The Best Blog Posts Come From Conversations

webmaster Posted on February 12, 2014

This morning I delivered a Social Media Power Breakfast for the Auckland branch of the EO Network. Blogging was one of the many topics that came up, and Dean Young of BRAVEday (a client we’re very proud to have worked with) said this: “Blogging works best when we have a really clear picture of our customers. When we know who they are and what they want, we know what to write. When we get away from that, it gets much more difficult.” To me, that nailed it. Blogs are meant to be conversations. So it makes sense for a good blog idea to come from a conversation. In fact, the same is true of products. The best products come from a creative conversation between producer and consumer.