You’re great! Yes, there is nothing flawed about you. Your looks are eye-sweets, your charm is palpable, your work speaks for itself – telling volumes about your talent and your importance in this world… Oh wait, no, that’s not you. You’re that vanilla middle-of-the-road writer and liar, remember? You are, and always have been, just yourself. That person I described at the beginning of this paragraph, that’s who you need to be, that person sells books. Or rather, that is the person people want to buy books from. The world is filled with ‘normal’. Readers don’t want ‘normal’, they want gods, they want someone more than you are. You are not important enough for me to give you my time and money, never mind my admiration. Don’t be yourself, be more than yourself – so much more, be at least 100 times more than you are now. Insist for and from yourself, and everyone around you at least, at the bare minimum 100 times more effort, risk, reward, attention, demands, and anything think else you can think of. Perhaps that way you might become even vaguely interesting enough to show up on the radar of the people who matter most: everybody else. If you aim to impress everyone, you’re bound to impress at least someone!