – What You Can Learn and Apply
Post Updated: March 8, 2018 - By
While Google has taken action against content farms, from a strategic perspective I still think there are lessons that every publisher can learn from the content farm model. If you haven’t already seen it, please take a look at the leaked AOL document on content farms.
Outbound Linking Can Boost Rankings
Post Updated: February 28, 2018 - By
Many of the poorly ranking websites that I am asked to fix share a common problem – they do not link out to any websites. Apparently, some people still think this is a terrible idea and go to extremes to never link out to anyone. Taking any idea to an extreme is generally never a good plan. By changing the … [Continue reading Outbound Linking Can Boost Rankings]
Foreign Languages As A Competitive Differentiator
Post Updated: February 28, 2018 - By
A common issue online marketers have is coming up with unique differentiators. SEOs have this problem – it takes virtually no effort for an intermediate or advanced SEO to understand a competitors’ main link acquisition strategies in an hour or less. That allows new entrants into the field to easily duplicate your hard, pioneering efforts. Affiliates have this problem – there … [Continue reading Foreign Languages As A Competitive Differentiator]
Pubcon Recap
Post Updated: February 20, 2018 - By
This post will be my brain dump for all things pubcon.
Why Simple Websites Will Always Lead to Better SEO
Post Updated: February 17, 2018 - By
Earlier this year it was discovered that Google was having a problem crawling Apple’s website and, as a result, direct links to apps weren’t showing in the results. The next few days involved lots of finger pointing, blame shuffling, and hang wringing; but, a few non public changes later, things were sorted out. This, however, set a very bad example that … [Continue reading Why Simple Websites Will Always Lead to Better SEO]
How Google Continues to Kill Organic Results
Post Updated: February 10, 2018 - By
As someone who has been involved in the search industry for over a decade, one of the things that really bothers me is how Google is slowly but inevitably taking all of the “above the fold” organic search result space and giving it to paid results, Google web properties, and to the Google Knowledge graph.
When To Pay Top Dollar for Copy
Post Updated: February 7, 2018 - By
It took Leo Tolstoy six years to craft the 460,000-word War and Peace. A cheap copywriting service could churn out as many words for your website for just $9,200 (at 2 cents a word) over the course of a few weeks. Added to this, standards of literacy and attention spans on the web are plummeting. We’re all illiterate More than … [Continue reading When To Pay Top Dollar for Copy]
Tips on How To Improve Your Website – Checklist
Post Updated: February 6, 2018 - By
At the dawn of the internet websites were created without much thought as to what changes, if any, would need be made in the future. To keep your website relevant, gaining new links, keeping users satisfied and getting traffic from search engines, you need to have a maintenance plan. As with any maintenance plan small improvements performed regularly are better … [Continue reading Tips on How To Improve Your Website – Checklist]
No More Link Begging: 4 Engagement Methods for Content-Based Link Building
Post Updated: February 5, 2018 - By
Link begging is the practice of identifying link prospects, usually through competitor backlink analysis, and then contacting each one of those sites and begging for a link. Link begging typically ignores the original context of the link, as well as the probable motivation of the linker. Not only that, it’s potentially destructive to an organization’s industry relationships and the link … [Continue reading No More Link Begging: 4 Engagement Methods for Content-Based Link Building]
