We empower community leaders with innovative, collaborative and research-based community strategies.
We've built the resources to help community managers work smarter.
Whether you're a team of one, are trying to scale your community program or are part of a dynamic group of community practitioners, we offer exclusive access to the tools, models, research, resources, and people you need to be successful.
As a community program owner, you have more on your plate than just the day-to-day success of your community.
Whatever your current challenge - calculating ROI, cultivating stakeholder support, selling your community to your executives, something else - we can help.
Are you are tasked with the long term success of your organization's community initiatives?
We help some of the world's most successful brands get the most out of their community programs. Through thoughtful training, thought leadership and advisory services we can support even the toughest community challenges.
Who we work with...
We Know Community.
Are you looking to:
- Get your team aligned on your community approach?
- Energize a group of stakeholders and connect the dots from business strategy to community strategy?
- Facilitate a workshop to generate a community strategy or program plan?
Our community advisory services will help you suceed.
TheCR Network is your one-stop resource for best practices, expert advice, actionable case studies, and answers to (almost) every community question you can imagine. We make your job as a community professional a breeze by connecting you to the people and ideas you need - when you need them.
Community Management Training
Our research shows that investing in professional development for your community team is one of the most powerful ways to strengthen your community management.
Our live workshop TheCR Connect, and our on-demand courses, and custom curriculum ensure you have access to the community knowledge you need to be successful.
Research and Models
Our research, models, and frameworks are the industry standard for community practitioners to learn, validate and develop winning strategies.
From our annual State of Community Management research to our comprehensive Community Maturity Model and Community Engagement Framework, we empower community practitioners to level up their community expertise.
Harnessing the Super Power of Community Advocates
With a global ecosystem of more than 4,000 customers globally, including 33 of the Fortune 100, Carbon Black knew they needed a way to recognize and reward their most dedicated advocates in a way that would both show the value of their contribution and also benefit the wider security community.
FEATURED VIDEO | What Makes TheCR Network Unique?
Latest from TheCR Blog
Only 6% of community programs who calculate ROI, use it to secure resources. The SOCM 2018 data revealed that of the respondents who were calculating ROI and presenting it to various stakeholders, more than 50% were using it to defend their program or to increase confidence in it, instead of the more traditional uses like […]Read More
How do we make sure TheCR Connect is exactly what attendees want? We ask them. Our annual community conference – TheCR Connect is less than seven weeks away! Believe me when I say things are ramping up at TheCR headquarters and we can’t wait to host an eclectic group of community professionals. When our attendees register […]Read More
We’ve talked about how community is creating value, but community professionals are burnt out due to their “hidden” work. We’ve also discussed how community is creating high ROI and empowering individuals, but ROI is primarily being used defensively rather than to attain more resources. While there are still some concerns and areas that should be improved upon, there is […]Read More
“There has never been a more important time to understand the context and impacts of accelerated change.” As we started to tackle the agenda for Connect 2018 I kept coming back to the quote above. This year, as we focus on the theme “Community Accelerates Organizational Transformation” I was repeatedly drawn to Heather McGowan’s words. With the transition […]Read More
The State of Community Managment 2018 report is very clear on the demands made on community managers. 47% of community teams are consulting on project work, 43% are responding to training requests, and 32% are accommodating coaching needs while only 8% of community teams report that they are Centers of Excellence.t All of those requests are straining the already stretched resources […]Read More
Executives are always seeking means to achieve a wide spectrum of organizational objectives through a single initiative or investment. Strategic objectives are designed to propel an organization towards success. That success could be defined in direct monetary gains like increased profitability and revenues, or indirectly like greater customer retention, increased communication, product innovation etc. Big […]Read More
Engagement behaviors are a leading indicator of value Engagement is a key measure of attention, alignment, learning, and leadership. Sustained and deepening engagement is critical for organizations in a digital world where prospects, customers, and employees have endless options and distractions. Organizations that engage well reap huge rewards in attention, conversion, productivity, innovation, and advocacy. How […]Read More
Note: This content appears in a slightly different form in our ebook: CMGT 101: 17 CommunityLeaders Share Their Secrets for Success.CMGT 101 is packed with engagement ideas, governance tips, career advice, and more from community leaders working at innovative organizations like CA Technologies, Aetna, Electronic Arts, SAP, Pearson, Akamai, and Atlassian. Download the ebook here for free. […]Read More
Community management work is evolving along with roles – and evolving rapidly. As all communications become networked, community engagement and management is a discipline that everyone needs to cultivate to be successful. I’ve long said that community management is the future of all management – and community leadership is the future of all leadership. That’s […]Read More
Community Management Business Skills: Integrating community into the organization Not surprisingly, the value of community management business skills grows as community managers more effectively integrate their communities with their overall organization. Directors of Community are typically tasked with leading such efforts, and typically work with more mature or strategic communities — and that is reflected […]Read More